vsa
very special arts singapore
Brand Identity Manual
Š 2012 Very Special Arts singapore. All rights reserved
contents This is a guide to all the basic elements that make up Very Special Arts Singapore. Please treat our identity with dignity and grace. 05 Introduction Our Identity 09 Symbol 11 Our Typeface 12 Logotype 13 Relationship 1 15 Relationship 2 17 Relationship 3 19 Printing in Small Areas 21 Colour Usage 23 Colour Backgrounds 25 Incorrect Uses Applications 29 Business Card 30 Letterhead 32 Envelope 33 Website Interface 35 Newsletter 36 Corporate Video
“Art and disability is about building an inclusive society.
Inclusion teaches us that all means all. Everybody. No exceptions.�
introduction Very Special Arts Singapore, VSA, is a charity launched in September 1993 to provide people with disabilities with opportunities to access the arts for rehabilitation and social integration. Council of Social Service and internationally to Very Special Arts, an international arts organisation. In Singapore, it was launched by our Patron, Professor Tommy Koh on 27 September 1996. We run Visual and Performing Arts programmes for children, youths and adults with disabilities; as well as special education teachers, trainers, volunteers and parents of these special people. Our programmes range from Handicraft workshops, Saori Handweaving fashion show, Art Seminars, Children’s Arts Camp, Art and Handicraft Exhibitions, public performances to dance therapy sessions, overseas arts exchanges and artist attachments.
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Our Mission To provide every individual with disability the opportunities to access the Arts for the purposes of Rehabilitation and Social Integration. Objectives Performing Arts. To integrate individuals with disabilities into mainstream society through the Arts. Arts-Making.
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our identity
the symbol
I am round and red, passionate and energetic!
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x
x
This symbol is constructed by four calligraphic brush strokes. Symbolically, it represents the Arts, which is often depicted by the fours components – painting, dance, drama and music.
VSA, we emphasize the importance of our community and that art is for all. This quiet form radiates outwards in a circular manner, like the sun. Similarly, we are energetic and strive to overcome whatever challenges that come our way. 10
our typeface We use the Helvetica Neue family for our corporate typeface. also has improved legibility, increased spacing in numbers, and heavier punctuation marks. Its neutrality makes it very adaptable for various design collaterals. You will also be spoilt for choice with the wide range of weights avaiable in the Helvetica Neue family!
Aa Aa
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Helvetica Neue Regular
Helvetica Neue Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!@#$%&*()-+=:;”’,./?\
!@#$%&*()-+=:;”’,./?\
logotype I am regular
very special arts singa
very special arts singapore
We are set in lowercase as people say that we are friendly and approachable
I am light
I am light too!
vsa Unlike letters ‘v’ and ‘s’, I am red. I am told that I am special as ‘a’ stands for Arts and the names of our programmes also begin with a letter ‘a’.
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relationship 1
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12x
1.5x
7x
x
This is the horizontal logo. As its name suggests, it is to be applied on horizontal applications such as pens. This logo is also the primary logo we adopt.
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relationship 2
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very special arts singapore
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17x
7x
2x 2x
In this logo, the symbol and the logotype have equal balance. Hence, it should be used or applied on square surfaces such as mugs.
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relationship 3
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17x
7x
2x x
This is the vertical logo. It is to be applied on long vertical surfaces such as standing banners.
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printing in small areas The minimum size of the symbol is 5 mm in print, measuring the height of the symbol from dimple to dimple as shown. Allow minimum clear space as shown when applying the logo. Relationship 1
a
a
a
a
5 mm
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Relationship 2
a
a
5 mm
a
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a
Relationship 3
a
a
a
a
5 mm
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colour usage Red is our primary colour. It is bright and bold, energetic and young. 90M 85Y 239R 65G 54B Web #ef4136
Black is used as it provides great contrast when placed together with red. 100K 35R 31G 32B Web #231f20
Grey is used as a secondary colour. 40K 167R 169G 172B Web #a7a9ac
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Neutral Colours
100k
20K
40K
50C 54M 65Y 30K
40C 45M 55Y 10K
5C 5M 5Y
20C 20M 20Y
50M 100Y
10M 100Y
35C 100Y
55C 5Y
55C 100K
65C 100M
Dynamic Colours
90M 85Y
The system The red, black and grey are our main corporate colours. However, the palette is expanded to include the neutral as well as the dynamic colours. A combination of dynamic and neutral colours can be used simultaneous and not necessarily within its own colour group as long as the integrity of the brand is not diminished. only the colors shown above. So be creative! 22
colour backgrounds vsa
very special arts singapore
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30K
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60K
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20K
80K
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very special arts singapore
50K
40K
10K
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100K
when the value of black (key) is above 50. Otherwise, the logo in full colour should be used at all times.
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When applying the logo onto a light or pale background, you may use the original logo without making any changes to it.
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incorrect uses Do not alter the VSA logo in any way. Do not animate, color, rotate, skew, or apply yourself, change the font, or alter the size or proportions.
Do not alter the logo.
Do not stretch or condense the logo.
Do not rotate the logo.
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very special arts singapore
Do not add drop shadows.
Do not apply the logo on a dark background or onto a colour which is very close to the signature red.
Never place the logo on a visually cluttered or patterned background.
Do not separate and rearrange the elements in the logo.
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applications
business card vsa
very special arts singapore
Yeow Shin Shin, Christopher PBM, M Sc, C Eng, MI Prod E Executive Director M +65 9100 6892 E ed@vsa.org.sg
Empowering creativity
in people with disabilities Very Special Arts Singapore Ltd Blk 133 Bedok North Ave 3 #01-138 Singapore 460133 T +65 6448 6275 F +65 6441 6403 E general@vsa.org.sg W http://www.vsa.org.sg
Front Dimension: 54 x 86 mm
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Back
letterhead vsa The salutation shoud sit above the folding line. This red dash serves as a folding line, helping you to fold the letter into 3 equal parts.
Very Special Arts Singapore Ltd Blk 133 Bedok North Ave 3 #01-138 Singapore 460133 T +65 6448 6275 F +65 6441 6403 E general@vsa.org.sg W http://www.vsa.org.sg
very special arts singapore
3 April 2012 Kwek Siew Jin 170 Ghim Moh Road #01-02 Singapore 279621
Empowering creativity
in people with disabilities
Dear Mr Kwek, At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.
Body text: 9 pt Helvetica Neue Regular
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.
Patron Professor Tommy Koh Ambassador-at-large Republic of Singapore
Very Special Arts Singapore Ltd provides opportunities for people with disabilities to access the Arts for the purpose of rehabilitation and social integration. VSA Singapore is affiliated to the National Council of Social Services and VSA International and her network in over 53 countries.
Master Page
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vsa
very special arts singapore
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.
Body text: 9 pt Helvetica Neue Regular
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Yours sincerely, Yeow Shih Shin Christopher Executive Director
Continuation Page
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envelope vsa Address: 12 pt Helvetica Neue Regular
very special ar ts singapore
Christopher Robbins 3434 Bifford Drive London SE1 4SS UK
Empowering creativity
in people with disabilities
Front
If undelivered, please return to: Very Special Arts Singapore Ltd Blk 133 Bedok North Ave 3 #01-138 Singapore 460133
Back
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website
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Home Page
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newsletter
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corporate video
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Empowering creativity
in people with disabilities