NIFT Delhi | FC Industry Internship 2019 | Vogue India by Shudita Ahluwalia

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Industry Internship 2019 Student - Shudita Ahluwalia Company - Vogue India, Conde Nast Pvt. Ltd. Industry Mentor - Daniel Franklin, Junior Fashion Editor Department Mentor - Lavina Bhaskar Signature -

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Preface This document is a concise report of the eight weeks of summer internship I did at Vogue, Indiaâ&#x20AC;&#x2122;s leading fashion magazine. This internship project is a part of my four year bachelorâ&#x20AC;&#x2122;s program at the National Institute of Fashion Technology, New Delhi.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Acknowledgement Through this section of this document, I, Shudita Ahluwalia, student of the Fashion Communication Department, National Institute of Fashion Technology, New Delhi would like to take this opportunity to extend an earnest feeling of gratitude and a vote of thanks to the following. Firstly, I would like to thank my college mentor Ms. Lavina Bhaskar and NIFT, New Delhi for providing me with the opportunity of working and being associated with an esteemed magazine like Vogue India and also for their undying support and belief in me during the compilation of the document. Secondly, I would like to thank my industry mentor Mr. Daniel Franklin who throughout the period of my internship nurtured, supported and guided me in understanding the functioning of the industry. Lastly I would like to thank all my colleagues at Conde Nast India whose constant encouragement and support helped me through the period I spent working there.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Certificate

Shudita Ahluwalia | Vogue India | Industry Internship 2019

“Before its in fashion, its in Vogue”

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Contents Introduction Conde Nast India Vogue India Structure Delhi Office My Role

19 21 23 25 27 29

Projects Major Minor

33 129

My Learning

173

References

179

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Introduction Vogue Magazine, the front runner of everything fashion. Working here is a dream for many and I still cant believe that I got the oppurtinty to do just that. I interviewed with the Junior Fashion Editor, Daniel Franklin and was immediately hired as his assistant at the Delhi office thats located in Saket. The past two months have been a life changing experience for me and I would like to share it all with you.

Image: Logos, Conde Nast India | Image Source: Conde Nast India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Conde Nast India Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming. In India, Conde Nast Pvt Ltd. has offices in Mumbai and Delhi. The teams produce GQ, Vogue, AD and Conde Nast Traveller.

Image: Logo, Vogue India | Image Source: Conde Nast India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Vogue India Vogue India is the Indian edition of the monthly fashion and lifestyle magazine called Vogue. It is the 17th international edition of Vogue and the first edition in South Asia. Vogue India is published by Condé Nast India Pvt. Ltd., a 100% owned subsidiary of Condé Nast International. Vogue India was the first magazine released in India that is 100% foreign owned. Condé Nast India is based in Mumbai and also has an office in New Delhi. The magazine was founded in year 2007.The first issue of Vogue India was the October 2007 issue, which was released on 20 September 2007. The cover featured Bipasha Basu, Gemma Ward and Priyanka Chopra on the regular cover, and Monikangana Dutta, Preity Zinta, and Lakshmi Menon on the gatefold cover. The cover was shot by photographer Patrick Demarchelier.

Image: Priya Tanna, Editor-in-Chief, Vogue India | Image Source: Conde Nast India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Structure Highly organized and creative company, Vogue India has a large team of employees that work hand in hand. A successful and healthy work environment makes a healthy atmosphere for everyone to work together as a team. The structure of the editorial team is as follows, Editor-in-chief - Priya Tanna Fashion Director - Anaita Shroff Adajania Creative Director - Heidi Volpe Managing Editor - Renuka Joshi Modi Fashion Features Director - Priyanka Khanna Junior Fashion Feautures Editor - Akanksha Kamath Senior Fashion Editors - Divya Jagwani Junior Fashion Editors - Daniel Franklin, Ria Kamat Fashion Coordinator - Naheed Driver Under this team are various editors of beauty and lifestyle departments, feature writers and a digital team.

Image: Delhi Office, Conde Nast India | Image Source: Self Shot

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Delhi Office This summer, I was able to experience an accelerating environment inside the mass media company, firsthand as the only intern for the Vogue editorial team in Delhi. The office is located in Saketâ&#x20AC;&#x2122;s district center and is opposite the Select City Mall. The teams of Conde Nast Traveller, GQ and Vogue work from here. The Vogue team here compromises of the advertsing department, associate editor, digital writers, sales director and the junior fashion editor. The Delhi office was a great environment to work in. I got to interact with people from different departments and understand the work culture of a publication. One of my biggest take backs was seeing the efficiency of the coodriantion between the Mumbai office and Delhi office.

Image: Delhi Office, Conde Nast India | Image Source: Self Shot

Shudita Ahluwalia | Vogue India | Industry Internship 2019

My Role The Junior Fashion Editor, Daniel Franklin took my interview and hired me as his assistant and the Delhi office intern for Vogue India. My role primarly was of a fashion intern. I started with a lot of research and understandig the magazine but slowly started doing more hands on work like sourcing and assisting my mentor at his shoots. I was also connected with Mumbai office and had to update them regularly of the work happening here. My biggest task was of sourcing for a shoot in London. I was assigned to source all the accessories and had to find designers, create sheets and have them delivered to the London Office. Another big project was designing the Vogue Trend pages. Dominatrix was a key trend and to work with the art team to create trend pages was nothing less than a dream.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Major Projects

The following include the projects that I have done with the editorial team of Vogue. Junior Fashion Editor and my mentor, Mr Daniel Franklin guided me and supported me through this. My major projects include research, graphic design, sourcing and assistant styling.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Trend Boards AW 19/20 Brief - A monthly editorial meeting is held at the Mumbai office where the fashion team sits and reviews various trends. From there on, upcoming shoots and spreads of the magazine’s upcoming issues are decided. The task was to research and create trend boards for AW19/20. The size specification was a3 and only runway pictures were to be used. Research - Thorough research was required to understand trends. Whether it was trend spotting on TagWalk or Vogue Runway or reading various articles on Harper’s Bazaar, Marie Clare, all was done various times to ensure that all the trends were covered. Process - After researching and making a list of the trends in focus, TagWalk helped me finalise the pictures I wanted to incorporate. I designed a basic layout and made slight changes to each board. A colour palette and keywords were added to show the ‘mood’ too. Learning - My first and most elaborate project perhaps, taught me the time constraints at the magazine as all of them were made in a span of two days. Another take back was the importance of brilliant research without which each project is incomplete.

Image Source: TagWalk and Vogue Runway

Mixing all nude colors gives you a certain classy and ladylike look, while beige hue looks clean and fresh. Of course, it’s not always easy to get it right. There are thousands of dependences: hair color, eyes, skin color, etc. The layering and other colors combinations can make you look exciting. This is a new black color which allows you to add stiletto heels, luxurious accessories and bold lips.”

Shudita Ahluwalia | Vogue India | Industry Internship 2019

“Keep it sexy and sophisticated, as we are here to observe new 2018 trends. In today’s article I want to draw your attention to nude and beige colored outfits. I am talking about various shades of nude color staples, starting from beige, cream, brown and everything in between. It’s quite a massive trend in today’s fashion what gives you an understated elegance. It can look either glamour, polished, edgy or boho chic, everything depends on your style.

Alexa Chung, Fashion Writer and Designer

Image Source: TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

“Start adding pantsuits to your wish list – everything from the classic to the cleverly reimagined will make the cut, but bear in mind that the pieces are less important than the silhouette. To really make an impact, you need a padded, outsized and allround statement-making shoulder. Take notes from Stella McCartney, who offered up a silky pink dress with such strong shoulders that it tipped over from purely feminine to seriously fierce.” Emma Sells, Editor, Net-a-porter For Fall/Winter 2019, Acne Studios creative director Jonny Johansson has tasked himself with reinterpreting classic, formal womenswear for the youth. “Young people want to look mature and sophisticated, yet still be young,” the designer is quoted. “I wanted to take strong womenswear codes and see them through disruptive eyes.”

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Vogue Shops - Dominatrix Brief - The Fashion Director, Anaita Shroff selected the baord, ‘Dominatrix’, to be featured in the August issue’s Shops. Vogue Shops is a 2-3 page guide on a particular trend and how one can shop it and wear it. The brief was to research on the trend in depth and figure out an intertesting way to show it in 3 pages. I had to compile all my research and design the pages with the design head, Ms. Snigdha Kulkarni. Research - Along with an in depth study on Dominatrix, various products were listed from advertisers and other brands. I went through all major online retailers and listed over a hundred products. Process - After the research, mails were sent to the editors for their feedback. The products were first finalised, then a credits list was made and finally, the spreads were designed. Learning - I have always seen the Vogue Shops as an exciting feature in the magazine. Experiencing what actually goes behind making the trend come to life was definately a highlight.

Image Source: TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

When I say the word “dominatrix”, I would take odds that the first thing to pop into your mind is something 50 Shades of Grey related. Or maybe, if you’re a crime buff, that one CSI episode where the victim was into being a submissive. Whatever the case may be, the Dominatrix trend has hit the runway, and made it its Master! Fashion’s take on a Dominatrix means tight, almost constraining, clothes, a lot of leather and sex-appeal. However, some of the looks we are highlighting here could surprise you with their interesting interpretations of this fall/winter 18 trend and how they also reference some of pop culture’s greatest hits. Just beat it! For his take on the Dominatrix trend, Adam Selman hints back to the full red vinyl outfit Michael Jackson wore during his Thriller music video. You can almost hear the door slam! It’s not only his use of red vinyl that leads back to the Dominatrix trend, but also the many belts and heart-shaped buckles on both the jacket and the pants. One could also say that the use of the heart-shaped buckle could hint back to the intimate affair that a Dominatrix is connected with, as well as the garter-esque belt situated on the upper thigh of the model. There is a Dominatrix in the Matrix. Alexander Wang‘s take on the trend could not make us think of anything other than the iconic Trinity from the franchise. Not only would any long leather coat make you think of the movie, but the added detail of the thin 90s all-black sunglasses really hits the mark with the call-back to the Matrix. That being said, the originality of the different zipper placements, and the use of a snake-skin looking leather, pushes this outfit out of the derivative movie reference arena and straight into the realm of high fashion statement dressing.

The process of creating the 3 page story for Vogue Shops. From ideation the approval, how the fashion director plays a key role.

Image Source: Gmail, TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: Gmail, TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Itâ&#x20AC;&#x2122;s impossible to talk about an eccentric fashion trend without mentioning the great house of Alexander McQueen. For their rendition of the Dominatrix trend, designer Sarah Burton went with a more literal interpretation. The form fitting corset, (with belt-like strips that slid down the hips, so long they could double as whips) and the large choker necklace worked well against the delicate mesh of the McQueen maxi skirt resulting in the perfect uniform for a modern day Dom. If youâ&#x20AC;&#x2122;re looking for more of a statement and extremely editorial look, this Max Mara outfit is the way to go. While wearing this dress, you are sure to feel quite powerful and in charge, all thanks to its shape and the material used. Not only does the use of gun metal gray leather hint back to the Dominatrix trend, but the natural waistbelt with hanging attachments subtly suggests corsetry and straps.

Image Source: Gmail, TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Now, if you want to be conservative yet sexy, Trussardi has got you. Their mix of the high neck knit top and strapless leather midi dress, with slits exposing the model’s thighs, is a perfect combination of staying proper all while showing off some skin. Once more, we have a mix of red and black leather, all the way down to the cowboy boots. The way the leather dress is placed on the knit top, is reminiscent of how a corset is placed on a woman’s body, and instantly gives the look a next-gen Dominatrix attitude. The success of this style comes down to the right mix of soft and hard fabric and the parts of the model’s body the designers chose to expose. These are all key elements in getting this season’s Dominatrix trend right. When the blend is just right, the outfit will instantly imply the power of a Dominatrix, without ever really having the wearer submit to any sort of sociality judgment.

Image Source: Gmail, TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Page 1

Page 3

Bodysuit, Mugler, ₹2,05,285 Rockstud bracelet, Valentino, ₹24,384 Latex trousers, Unravel Project, ₹1,00,768 Leather boots, Max Mara, Price on request Patent leather jacket, Rochas, ₹2,45,793 ‘Ana’ jumpsuit, Nanushka, ₹57,630

Angelina Jolie

Page 2

Lady Gaga

Thigh high boots, Rochas, Price on request Studded gloves, Manokhi, ₹46,709 ‘Maremma’ buckled boots, Givenchy, ₹95,822 Bucket bag, Christian Louboutin, Price on request Double G belt, Gucci, ₹69,937 Peplum jacket, Alexander McQueen, ₹3,43,174 Midi leather skirt, Alexander McQueen, ₹2,67,959 ‘Xandria’ choker, Agent Provocateur, ₹26,445 Biker trousers, Rick Owens, ₹1,51,049 Corset Top, Olivier Theyskens, ₹1,13,681 Spider-back harness, Jacquemus, ₹32,971 Mini Moon bag, Balmain, Price on request Chain bracelet, Salvatore Ferragamo, ₹22,667 leather dress, Dsquared2, ₹2,06,756

‘Nasta’ cropped jacket, Olivier Theyskens, ₹1,94,735 ‘Nasta’ pencil skirt, Olivier Theyskens, ₹81,397 Baker boy cap, ASOS, ₹860 ‘Hume’ sunglasses, Andy Wolf, ₹26,221 Lace-up platform boots, Giuseppe Zanotti, ₹63,194

‘Arlette’ gloves, Acne Studios, ₹34,344 Silk dress, David Koma, Price on request Knee high boots, Redemption, Price on request

Madonna Poplin shirt, Thom Browne, ₹89,434 ‘Kix 100’ Booties, Jimmy Choo, ₹1,01,317 Pinstriped pants, Balenciaga, ₹85,931 Classic monogram tie, Burberry, ₹15,729

An example of a contact sheet that was made and sent to the Fashion Director. Selected prodcuts were used in Vogue Shops.

Image Source: Gmail, TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: Vogue India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Brief - It was my mentorâ&#x20AC;&#x2122;s first big editorial shoot and he wanted all hands on deck. After discussing the mood of the story with me, he assisgned me to source all the accessories for the shoot. The catch was that it was being shot in London and he only wanted European designers that would send in their products to the London office.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

My Fair Lady, Editorial - July Issue

Research - Figuring out the designers and brands that would actually send in products to the London office was a task. I went through British portals such as Harrods.com and Selfridges.com to guide me with the same. Process - After the list was made, a mock up email was made as a sourcing request and send to over 30 accessory brands. After speaking with most of them, products were ordered from 17 of them and sent to the London office. The excel sheets were updated daily with the statu, along with return address and contacts for all the brands. Learning - A huge international shoot was everything I expected it to be. Even though, I wasnt present at the shoot in London, I could feel the stress and was almost able to witness the action. Speaking to big brands and understanding how professional they are is a major take back.

Hi _________, Hope you are doing well. I’m writing to you with regards to a fashion editorial we are putting together for the July issue of Vogue India. The shoot will touch on the new rules of Femininity, emphasising the bougie, ultra-feminine aesthetic prevalent this season. Over a span of eight to 10 pages, the editorial will present different trends illustrating new camp femininity.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Sample Sourcing Letter

We would like to try to incorporate some clothes/ jewellery by _________ into the shoot. Would be great if you send us a lookbook or some options that may work or let us know if you would allow us to walk in and source from your London store. The shoot is the lead fashion story for the July issue and will feature a single model. The following are details of the story. Shoot Dates: 23rd, 24th May Shoot Location: London Samples required by the: 21st May Return Date: 25th May Samples to be sent to the following address: Fabio Immediato/Daniel Franklin Conde Nast Publications Vogue House 1 Hanover Square W1S 1JU +44 (0) 207 152 3153 Sincerely do hope we can make this happen. Thanks! Best, Shudita Ahluwalia +91 9911116454 Fashion Intern VOGUE INDIA Conde Nast India Pvt. Ltd. 503-B, ‘Salcon Ras Villas’ D.D.A. District Centre, Saket New Delhi - 110017 Phone - 011- 40669070 Fax -

011- 40669001

Step by step process of sourcing from the jewellery brand, Jiwinaia. From requesting to selecting to ordering.

Image Source: Gmail

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: Gmail

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Brand Name Lilly Lewis Millinery Giuseppe Zanotti The Great Frog Butler & Wilson Manokhi What Katie Did Maria Black Laura Lombardi Bar Jewellery Anna & Nina Gaviria

Katerina Makriyianni Sophie Elis Jiwinaia Moya Tada & Toy Timeless Pearly

Contact Replied lillymillinery@gmail.com yes isabella.steffanoni@giuseppezanotti.com yes yes info@thegreatfroglondon.com yes press@butlerandwilson.co.uk madalina@manokhi.com yes press@whatkatiedid.com yes michelle.ewin@spring-london.com yes contact@lauralombardi.com yes info@barjewellery.com yes abbey@takeiipr.com yes miriam@gaviriajewellery.com yes info@katerinamakriyianni.com

info@sophielis.com info@jiwinaia.com hello@moyajewellery.com press@tadaandtoy.com infos.timeless@gmail.com

Products Requested 2 6 4 12 11 3 4 5 3

yes yes yes yes yes yes

The exel sheet that was made to track the sourcing of the accessories. The same was sent to the London team for coordination.

Confirmed yes

yes yes yes

yes

5 yes

5 3 6 yes 7 yes 2

Received

yes yes

Shudita Ahluwalia | Vogue India | Industry Internship 2019

An example of one such source product, i.e., Jiwinaia earrings that were featured in the final editorial. 77

Image Source: Vogue India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: Vogue India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: Vogue India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: Vogue India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Image Source: Vogue India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

The IT List AW 19/20 Brief - For an upcoming issue, my mentor wanted to list the “must have” products for AW 19/20. I was asked to create an “IT” list that featured the best of the season’s products for the same. Research - I went through various blogs and read articles by Vogue. com and Vogue.uk to understand the trending products. To find the products, I went through various e-commerce websites. Process - First, I understood the products and what’s in trend. Then, I made my first draft of a list, after which I started to look for suitable products with captions and gave preference to advertisers. Learning - This project required a lot of research and a thourough understanding of AW 19/20 trends. It helped me understand how to make a list and write concise captions for the same.

Image Source: TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

“When Fall 2019 arrives, the women of the world will be wearing sharp suiting with a feminine edge and gothically lovely dresses. But what about their shoes and bags? The plus-ones to the season’s best outfits have an equally polished attitude. With barely a sneaker in sight, the runways were populated by bourgeois clasp bags, embellished kitten heels, and killer platform boots that complemented the ready-to-wear’s more personal, discreet mood. But it’s not all serious business in the accessories department. Thanks to Jeremy Scott at Moschino and the late Karl Lagerfeld at Chanel, there is a strand of unbridled fun running through the season’s most memorable bags. Scott made them in the shapes of slot machines and washing machines, while Lagerfeld turned a ski gondola into the must-have cross-body from his swan song at Chanel. Jonathan Anderson’s Loewe hats are a take on mid-century Coret millinery that certainly catches the eye.” Steff Yotka, Editor, Vogue Runway

The Bucket Bag This mini bucket bag by Sacai gives a utilitarian look with a simple handle and stitching details â&#x20AC;&#x201C; perfect for brunch.

The Bitty Bag An impractical accessory by Jacquemus that holds the bare minimum, but the absurdity is part of the charm.

Image Source: TagWalk and Vogue Runway

Bossâ&#x20AC;&#x2122;s structured and heavy woollen coats were all the rage at New York Fashion Week FW19.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

The Super Long Coat

The Bonnet Hat Valentino had a lot of bonnet hats at their fall show but this one embellished with black feathers stood out.

The School Boy Suit Gucci bids farewell to last seasonâ&#x20AC;&#x2122;s pant suit as they make jaws drop at their FW show with a complete three piece suit.

The Gold Dress Getting your hands on a full-on dipped in gold dress should definately be on your list. Helmunt Lang shows us how its done.

Image Source: TagWalk and Vogue Runway

This half-moon embellished clutch by Bottega Veneta is the perfect accessory for all occasions.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

The Half Moon Clutch

The Power Blazer Burberry showed us how this season is all about the padded wide-shouldered slim-waist silhouette.

The Metal Bag Chanelâ&#x20AC;&#x2122;s studded gondola lift metallic bag is everything chic and futuristic - definately the IT big for this season.

The Quilted Coat Louis Vuitton brings the tricy â&#x20AC;&#x2DC;60s trend back with a modern take. This quilted patchwork coat is also very versatile.

Image Source: TagWalk and Vogue Runway

Championing sustainability is Stella McCartney with these hoop earrings that are made of upcycled scraps of yarn.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

The Sustainable Hoops

The Renaissance Dress Rochas brings everyoneâ&#x20AC;&#x2122;s favorite fashion period to the runway with their square neck dresses that made us want to travel back in time.

The Alligator Bag Diorâ&#x20AC;&#x2122;s black alligator bag is definitely a staple to add to your purse collection â&#x20AC;&#x201C; and it doubles up as a nice sling bag too.

The Slip Dress Versace brought back the iconic slip dress with an update - neon hues. Satin really is back in a big way.

Image Source: TagWalk and Vogue Runway

If Fall 2019 is about one thing - its capes. Longchamp showed us the strong outerwear silhouette and how the cut works for all occassions.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

The Cape

The Printed Tights Printed tights were all over the fall runways, and taking the trend forward was Fendi.

The Long Gloves At Gucci we saw the perfect pair of never ending gloves that we could kill for.

The Over-The-Knee Boot These boots never seem to go out of style. A classic staple by Hermes that we all need to invest in.

100

Image Source: TagWalk and Vogue Runway

Modest and ladylike, this floppy tie blouse by Burberry is a staple for our fall wardrobe.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

The Floppy Tie Blouse

The Leather Pants The all leather trend is big this fall, taking cues was Alexander Wang with his lust worthy leather pants.

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The Checkboard Bag Louis Vuitto’s 80’s inspired checkerboard chain bag is all about embracing the goth and grungy side.

The Buckeled Boot There’s no shoe change necessary from the office to dinner when you’re wearing this buckeled boot by Giambattista Valli.

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Image Source: TagWalk and Vogue Runway

Loewe sports clean lines for itâ&#x20AC;&#x2122;s Fall collection with this carry-all bag in an easy-to-match sandy colour.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

The Carry All Bag

The Feathered Coat Prabal Gurungâ&#x20AC;&#x2122;s oversized feathered coat falls in line with the quill trend of the season. CAMP notes anyone?

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The Argyle Knit Sweater This classic knitted sweater by Gucci is equal parts chic and versatile.

The Tie & Dye Bag Take cues from Gigiâ&#x20AC;&#x2122;s Coachela style and embrace all thats tie & dye. Step 1- This statement dyed bag by Off-White.

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Image Source: TagWalk and Vogue Runway

Everyoneâ&#x20AC;&#x2122;s go-to boots for rain or snow are a must have now. Stella McCartneyâ&#x20AC;&#x2122;s take makes us want to wear them with just about anything.

Shudita Ahluwalia | Vogue India | Industry Internship 2019

The Hunter Boot

The Puffer Jacket Michael Kors brought us the puffer jacket of our dreams. Solves the purpose of looking chic and being cozy this winter.

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Shudita Ahluwalia | Vogue India | Industry Internship 2019

Vogue Shops - Skirt Suits Brief - Vogue Shops is a 2-3 page guide on a particular trend and how one can shop it and wear it. The brief was to research on the trend in depth and figure out an intertesting way to show it in 3 pages. I had to compile all my research and forward it to the design head, Ms. Snigdha Kulkarni. Research - Along with an in depth study on skirt suits, various products were listed from advertisers and other brands. I went through all major online retailers and listed over a hundred products. Process - After the research, mails were sent to the editors for their feedback. The products were first finalised, then a credits list was made and finally, the spreads were designed. Learning - I have always seen the Vogue Shops as an exciting feature in the magazine. Experiencing what actually goes behind making the trend come to life was definately a highlight.

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Image Source: Popsugar and Getty Images

Shudita Ahluwalia | Vogue India | Industry Internship 2019

After decades in the wilderness, the skirt suit is back. At Louis Vuitton, it came with nipped-in, embellished jackets, while Gucci’s was worn slacker-sized, as if scored in a thrift store two sizes too big. At Moschino, it was Jackie Kennedy perky, complete with pillbox hat and – occasionally – a model with a blue face (designer Jeremy Scott, in his wisdom, imagined that Jackie was an alien for AW18). At Erdem, the muse was Adele Astaire, giving rise to an old school tweedy elegance, while Christian Dior’s were checked and a bit beatnik. Eudon Choi’s had a Thatcherapproved double-breasted jacket, while Calvin Klein’s were deconstructed, asymmetric and fashion-complicated. It makes sense that Chanel excels at the skirt suit trend, this season updating the house’s classic tweed suits with sweaters tied around models’ necks. Coco Chanel, after all, brought skirt suits back into fashion when she relaunched her label in 1953, modelling them herself with strands of pearls and a lazy cigarette at her Rue Cambon atelier. Skirt suits swiftly became a worldwide status symbol that spoke of blue-chip Parisian glamour and a modern, pulled-together woman who had graduated beyond frou frou dresses.

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Image Source: Gmail

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Skirt suits have long been freighted with meaning. In the 30s and 40s, they became the uniform of film noir’s tough broads. Lauren Bacall seduced Bogie in The Big Sleep wearing a skirt suit, while Barbara Stanwyck wore them to carry out her dastardly plan in Double Indemnity. Hitchcock loved them – Marlene Dietrich wore them in Stage Fright, in 1950, while Tippi Hedren was in a skirt suit when she fought off The Birds. Skirt suits can be chipper – when worn by Cher Horowitz in 1995’s Clueless – or part of the darkest moments in history. When Jackie Kennedy wore a pink Chanel-like skirt suit when her husband was assassinated in Dallas in 1963, images of her wearing it, splattered in blood, were beamed around the world. The skirt suit will, of course, for ever be associated with the 80s. When it became the uniform of the career woman, power-dressing her way into the boardroom. Their icon was Margaret Thatcher, a female anomaly on the political stage, negotiating the scrutiny of the public eye in pearls, that handbag, a Tory blue skirt suit and – to paraphrase Working Girl’s skirt suit wearer Tess McGill – “serious hair.

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Image Source: Vogue India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Straight talking trouser suiting ruled the autumn/winter 2017 runways – so much so that it was almost easy to miss the humble skirt suit, as seen at Prada, Bottega Veneta and Tibi. With back-to-work dressing a wardrobe priority, it’s the smart transitional skirt suit that will make sliding from holiday to office mode that little bit easier. Yep, they’ve shaken off their studious pretensions; instead, the cropped mini skirt and oversized jacket semaphores sass (and presents summer’s gently fading but still sun-kissed skin). Longer lengths have their charms, too, especially when slit up to there. Still unsure about the styling? The two-piece made famous by Coco Chanel is actually a lot more versatile than you think. Take it straight – like Jackie O, but with knee high boots that add edge – or street, and reminiscent of Cher in Clueless. This time around skip the pop socks – they’re a step too far for corporate life – but a Helmut Lang two-piece teamed with a white T-shirt is the update that reads fresh rather than ladies-who-lunch.

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Neon Trend Report Brief - My mentor wanted me to research on one of the biggest trends this year, neon. The brief given was to write a report about it and find suitable products. Research - I went through various blogs and online magzines to unerstand the trend. Hypebeast.com and SSense.com were my go-to portals for this report. Process - After understanding the trend, I used Net-a-porter and Farfetch to find neon products from AW 19/20. Learning - This report helped me brush up my online sourcing skills and have a I deep understanding of international e-commerce websites.

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Image Source: TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

The AW 2019 catwalks saw several retro trends re-emerge. There were tie-dye cycling shorts and shoulder padded power suits, but the one eighties trend that there really was no escaping from was neon. Fluorescent shades already hit the fashion scene last year, hitting micro-trend status largely thanks to the Kardashians. But, those of us who thought the in-your-face look was nothing more than a passing Instagram trend are about to be proven wrong. The SS19 catwalks of New York, London, Milan and Paris confidently championed lime green, blinding yellow, extra hot pink and flame orange. Proving that the trend is going to be sticking around for quite some time.

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Image Source: TagWalk and Vogue Runway

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Image Source: TagWalk and Vogue Runway

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Image Source: Gmail, TagWalk and Vogue Runway

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Shudita Ahluwalia | Vogue India | Industry Internship 2019

Minor Projects

The following include the projects that I have done with the digital team of Vogue. Digital writer, Ms. Yashna Chopra guided me and supported me through this. My minor projects include research and content writing for various articles for Vogue.in and one project that I got to do with advertising team.

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Fashion Advertisers List SS19 Brief - Create an excel sheet that grades the advertisers at Vogue according to their spending. The ranks have to be from A++ to D. Research - I worked with Vogueâ&#x20AC;&#x2122;s advertsing team and created various lists to understand the different segregations of high street, indian luxury and luxury. Process - After understanding how much one brand spends, they were ranked and put into 3 such lists. Learning - This project actually made me understand the advertising department of the magazine and work with the business side of it. The magazineâ&#x20AC;&#x2122;s main income is the advertising and the ranks help the editorial team understand who to give preference to.

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Image: A++ advertiser, Sabyasachi | Image Source: Conde Nast India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Print ads that run in local or national magazines. When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. Vogue India also provides digital advertising which creates powerful opportunities to tell brand stories at scale and in context. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time and increasingly personal. Advertising with Vogue is appeals to specific target group and ofcourse gives the advantage of a long life. Magazines have a longer â&#x20AC;&#x153;lifeâ&#x20AC;? than newspapers, they sit about in doctorâ&#x20AC;&#x2122;s waiting rooms, magazine racks and with collectors. Typically, Vogue also presets high quality resolutions and standardss. This allows for the best representation of the product.

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High Street Advertisers

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Indian Luxury Advertisers

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Shudita Ahluwalia | Vogue India | Industry Internship 2019

International Luxury Advertisers Advertising with Vogue is appeals to specific target group and ofcourse gives the advantage of a long life. Magazines have a longer “life” than newspapers, they sit about in doctor’s waiting rooms, magazine racks and with collectors. Typically, Vogue also presets high quality resolutions and standardss. This allows for the best representation of the product.

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10 jewellery pieces that are perfect for those who love emeralds Brief - Digital Writer, Yashna Chopra, assigned me to figure out what kind of emerald jewellery products are in. Vogue.in articles are short and usually just product featuring stories. The brief was to write 2 paragraphs about emerald jewellery. Along with that I had to find products that the Indian consumer would buy. Research - I went through the website and understood the style of writing the magazine follows. To find the products, I went through various e-commerce websites. Process - After writing the first draft, it was edited by Yashna and I was asked to go through the advertiser list and accordingly find emerald jewellery that they had. Learning - A product listing story such as this one taught me to keep the Indian market in mind. The digital team was supportive and the guided me throughout.

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Image Source: Farfetch, Cartier, Ogaan India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

While diamonds hold a prized place in most women’s wardrobes, it’s safe to say that emeralds come in at a close second. Known for its calming powers, the green gemstone has been favoured by the world’s most popular women for centuries— everyone from Queen Elizabeth II, Cleopatra and Elizabeth Taylor to modern-day style icons like Kate Middleton and Deepika Padukone have given it their nod of approval. Whether you’re looking to add a touch of colour to your date night outfit, or searching for something that’ll bring your festive look together, emerald jewellery might just serve as the answer. The emerald jewellery pieces you should be investing in Elevate your ivory lehenga with statement earrings like Gehna Jewellers’ gold and emerald pair. Prefer a more non-traditional approach with your jewellery? Zoya’s delicate diamond and emerald earrings would be perfect to round off your date night look. Bulgari’s Serpenti bracelet features two snake heads with emerald eyes, and Stephan Webster’s emerald earrings come shaped like a butterfly’s wings. Looking for a simple yet statement-making jewellery piece? Suzanne Kalan’s emerald bracelet is just what your wardrobe needs. Scroll ahead for our edit of the best jewellery pieces to add your collection now.

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Shudita Ahluwalia | Vogue India | Industry Internship 2019

9 cropped trousers to help you get through the monsoon in style Brief - Digital Writer, Yashna Chopra, assigned me to research about trends and figure out what kind of products are in. Vogue.in articles are short and usually just product featuring stories. The brief was to write 2 paragraphs about cropped trousers and highlight their use in the monsoon season. Along with that I had to find products that the Indian consumer would buy. Research - Since this was my first digital Vogue article, I went through the website and understood the style of writing the magazine follows. To find the products, I went through various e-commerce websites. Process - After writing the first draft, it was edited by Yashna and I was asked to go through the advertiser list and accordingly find cropped trousers that they had. Learning - A product listing story such as this one taught me to keep the Indian market in mind. The digital team was supportive and the guided me throughout.

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Image Source: Farfetch, Net-a-porter, SSENSE

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Every year, the monsoon season brings its own set of problems with it—waterlogged streets, humid weather and frizzy hair. If the mere thought of walking through the puddles has you anxious about getting your hemlines dipped in mud, take solace in the fact that you’re not alone in your concerns. Thankfully, there’s an easy sartorial solution to this rainy day woe (apart from wearing short skirts and dresses every time you step out, that is). Enter cropped trousers. They’re equally easy to manage and style, and the cropped hemline is sure to save you from the sartorial hazards of the season. Given that the weather is all set to make your lives just a touch harder for the next few months, this might be the best pair of trousers to wear until the skies are clear again. The best cropped trousers to invest in this monsoon Heading out for a brunch scene? Throw a white crop top over Ann Demeulemeester’s yellow satin trousers or Valentino’s red pair to inject a bolt of colour in your look. You can also go with Plan C’s paper-bag waist cropped trousers to bring pastel hues and a new silhouette into your monsoon wardrobe. Wondering what to wear to work? Style Miu Miu’s cropped checked trousers with a crisp white shirt to power dress for a boardroom meeting. And for a lazy day out, Etro’s paisley print trousers will be pair to seal the deal. Scroll ahead for our edit of cropped trousers that are sure to quickly become your go-to monsoon essentials.

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Lust list: 9 chokers that will instantly upgrade your jewellery collection Brief - Digital Writer, Yashna Chopra, assigned me to figure out what kind of jewellery products are in. Vogue.in articles are short and usually just product featuring stories. The brief was to write 2 paragraphs about chokers. Along with that I had to find products that the Indian consumer would buy. Research - I went through the website and understood the style of writing the magazine follows. To find the products, I went through various e-commerce websites. Process - After writing the first draft, it was edited by Yashna and I was asked to go through the advertiser list and accordingly find chokers that they had. Learning - A product listing story such as this one taught me to keep the Indian market in mind. The digital team was supportive and the guided me throughout.

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Image Source: Amrapali, Khanna Jewellers, TBZ

Shudita Ahluwalia | Vogue India | Industry Internship 2019

When it comes to ethnic dressing, the jewellery is just as important as your choice of outfit. One of the easiest ways to add a touch of luxury to your Indian look is by way of statement chokers. Whether you wish to elevate your heavily embroidered lehenga with a diamond jewellery piece or need a polki number to go with your deep-necked blouse, chokers will help you round off almost any festive ensemble. They’ve won the favour of Bollywood’s best dressed crew as well—everyone from Kareena Kapoor Khan and Alia Bhatt to Deepika Padukone and Priyanka Chopra have been spotted wearing one. The best chokers you should be investing in right now If you’re wearing a white lehenga for a day wedding, add a pop of colour to your look via TBZ Original’s gold and blue choker. Or you could also consider Amrapali’s polki choker with pearl detailing, if you’re looking for something that will grab eyeballs. Anita Dongre’s kundan choker serves as a sleek, understated option to style your anarkalis and lehengas with during wedding season. Love sapphires?Chopard’s choker combines your favourite gemstones with diamonds to create a standout piece. Scroll through our edit of the best chokers you can add to shopping list for the upcoming festive season.

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The coolest rain-proof boots you need to invest in this monsoon season Brief - Digital Writer, Yashna Chopra, assigned me to figure out what kind of jewellery products are in. Vogue.in articles are short and usually just product featuring stories. The brief was to write 2 paragraphs about rainboots. Along with that I had to find products that the Indian consumer would buy. Research - I went through the website and understood the style of writing the magazine follows. To find the products, I went through various e-commerce websites. Process - After writing the first draft, it was edited by Yashna and I was asked to go through the advertiser list and accordingly find rainboots that they had. Learning - A product listing story such as this one taught me to keep the Indian market in mind. The digital team was supportive and the guided me throughout.

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Image Source: Farfetch, Net-a-porter, SSENSE

Shudita Ahluwalia | Vogue India | Industry Internship 2019

There’s nothing worse than stepping out in your favourite pair of shoes, only to have them ruined by a rainstorm that arrives halfway through your work commute. Don’t let the gloomy weather and innumerable puddles demotivate you from carrying out your daily tasks—just change up your footwear instead. The key to developing a cultivated monsoon wardrobe is to brace yourself for the oncoming downpours with waterproof boots. And no, you don’t need to settle for the basic black one (unless you want to)—there are plenty of choices available today to suit everyone. Scroll ahead for our edit of quirky waterproof footwear that will help you up your sartorial quotient while also guarding your feet. 13 monsoon-proof boots to walk through the season in style If you’re not afraid of experimentation, the animal print boots by Asos will let you channel your wild side even through a downpour. Heading out for the weekend? Style your party outfit with Jeffrey Campbell’s metallic boots or Givenchy’s anklelength yellow boots to beat the monsoon blues. Those who want something classic can just go with Burberry’s boots, featuring the brand’s iconic print, or pick Moncler’s white option, which is perfect for those in love with logomania. Scroll ahead for our edit of the functional, monsoon-appropriate boots you need to add to your monsoon wardrobe.

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Is purple the new millennial pink for these celebrities? Brief - Digital Writer, Yashna Chopra, assigned me to figure out what kind of jewellery products are in. Vogue.in articles are short and usually just product featuring stories. The brief was to write 2 paragraphs about purple/lilac. Along with that I had to find products that the Indian consumer would buy. Research - I went through the website and understood the style of writing the magazine follows. To find the products, I went through various e-commerce websites. Process - After writing the first draft, it was edited by Yashna and I was asked to go through the advertiser list and accordingly find purple products Wthat they had. Learning - A product listing story such as this one taught me to keep the Indian market in mind. The digital team was supportive and the guided me throughout.

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Image Source: TagWalk and Vogue Runway

Shudita Ahluwalia | Vogue India | Industry Internship 2019

All good things come to an end, and the same in true in fashion as well. Take the popularity of millennial pink for example. It first merged as the colour du jour back in 2017, but right now, it’s on its way to becoming a thing of the past. There’s no reason to fret about the loss though, because thanks to the ever-changing moods of the industry, we already have a new hue to covet—millennial purple also called melodramatic purple. Autumn/winter 2019 runways saw some of the world’s leading designers including the colour in their lines. Celebrities have picked up on the trend and started favouring the hue. Scroll down to see how millennial purple-sweet but sulky, is currently taking over the fashion game (and your favourite A-lister wardrobes).

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Image Source: Vogue India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Internationally, one of the most talked about millennial looks was the Kylie Jenner’s Met Gala 2019 outfit. The beauty mogul not only wore an elaborate lilac gown by Versace for the famed red carpet, but also dyed her hair in a matching shade to complement it. Meanwhile, Mother of Dragons Emilia Clarke wore a custom lilac gown by Balmain at the 2019 Academy Awards. And Captain Marvel’s Brie Larson took lilac to the Avengers: Endgame premiere via her Celine gown, styling it with a custom handcuff and rings, inspired by Thanos’ Infinity Gauntlet. Scroll ahead to take a look at how lilac is inspiring celebrity wardrobes and international runways alike.

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Image Source: Vogue India

Shudita Ahluwalia | Vogue India | Industry Internship 2019

Sure, other ice cream shades like buttercup yellow and mint green were also featured, but the light purple is the hue that won everyone over – perhaps because it’s a favourite of The Queen, who’s so 2019 without even realising it. But we get that pastels aren’t for everyone, especially if you’re past the age of 12. So how do you wear the trend? This season, it’s all about keeping it paired back with clean shapes. Think a sharp suit, see-through blouse or simple slip dress. Of course, the head-totoe look isn’t for everyone, so if you’re a bit hesitant, dip into the trend with a few key accessories, like strappy sandals, a statement bag or even sunglasses.

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Image Source: Self Shot

Shudita Ahluwalia | Vogue India | Industry Internship 2019

My Learning One of the major learnings that I have experienced this internship is to develop my personal design philosophy and fully explore it as a professional individual. Another learning was in broadening my horizons in terms of utilizing all means of research techniques accessible to me â&#x20AC;&#x201C; from websites like ASOS and WGSN, to magazines like Vogue and GQ, amidst a wide variety of options.

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Where fashion comes and goes in the blink of an eye, it is highly imperative to hone your skills to be as quick as you can if you want to keep up. I learnt to do the same by executing important tasks and decisions enforced upon me by completing them dutifully and with great fervor. Team engagement is an important characteristic that always needs to be worked upon, especially in the corporate culture. I learned to cooperate and appreciate with my colleaguesâ&#x20AC;&#x2122; and tea matesâ&#x20AC;&#x2122; perspectives and work in accordance with them. The one thing that I improved upon in my time working, was performing all my tasks in a systematic and professional manner, and using my logical and creative abilities to the best of my capabilities to present any work given to me.

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Shudita Ahluwalia | Vogue India | Industry Internship 2019

Exploring is a very important part of the academic process, and gaining a work experience is a great way for students like us, to acquaint ourselves with a field that we are looking to learn about. After working in publishing and with such a well-established company like Vogue, I realized that I too wanted to work in the editorial world post graduation. Also another final decision that I came up with was of adopting the career path of becoming a stylist. Itâ&#x20AC;&#x2122;s a great creative position and with all the learning that I have experienced in my time in this internship, I know what to expect of this job. Itâ&#x20AC;&#x2122;s an extremely versatile position where you can delve into styling, photography, direction, and graphic designing. That is something that I feel I can do very well and have a major interest in.

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Shudita Ahluwalia | Vogue India | Industry Internship 2019

There were a number of different things that had significant relevance to the Fashion Communication course that we have learnt over the past three years. For instance, all the photoshoots that I did with my mentor, where I played the role of an assistant, all my learnings from our photography course with Mr. Vishesh Azad helped in this. But most of hat really helped me in this entire internship, were my teachings in one of my favorite course modules so far - Graphic Design taught by Mrs. Dimple Bahl. Her ideas and teachings in how to modify and execute your imagination into reality through graphics was a big help, when I had to create styling mood boards and look boards. All in all, my teachings at NIFT helped me to travel through my journey at my internship successfully and with great ease.

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References Conde Nast. 2019. Conde Nast About. Available at: https://www.condenast.com/about/ Conde Nast International. 2018. Vogue India. Available at: https:// www.condenastinternational.com/brands-and-footprint. i-D. 2019. Why the dominatrix has made a whip-cracking return to the runways. Available at: https://i-d.vice.com/en_uk/article/mb875v/ dominatrix-trend-report-autumn-winter-19-fashion TagWalk. 2019. Tag-walk Trends. Available at: https://www.tag-walk. com/en/page/woman. Vogue UK. 2019. 5 Key Suit Trends To Try Now. Available at: https:// www.vogue.co.uk/gallery/how-to-wear-tailoring-trend.

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“Thats all”

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