Brand manual - Maratha Pavilion by shweta mulekar

THE MARATHA PAVILION

Brand Manual

CONTENTS 1

OUR LOGO Layout Minimum Sizes Backgrounds Do’s and Dont’s Spacing

COLOUR

TYPOGRAPHY

SUB BRANDS Fort Purandar Diwankhana Koyna Sojourn

COLLATERALS

THE MARATHA PAVILION heritage meets luxury

This is a guide to help you understand the idea and concept behind our chain of hotels better. ELEGANT, CULTURED, NOSTALGIC AND EXCLUSIVE. These five words describe our brand the best. Our idea is to provide an experience of living in the traditional Maharashtrian housing style and bring out the essence of its architecture. We stay true to out tagline and strive in try to bring tradition and luxury toegther into one experience. Our inspiration has been the forts built by the ancient rulers and the traditional dwellings - â&#x20AC;&#x2DC;the wadasâ&#x20AC;&#x2122;. It will have a nostalgic and homely atmosphere, accompanied with a high-class service quality.

OUR LOGO For Print and Web Stacked Versions All collaterals must contain ‘The Maratha Pavilion’ logo. The size of the logo is 1-1/2 inches by 1-3/4 inches. The point size of the title is 20 and of the caption is 10. The ratio of the size of the title to the size of the sub-title has to be 2:1.

Logo (Visual)

Brand name (Text) Sub-Title (Text)

THE MARATHA PAVILION heritage meets luxury

Horizontal version

THE MARATHA PAVILION heritage meets luxury

Minimum Sizes

The MARATHA PAVILION HERITAGE MEETS LUXURY

Stacked version with strapline Minimum width : 1.85 inches

Horizontal version with strapline Minimum width : 2.25 inches

Stacked version with strapline Minimum width : 1.85 inches

Stacked version without strapline Minimum width : 1.5 inches

Horizontal version without strapline Minimum width : 1.75 inches

Stacked version without strapline Minimum width : 1.5 inches

Black Background

DO’S : • Always keep the brand name and subtitle centrally aligned in relation to the logo. • Maintain the ratio between the size of the logo to the size of the title and caption. • Always keep the words ‘Maratha’ and ‘Pavilion’ together. They could be separated from ‘The’, but not from each other. • The logo should be on the top of the text for the stacked version and on the left of the text for the horizontal version. • The text must be left aligned for the horizontal version.

THE MARATHA PAVILION

DONT’S : • • • •

Do not change the alignment of the logo or rotate it. Do not interchange or omit an Never present the logo without the brand name. Do not place the logo on any other background than black or white. • Do not change the typeface of the logo. ‘Cinzel’ is the typeface used for both, the brand name and the subtitle. • Do not fill in the colours when placing the logo against a black background.

THE MARATHA PAVILION

Spacing

x x x

THE MARATHA PAVILION x

heritage meets luxury

THE MARATHA PAVILION x

heritage meets luxury

THE MARATHA PAVILION

heritage meets luxury x

In order to maintain our logo’s identity and character, adequate spacing is very important. It separates it from other graphic elements like text, photographs or any other visual elements. The spacing for all three layouts of our logo is indicated using the letter ‘X’ from the caption. The outer spacing for all three is three times the height of ‘X’. There needs to be enough spacing around the logo since there the visual and text are quite intricate and heavy. In the 2nd and 3rd layout, ‘The Maratha Pavilion’ are written in the same text box, where ‘Maratha Pavilion is written on the next line’. Minimum spacing should be maintained whenever the logo is proportionally enlarged or reduced in size.

COLOUR

THE MARATHA PAVILION heritage meets luxury

The colour palette used for our logo is :

There is some detailing in terms of colour in the two horizontal petals of the logo. The yellow petals have a stroke of a darker shade than the fill.

C : 17 R : 212 M : 28 G : 174 Y : 86 B : 54 K:5

C : 99 R : 32 M : 87 G : 43 Y : 37 B : 80 K : 36

C : 80 R : 48 M : 36 G : 104 Y : 61 B : 91 K : 28

C : 47 R : 131 M : 36 G : 129 Y : 55 B : 105 K : 22

# D4AF36

# 202B50

# 30685B

# 838169

Stroke:

Fill: C : 26 R : 181 M : 35 G : 147 Y : 87 B : 51 K : 14

C : 17 R : 212 M : 28 G : 174 Y : 86 B : 54 K:5

# B59333

# D4AF36

The logo is a combination of all four colours. The brand name and the caption are in the shade of Blue (Hex : # 202B50). 6

The colour palette used for this version of our logo is : Brand name:

Against the black background there are only two colour used for the logo and text. The logo has a darker shade of yellow than the text. There is a combination of two colours in the logo which should be maintained at all times.

C : 17 R : 212 M : 28 G : 174 Y : 86 B : 54 K:5 # D4AF36

Logo:

C : 35 R : 140 M : 45 G : 110 Y : 88 B : 43 K : 31

C : 26 R : 181 M : 35 G : 147 Y : 87 B : 51 K : 14

# 8C6E2B

# B59333

TYPOGRAPHY For Print and Web

Body Text

All Titles/Headings

Century

Cinzel Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

The brand name and caption will be written in Cinzel. The ratio of the size of the heading in relation to the caption is 2:1. They can be written in the following colours:

The body text will be written in Century. The point size can range between 9-11 depending on the requirement. It should only be written in black:

Primary choice:

Secondary choices:

C : 99 R : 32 M : 87 G : 43 Y : 37 B : 80 K : 36

C:0 R:0 M:0 G:0 Y:0 B:0 K : 100

C : 17 R : 212 M : 28 G : 174 Y : 86 B : 54 K:5

C:0 R:0 M:0 G:0 Y:0 B:0 K : 100

# 202B50

# 000000

# D4AF36

# 000000 8

SUB-BRANDS

THE MARATHA PAVILION heritage meets luxury

Fort converted to a luxurious hotel

Deluxe hotel stay in the city side

Forest Stay

FORT PURANDAR Fort Purandar is a luxurious 5 - Star hotel. The original fort has been converted and renovated to a hotel, while keeping its architectural identity intact. Staying true to its parent identity, this hotel will be a balance between the traditional and contemporary style and will offer exquisite service. Due to its beautiful weather and scenic view, this place attracts most for weekend getaways or short trips.

Typography

Prata Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Original logo:

Background

Black Background:

White Background:

Logo/Text

C : 99 R : 32 M : 87 G : 43 Y : 37 B : 80 K : 36

C : 17 R : 212 M : 28 G : 174 Y : 86 B : 54 K:5

C : 99 R : 32 M : 87 G : 43 Y : 37 B : 80 K : 36

# 202B50

# D4AF36

# 202B50

DIWANKHANA Diwankhana is a deluxe hotel which is inspired from the traditional dwelling style of Maharashtra. It is a 3 Star hotel and located in the heart of the city. This hotel will provide a warm and homely atmosphere. The central attraction of this place is its proximity to the tourist locations of the city.

Typography

Dubiel Plain Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Original logo:

Black Background:

White Background:

Diwankhana

The Maratha Pavilion

Background

Logo/Text

C : 62 R : 69 M : 53 G : 67 Y : 59 B : 60 K : 57

C : 17 R : 212 M : 28 G : 174 Y : 86 B : 54 K:5

C : 62 R : 69 M : 53 G : 67 Y : 59 B : 60 K : 57

# 44433C

# D4AF36

# 44433C

Logo/Text

KOYNA SOJOURN Koyna Sojourn is a typical forest stay near Koyna Wildlife Sanctuary. The atmosphere will be that of a rural Maharashtrian village. Although it is located near a forest, accommodation will be in fully serviced luxurious tent. The central attraction of this place are the safari rides, nature walks, exploration of the village life around, a visit to the dam or waterfalls in the vicinity.

Typography

Caudex Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Original logo:

Black Background:

White Background:

Logo/Text

C : 80 R : 48 M : 36 G : 104 Y : 61 B : 91 K : 28

C : 17 R : 212 M : 28 G : 174 Y : 86 B : 54 K:5

C : 80 R : 48 M : 36 G : 104 Y : 61 B : 91 K : 28

# 30685B

# D4AF36

# 30685B

Background

COLLATERALS