ON! Magazine - July/August 2012

Page 1

The Source For

Local Business Savings

Great deals from some of the best businesses in Corpus Christi. JULY/AUGUST 2012

Denny Bales Diamonds

Coupon Queen A Common Sense Approach To Business

Home Sweet Home Finding Your Home Style Suggestions #3 Thru #7

The finest “Fine Jewelry Store” in South Texas

Fashionista Hottest Summer Colors A Better You

Seven Tips To Stay Motivated & Committed To Your Workouts


CertiďŹ ed Watchmaker - Merced MuĂąoz

Pandora Specialist - Heather Clenney

Master Jeweler - Salvador Leyra

Visit the ďŹ nest “Fine Jewelry Storeâ€? in South Texas, this is Denny Bales Diamonds.

Denny Bales and his great staff have won “Best of the Bestâ€? Fine Jewelry Store for the past seventeen years in a row. No other jeweler in Corpus Christi has ever enjoyed this honor. Now Denny and staff have opened (without question) the ďŹ nest jewelry store ever on the fast growing southside of Corpus Christi. Denny Bales Diamonds is a diamond specialty store with its primary focus on diamond jewelry...diamond engagement rings, bridal sets, wedding rings, anniversary rings, diamond earrings, diamond bracelets, diamond necklaces and loose diamonds. Denny enjoys carrying items that are unique (one of a kind) with the focus on quality and price. We offer a tremendous selection in all diamond categories and we would challenge anyone to beat our styling, quality, and price. We all have one thing in common when we’re shopping for something for that special birthday, anniversary or looking for a “Just because I love our gift - We’d all love something very unique (one of a kind if possible), we appreciate ďŹ ne quality and we’d love to get a “Great Buyâ€?...That’s called a shopping experience at Denny Bales Diamonds!! We have several really great buys in our store and we’re more than happy to point them out

to you once we understand the direction you’re heading - If you’re shopping for a great deal on a diamond. We’re the best at ďŹ nding spectacular buying opportunities on diamonds of one carat and greater. One of the better investments you can make in our current economy is a diamond for those interested in talking investments we’re ready to assist you.

In addition to our tremendous collection of diamond merchandise, we’ve carried over the very popular Pandora Collection. We feature our store within a store with more than a $200,000.00 selection of Pandora in South Texas. Services Offered Our Jeweler of 30 years joined us at our new location for expert jewelry repair and custom design. Salvador is a master jeweler and can repair or create anything and everything. All work is done on the premises. Most all new sales are sized and delivered the same day. Our master watchmaker of the past ten years has joined us at our new location. Merced is a certiďŹ ed Rolex technician and is positively

The most exciting earrings on the planet, Diamonds that shimmer, exclusively at Denny Bales Diamonds!

the best in the business. Rolex recommends that you have your Rolex serviced every two to ďŹ ve years. All Rolex servicing is completed on the premises. We will be setting up an Estate Jewelry Showcase. If you have estate jewelry you would like to sell - We’re happy to assist you in ďŹ nding the right buyer. We’re particularly interested in diamonds of one carat and greater. We do appraisals on most all diamond jewelry and loose diamonds. Our staff will be the friendliest folks you’ve ever been around. We offer professional assistance, but we want you to have a comfortable shopping and buying experience, so feel free to come in and say hello. If you need help, we’ll be there for you, but if you simply want to look we’ll leave you alone to check out all the unique merchandise. We’re located in Diamond Plaza at 7009 South Staples in Suite 101. For those who may not be familiar with this new area come south on Staples from S.P.I.D. We’re between Saratoga and Yorktown just before Lipes on the right hand side of Staples coming from South Padre Island Drive. Come by and say hello to Denny, Zeke, Jamie, Anna, Heather, Paul, Merced, Salvador, and Joan. (Don’t forget about Admiral and Captain) Bring this offer in to receive your special discount on any item from our storewide selection.

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Thank You Corpus Christi!

June 2012 marked our first issue and the response we have received from our advertisers and the general public has been extremely positive. Here is what some of our advertisers had to say.

“The ad is working.. I’ve already seen new customers coming in every day. I’m sure this will continue even after my coupon expires.” James Danglade, Laguna Reef Restaurant “Since we started advertising with ON! Magazine more people are getting to know Dr. George Yzaguirre DDS. We are starting to see more new patients every month. Thanks ON! Magazine. “ Veronica Ontiveros, Office Manager, Dr. Yzaguirre DDS. “This is the first ad that I’ve actually seen a return on my investment. Customers have actually noticed my ad… the design quality really made a difference.” Victor Ricondo, Isaiah’s Detailing “We noticed a huge response from our article. It attracted lots of new customers. The rewards of advertising... amazing. Thanks ON! magazine.” Max Rodriguez, Fajita Junction

We look forward to continuing to serve the Coastal Bend area by promoting local businesses and encouraging the community to shop and buy local. Our goal is to continue to create innovative ideas to drive traffic to your business, such as Coupon Queen on facebook, our new web-site launching this month and more to come! As an added value, each month, ON! Magazine will host a Community Social at a respective business, usually our feature business of the month. The socials will provide a great opportunity for you, our valued customers, to visit a local business and personally meet the owners. We invite you to join us at Denny Bales Diamonds on Friday, July 27th for ON! Magazine’s first Community Social. As valued customers, we welcome you to come by Denny Bales Diamonds to meet Denny and his staff and visit their new Southside location. Refreshments served all day beginning at 10:00am and from 5pm – 8pm, enjoy beverages, hors d’oeuvres, and live acoustic entertainment in the Courtyard. ON! Magazine Community Social

Friday, July 27th 10:00am – 5:00pm Bring in the ON! Magazine to receive special discounts. 5:00pm - 8:00pm Refreshments, hors d’oeuvres and live entertainment

Special Features Home Sweet Home

4

Cover/Inside Page Photographer

Fashionistas

7

Liana Gonzales, Dulce Diva

Sandra E. Castillo 361.633.7293 onmagazine.cc@gmail.com DoloresVela 361.960.9966 onmagazine.dv@gmail.com Jennifer Larivey 361.549.5327 Consultant

7009 S. Staples, Suite 101 Corpus Christi, Texas 78413 361-991-0300

Elizabeth Ferriby • Liana Gonzales • Jon Perez

Contributing Writers

To advertise call or e-mail Corpus Christi

Denny Bales Diamonds

ON! Magazine was specifically designed to provide a savings to the consumer, promote and drive traffic to local businesses, which in turn helps our city thrive economically.

Distribution ON! Magazine is distributed by postal zip code each month. Targeted audience at an affordable rate.

Advertising Advertising is available to local businesses who can provide a special offer or savings to our readers. Ads may be in form of an ad or advertorial.

A Better You

10

Coupon Queen

13

Sections Dining & Entertainment 12 The Man Cave

14

Scan QR Code with smart phone app for 3D flip version of ON! Magazine from website.


Home Sweet Home Finding Your Home Style Suggestion #3 – Know your style. Is your “must stay” furniture bold or safe, simple or complex, large or small, thick or dainty? When you walk into that warm fuzzy room is there a contemporary shiny glass coffee table with an old fashioned brown striped tweed coach, probably not. Know what your style is so that when you’re out shopping around to find pieces to add to your collection you add something that adds to the fuzz not a sticker burr that will add to the fuzz but irritate you until you remove it. Suggestion #4 – Go through your notebook. Pick a color that will accentuate your “must keep items” and that works well with your home. Make sure you will be able to take that color and move it through the entire house, or those rooms that will be within the style. It doesn’t have to be a themed room, i.e. beach or cabin. It can be a color theme. Go to the paint store or the hardware store and find the one color you like the most. Often times the color will be on a palette that has other

Elizabeth Ferriby

colors that will work well with it. Stick to the suggestions. The reason they have them together is because they work. You don’t have to use them all, nor do they have to be on the wall. You can use the other colors in pillows, rugs, pictures, mats. Take several strips, tape one in your book and put the other in your pocket. It’s O.K. to have from 3-5 colors you chose to work with. Every time you are ready to buy something, pull out the strip to see if the color is within the range of colors to match your color theme. Suggestion #5 – Start small and cheap. A gallon of paint will go a long way to changing your look for very little money. The gallon of paint can go on one wall and a repurposed end table; one bathroom wall or a shelf. Search garage sales, clearance purchases, dumpster diving. Don’t forget just because it’s cheap doesn’t mean you want it, it has to fit the style you’ve chosen to embrace and you are trying to create. Suggestion #6 – Work your room. Once you have your

room style set and you are happy with what you have created don’t over clutter. If you see something and you want to buy it go through the list 1. Do I need it or just want it? 2. Will it fit within my color scheme? 3. Is it going to add clutter or will it have a purpose? 4. Did the room I am styling my room after have a lot of clutter? 5. If you have kids, will it be something they will be able to use or will they hate it because it is that off limits item? 6. If I’m going to add something new am I willing to get rid of something? Don’t just buy because you can and you like it. Suggestions #7 – Don’t buy things because they are the new craze. Not a coffee drinker, then don’t buy that red coffee pot because it will look nice displayed on the counter, or it’s on clearance. You can buy it if you want it, just make sure it’s purpose will make your life easier.

Now, you’ve got homework,stay tuned…

ON! Magazine Suggestions 8 through 12 coming in August


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Home Sweet Home 5


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Neon Color.. Hottest Summer Statement As we head into the middle of summer 2012, we at ON! Magazine are wondering if you have noticed any exciting new fashion statements lately? Our sizzling section of South Texas may be far away from the runway shows in New York and L.A., but we have definitely noticed Fashionistas here who are showcasing the latest trends. The hottest summer statement thus far seems to be NEON NEON NEON! Celebrities from coast to coast, and everywhere in between, are wearing pops of neon colors throughout their wardrobes. Show off your favorite electric colors in a dress, a pair of shoes, a handbag, a necklace, or even your nails. The important thing to remember is not to wear too many neon pieces at the same time. Pair your neon statement with black, camel, or grey tones, and have fun! Yet another bold fashion statement this summer is color blocking. The technical definition of color blocking is taking bold opposite colors on the color wheel and pairing them for the widest contrast possible. However, a looser interpretation of the trend simply allows for loud and geometric solid colors placed together for maximum impact. If you aren’t brave enough to sport this trend in your clothing, start slowly by choosing shoes or handbags that showcase the color blocking technique. The trend we especially love for our South Texas summers is the Maxi Dress. An essential piece for every Fashionista’s wardrobe, the Maxi Dress is a long flowing dress usually fitted on the top and falling to the ankles. This comfortable but chic piece is easily paired with flats or chunky pieces of jewelry. For a more dramatic look, your Maxi Dress can reveal a plunging neckline or perhaps a thigh high slit. Sexy! No matter which of the latest styles inspire you this summer, wear them all with confidence! Rock your favorite pair of sunglasses with any of these trends and hold your head up high. Confidence is the best fashion statement of all, wouldn’t you say? Enjoy your South Texas summer days Fashionistas!

Fashionista



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A Better You 11


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Julie Shuttlesworth

A common sense approach to business. Burger King tells us that we can slump could be fixed by “educatWhat does this mean to us “have it our way.” Subway lets us ing” JCPenney customers better: though? It means that we, as concreate our own sandwich master- “We did not realize how sumers, have power! Each dollar pieces. Walt Disney World trains deep some of the you spend at a store is a SAMPLE their employees in the idea that customers were “vote” for that store! we are guests when we visit, not into coupons,” Love the Wal-mart merely customers. These busi- said JCPenney coupon policy? Shop ness plans centered on the satis- COO Michael there! “Vote” for them! faction of us as consumers have Kramer.” With Have a favorite locally served these businesses well over CEO Johnson owned boutique that the years. It’s a common sense stating that you’d miss desperateapproach to business. “Coupons were ly if they were gone? COUPON However what’s the old saying… a drug” that “really Go buy something there That common sense is not that drove traffic.” – show them you love them common? As an avid coupon user, of with your shopping dollars. Do Back in January, there was a large course I found those comments you think HEB has the best proamount of fanfare over a new offensive, but to me the biggest duce in town? Great! Buy it there! pricing strategy being launched offence, was a retailer that didn’t The power is in your hands. Obby retail giant JCPenney. They KNOW their customers! Common viously, Hundreds of thousands said they had a revolutionary idea sense! Didn’t they do their ba- of consumers voted a big “NO” to to get rid of “sales,” sic research and JCPenney’s pricing strategy this “coupons” and “gimtrack consumer year. I personally haven’t been micks” and just lower behavior? How inside our local JCPenney since their everyday prices could they not early this year when my shopping by around 40%. They know that sales showed me the prices weren’t all said it was “fair and and coupons that “fair and square.” By choosing square.” Apparently, were a power- to spend our retail money elsethe shoppers of the ful buying tool where, JCPenney has gotten the SAMPLE world didn’t get the for their core memo. We “voted” and now they message and now customers? Of are listening! Remember that you JCPenney is bringing course, there choose where you shop, where COUPON back the “S word.” was a scapegoat. you spend and that as Disney In just the first quarCompany Presi- shows us, retailers really are fightter of this year, the retailer post- dent and head of marketing Mi- ing to have us “be their guests!” ed a loss of $163 million as sales chael Francis got the boot in June, tanked 20 percent. JCPenney CEO and clearances, sales and possibly Happy Saving! Ron Johnson assured the pub- coupons seem to be on their way Julie lic and investors that their sales back in.

SAMPLE

Julie Shuttlesworth is the “Head Clipper” for the Corpus Christi Coupon Queens. Check out their daily deals by liking them at www.facebook.com/corpuschristicouponqueens


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