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SHRIYA GARG
ABOUT ME
Hello, I am a junior in the Cleveland Institute of Art pursuing a BFA in Interior Architecture. My interests lie in material study as well as retail design. My efforts have been focused on creating detail oriented design that would create better user experiences. Thank you.
TABLE OF CONTENTS
1.
THE BEAUTY SHOPPE
6
2.
DRIVE THRU RESTAURANT
22
3.
NORTHFACE
36
4.
ILLUSTRATION
44
5.
THE SOCIAL PLAYGROUND
50
THE BEAUTY SHOPPE
Co-working is a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organization. Typically it is attractive to work-at-home professionals, Independent contractors, or people who travel frequently who end up working in relative isolation. Co-working is also the social gathering of a group of people who are still working independently, but who share values, and who are interested in the energy that can happen from working with people who value working in the same place alongside each other.
RESEARCH
In 2005 Brad Neuberg used “coworking” to describe a physical space which he originally called a “9 to 5 group”. Neuberg organized a coworking site called the “hat Factory” In San Francisco, a lifework loft that was home to three technology workers, and open to others during the day. Brad was also one of the Founders of citizen space, the First “work only” coworking space In 2005 Brad neuberg used “coworking” to describe a physical space which he originally called a “9 to 5 group”.neuberg organized a coworking site called the “hat Factory” In San Francisco, a lifework loft that was home to three technology workers, and open to others during the day. Brad was also one of the Founders of citizen space, the First “work only” cowork- ing space
PROBLEM & SOLUTION
Freelancer and people starting up a new Business of ten Face the problem of Finance and also Isolation In the space they work In. coworking Is not only about the physical place, But about establishing the coworking community First. One of the many problems Face By Freelancer Is the Feeling of Isolation that they experience while working at home. Through my design I want to address that problem, yet provide them with the space and privacy they would need, to their work. The space I am designing would Be creative and Inspiring, It would Be a space where people could meet new people and Form new relationships within their work environment.
CONCEPT SKETCHES
The idea was to create an open concept floor plan and take away from the feeling of isolation Concepts of kitchen, reception, offices, flex desks. I wanted to use simple furniture to create a dynamic design.
KITCHEN & LOUNGE
PRIVATE OFFICE
SERVICES
FLOOR PLAN
CONFERENCE ROOM
BUBBLE PLAN
UN SHADED AREA FLEX SPACE
RECEPTION
PRIVATE OFFICE
PRIVATE DESKS
DRIVE THRU RESTURANT
In recent years Restaurant owners have developed a fast food concept without dine-in seating. This concept reduces overhead and square footage costs and footprint size. Studies have found the majority of fast food consumers prefer take -out to dine -in. The smaller format allows the restaurant to fit on compact sites. Hence we had to select a brand that did not have a free standing restaurant and create a drive thru experience for it which reduces overhead and square footage costs and footprint size. I wanted to create a building that represented the brand, I designed a building inspired by the packaging and went for a design more true to the royal tag of the brand. I wanted the design to be simplistic but yet reflect the regality.
RESEARCH
Located in Gävle, Sweden (Gevalia in Latin), Gevalia was introduced in 1853 in Sweden by the trading company Victor Theodore Engwall & Co. After 120 years as a family company, it was sold in 1971 to Mondelēz International predecessor company, General Foods. Most Gevalia coffee is sold in Sweden, Denmark and in the Baltic area, but some is exported to America. Gevalia began North American sales, via mail-order delivery service, in 1983. Gevalia is perhaps most well known for its introductory offer of a free coffee maker and other coffee-related incentives. These offers were seen in magazine advertisements, direct mailings, and television commercials, but were later overtaken by online advertising. Gevalia holds the royal warrant for coffee roasters from H.M. the King of Sweden. Gevalia also maintains an Office Coffee Service, offering mail-order coffee by the case, as well as coffee singles. Gevalia is also sold for the Tassimo and K-Cup systems in the United States From intense dark roasts to exotic marietals, Gevalia offers over 30 premium coffees.
CONCEPT SKETCHES
The idea was to create an open concept floor plan and take away from the feeling of isolation Concepts of kitchen, reception, offices, flex desks. I wanted to use simple furniture to create a dynamic design.
ELEVATIONS
FRONT ELEVATION
BACK ELEVATION
SITE PLAN
SIDE ELEVATION
ENTRANCE
DRIVE THRU
BIRD’S EYE
THE NORTH FACE
The North Face, Inc. Is an American outdoor product company specializing in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags. Its clothing and equipment lines are catered towards college students, climbers, mountaineers, skiers, snow boarders, hikers, and endurance athletes. I wanted to create a pop up store that would capture the brand philosophy yet have the elegance in design. I wanted to create a pop up that felt like a store itself, and not like a store inside a store.
CONCEPT SKETCHES
The idea was to create a open concept floor plan, yet keep it engaging enough to make the customer spend more time in the area.
VIEW 1
VIEW 2
THE RESIDENTIAL ILLUSTRATION
I wanted to illustrate a residential house that was contemporary and modern. This particular project demonstrates my rendering and compositional skill. I chase neutral colors to create a balance between nature and the building, The illustration is suppose it give a feel of being in the plain next to mountains.
BACKYARD
FRONT FACADE
THE SOCIAL PLAYGROUND
Consumers get most of their information from the internet, which is not always accurate, the only basis of getting any kind of knowledge is through wine tasting at stores and wine festivals. I wanted to design a store that has empowers the customer and makes them a better buyers. I want to create a store that provides the total wine experience. The major competitors in market are practicing things like wine tasting and places like Napa valley, and Sula vineyards have practices like tours of the vineyards and winery, wine tasting etc. I wanted to extract from these aspects and build a place that provides it all . They offer product knowledge, pairing recommendations, party planning expertise. Although they provide all of it, its never under the same roof or the same area.
RESEARCH
The brand is America’s Wine superstore - the country’s largest independent retailer of fine wine. It started in 1991 when brothers David and Robert Trone opened two wine stores in Delware. The brand is committed to having the best wine selection with an emphasis on fine wines. The store carries more than 8000 different wine from every wine producing region in the world. They currently operate over 100 superstores across 15 states and growing rapidly. All the wine team members undergo an extensive initial training program, participate in weekly team wine tasting, attend monthly wine-producer seminars, and many travel to prestigious wine growing region on company sponsored trips. The brand strength is their people. They have over 2000 associates, including 600 wine professionals, who Demonstrate comprehensive wine knowledge before they are invited to join our team. They believe that an educate consumer is our best customer. We want to demistify the wine buying experience for our customers so they will feel confident in choosing the bottle of wine that is perfect for them.
Discover
Relaxation Innovate
GRAPHIC CONCEPTS
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Lieu Du Vin
LIEU DU VIN
LIEU DU VIN
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Lieu Du Vin
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LIEU DU VIN
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LIEU DU VIN
LIEU DU VIN
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LDV LDV Lieu Du Vin
Lieu Du Vin
CONCEPT SKETCHES
The idea was to create modern and an upscale design that would uplift the wine experience for a person.
FLOOR PLAN
The building is divided into three parts, the first floor is dedicated to the store approximately 15000 sq.ft. The second floor is dedicated to ‘the classroom’ and the wine bar and the third floor which is and open roof event area, dedicated to a restaurant and event area, and also a branch of the classroom.
EXTERIOR VIEW
MERCHANDISE
WINE BAR
THE TASTING ROOM
THANK YOU
sgarg@student.cia.edu (216)-688-6604