DESIGN PORTFOLIO SHUBHAM SINGHAI
Table of contents [click on the projects to view more]
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Jordan Cumulus
Jordan Chrysalis
sneaxpeek & co.
convertible womens shoe (PNCA X Pensole)
multipurpose travel accessory (PNCA X Pensole)
sneaker design & branding
pg 4
pg 12
pg 18
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misc. footwear
Bloom stool
sketch book
competitions and misc. sneaker design
works as a stool & a side table
sketches & photography
pg 22
pg 34
pg 36
jordan cumulus
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sneaker designed as part of an intense with Pensole academy X PNCA X jordan brand
DESIGN BRIEF JORDAN + FASHION (DEFINING AND DESIGNING FASHION FOR JORDAN BRAND)
PROJECT STATEMENT DESIGNED TO INSPIRE EVERY WOMAN TO CHANGE HER WORLD
THEME
FRESH AIR A NEW ENDEAVOUR IN THE JORDAN BRAND LINEAGE; CREATING DISTINCT DESIGNS SPECIFICALLY FOR WOMEN
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CONSUMER Yara Shahidi
activist
actress
student
“Never jeopardize who you are for a role” -Yara Shahidi
has inspired youth to stand up for what they believe in
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started acting at an early age to become a diva
is sincere and has excelled in different aspects of life and career
PROBLEMS AND SOLUTION
unhandy travel experience
slippery insole
tedious closure
Possible solutions
squeeze, fold, collapse pack one thing inside another
cupsole: covered on all sides non-slip material and texture
velcro closure, concealed zipper closure, quick and lux
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inspiration
FASHION THE PERFECT BALANCE BETWEEN ELEGANCE AND COMFORT
Adaptibility Source of fresh air Omnipresent
TAKING FORWARD, THE LEGACY.
AJ 13 emerged as the most favourable classic Jordan shoe among women after a short survey
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AJ 13
Potential slide and sneaker designs
wrap around straps and separable parts
stretchability and detachable parts
DESIGN DIRECTION
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CMF
Shoe Outsole
Slide Outsole
Blue parts in the slide sole indicate the protruding bubble outsole that fits through the gaps of the same shapes in the outsole of the shoe to form Jordan Cumulus.
Outsole intergration as the shoe and slide come together to form Jordan Cumulus
FINAL CONCEPT
Utility card (front & back) Jordan Cumulus integrated with the slide
Jordan Cumulus slide
Jordan Cumulus for the women on the go, would come packed in a light and accessible packaging with a utility card that explains how to make the best of the shoe
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jordan chrysalis
accessory designed as part of an intense with Pensole academy X PNCA X jordan brand
PROBLEMS AND SOLUTION
bulky travel experience
unorganized packing
limited or no storage
Possible solutions
bring less bring multipurpose accessories
bring less compartmental packing
pocketed clothing storage accessories
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inspiration THE PERFECT BALANCE BETWEEN ELEGANCE AND COMFORT
Adaptibility Source of fresh air Omnipresent
multipurpose
foldable collapsible
fresh air
storage space
DESIGN DIRECTION
Exploring how the accessory would drape on the body
EXPAN DAB LE
CHRYSALIS AS A SKIRT
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CMF Overlapping front and back paper patterns
Pattern making of different components of Chrysalis Cutting and stitching the components together
Chrysalis construction and material details
Chrysalis as a tote bag
Prototyping Chrysalis with near to actual materials to understand the look and feel of it
Jordan Chrysalis
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SNEAXPEAK & CO. MOOD BOARD & MATERIAL BOARD
Mood Board Inspiration: Op Art (Optical Art) Abstract. Movement. Warped. Flashing The task was to design a pair of lifestyle, basketball & running shoes taking inspiration from one of the art movements or eras. My inspiration comes form Op Art, one of the least explored and challenging movements to work with since it’s mostly bichromatic i.e. it uses only black and white colours to create the illusion.
sneaker design, sneaker boutique, branding, marketing, sneaker manufacturing and media
SNEAKER DESIGN
Synthetic suede upper
Branding
Goat grained leather
Rubber foxing Vulcanized Rubber Outsole
Double Over 212
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SNEAKER DESIGN
Branding Goat grained leather Synthetic leather upper
Suede toe cap
EVA midsole
Vulcanized Rubber Outsole
Abyss 232
SNEAKER DESIGN
Reused polyester knitted upper
Goat grained leather Branding
PU support EVA midsole Vulcanized Rubber Outsole
Upsurge 252
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misc. footwear
varied footwear concepts developed as part of competitions and other freelance projects
DYNAMO 4L13N HEEL
FOOTWEAR OF THE
S P A C E
FOOTWEAR OF THE
S P A C E FOOTWEAR OF THE
S P A C E FOOTWEAR OF THE
S P A C E
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DYNAMO 4L13N
BUBBLEGUM
BUBBLEGUM
BUBBLEGUM
BUBBLEGUM
BUBBLEGUM
BUBBLEGUM
BUBBLEGUM
BUBBLEGUM
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NOPE // DAFT FUNK
NOPE // DAFT FUNK JUNE ‘21
NOPE // DAFT FUNK JUNE ‘21
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collab
translucence redefined
A sneaker designed in collaboration with a fellow designer Linus Lundkvist.
This collab helped me explore CMF and branding possibilities on an already designed and 3D modelled silhouette of a sneaker.
swiftness with a bounce
laceless A slide designed as part of a competition hosted by Laceless Design
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NOPE // DAFT FUNK
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6l-158 2.0 - CAMPUS SHOES (Reimagination)
MAKE IT FUNNN Inspiration: Sunset
The task was to reimagine a better version of a Campus shoe of your choice picked from the website. Re-iterating 6L-158 Womens running shoe.
FINAL CONCEPT
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BLOOM stool
A STOOL-CUM-COFFEE TABLE DESIGNED while exploring different joineries
Bloom derives its form from the gesture of care. Its designed to hold you, caress you and comfort you.
It’s a collapsible stool-cum-coffee table made to explore different joineries namely butterfly joint, feather joint, wooden dowels, screws and welding.
BLOOM BLOOM BLOOM BLOOM BLOOM BLOOM BLOOM 35
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sketchbook
sketches and photography
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THANK YOU