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Kickstarter Spotlight Futuro House Lamp
from Shrunk: Issue 5
WOLOLOW: The Futuro House Style Night Light
This August marks two years since the Kickstarter campaign that launched Shrunk. magazine. I found the process to be an overwhelmingly positive experience and an important learning curve. Ever since, I’ve been keeping my beady eyes out for upcoming creative projects that I think our mini-loving community will adore, which is why I’m especially excited to share this new spotlight feature.
The Futuro House Style Night Light is a 1:32 scale model of the original, full-sized, Futuro house, designed in the late 1960s by Finnish architect Matti Suuronen. The Futuro embodied the excitement, optimism and freedom of the era. It was bold in its design and held promise of new adventures. The Futuro was marketed as the next generation holiday home — with one of these prefabricated dwellings, you could pitch up wherever you wanted. Space age in their appearance and period, the Futuro houses offered modern living for up to eight people at a time with 360-degree views. These lightweight homes were manufactured from modern plastic, so could be easily transported to whatever exciting destination you desired. Unfortunately, the Futuro’s moment never truly came. The 1970s brought a cost of oil crisis, ultimately making the houses too expensive to produce. Although only around one hundred Futuros were ever made, they have endured in the affections of many with an enthusiastic following considering the homes iconic in their design. Just 63 houses, approximately, are known to still be in existence around the world. Some exhibited for public display, while one is available to book on Airbnb!
The upcoming Kickstarter campaign from collective WOLOLOW offers backers the opportunity to bring home a miniature piece of design history. Scheduled to launch in July 2022, the campaign seeks to raise funds to produce a run of Futuro house models which also serve as decorative night lights with adjustable light levels and colour choices. Backers making pledges of $195 or more (details via campaign preview page, correct at time of publication) will receive one light in their choice of one of four colours. As with most Kickstarters, you are able to pledge any amount without a reward if you simply wish to support the project in reaching its goal.
For updates on when the campaign goes live, follow Wololow on Kickstarter: www.kickstarter.com/profile/wololow