MAGAZINE PROJECT by Shuying Wei

MILLENIUMS' P E O P L E June Vol.1

Street Fashion 2015

BEAT NATION | MUSEE D'ART CONTEMPORAIN DE MONTREAL ART, COSTUMES AND ABORIGIANL CULTURE

DEVIL WEARS SNEAKERS

La Centrale DUC C NGUYEN'S COLLECTION OF ART, DESIGN AND FASHION INDUSRTY

5 WAYS TO HAVING INSTAGRAM WORTHY PICTURES

SOCIAL MEDIA: HOW IT CHANGED THE GAME

Contriutors: Sora Park - Leader Shuying Wei - Editor Jiazhou Liu - photographor

EDITOR'S LETTER We are very glad to make our first online magazine of Millenio's People. As the name shows, our target is people in all kind of ages, specifically, it fits people who is interested in contemporary art, social media, fashion design and moderate technology. This magazine is not a typical fashion magazine, You can not only see the appearance of fashion design, you can also learn how social media affect fashion industry, how contemporary art relevant to fashion we are chasing today and the fashionable factors appear in museums. In all, our goal of is to make a Canadian's magazine and connect Canadian culture to worldwide population. We hope you can get inspiration of fashion senses, find your favorite way to throughout technology and be guided to the interesting events and meet different people. We appreciate your support and are so happy to have you as a reader of Milliuns People. Sincerely. Shuying Wei, Editor

TABLES OF CONTENT ◆ 01. Devil Wears Sneakers by Sora Park ◇ 05. Buttons Up Street Fashion people in 2015 by Sora Park ◆ 07. Film Review by Sora Park ◇ 09. Art & Fashion Appears In Contemporary Museum by Shuying Wei ◆ 13. La Centrale Galerie Powerhouse by Shuying Wei ◇ 17. Social Media: How It Chnaged the Game by Jiazhou Liu ◆ 20. Ways To Having Instagram WorthyPictures by Jiazhou Liu

Chanel

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Devil Wears Sneakers by Sora Park

During the 2015 S/S fashion week; On the famous street of Paris, the street as known for old and bumpy, there are many fashion insiders who runs lightly go in and outside to fashion show with their nice sneakers. They preferred to wear high-heels and walked carefully and dangerously before but now devil wears sneakers, people like to wear sneakers more than heels. This is how we can catch up this 2015/16 season sneakers trends on the street. During the 2015 S/S fashion week; On the famous street of Paris, the street as known for old and bumpy, there are many fashion insiders who runs lightly go in and outside to fashion show with their nice sneakers. They preferred to wear high-heels and walked carefully

and dangerously before but now devil wears sneakers, people like to wear sneakers more than heels. This is how we can catch up this 2015/16 season sneakers trends on the street. As you can see, many fashion blogs and pictures in Instagram or any other SNS, they keep updating many different brands and styles of sneakers by fashion people, and in their feet, they wear many different designs, and colored sneakers from mainstream to popular sports wear brands to couture house. In 2015, the new trend of shoes is sneakers! Yes they are back! Pain from toe to waist, fashion people hold the pain and prefer and persist to wear killer-heels, however since last year they started moving their shoes style to sneakers from last spring/summer season.

Dior Sneakers represent sports, comfort, wearability, casuallity, and also stylish as well. Since long time ago, between sportswear and street style have keeping on the vague boundaries which is modern sport-ism, but the reason of sneakers up rise, because of the 2014 S/S Haute Couture, it has an effect on the trend of sneakers a lot. At that time the runway of Chanel and Dior showed sneakers with dress, craftsmanship, and an impressive tailoring costume which is priceless value of free. Since 2013, Chanel mixed match tweed with sneakers and became a leader of mega trend. Dior applied sneakers detail to heel and Reinterpreted as a commercialfusion sneakers were introduced in couture to actively come forward to the actual sale. (They exerted by the sense of preparing the green grass crushed shoe box).Then people are looking for Nike and Adidas shoes when they liked to wear during the high-school.

Also thry have a good proce ether. 02 Since sneakers trend became popular, street photographers and blogs are more focused on sneakers and shoes generally. One of the famous fashion bloggers and also known as fashion designer Gilda Ambrosio presented the Nike “Air Zoom Flight the Glove” with her pink colored silk long dress at last year Milano ModaUomo men’s collection, when I saw the Nike in the picture I thought the sneakers is better than heels; What a nice sneakers! Also the most seen sneakers during the Fashion Week will be Adidas's superstar and Stan Smith. Stan smith is one of the kinds; a tinge of green or red points of Stan Smith is for the many fashion editors, stylists, and the bloggers seemed to have in their shoe rack. At this rate, from last year until I don’t know when is going to be the end but era of Adidas sneakers will stay long. With Adidas Stan Smith, Many different clothes are fit into the shoes like it can go with mid-length of vintage mood dress, color suits, leopard coat, black skinny leather pants or wide pants, the shoes is always been the case with exactly correspond to every styles. Like a chameleon, all along, and here is a classic pair of the sneakers for the Coexistence of with every styles, I am really surprised by 2014/15 Adidas’s power of occupied fashion frontier and trend. Also easy to find various colors of sneakers catch my eyes generally. They match with all black and dark tone down color clothes or with splendid and colorful print clothes.

Gilda AmbrosioAirZoom FlighttheGlove

Nike air huarache is one of my favorite sneakers, it is designed by Tinker Hatfield 04 and Eric Avar in 1992 Also 90’s popular sneakers Nike air huarache line was revival in the sneakers market and it’s getting popular again. It is designed by Tinker Hatfield and Eric Avar in 1991 when they designed the Huarache they got inspired from South America traditional sandal, Nike huarache is launched “Air flight Huarache and Air trainer Huarache as well-known as progressive and functional design. It made by leather with neoprene and spandex which is represents fabric of 80’s and 90’s also these shoes are very stylish, comfortable and good for exercise either. I saw many people wear these shoes on the street very often also in the stores and I got one for me as well. I recommend all of you to go get these shoes as soon as possible before they get sold out! Actively engaging in direct Collaboration between designers and sportswear brand sneakers is high fashion type of style to appeal more attractively, too. Public earlier this year, Ricardo Tisci and ‘Nike Air Force One’ collection made Tisci's followers, and all of big fan of Air Force One want to buy it so much. Most recently, Rick Owens who is a designer and big fan of exercise, they collaborated together and make a structure architectural and chic design of running shoes. Last January, Versus Versace collaborated in a special limited edition with sneakers brands Superga and Converse, whose also collaborated with the famous cartoon. This kind of martketing and collaboration are now arising more and more. Also there is a variety prices, starting from 100$ to over 1000$ for the premium products. As time goes on in the world of fashion, sneakers will eventually position itself into being more fashionable than comfortable.

References: http://www.asos.com/au/women/fashion-news/2014_08_7-thurs/vestito-maxi-con-nike-per-gilda-ambrosio/ http://aloveisblind.com/gilda/ https://www.pinterest.com/pin/565061084470730441/ http://www.uglymely.com/tag/nike-huarache/ http://sheerluxe.com/2015/03/02/20-ways-wear-stan-smiths#.VXXKnkZSUyQ https://www.pinterest.com/pin/327073991663844094/ https://www.pinterest.com/pin/396387204675121107/ http://www.style.com/slideshows/slideshows/street/scenes/2015/1-january/berlin-fashion-week-fall-2015-street-style/ slides/17 http://www.style.com/slideshows/slideshows/street/scenes/2015/1-january/berlin-fashion-week-fall-2015-street-style/ slides/29 http://www.glamourparis.com/mode/mode-actualite/articles/nike-ricardo-tisci-air-force-one-collection-capsuleprintemps-ete-2014-1/22109 https://www.pinterest.com/pin/88031367691347292/

Bottoms Up Street Fashion People in 2015 Sora Park

Nakagawa Juria (citizen of japan, who lives in Harajuku), in 2012 Japan, when she was a student, she is the very person who brought tattoo stockings in fashion.

Mademoiselle Yulia, TOKYO JAPAN. She isDJ, singer, columnist, and designer. She is well-known as her style and street fashion in fashion people. The blue color hair is her signature.

Street fashion began around 2000 and has become very popular. There are so06 many things related to street fashion and people, like books, blogs, web-sites, and magazines. Now, street fashion has established itself as an important part of the fashion industry.As you can see infashion magazines such as VOGUE, COSMOPOLITAN and PEOPLE etc. And people around you, some people know how to wear and match with their clothes and accessories so well, and some do not! Blogs are a great way to keeping up-to date with what is happening fashion wise. If you have same or similar styles like as just normal people, it is better to put more effort to make your own style and show your best advantages that you have. Or if you know how to design and make a garment, accessories or leather items, than make a clothes for your own and wear it and try to show it to people, if other people like your style and they post your picture on their blogs it can be the first step to be a street fashion person and you can also be a designer as well. Because I saw many people sell their own clothes using by SNS or blog.For good example, one of my friends who graduated LaSalle College Fashion Design program, now she went back to Korea and selling clothes and hand-made leather wallets by her blog and she said it is the beginning of good business. If you are not confident to be a famous fashion person, you can be a famous photographer then! But first you have to study and know how to take a picture well, and trying hard to look for people already famous in fashion world. Also it is a good idea to see other famous blogger’s blogs and catch up and get some basic ideas from it! But do not copy their ideas just get some inspirations. Or also if you think make a blog web-site is difficult then also you can use and start with your Instagram or Facebook to open your own place to show you because it’s much easier than professional web-site, andthis is how people do recently.But you should know that there is a lot of competition in the fashion blog market, because it is easy to start and success compare to the other jobs. Many fashion is came from famous fashion designers work like Coco Chanel, Christian Dior, and Tom Ford etc., but unexpectedly just a fad where we can say that the streets trends can be the center of fashion found from among youth. Street fashion is various and many different kinds of styles, and there are some of differences among the cities and countries like France, England, US, JAPAN, KOREA, AND ITALY ETC. already in japan they have magazines that picked normal people on the street or famous bloggers to use as a cover model or beauty model Japanese people called them “Pachipachiz” and let they know to people (magazine readers) how they wear, do make-up, and other small personal tips they have. Japan has so many street fashion magazines Zipper, Non-no, Nylon, ViVi, and Sweet etc. the magazines show many various unique street fashion also they suggest many tips for fashion and make-up, not only clothesEspecially,I like Harajuku and Shibuya, of the districts in Tokyo, Japan,well-known for fashion and magazines, because they have their own strong and unique style and they keep it for long.Like this street fashion affectsa lot in daily people’s style and life.

In vogue: the editorâ&#x20AC;&#x2122;s eye (2012): Film review Documentary film Directors:Fenton Bailey, Randy Barbato

Cast Hamish Bowles Grace Coddington Carlyne Cerf de Dudzeele Alber Elbaz Nicolas Ghesquiere Tonne Goodman Polly Allen Mellen Camilla Nickerson Phyllis Posnick Babs Simpson Anna Wintour Music by David Benjamin Steinberg

2015 June 03

I think this film is amazing and the film shows most the powerful and professional editors in Vogue US Magazine, of its past and present, and they show the behind scenes of fashion editors do generally and more realistically. Vogue is most powerful, popular and influential magazine in the world. The film gives me many inspirations because before I watched the show, though I had a no idea about what exactly an editor does. If you are interested in fashion and want to be a fashion editor, watch this film! It is worthy of at least whole entire hour of your life, trust me! This film is in celebration of the 120th birthday of Vogue magazine made by HBO documentary film, in collaboration with Vogue and this fashion film of a documentary style that can see more vivid and realistic life of Vogue US editors like a movie. It shows how Editors, photographers, and illustrations do and their working life. Fancy casts like Anna Wintour (vogue editor in chief) and famous vogue fashion editor Grace Coddington and other editors, in the film “in vogue, the editor’s eye” reveals many behind stories of Vogue and editors. It is perfect casts of each character because they don’t need to act because they just needed to show who they are in the film. Even now they are working for Vogue magazine and they’ve been worked at Vogue for a long time. Every scenes show clearly, it wasn’t too fast or too slow to watch so I could concentrate more. Each of them have their own styles and have different goals and abilities but they pursue and want to make it successful, which comes down to the magazine and good working spirits. That’s how they can survive in the fashion world. The editors, they do not need to memorize a script, just need to show what they have and that is their daily work life. Also it could be a good advice to people who wants to be a fashion editor. Actually I like all the editors in the film but especially, I love my gorgeous ladies; Anna Wintour, Grace Coddington, and Tonne Goodman. Because all editors are hard workers, but Anna Wintour is the person that fashion people admire because she's always one step more. In addition, Grace and Tonne’s magazine styles like pictures, illustrations skills are really to my taste. I cannot really say they are good or bad actresses and actors because they acted and interviewed their real life and themselves. So I think it’s hard to say they are acting. So I would like to say they show us who they are and what they are doing. The design in this production is talking about the behind the scenes (BTS) of their work place as usual, and editors wear the same clothes as usual but when they start to take photographs for the magazine, suddenly magazine pictures are pop out fashionistas. There are more colors, models and various places appeared. Also the background sounds kept changing in the film and it makes us feel like we are in an actual fashion show. Overall mood of the film is very fast-forward, professional, beautiful pictures and girls and passionate successors. I think this film is so amazing and interesting to me and It makes me re-think about how people, work at the magazine company works hard for magazines issues. I think the documentary was not the most interesting, but once finishing this movie, I started to watch other fashion documentary films and take interest in them. Just like The September issue, Lagerfeld Confidential and God Save my Shoes, etc. I strongly recommend watching these films to people who like and interested in fashion. These documentaries also as good as In Vogue: The Editor’s Eye. And while I was watching this film, this quote came into my head “Fashion is the armor to survive the reality of everyday life." Bill Cunningham

References: https://www.youtube.com/watch?v=4Vv5UgWK7no https://www.google.ca/search?q=in+vogue+editor%27s+eye

MusĂŠe d'art contemporain de MontrĂŠal(MACM) is located on Place des Festivals in Quartier des Spectacles and it is a part of Place des Art Complex. MACM is founded in 1967 as the first Canadian museum devoted in contemporary art. It exhibits collections of artworks in Canada it is a member of Art Museum Image Consortium(AMICO). "Beat Nation" is an exhibition held from October 17 to January 5 in 2014.It is about Art, Hip Hop and Aboriginal Culture describes a generation of artists who juxtapose urban culture with Aboriginal identity to create innovative and unexpected new works that reflect the realities of Aboriginal peoples today.

Art & Fashion Appears in Contemporary Museum By Shuying Wei

Organized and circulated by the Vancouver Art Gallery and based on an initiative of grunt gallery, Vancouver, Beat Nation features painting, sculpture, installation, performance and video. Artists included in the exhibition are: Jackson 2bears, KC Adams, Sonny Assu, Bear Witness, Jordan Bennett, Raymond Boisjoly, Corey Bulpitt & Aime Milot, Kevin Lee Burton, Raven Chacon, Dana Claxton, Dustinn Craig, Nicholas Galanin, Maria Hupfield, Mark Igloliorte, Cheryl L’Hirondelle, Duane Linklater, madeskimo, Dylan Miner, Kent Monkman, Marianne Nicolson, Skeena Reece, Hoka Skenandore and Rolande Souliere. During its Montréal run, the Musée d’art contemporain will schedule performances and other special activities organized in collaboration with Aboriginal artists. The advertisement of Beat Nation is photographed by Sebastian Kriete. The subject is the clothing and regalia worn by Skeena Reece in her person as Raven on the Colonial Fleet. Skeena Reece is Coming from the Tsimshian Territory, born of Metis/Cree and Tsimshian/Gitksan descent she has been working in the arts since 1996. her multi-disciplinary practice today includes: performance art, spoken word, humor, “sacred clowning”, writing, singing, songwriting, video art and arts administration. For the full photograph, the sense of fashion is fully shown on these clothing. It includes a black bustier which has vertical patterns of Northwest coast, and an apron which has patterns of human body. They outstretch their arms over their hand. The person who sets on the middle is holding an AK-47 machine gun. Reece is in black and yeelow make up and wearing her raven outfit. Furthermore, there is an obvious introduction typed in bold face.

It uses an red square to emphasize the 10 theme and warm monochromatic colored part of the photograph to complete the poster. This advertisement echoes the significance of "Beat Nation" and shows the enthusiasm of music, fashion and traditional art in Aboriginal culture throughout lines and shapes that has high intensities. It is effective for its meaningful expression and precious Aboriginal culture value.

Beat Nation, Photo by David P. Ball

BEAT NATION References: Magazine of Musée d'art contemporain de Montréal, Vol 24. No. 2-Fall, 2013. Sacred Clown. Skeena Reece. Web.2014. <http://www.themedicineproject.com>

11 Montreal of Fine Art(MBAM) is Montreal's largest museum and it is among the most prominent in Canada. It is founded by Bishop Fuldord, and it usually has a members of group organize large-scale exhibition. MBAM is located in Golden Square Mile stretch of Sherbrook Street. "Splendore a Venezia" is one of the current exhibitions in MBAM. Its gallery shown visual art and music from the Renaissance to Baroque in Venetian public, from the early sixteenth century to the fall of the Serenissima at the close of the eighteenth century. An achievement that took more than five years of work and planning. There are outstanding loans from 61 prestigious museums and collectors from prominent international collections, like the MusĂŠe du Louvre, the Metropolitan Museum of Art, the New York Public Library, the National Gallery of Art (Washington), the Palatine Gallery, Uffizi, Capitoline, ThyssenBornemisza, the National Gallery (London) and the CitĂŠ de la musique in Paris, the visitors will discover the splendours of Venice through the musical scene. This exhibition features approximately 120 paintings, prints and drawings, there also have historical instruments, musical manuscripts and texts, the exhibition paints a portrait of extraordinary artistic and musical creativity. "The Dancing Lesson" is one of the symbolist painting about fashion and costumes. It is painted by Pietro Longhi in the late period of Baroque. The painting is focusing the female costumes, they are conformed to the traditional clothing styles of Baroque that is very detail and have lots of ribbons and panniers. In this painting, there are two females in the dancing lesson, they wear long silk dresses with large panniers. Furthermore, they both have a furib on surround their neck to the waist of the dress. Throughout seeing the woman on the middle , the decoration of her upper body is the most gorgeous part of the costumes. There are lots of jewelry stringed on the chest, also her sleeves have layers that makes the sleeve big and full. Not only the sleeves but also the whole dress are covered with lace, the textures are repeated again and again through the hollow flowers and leaves. the head dress also made by lace, but they also decorated with actual flowers and pearls. The color of the costumes is in cold monochromatic colors, it simply uses blue and white to prevent excessively ornate of the dress, however, the uniformed colors make the costumes luxuries and elegant.

Pietro Longhi, "La lezione di danza" (The Dancing Lesson), ca 1741, Venezia, Gallerie dell'Accademia.

LA CENTARE GALERIE POWERHOUSE

By Shuying Wei

14 A collaboration of 8 art institutions in the Montreal held en event that shows how art, design and fashion industry relevant to Canadian culture. this event included practices of over 20 international artists and Montreal. Duc C Nguyen is one of the artists from La Centrale Galerie Powerhouse, who does great art works in this event. Hertunique style well expresses the history of the institutions. The management structure in La Centrale is also one of the reason for the success of this collaboration.

La Centrale Galerie Powerhouse is growing out of the feminist art movement and founded in 1973, it is one of the oldest artist-run centers in Quebec. In the year of 1973, Three women belonging to a group named the Flaming Aprons place an advertisement on a billboard. They sent a call out to women artists who were interested in meeting and discussing the difficulties related to exhibiting their work in a professional context. This is how Powerhouse was born. La Centrale Galerie Powerhouse is growing out of the feminist art movement and founded in 1973, it is one of the oldest artist-run centers in Quebec. In the year of 1973, Three women belonging to a group named the Flaming Aprons place an advertisement on a billboard. They sent a call out to women artists who were interested in meeting and discussing the difficulties related to exhibiting their work in a professional context. This is how Powerhouse was born. During the first eight months of operation, the gallery ran because of the support of members, exhibiting artists and women who were interested in supporting its activities. The gallery was two exhibition rooms on the 2nd floor of a four-room apartment at 1210 Greene Avenue in the beginning. The first show was presented for a month in 1973, they incorporated in the next year, but during those days, this institution was still moving in different places. The founding members during that period were: Elizabeth Bertoldi, Leslie Busch, Isobel Dowler-Gow, Margaret Griffin, Clara Gutshe, Billie-Joe Mericle, Stasje Plantenga and Pat Walsh. (Herstory and mandte,lacentrale.org). Their goals are pursuming people who involves in La Centrale as a member, find a way to participate in a collaborative practices of cultural activism and develop skills and experience in the running of an artist-run centre and cultural activism.

In order to get to know more about the management structure of La Centrale, we had an interview with the stuff person. Thanks to the interviewee, Diane St- Antoine, the coodonnatrice of La Centrale Galerie and Archives de Pointe-Saint-Charles. What makes your institution different from others? Our galleries are contemporary art and er are a non-profit institution. We do not exhibit arts for money, and we target to both genders even though we are grown from feminist movement. What is the significance for you to choose here as the location of La Centrale? Saint-Laurent is an area which has a lots of galleries institutions. It is easy to communicate and share ideas and arts with them. Also the design of the white and clean box would make people who pass by the street contact with art. What is the purpose of choosing bright colors to decorate your homepage? We wants to make the visual looks of the website more wild and open, these colors have bright and high intensities, they tell people our galleries are free and it is not private galleries. Do you plan to exapand the target market of the 40th Anniversery programming series? Yes, to achive the targert, we will invite artist to exhibit their current work and communicate with viewes. could you explain some specific duties of each kind of members? Basicly they have similar works in the galeries, but each them forcus differently in propagandas, exhibition arrangements and workshop programming. Does those artists take all desitions of their exhibits? Artists can join the discussion of the exhibitions, but for the final decition, we listen to Virginie Jourdain, which is the exhibition coordinator.

Do you have any partnerships(sister companies) or any other connections with other institutions or organism? Yes, we have partners such as Canada (UMAC), Artcule and Sudio XX, some of them set very closed to us, we usually make plans together and have a lot of coorporations. How do you maintain the relationships between your sister companies and la centrale? We have meeting in regular dates, share ideas and discuss the trends of our development in the future. In order to make La Centrale runs well in the future, what aspects do you think that should be improved? It is a challage for us that we exhibit underrepresented artistsâ&#x20AC;&#x2122; works in mainstream, we will encourage them to and make their galleries more unique.

Reference: Handbook of La Centrale Galerie Powerhouse, 2012-2013

Jiazhou Liu

SOCIAL MEDIA: HOW IT CHANGED THE GAME. If the world’s productivity speed is like a highway, the Internet’s would be that of a lightning. We can’t deny that today’s new technologies had changed our way of life. It came in like a hurricane, changing our way of working, freelancing, procrastinating and socializing. The world, in fact, was not so slow to catch up to this changing phenomenon as today’s major business players, like the Fashion Industry, are now teaming up with the social media companies in order to expand their field. The Social Media’s massive evolution had the Fashion industry trailing right behind. Today, fashion’s accessibility had just reached the Internet’s limit. It’s newly expanded audience, visuals, and “fast fashion” brings worldwide fashion fans a whole new experience. With the big entrance of Facebook, Twitter, Instagram, and later on followed by Snapchat, the fashion industry’s top luxury brands can open themselves a door thatthat will widely expand and taken a step ahead of fashion’s time limits itself. This means it broadens their target markets, and throughout social media, brands may advertise their products and lines in a more direct and personalized way than ever before. The experts like to call it WOM (Word of mouth), which takes meaning of when someone tells you a personal opinion and recommendation of a certain product,

which, either genuinely good or bad, will gain your trust for it will mostly be people18 online, of which you follow or know. Now, this is getting quite intimate. They advertise through Facebook, which is the headquarters of where all one’s personal information of likes and preferences are stored. They find your needs, and tells you about what they can offer. It’s located either on those right sidebar ads, friend’s recent comments, or even in between 2 of your tweets.With this being said, fashion can come directly come knocking on your cell phone, computers, etc. totally uninvited. Then again, we may not pay enough attention to how personalized of a ‘’social network’’ we use. Sites like Facebook aren’t free for a generous purpose. Thus, fashion may now come directly come knocking on your cell phone, computers, etc. totally uninvited. When the whole world may be aware of whichKardasian sister attended the new Live CHANEL S/S Fashion Show just about 5 minutes ago, the networks news spread is like Mr. Speed. This year, with the mesmerizing growth of Snapchat, brands would invest more than 20% of their promotional cash for those cell phone taken bad quality Live photos and video updates of those 10 second footages showing you what it’s like to sit on 2nd row at the show. The present seems more attractive what has already happened. The targets now wants to see things as quickly as they can, they now get it as the tip of their fingertips, anywhere. An average nerdy young girl may get to see the CHANEL shows at such young age, if she wanted to and that would’ve never been possible to obtain in the early 1990s or 2000s when none of the net existed. Why do people have full-time jobs working as a blogger, Instagramer or Youtuber? How do could they quit an actual job for some video filming and product testing life? How can they be so young and so powerful in reviewing opinions and netizen buzz? I believe it’s because the baton has passed on to an expanded age of people as well. We might have to think that luxury brands may have changed their target markets by now, due to their bigger and newly opened fish tank they can have much more 13 year olds who would follow them on Twitter than some 40 year old who could actually afford. Although through it all, the net can still manage to constantly be looking for new gadgets to speed up the pace for a new kind of market. What fashion has in common what the social media is none but the visuals. We’re talking about countless and countless of pictures on pictures and pictures in pictures, etc. The reason why Instagram and the Snapchat are capture not only pictures but we youngsters hearts is because of it’s simple way of communication, which is visualization. It’s only about what you see in front of you and you can judge it by it’s artistic sense, if it relays to yours as well or not. And to this is where fashion plays the big advantage player. Fashion is equality to looking good and pretty. It’s sole sale point would be that it looks great on a woman and not because of either it has a great concept description of whatsoever. It can be proven that people’s “likes” on Instagram greatly exceeds the one of Facebook, thought Facebook hits trillions of click per day. Pictures are today’s key for a fashion luxury brand. Everyone understands and enjoys them and it can transmit the right message at 1 glance. It’s pretty genius. Brand can

only cause the biggest stirs when their new product is shown/seen somewhere first. In brief, with now a bigger audience, faster promotions and easier visual marketing, we canâ&#x20AC;&#x2122;t wait to see what the social media has got for us next that can change the fashion world again. Fashion insiders say that â&#x20AC;&#x153;technologies encourages targets to interact with the brandâ&#x20AC;? and through that they sponsor those sites where we spend most of daily social encounters. The brand analyses us and approaches us. The fashion industry might as well create a hand tailored site for the advanced fashion followers to shake things up to the next level.

Jiazhou Liu, 2015

5 WAYS TO HAVING INSTAGRAM WORTHY PICTURES

1.The Angle The hardest decision to make during the process of take a photo would definitely be choosing the right angles. The captured subject’s shape and appearance may change drastically depending on your choice. Talk about the struggles in life, right? For this, it’s recommended of the typical and playful ‘’rule of thirds’’, where the subject can either be placed in any of the third proportions from your camera screen. Or, there is always the trusty classical bird’s eye view, where everything is taken from the top high angle. You can never fail on that one. 2.Portrait Perfect Whether if you get your pictures taken by your very own personal photographer, best friend or some stranger passing by, the perfect ootd(outfit of the day) result would be having the picture taker bend down at knee level, slightly tilting the camera angle up, all by staying at least 2 meters away from the subject. For portraits, the lower the camera angle is, the smaller, and prettier your face appears. 3.Keeping it Steady If we are not professional photographers, we can just try and master the ultimate basic techniques. Instagram LOVES geometry: anything straight and sharp takes your picture to the “Instagram worthy” level. There are simple things you can be aware of, such as the line between the ocean and the sky, the model and the floor, the subject and the walls, etc. Keep it neat, but creative. 4.The Editing Every picture can have it’s flaws, whether if it’s the subject, angle or the lighting. Ultimately, changing the contrast, saturation and brightness can make something go from ashes to beauty. Editing is key to the ever so glamorized world of photos. A recommended trendy helper would be the amazing VSCO Camera app, with over 5 million downloads and high quality filters and resolution. This baby can give you exactly what your picture is missing. 5.Staying in Shape Before taking any picture, let’s all have a look at this additional option that might just level up our game. This trick here can make the biggest difference when taking your photos. There’s nothing to learn, and nothing to download. It’s simply by switching your original camera frame settings to the “square” feature. This helps because the whole story of instagram is about having pictures in squared shapes and you will notice that this switch will automatically take care of your subject placement worries, where sometimes you can find your picture just not as good looking at it was when it’s cropped in square, than how it originally was. This is the easiest cheat trick, as if it was made for Instagram.

BLURBS SHUYING WEI I am a graduate student who is currently studying Creative Art and Literature at College LaSalle. I basically do Computation Art, Graphic esign and Mixed Media Works. I was born in China, but I discovered that there are common practices in both cultures, so I usually look for these common values in China and Canada for my art concepts. I started this program in 2012, and my studies concentrated on how to make the art relevant to Quebec art culture and history. I explore social issues through digital arts and design and have improved my art skills. For my future carrier, I will continue studying in the field of art at University. I look forward to expressing themes in a critical way and making more viewers aware the meaning of my art.

JULIE LIU a young Chinese-Canadian art maker and freelance journalist who thirsts to touch, to breathe and to transmit creations from this world- onto the world. Julie loves to look out and learn from the genuine point of views of women, nature and society. She constantly seeks out for authenticity and loves doing life with her family and girlfriends.

SORA PARK I am originally from South Korean and am an international student in Fashion Design at LaSalle College. I wrote the articles “Devil Wears Sneakers:, “Bottoms Up Street Fashion People in 2015”, the film review of “In Vogue: The Editor’s Eye” and designed the Y-3 X Adidas advertisement. This is my first time writing articles and creating a magazine so it was a little challenging. While I was writing my articles, I felt passionate to about the fashion articles because I have always liked everything about fashion since I was young. This was a really good experience for me and I think it can maybe be a first step to becoming a journalist.