REVIO Brand Book
Shu Wen Chong 101911080 Published by Swinburne University of Technology, Faculty of Health, Arts and Design, School of Design, 2018. Printed in Melbourne, Australia by Corporate Printers. All rights reserved No part of this publication may be reproduced or transmitted in any form or by means, electronic or mechanical, including photography, recording or any other information storage and retrieval system, without prior permission in writing from Swinburne University of Technology. Declaration of Originality Unless specifically referenced in the bibliography, the mark and all other material in this book is the original creation of the author. Copyright Agreement I agree for Swinburne University to use my project in this book for non-commercial purposes including: promoting the activities of the university or students: internal educational or administrative purposes: entry into appropriate awards, competitions: use in publications as examples of teaching projects and other related non-commercial activities to show my work in lectures and as an example for future students on line and face to face and in lectures. In some situations, this may involve repurposing the work to meet the requirement of Swinburne’s use. I agree to grant to Swinburne a worldwide, non-exclusive, irrevocable and free-of-fee license to use this project produced in DCO20001 in any way for non-commercial purposes. Signed
1-06-2018
CONTENTS
Part 1: Branding and identity Definitions Brandmark examples Brandmarks competition Positioning map Competitor case studies
5 6 11 13 14
Part 2: Developing the brand Brand proposal Naming exploration Naming decision Mission statement Brand values Mood board Brandmark sketches Brandmark concepts Chosen brandmark Competitors comparison Brandmark rationale Rationale argument
19 21 22 24 25 27 31 33 36 38 39 40
Part 3: Documenting the brand REVIO Brand Guidelines REVIO Brand Applications
43 57
Bibliography
i - iii
CONTENTS | 2
Branding and identity
PART 1
DEFINITIONS
Branding The development and maintenance of a brand. Brand A company, or product or something else, presented in ways that create an image. Identity The characteristics by which a brand is known. Image The market’s opinion about a brand. Brandmark = Logo A graphic mark that represents a brand and symbolic to the brand’s identity. Logotype = Letter mark A brandmark that made up of letterforms. Figure mark A brandmark consisting of figurative or realistic picture of the actual thing. Combined mark A brandmark consisting of letterforms and figures. Trademark A registered (legally protected) brandmark.
5 | DEFINITIONS
BRANDMARK EXAMPLES
Brandmark = Logo A graphic mark that represents a brand and symbolic to the brand’s identity.
Turnstone
Urban Ministries of Durham
Children’s Miracle Network Hospital
Water For People
Oxfam
Watsi
Plant Chicago
Charity : water
Conservation International
Ford Foundation
BRANDMARK EXAMPLES | 6
BRANDMARK EXAMPLES
Logotype = Letter mark A brandmark that made up of letterforms.
Greenpeace
7 | BRANDMARK EXAMPLES
WildAid
To Write Love On Her Arms
Juma
Ideasbox
Gem
Tearfund
Invisible Children
ONE
This Bar Saves Lives
BRANDMARK EXAMPLES
Figure mark A brandmark consisting of figurative or realistic picture of the actual thing.
The Mentoring Project
Plan
Unicef
The Humane Society
Partners In Health
Winshape Foundation
Covenant House
Bread For The World
Caroline Chisholm Society
Care
BRANDMARK EXAMPLES | 8
BRANDMARK EXAMPLES
Combined mark A brandmark consisting of letterforms and figures.
Cancer Research UK
Free The Slaves
International Rescue Committee
Feeding America
Children International
Voices Of Youth
Womenstrong
Kiva
Mind
Natural Resources Defense Council
9 | BRANDMARK EXAMPLES
BRANDMARK EXAMPLES
Trademark A registered (legally protected) brandmark.
Red
Coworker
One Drop
WWF
Stand Up To Cancer
Room To Read
Australia Koala Foundation
Do Something
Livestrong Foundation
Water.org
BRANDMARK EXAMPLES | 10
BRANDMARKS COMPETITION
Violence Prevention Organisations
11 | POSITIONING MAP
Domestic Violence NSW
Sutherland Shire Family Services
No More
Full Stop Foundation
White Ribbon Australia
Children’s Protection Society
Domestic Violence Victoria
Mission Australia
BRANDMARKS COMPETITION
Violence Prevention Organisations
Actionaid
Our Watch
Tender
Stopping Family Violence
Junction Australia
Ananias Foundation
Caroline Chisholm Society
AVA
COMPETITOR CASE STUDIES | 12
POSITIONING MAP
Modern
Traditional
Logotype
Combined Mark 13 | POSITIONING MAP
COMPETITOR CASE STUDIES
No More No More is dedicated to ending domestic violence, sexual assaults and abuse by creating public awareness campaigns, inspiring actions and feeling culture change. The ‘blue circle’ is a unifying symbol that ecpress universal support for ending domestic violenceand sexual assaults. It also symbolised a ‘vanishing point’ which is evolved from the concept of zero - as in zero incidences of domestic violence and sexual assault.
COMPETITOR CASE STUDIES | 14
COMPETITOR CASE STUDIES
Mission Australia Mission Australia is a charity that has been helping vulnerable Australians move towards independence. Support people by assisting disadvantaged families and children, domestic violence, homelessness, and other social issues. They redesigned the logo and highlight the ‘US’ in Australia, to symbolise they care and keen to help everyone in Australia.
15 | COMPETITOR CASE STUDIES
COMPETITOR CASE STUDIES
White Ribbon Australia White Ribbon Australia seeks an Australian society in which all women can live in safety, free from violence and abuse. White Ribbon raises awareness of men’s violence against women by running national campaigns, where it is a channel for conversations and actions to stand up and speak out against vionlence.
COMPETITOR CASE STUDIES | 16
Developing the brand
PART 2
BRAND PROPOSAL
Background Research Family violence and abuse has affected millions of people each year in Australia, the rates of violence and abuse in Australia are some the highest they have ever been. Family violence is a major health and welfare issue, it occurs across all ages and demographic groups but women and children were much more likely to experience violence and abuse at some point in their lives. Everyone needs to be aware about this huge issues and we all need to make a change and be part of the solution now!
Create A Non-Profit Organisation • A new organisation that strives to stop family violence and abuse in the community. • Support and services will be provided to any violence victims regardless of age, race and gender. • Build campaigns, events and activities to increase public awareness against violence and abuse.
19 | BRAND PROPOSAL
No one has the right to be violent towards you.
BRAND PROPOSAL | 20
NAMING EXPLORATION
Descriptive
Fanciful
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.
No Abuse Against Violence Stop Violence Violence Free Breakfree Be Free Let’s Defense Let’s Stop It Zero Abuse Zero Violence Anti-Violence Non-Violence Violence Defender Defender Never Abuse Remove Violence
Acronyms 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
21 | NAMING EXPLORATION
ETV - End The Violence RTS - Rights To Stop ATE - Act To End SNTV - Say No To Violence SNTA - Say No To Abuse SOTF - Speak Out To Fight SONH - Speak Out Not Hide SONS - Speak Out Not Silence TTR - Treat Them Right REVIO - Remove Violence SIATS - Stop It At The Start JHTS - Join Hands To Stop
Draw The Line Escape Yes Or No? Don’t Hold Back Silence Or Defence Make A Difference The Hope Project Break The Silence Path To Happiness Brave Fight For Rights Take Action Act Now You Are Not Alone Path to Freedom Freedom Movement Future Hope No Excuse Say No No Means No Respect. Better Future
Geography 1. 2. 3. 4.
Violence Free Australia Violence Free Victoria Violence Free Melbourne Victorian Defender
NAMING DECISION
Remove Violence This is the chosen brand name for our organisation, and it will appears as REVIO for the brandmark design. Our brand is built around hope and reinstilling confidence in fighting for our rights to live free from violence and abuse. Our goal is to make changes and create posibilities. We want our brand to bring hope and strives to stop family violence and abuse.
NAMING DECISION | 22
Together, we are ending violence.
23 | MISSION STATEMENT
MISSION STATEMENT
Family violence is a broader term that refers not only to violence between mate partners but also to violence and abuse between family members. This may also include elder abuse, child abuse, and adolescent against parents. Family violence typically includes violent or threatening behaviour, or any other form of behaviour that coerces or controls a family member to be fearful. REMOVE VIOLENCE (REVIO) is a non-profit organisation that strives to stop family violence and abuse in the community. We believe that everyone has the rights to live in safety, fearless and free from violence and abuse. REVIO as the part of the community, we have our duty and responsibility to recognise and defend this right in order to end violence and abuse. REVIO work to amplify and grow the impact to end and prevent family violence and abuse in communities by creating public awareness campaigns, education, providing victims with high quality pratical support, working closely with other organisations or specialist services to ensure our victims get the help they need. In REVIO, our core value is to bring hope to everyone. We believe that it’s never too late to prevent and end family violence, change is possible and achievable. We believe that family violence and abuse will come to an end when we together fight for our rights to live free from violence and abuse.
MISSION STATEMENT | 24
BRAND VALUES
25 | BRAND VALUES
Hope We believe that it’s never too late to prevent and end the violence, change is possible and achievable.
Compassion We work continually and tirelessly to meet the needs of victims who affected by violence and abuse.
Reliable Commitment to support and promote equality of rights to remove violence and abuse.
Empowerment We help and support victims to live independent, lives free from fear and violence.
Innovation Delivering services through cutting edge tools and high quality support for the victims.
Collaboration Collaborating with other organisations or partners who share the same vision and mission.
Inclusiveness We treat everyone with respect. We share our perceptions and opportunities with anyone regardless age, race and gender.
Courage We stretches our capabilities in facing challenges and creating innovative solutions.
HOPE
It’s never too late to prevent and end the violence, change is possible and achievable. BRAND VALUES | 26
MOOD BOARD
Violence and Abuse The image style from this mood board is related to the issues that our organisation are facing.
27 | MOOD BOARD
MOOD BOARD | 28
MOOD BOARD
Hope The image style from this mood board is related to the hopeful and optimistic attitude of our organisation, we help people regardless of age, race and gender.
29 | MOOD BOARD
MOOD BOARD | 30
BRANDMARK SKETCHES
31 | BRANDMARK SKETCHES
BRANDMARK SKETCHES | 32
BRANDMARK CONCEPT 1
[ Chosen brandmark from this concept ]
33 | BRANDMARK CONCEPT 1
BRANDMARK CONCEPT 2
[ Chosen brandmark from this concept ]
BRANDMARK CONCEPT 2 | 34
BRANDMARK CONCEPT 3
[ Chosen brandmark from this concept ]
35 | BRANDMARK CONCEPT 3
CHOSEN BRANDMARK
[ Brandmark in monotone ]
[ Brandmark in colour version ]
CHOSEN BRANDMARK | 36
CHOSEN BRANDMARK
Color Yellow on ‘RE’ symbolise hope and optimistic attitude of our organisation, whilst the yellow effectively makes the brandmark stands out from its competition. Blue on ‘VIO’ represents reliable and symbolise we treat violence as a serious matter.
Type The typeface Cornerstone is a bold and modular typeface, which can nicely present a kind of emotion of shoutout to remove violence. Uppercase type are more formal and serious approach because we treat violence as a serious matter in the community.
Style The broken part on ‘VIO’ symbolises our brand mission which is to remove violence in the community, we need to break it down.
37 | CHOSEN BRANDMARK
COMPETITORS COMPARISON
COMPETITORS COMPARISON | 38
RATIONALE AND ARGUMENT
Brandmark Rationale REVIO is the acronym from the initial letters of our organisation name, Remove Violence. The bright colour that we used makes the audience to feel hopeful and filled with possibility. We applied bold modular and uppercase typeface as we want our brand to feel clear in both message and visual approach. We also want our brand and design to be understandable and simplicity, that’s why we broke ‘VIO’ into half to portray the meaning of break down violence and abuse.
Rationale Argument The creative behind the REVIO logo is the yellow colour applied on ‘RE’ symbolises our organisation is built around hope and reinstilling confidence in fighting for our rights to live free from violence and abuse. The colour and broken part applied to ‘VIO’ means that we treat violence as a serious matter and we work to grow the impact to end violence and abuse. This logo is chosen because these are important elements that help to enhance and emphasize our brand value and brand mission.
39 | RATIONALE AND ARGUMENT
RATIONALE AND ARGUMENT | 40
Documenting the brand
PART 3
REVIO Brand Guidelines 45 Logo 51 Colours 52 Typography 53
Email Signature Arrangement
54
Secondary Graphics
43 | BRAND GUIDELINES
BRAND GUIDELINES | 44
PRIMARY LOGO
REVIO logo should never be altered or recreated in any way. The logo is property of REVIO and are for the exclusive use of the organisation. They cannot be used by others without prior formal authorisation. The background where you are placing the logo should determine which version of the logo you use.
[ On white background ]
45 | BRAND GUIDELINES
PRIMARY LOGO
[ On blue background ]
[ On yellow background ]
BRAND GUIDELINES | 46
LOGO SINGLE COLOUR
If the logo cannot be printed in full colour, eg. from fax or dekstop printer, single colour may be used. However, the use of single colour logo is only restricted to black and white, it should not be used with other colour. The whole colour has to be black 100% and white 100%, not less.
47 | BRAND GUIDELINES
LOGO SINGLE COLOUR
BRAND GUIDELINES | 48
CLEAR SPACE AND SIZE
A minimum distance of 7mm must be kept clear around the logo.
7mm
7mm
7mm
7mm
The minimum size at which the logo is used should not be less than 30mm width.
30mm
49 | BRAND GUIDELINES
INCORRECT LOGO USAGE
Colour Scheme Do not use other colours.
Disproportionately Scaled The logo should never be stretched disproportionately.
Unusual Angle Do not use the logo other than horizontal or vertical position.
Drop Shadow Do not use drop shadows when reproducing the logo.
Typography Do not change the font of the logo.
Tints and Transparency Do not use tints or transparency when reproducing the logo.
BRAND GUIDELINES | 50
COLOURS
Yellow is a bright colour, it represents ‘hope’ which is our brand value and our optimistic attitude. Blue represents reliable and also to symbolise we treat violence as a serious matter. We use these colours a lot. CMYK 1, 15, 100, 0 RGB 255, 212, 0 HEX #ffd300 PANTONE Yellow 012 U
CMYK 99, 84, 42, 38 RGB 20, 46, 79 HEX #142d4f PANTONE 295 U
51 | BRAND GUIDELINES
CMYK 96, 78, 37, 26 RGB 31, 61, 97 HEX #1e3d60 PANTONE 5463 U
TYPOGRAPHY
Our brand font is Sukhumvit Set. We use it in print and on the web. Sukhumvit Set gives an impression of clean efficiency, created by a total lack of ornamentation and an extremely simple, consistent design. Sukhumvit Set has equipped with 6 different weights. It is good for everything from headlines to text. Use this font wherever possible.
Sukhumvit Set Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 1234567890 Sukhumvit Set Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 1234567890 Sukhumvit Set Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 1234567890
Body copy in 9 - 11pt
Sukhumvit Set Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 1234567890 Sukhumvit Set Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 1234567890
Body text subheader in 9 - 11pt
Sukhumvit Set Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 1234567890
Main headline in 45pt; Main subheadline in 15 - 18pt
BRAND GUIDELINES | 52
EMAIL SIGNATURE ARRANGEMENT
The formatted sample below is to create a signature that reflects our identity. When additional personal post and contact information is needed, everything should be placed before the address.
Sukhumvit Set Bold, 11pt Colour: Black
REVIO Organisation ABN 56 323 457 907 Phone (03) 9336 8853 | Fax (03) 9225 7852 PO Box 326, St Kilda Road, Melbourne, Victoria
Sukhumvit Set Bold, 11pt Colour: RGB 255, 212, 0 Sukhumvit Set Text, 11pt Colour: Black
Sukhumvit Set Bold, 11pt Colour: Black
Jordan Andrews Operation Manager Phone 0451 339706 | Fax (03) 9225 7852 jordanandrews@revioorg.au REVIO Organisation ABN 56 323 457 907 Phone (03) 9336 8853 | Fax (03) 9225 7852 PO Box 326, St Kilda Road, Melbourne, Victoria
53 | BRAND GUIDELINES
Sukhumvit Set Bold, 11pt Colour: Yellow Sukhumvit Set Text, 11pt Colour: Black
EMAIL SIGNATURE ARRANGEMENT
Jordan Andrews Operation Manager Phone 0451 339706 | Fax (03) 9225 7852 jordanandrews@revioorg.au REVIO Organisation ABN 56 323 457 907 Phone (03) 9336 8853 | Fax (03) 9225 7852 PO Box 326, St Kilda Road, Melbourne, Victoria
BRAND GUIDELINES | 54
SECONDARY GRAPHIC
The secondary graphic is stroke. Strokes can be applied and scattered around on the background, for example, background for the letter, envelope, CD cover, CD, nametag, and etc. Colour options of the strokes are yellow, blue and white, the background where you are placing the strokes should determine which colour you use.
[ On yellow background ]
55 | BRAND GUIDELINES
SECONDARY GRAPHIC
[ On blue background ]
[ On white background ]
BRAND GUIDELINES | 56
57 | BRAND APPLICATIONS
REVIO Brand Applications 59
Applying The Brand
61 Stationery 75
Promotional Materials
79 Clothing 83
Print Media
87
Digital Media
BRAND APPLICATIONS | 58
APPLYING THE BRAND
In marketing, brand application or brand implementation refers to the physical representation and consistent application of REVIO brand identity across print and digital media. Throughout this section, examples of REVIO branded materials have been provided in a variety of media to inspire and guide your future creative explorations. These applications refer to marketing and branding as a unified whole. In that respect, brand implementation is a continuous process, which requires controlling the brand’s image and presence despite changes in markets and company structure.
59 | BRAND APPLICATIONS
BRAND APPLICATIONS | 60
STATIONERY
Business Card To maintain a constant identity of REVIO, there are systems that have been created to be used. Business card bears general business information about REVIO and personal contact information. Size is 85mm x 55mm.
Logo Size: 37mm width
13.5mm
13.5mm 55mm
JORDAN ANDREWS
55mm
Operation Manager
Sukhumvit Set Bold, 11pt Colour: RGB 20, 46, 79
Sukhumvit Set Text, 9pt Colour: RGB 20, 46, 79 jordanandrews@revioorg.au 0451 339706 (03) 9225 7852 PO Box 326, St Kilda Road, Melbourne, VICTORIA
61 | BRAND APPLICATIONS
55mm
STATIONERY
Yellow backgound
Blue background
BRAND APPLICATIONS | 62
STATIONERY
Letterhead The term ‘letterhead’ is often used to refer to the whole sheet imprinted with such a heading that contains REVIO logo and general information, same as business card.
29.7mm
29.7mm
21mm
Sukhumvit Set Text, 9pt
Sukhumvit Set Text, 9pt Sukhumvit Set Bold, 9pt 21mm
63 | BRAND APPLICATIONS
STATIONERY
Without body text
With body text
BRAND APPLICATIONS | 64
Back
65 | BRAND APPLICATIONS
Front
BRAND APPLICATIONS | 66
STATIONERY
Envelope This is an example of REVIO’s logo and address application on the envelope. Size is 220mm x 110mm.
20mm
20mm
12mm
67 | BRAND APPLICATIONS
Logo Size: 50mm width
STATIONERY
Logo is applied in the middle, where half of the logo is printed on the flap and another half is on the body of the envelope. Secondary graphic is scattered around on the body.
Logo Size: 100mm width
BRAND APPLICATIONS | 68
Front
69 | BRAND APPLICATIONS
Back
BRAND APPLICATIONS | 70
STATIONERY
Nametag This is an example of REVIO’s logo, personal post and secondary graphic application on the nametag. Size is 80mm x 100mm.
Sukhumvit Set Bold, 20pt
Sukhumvit Set Bold, 16pt
Sukhumvit Set Text, 10pt Sukhumvit Set Bold, 12pt Logo Size: 30mm width
71 | BRAND APPLICATIONS
BRAND APPLICATIONS | 72
STATIONERY
CD This is an example of REVIO’s logo and secondary graphic application on the CD.
73 | BRAND APPLICATIONS
STATIONERY
CD Envelope This is an example of REVIO’s logo and secondary graphic application on the CD envelope. Size is 150mm x 150mm.
BRAND APPLICATIONS | 74
CLOTHING
T-shirt
75 | BRAND APPLICATIONS
CLOTHING
T-shirt
BRAND APPLICATIONS | 76
CLOTHING
Tote Bag
77 | BRAND APPLICATIONS
CLOTHING
Cap
BRAND APPLICATIONS | 78
PROMOTIONAL MATERIALS
Badge
79 | BRAND APPLICATIONS
PROMOTIONAL MATERIALS
Water Bottle
BRAND APPLICATIONS | 80
PROMOTIONAL MATERIALS
Balloon
81 | BRAND APPLICATIONS
PROMOTIONAL MATERIALS
Donation Card
BRAND APPLICATIONS | 82
PRINT MEDIA
Posters
83 | BRAND APPLICATIONS
PRINT MEDIA
Banners
BRAND APPLICATIONS | 84
PRINT MEDIA
Bus Stop Billboard Ads
85 | BRAND APPLICATIONS
BRAND APPLICATIONS | 86
DIGITAL MEDIA
Presentation Slides Template Size is 360mm x 210mm.
Cover Page
Contents Page
87 | BRAND APPLICATIONS
DIGITAL MEDIA
Presentation Slides Template Size is 360mm x 210mm.
Contents
Divider with quote
BRAND APPLICATIONS | 88
DIGITAL MEDIA
Website
91 | BRAND APPLICATIONS
DIGITAL MEDIA
Website
BRAND APPLICATIONS | 92
Bibliography
Part 1 [ Images ] • https://dippyeggplease.com/2017/10/09/ no-39-the-first-time-that-your-child-isbullied/ [ Brandmark Examples from ] • https://topnonprofits.com/lists/bestnonprofit-logos/ • http://turnstone.org • http://www.umdurham.org • https://childrensmiraclenetworkhospitals. org/home/ • https://www.oxfam.org.au • https://www.waterforpeople.org • https://watsi.org • http://plantchicago.org • https://www.charitywater.org • https://www.conservation.org/Pages/ default.aspx • https://www.fordfoundation.org • https://www.greenpeace.org.au • https://www.juma.org • https://wildaid.org • https://twloha.com • https://www.tearfund.org • https://invisiblechildren.com • https://www.thisbarsaveslives.com • http://www.thementoringproject.org • http://ssfs.org.au • http://dvnsw.org.au • http://www.fullstopfoundation.org.au • http://www.cps.org.au • http://dvvic.org.au • https://www.actionaid.org.uk • https://www.ourwatch.org.au [ Case Studies ] • https://nomore.org • https://www.missionaustralia.com.au • https://www.whiteribbon.org.au
i | BIBLIOGRAPHY
Part 2 [ Images ] • http://wfpl.org/project-seeks-volunteerscombat-human-trafficking-duringkentucky-derby/ • https://se.dreamstime.com/arkivfotostoppa-våld-mot-kvinnor-image73031200 • https://www.liveabout.com/tips-forco-parenting-after-a-high-conflictdivorce-1103324 • http://frdesign.co/happy-family • https://familyfire.reframemedia.com/ articles/marriage-boundaries-tendingour-fences-and-opening-our-gates [ Background Research ] • http://wfpl.org/project-seeks-volunteerscombat-human-trafficking-duringkentucky-derby/ • https://tuneinnotout.com • http://www.stopabuseforeveryone.org • https://www.aihw.gov.au/reports/ domestic-violence/family-domesticsexual-violence-in-australia-2018/ contents/summary • http://www.dscribe.net.au/2017/10/11/ the-devastating-truth-of-domesticviolence-in-australia/ • https://theconversation.com/why-arerates-of-domestic-violence-in-australiastill-so-high-87187 • https://au.reachout.com/tough-times/ abuse-and-violence • https://about.au.reachout.com/us/story/ • https://www.gov.nl.ca/VPI/types/ [ Brand Values ] • https://www.victimsupport.org.uk/moreus/why-choose-us/services • https://www.womensaid.org.uk/what-webelieve/ • https://www.refuge.org.uk/our-story/ourvision/ • https://www.threadsculture.com/blog/ company-culture/core-values-list-threads/
[ Mood Board 1 ] • https://en.publika.md/domesticviolence-likely-to-be-decriminalized-inrussia_2633175.html • http://dinosauriens. • http://vbcourseworkirog.allthehits.us/ the-main-causes-of-child-abuses-in-oursociety.html • https://www.healthyplace.com/other-info/ mental-health-newsletter/male-domesticviolence-victims-men-can-be-abused-too • https://www.radionz.co.nz/news/ national/352917/domestic-violenceprogramme-tackles-few-cases • https://www.hercampus.com/school/utah/ it-could-happen-you-domestic-violence • https://www.globalcenturion.org/ programs/researchanddevelopment/ victim-health-survey/ • https://www.theodysseyonline. com/end-the-stigma-of-mentalillness-2478521508.html • https://www.haikudeck.com/domesticviolence--education-presentationlfgIP73Pad • https://www.psychology.org.au/ inpsych/2015/october/psych-week • http://pinoyvoices.com/marriage/whatabout-the-abandoned/ • https://www.stuff.co.nz/national/ politics/79901006/family-violencevictims-who-kill-abusers-should-haveselfdefence-claim-law-commission • https://www.theodysseyonline.com/itsokay-its-not-your-fault
[ Mood Board 2 ] • https://www.verywellfamily.com/what-toknow-about-child-support-1269626 • https://www.verywellfamily.com/what-toknow-about-child-support-1269626 • http://www.heritagehealth.net/naturalfamily-healthcare/ • https://disciple.org.au/resources/seventhday-adventists-in-australia/family-2/ • https://andreawarnick.com/shop-1/ shop/i-dont-know-what-to-say-strategiesfor-supporting-someone-who-is-grievingrecorded-webinar/ • https://www.readitforward.com/authorinterview/amanda-lucidon/ • http://get.noblehour.com/noblehourblog/ index.php/2016/08/23/2016410voluntee ring-for-health-help-yourself-by-helpingothers • https://www.huffingtonpost.com/jim-tmiller/what-you-should-know-about-yourparents-affairs_b_4542196.html • https://www.123rf.com/ photo_35800940_happy-young-familywalking-down-the-road-outside-in-greennature-.html • http://goldhopeproject.com/meet-natalyacute-lymphoblastic-leukemia/ • http://www.babypicturethis.co.uk/ the-journal/clare-jude-sussex-familyphotography • http://frdesign.co/happy-family • https://familyfire.reframemedia.com/ articles/marriage-boundaries-tendingour-fences-and-opening-our-gates • https://www.psychologytoday.com/au/ blog/click-here-happiness/201801/howbe-happy-23-ways-be-happier
BIBLIOGRAPHY | ii
Part 3 [ Images ] • https://www.psychologytoday.com/au/ blog/click-here-happiness/201801/howbe-happy-23-ways-be-happier • https://familyfire.reframemedia.com/ articles/marriage-boundaries-tendingour-fences-and-opening-our-gates • https://stretchafamily.com.au/project/saf2014-2015-annual-report/ [ Applications ] • https://www.behance.net/ gallery/40567783/Free-corporateidentity-mockup • https://mrmockup.com/psd-mockups/ flag-mockup/ • https://www.behance.net/ gallery/31163511/FREE-MOCKUPS • https://graphicburger.com/id-card-psdmockup/ • https://www.psdmockups.com/aluminumwater-bottle-clip-attachment-psdmockup/ • https://graphicburger.com/bus-stopbillboard-mockup-2/ • https://freedesignresources.net/hangingpolo-shirt-psd-mockup/ • https://graphicburger.com/brandingidentity-mock-up-vol-4/ • https://www.pixeden.com/psd-mock-uptemplates/psd-button-badge-pin-mock-up
iii | BIBLIOGRAPHY