IDENTITY GUIDELINES MANUAL
IDENTITY GUIDELINES MANUAL
TABLE OF CONTENTS
INTRODUCTION LOGO
WEBSITE
1.1 C L E A R A N C E
4.1 H O M E P A G E
1.2 C O L O R P A L E T T E
4.2 P R O D U C T S P A G E
1.3 C O L O R V A R I A T I O N S
4.3 M E N ‘ S P R O D U C T S P A G E
1.4 I N C O R R E C T U S A G E 1.5 C O R R E C T U S A G E 1.6 T Y P E F A C E
PRODUCTS 5.1 S H O E S 5.2 S H I R T S
STATIONERY 2.1 L E T T E R H E A D 2.2 B U S I N E S S C A R D 2.3 E N V E L O P E
MARKETING 3.1 P O S T E R 3.2 A D V E R T I S E M E N T 3.3 W E B B A N N E R
5.3 O U T E R W E A R
INTRODUCTION 80 years ago, Adolf Dassler originated and publicly registered Adidas in 1949. Since then, Adidas has been contributing stateof-the-art sports footwear, apparel, and accessories. Today, the Adidas Group is a global leader in the sporting goods industry along with Nike, Reebok, and other corporations across the world. With a focus on stylish, sleek, and comfortable equipment and gear to ensure higher level performances from dedicated athletes in broad locations; the products are purchased and distributed in numerous of countries such as the United States, United Kingdom, and the founding homeland of the company; Germany. The brand also sponsor’s some of today’s top performing athletes to date derived from professional sports teams across the globe. The logo change fits Adidas’ new mission. As mentioned, the key is for the ideal focus to shift towards the company’s largest clientele, the athletes. To fit the function of a new and updated equipment direction, the brand must look the part. That look is now visibly displayed in the new logo. It signifies the “rebirth” of this brand and retailer as a whole.
OLD LOGO
NEW LOGO
IDENTITY GUIDELINES MANUAL
LOGO
C L E A R A N C E 1.1
x
x
x
x = height of “d” x
The "d" in the Adidas logo measures the height around the symbol and the spacing between the symbol and the typography.
IDENTITY GUIDELINES MANUAL
C= 0
M= 0
Y= 0
LOGO
K= 100
C O L O R P A L E T T E 1.2
C= 0
M= 0
Y= 0
K= 0
The original color used in the Adidas logo is black and vice versa white when background color is reversed.
IDENTITY GUIDELINES MANUAL
LOGO
M= 94
R= 238
Y= 100
G= 53
K= 0
B= 36
C= 0
R= 0
M= 0
G= 135
Y= 85
K= 24
B= 82
M= 100
C= 0
R= 85
G= 41
K= 0
B= 136
M= 11
R= 121
G= 189
Y= 0
K= 0
B= 232
K= 0
C= 100 R= 33
B= 37
M= 0 G= 54
G= 55
Y= 100
K= 72
B= 0
C= 0
M= 64
R= 244
G= 123
C= 100
R= 243
R= 0
B= 179
R= 95
M= 0
Y= 31
G= 96
B= 139
K= 75
B= 75
12 examples of color varieties
Y= 100
K= 0
B= 32
M= 0
G= 161
Y= 55
K= 5
B= 142
PANTONE 383 U
PANTONE 418 U
C= 3
K= 10
PANTONE 3278 U
C= 0 M= 58 Y= 3 K= 0 G= 138
Y= 92
PANTONE 166a U
PANTONE 204 U
PANTONE 292 U
C= 49
G= 196
M= 53
R= 102
Y= 7
Y= 94
PANTONE 1545 U
PANTONE 2607 U
C= 81
M= 24
R= 255
PANTONE 348 U
C= 100
PANTONE 2746 U
PANTONE 123 U 1
PANTONE 1795 U 1
C= 0
C O L O R V A R I A T I O N S 1.3
C= 20
M= 0
Y= 100
R= 178
G= 187
B= 30
K= 19
IDENTITY GUIDELINES MANUAL
LOGO
I N C O R R E C T U S A G E 1.4
NEVER change colors inconsistently, logo must be one color.
NEVER horizontally reflect logo.
NEVER change typeface.
adidas
NEVER vertically stretch logo.
NEVER horizontally stretch logo.
NEVER flip symbol in logo.
IDENTITY GUIDELINES MANUAL
LOGO
I N C O R R E C T U S A G E 1.4
NEVER rotate symbol in logo.
NEVER delete or remove swashes from symbol in logo.
NEVER rotate typography in logo.
NEVER distort shape of symbol in logo.
NEVER distort physical form of typography in logo.
NEVER delete or remove typography from logo.
IDENTITY GUIDELINES MANUAL
LOGO
Original Logo
Typography with Stripes (Usually Promotional)
C O R R E C T U S A G E 1.5
Gradient Logo (Subtle Gradients Only)
Typography (Usually on Products)
IDENTITY GUIDELINES MANUAL
LOGO
T Y P E F A C E 1.6
abeatbyKai (28pt.) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .:,;("!?)
Listed above is the typeface that is used for the Adidas brand, it’s usage is displayed within the logo; and it plays a major part of the company’s identity.
IDENTITY GUIDELINES MANUAL
STATIONERY
L E T T E R H E A D 2.1
0.25"
Letterhead size is 8.5" X11". Consists of full logo accompanied by stripes and text centered at the bottom of the letterhead. Font size is 8pt. Century Gothic.
3.2"
0.5"
a d i d a s A G • A d D a s s l e r S t r a s s e 1 9 1 0 7 4 H e r z o g e n a u r a c h , D E • +49-9132-84-0 (p h o n e) • +49-9132-84-2241 (f a x)
0.5 "
IDENTITY GUIDELINES MANUAL
STATIONERY
B U S I N E S S C A R D 2.2
Size: 3.5" X 2" horizontal view. Front: Black background with white logo, employee name, job title, corporation address, phone and fax numbers. Logo: Centered left side of card. H e r b e r t
H a i n e r
C E O
adidas AG
.25"
Ad Dassler Strasse 1 9 1 0 7 4 H e r z o g e n a u r a c h , DE +49-9132-84-0 (p h o n e) +49-9132-84-2241 (f a x)
.25"
Back: Black background centered logo acompanied with stripes. (White) Text: Text aligned flush-left; all caps for employee name and for employee job title. abeatbyKai font, 9pt. for name, 6pt for title. Century Gothic font for info text, 7pt. (1 space- tracking measurement)
IDENTITY GUIDELINES MANUAL
STATIONERY
E N V E L O P E 2.3
adidas AG•Ad Dassler Strasse 191074 Herzogenaurach,DE
.38" .38"
Size: 9.5" X 4.125" (Front Mailing Panel) 9.4982" X 0.8871" (Back Flap) Text: 9pt. Century Gothic font
IDENTITY GUIDELINES MANUAL
MARKETING
P O S T E R 3.1
To Unknown Heights Derrick Rose of the Chicago Bulls adidas.com/us
Measurements: 11" X 17" Cover Athlete: Derrick Rose
IDENTITY GUIDELINES MANUAL
MARKETING
A D V E R T I S E M E N T 3.2
Great for training and running Extremely comfortable and light on feet, great foot support for any athlete Can be worn while playing any contact or running sport Water soluble to prevent damage from inclement weather
Measurements: 17" X 11" Product: Adizero Rush 3
IDENTITY GUIDELINES MANUAL
Measurements: 728 X 90 px
MARKETING
W E B B A N N E R 3.3
IDENTITY GUIDELINES MANUAL
WEBSITE
H O M E P A G E 4.1
© 2012 adidas America Inc.
Measurements: 986 X 792 px
IDENTITY GUIDELINES MANUAL
WEBSITE
P R O D U C T S P A G E 4.2
2012 adidas America Inc.
IDENTITY GUIDELINES MANUAL
WEBSITE
M E N ‘ S P R O D U C T S P A G E 4.3
© 2012 adidas America Inc.
IDENTITY GUIDELINES MANUAL
PRODUCTS
S H O E S 5.1
MEN
WOMEN
This is the AdiPure Training Shoe, it is for high performance athletes who train hard but however want to feel light, free, and quick on their feet. The durability is amazing, very comfortable, and prepared for any sport. Available for both men and women in various styles and colors shown above.
IDENTITY GUIDELINES MANUAL
MEN
PRODUCTS
S H I R T S 5.2
WOMEN
Adidas has great shirts, comfortable for wearing for casual purposes but also for hard training and sports activity. High in durability, shirts do not wear and tear as you wash and consistently use them.
IDENTITY GUIDELINES MANUAL
PRODUCTS
O U T E R W E A R 5.3
MEN
WOMEN Outerwear hoodies by Adidas are great examples of high quality jackets for training and sporting in any rough weather. Snow, sleet, hail, rain, doesn’t matter. These hoodies will keep you cozy and comfortable while participating in your rigorous athletic activities.