BRAND GUIDELINES BOOK
UNITEDWORLD INSTITUTE OF DESIGN
Contents.
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1. Basic Elements
05
The Toolkit
2. Brand Identity
06
Overview Variation Standard Sizes Clear Space Do’s and Don’ts
3. Colour Palette
16
Specifications
4. Typography
18
Typeface
5. Brand Application
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Visiting Card Letterhead Envelope Invoice
6. Logo Placements
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Positions
7. Print Collaterals
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The Brand Unitedworld Institute of Design Our visual identity is bold, unique and modern. It is derived from the leaf’s form because we are popular for our green campus and all the designs and forms are derived from nature only. It is easy to remember, and will help us build a strong yet memorable brand image around our audience amongst our competitors. Our visual identity consists of 4 main ‘ingredients.’ The brandmark, the typeface, the print collaterals and logo placement positions. These elements help us to create a contemporary and premium look and enable us to stand out in a cluttered market.
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1. Basic Elements The Toolkit Our visual identity is bold, unique and modern. It is derived from the leaf’s form because we are popular for our green campus and all the designs and forms are derived from nature only. It is easy to remember, and will help us build a strong yet memorable brand image around our audience amongst our competitors. Our visual identity consists of 4 main ‘ingredients.’ The brandmark, the typeface, the print collaterals and logo placement positions. These elements help us to create a contemporary and premium look and enable us to stand out in a cluttered market.
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2. Brand Identity I. Overview Our brand identity has two options: brandmark and combination mark. The brandmarks are never used in isolation, unless as specified in this manual or agreed via written consent by the brand management team. The UID brandmark version must only be utilised in exceptional circumstances. For example, when there is not enough space for the UID combination mark or an unconventional scale print format or the combination mark does not fits well in the creative artwork.
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Combination Mark
Brandmark
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II. Variations The brandmark, in majority of cases, should be used in colour to ensure consistency and recall. If elsewhere, black & white are needed then it should be done in such a way that the logo stands out of the artwork. The greyscale version of the brandmark to be used when colour cannot be used due to technical or other limitations. The brandmark cannot be reproduced in a transparent form. The brandmark and combination mark are two options, that could be used as per requirement. Primarily the combination mark is advised to use, if it does not fit then only the brandmark to be used. Always use the brandmark provided. Do not attempt to recreate or redesign the brandmark.
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Full Colour
Full Colour Reverse
Greyscale
Greyscale Reverse
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III. Standard sizes For accurate reproduction of the brandmark, refer to the sizes specified in this guideline. To ensure reproduction quality, please carry out a print test whenever and wherever necessary. Any size smaller than specified in this guideline should not be used. Always use the brandmark provided. Do not attempt to recreate or redesign the brandmark.
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Minimum standard size for combination mark
30 mm
Minimum standard size for brandmark
10 mm
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IV. Clear Space To ensure legibility and stand-out for traditional, business communications such as stationery, signage and formal documentation, it is important to leave adequate clear space around the brandmark. This area must be free from all other text and graphic elements. As illustrated on the right, it is essential to maintain the exact ‘X’ space around the brandmark at all times. The ‘X’ refers to the height in the UID brandmark. Brandmark clear space for retail and signage differs from these guidelines.
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Clear space for combination mark
X/2
X
X
X X/2 X/3
Clear space for brandmark
X/2
X
X
X X/2
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V. Do’s and Don’ts Always use approved master artwork. Never alter or recreate the brandmark. Below are examples of incorrect use of the brandmark that must be considered at all times: • Never alter the special relationship between the brandmark elements. • Never change the colour of the brandmark. • Never change the proportions of the brandmark. • Never place the brandmark on a colour which compromises the legibility of the brandmark. • Never put a key-line around the brandmark. • Never set the brandmark at an angle.
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3. Colour Palette Specifications BRAND COLOURS The primary brand colours used in all print and screen communications are UID orange, black and white. Always match colour to approved UID colour swatch samples. The brandmark colours and other colours for the brand cannot be changed as per requirement for promotional collateral mediums, such as posters, hoardings, digital media posts.
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Colour Palette
CMYK - 0/75/100/0 RGB - 0/0/0 Hexcode - 000000
CMYK - 0/0/0/100 RGB - 0/0/0 Hexcode - 000000
CMYK - 0/0/0/0 RGB - 0/0/0 Hexcode - ffffff
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4. Typography Typeface Our typeface is Open Sans. It is available in various different weights and cuts. Open Sans is used for all print collaterals (corporate stationeries). The following weights are used across our communication: Open Sans Regular Open Sans Semi Bold Open Sans Bold
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Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.:;*/[]!@#$%^&()
Semi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.:;*/[]!@#$%^&()
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.:;*/[]!@#$%^&()
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5. Brand Application I. Visiting Card
0 mm
7 mm
88 mm
95 mm
0 mm 6.5 mm
5.5 mm 50 mm Open Sans, Bold, 10pt. Open Sans, SemiBold, 7pt.
49 mm 55 mm
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II. Letterhead 0 mm
25 mm
201.9 mm 215.9 mm 0 mm 8 mm
15 mm 75 mm
Howrah 700003 March 13, 2019 Prof. Jayanti Panchal Dean of Unitedworld Institute of Design 907/A, Uvarsad, Dist. Gandhinagar - 382422 Respected Sir, I am writing to express my interest in the fourth grade instructional position that is currently available in UID. I learned of the opening through a notice posted on JobZone, IPFW’s job database. I successfully utilized in this teaching position. I have just completed my Bachelor of Science degree in Elementary Education and have successfully completed Praxis I and Praxis II. During my student teaching experience, I developed and initiated a three-week curriculum sequence on animal species and earth resources. This collaborative unit involved working with three other third grade teachers within my team, In my work with the third grade classes, I stressed critical thinking and the incorporation of mathematical and science units into the course. The student response was very encouraging, as we had a 100% passing rate for this section. In addition, our team met state curricula guidelines and received numerous positive comments from students’ families regarding the class material. Both my cooperating teacher and my supervisor from the teacher preparation program complimented me on my enthusiastic classroom presentations. Please consider this résumé and the completed application form as an expression of my sincere interest in pursuing any fourth grade vacancies that may arise in your district. environment that is student-centered. I welcome the opportunity to discuss with you in person my I may be reached at (260) 403-1499 or smith@ipfw.edu. Thank you for your consideration.
Sincerely, Manish Sinha
Open Sans, SemiBold, 8pt.
Ahmedabad Campus: Karnavati University, 907/A, Uvarsad, Dist. Gandhinagar - 382422. Ph. 079 30535000
Open Sans, SemiBold, 10pt.
karnavatiuniversity.edu.in/uid
605, Samedh Complex, Nr. Associate Petrolpump, C.G Road Navarangpura, Ahmedabad - 380009
269.4 mm 279.4 mm
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III. Envelope
0 mm 12 mm 8 mm 75 mm 0 mm
14 mm
215 mm
Open Sans, SemiBold, 8pt. 92.6 mm 101.6 mm Open Sans, SemiBold, 10pt.
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IV. ID Card
0 mm
7.5 mm
46.5 mm
54 mm
0 mm 8.8 mm
10 mm
14 mm Open Sans, Regular, 6pt.
30 mm
Open Sans, Bold, 8pt. Open Sans, Regular, 7pt. Open Sans, Bold, 7pt.
Open Sans, Regular, 7pt.
81 mm 86.5 mm
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6. Logo Placements Positions How to place the logo on a communication Regardless of communication size or dimension, the logo can only ever be placed in four locations. This keeps logo placement simple and consistent, while allowing enough flexibility to accommodate our dynamic graphic system. Please keep in mind the logo exclusion zone when placing the logo in a corner. In no particular order, the placement options are: 1. Top left corner 2. Top right corner 3. Bottom left corner 4. Bottom right corner
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1
2
1
2
PORTRAIT SQUARE
3
4
1
3
4
2
LANDSCAPE
3
4
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7. Print Collaterals Stationery
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Mugs
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T-Shirt (Front)
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T-Shirt (Back)
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Cap
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Identity Card
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Pen
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Bus
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Badge
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Notebook
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Tote Bags
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Wooden Frame
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