DIPLOMA PROJECT 2013
SIBYA ROSALYN NARAYAN
Back story Being brought up in an environmentally conscious household I had noticed a lot of learned/educated people in our country are not aware of the wildlife situation in India, or even remotely familiar with any endangered species in our country. This therefore gives us an opportunity to create some engaging awareness programs for the multitude in a way that is interesting and appealing. I also noticed that there was a lot of material available in different forms but not of a single platform which would stress upon the severity concerned with threatened species of India. In my brief research which let to this hypothesis I had come across many story books illustrated for children, brochures regarding conservation actions, NGO’s promoting their social and environmental causes and commercial advertisements that mainly dominate the visual communication part of Wildlife & Environmental awareness methods. So after taking a good look at the potential of creating a body of work based on Indian Wildlife, I further explored and refined this topic to become my Diploma Project 2013
HYPOTHESIS // Appropriately designed environmental education tools will positively influence the community to take effective action for Conservation of wildlife. If suitable design tools (infographs, web) are employed, communities are better informed and prepared to engage in environmental action. //
Concept summary
India being a country with one of the
has been destroyed due to deliberate
species (6% of the world total) are
most bio-diverse regions in the world,
forest fires, agriculture, overgrazing
found in India. There are about 1,250
has a wide range of Eco zones such
and the increase in settlements, which
species of birds from India, accounting
as deserts, grasslands, mountains,
results in loss of habitat for the
for about 12% of the world species.
swamplands, plains, tropical and
animals. These eco-zones serve as
There are about 410 species of
temperate forest lands as well as
habitat to some of the most endan-
mammals known from India, which is
island archipelago. It hosts 3
gered species of fauna and flora in the
about 8.86% of the world species.
biodiversity hotspots: the Western
world. There are about 2,546 species of
Questionnaires and research have
Ghats, the Himalayas and the Indo-
fishes (about 11% of the world species)
stated that the urban population is
Burma region. These hotspots have
found in Indian waters. About 197
more unaware about the countries’
numerous endemic species. Since the
species of amphibians (4.4% of the
fauna than the people who reside in
past decades a lot of this forest cover
world total) and more than 408 reptile
rural parts of the country.
Therefore I wanted to create digital
capture an audiences’ attention
primary market research I feel that
posters of certain threatened species
through the new media means of
blurring the lines between the physical
which could lead to the creation of an
application design and explore the
and virtual worlds has the maximum
interactive web-app, which will contain
level of interactivity, one will be willing
and long lived positive results since it
stimulating graphics and info design
to engage in. Thorough research about
concentrates on emotions and
on the subject of endangered species
selected species bordering extinction
participatory actions, people who
in India. I aim to evoke a sense of
on the basis of the IUCN Red list will
indulge in these activities tend to
compassion and encourage people to
help me develop a body of data and
become more aware and sensitive
spread the message and become more
eventually visually represent these
about the concerned matters. Need-
aware of the degrading wildlife
facts. The reason why I chose web-app
less to say the web is by far the easiest
situation in our country. I intend to
to convey a serious message like this
and fastest means to acquire any kind
explore the various engaging ways to
is because through some basic
of information in today’s world.
Examining the merits of this EE tool in terms of design,content, utility, visual appeal.
My role as a designer is to employ successful visual communication tools via research.
Result: A better informed community
Facts Infographics
INDIAN BIODIVERSITY
Bringing light on ignored and neglected species ( Critically endangered)
Recognised by the IUCN red list
Environmental Education (EE)
Species: Avian, Mammals, Reptiles, amphibians.
Wider outreach to masses through a platform acessible.
Set of tools designed appropriately for the target audience. Positively influence the Indian community to evoke conservation actions through the web application.
Tool - Mapping the current biodiversity scenario through an informative web- application.
-
An interactive biodiversity portal designed specifically to positively influence the urban masses who are unaware about the Indian wildlife scenario. Visually appealing aids to throw light upon these lesser known species using tailored visual communication design tools.
USP No Existing Portal that is tailored to throw light only on endangered species and highlight the importance of Conservation and Environment Education in India.
PROJECT AIM // To create a Fauna portal in the form of a web application which will visually depict 25 threatened species and other wildlife related facts to spread awareness about the current wildlife and conservation scenario of India. //
25
Birds Reptiles & Amphibians Fish Mammals Arachnids
TARGET Environment & Wildlife Enthusiasts Biologists And Aspiring Biologists Students interested about the biodiversity scenario in India.
Internet savvy people will be my potentional target.
FAUNA
PORTAL sa
working title (Diploma blog)
vag
e d i p .t
o r.c l b um
m
RESEARCH Stage 1 On Site Research and Interviews Surveys and Questionnaires. [ Persona development ]
RESEARCH Stage 2 Data on Endangered & Flagship species
FIELD
RESEARCH
QUESTIONS FOR INTERVIEWS - What are the previously proven successful Awareness tools implied in wildlife Conservation? Most visited and managed Tiger Reserve in INDIA.
- How do people generally acquire information
Awarded for Using Modern Technology in Conservation by National Tiger Conservation Authority 2012.
- As an environmental scientist what important
Most popular and well known conservation practice in the country and worldwide. The park was the first to come under the Project Tiger initiative.
about the Indian biodiversity according to them? areas don’t get enough light in terms of biodiversity and conservation? Why?
- Do you know any updated portals that can provide information on Indian Wildlife. ?
- Why do you think other animals, more endangered than the tiger don’t get enough attention?
- Comments on the sensitization of urban masses.
The Corbett Foundation Dr. Harendra Singh Bargali Deputy Director
WWF Corbett Field Office K.D Kandpal, Ph.D Landscape Co-ordinator
Corbett Tiger Reserve Samir Sinha I.F.S. Cheif Conservator of Forests Director Located in Nainital district of Uttarakhand.
INSIGHTS - After all the extensive recorded interviews I conducted with the key superiors associated with Corbett National Park and conservation, I realised that the priority of those projects were mainly related to the immediate effected people which in this case would be the villagers and tribes living around the National Park who deal with many issues and require immediate attention from environmentalists. - I learnt about how the small things can evoke an interest for the masses like ecotourism, although they did feel that my project should extend towards designing for the rural community as well since they are the most affected community, they till showed support towards creating a portal that can contribute to an attitude change from the urban masses and educate them about the threats that these lesser known species face, which probably aren’t even known by other biologists.
STAKEHOLDERS
- Biggest stakeholders are the villagers whose livelihoods directly depend on the forests or reserves.
- Most surrounding villages/towns suffer from wild animal conflict issues.
e.g Elephant conflicts are very common in Kaziranga, Assam where herds of wild elephants destroy crop fields as well as eat their crops.
- Conflict leads to negative attitude towards animals such as Tigers & Leopards who lift buffalos and cows which are the villagers livestock.
- (Left) Poster design of the famous EARTH HOUR annual campaign held by WWF seen at the WWF Corbett Office. ( Top) Pictoral poster designed to encourage the farmers to switch to BIOGAS. HIghly good results were acquired after this potser was put up across the villages in the area.
- After coming back to Delhi from Corbett I realised I must speak with practising environmentalists and conservation epxerts to get their view on the potential of this project and what direction it should take. I visited WWF office in New Delhi and spoke with environmental conservationists and species experts to start collecting data on the threatened species of India. I also looked at their material such as brochures, children workbooks, story-telling tools, Ad campaigns and other sucessful EE tools.
CONSERVATION Dr. Goutam Narayan Project manager (30 yrs of experience) Pygmy Hog Conservation Program, Guwahati. - Pygmy Hog is the smallest and critically endangered wild pig species in the world currently only found in Assam - Captive breeding of the Pygmy Hog was a necessary action because their viable population in the wild had dwindled due to habitat loss and hunting. - This intervention started on 1995 with only 6 hogs and the current population has increased into 100’s which allows us to establish a breeding population in the wild. - Almost 74 pygmy hogs have been released into the wild from 2008 - 13 and have regained their habitat in Nameri & Manas National Park, Assam.
CR 150 LEFT
CONSERVATION Lima Rosalind Ph.D Conservation Research & Interpretation professional. (26 yrs wrk ex.) Frangipani India/ Green Future Found. - Its a first time in using design for social change especially conservation. Its majorly urban centric therefore it might seem like excess of information for the urban population who already have access to the latest tech. However much needed if well tailored and customized as per the design proposal. - Lesser known species getting highlighted is a crucial move for conservation in India. - An app for rural population that can be translated into various languages will be an added asset.
SURVEY - After getting an understanding of my target audience, I now created an online survey and sent to people from different urban sectors and different age groups as well to see how much aware or familiar they are with the Indian wildlife and if interested they are to leanrn. After almost 3-4 weeks of publishing the survey I got a response of 108 people, whose responses and results were further analysed to create suitable persona and ideal users for my portal.
72 answered that YES - they will be shocked if an Indian animal goes extinct today. 36 answered NO- since they were aware about how bad the wildlife situation is. 96 % people did not know that the Indian Cheetah went extinct during the 1950’s
INSIGHTS - Majority of the people have been exposed to wildlife
information in some form or the other. But only a tiny amount of that information gets regsitered.
- After speaking with potential users I noted many
characteristics about them which are essential for persona development such as their level of comfort with technology, amount of time they spend in pursuing their careers and passions, of the user base Ethnography etc.I noticed similar trends amongst them and developed the following personas.
Kapil Sethi
BACK STORY : Academically a corporate lawyer but Kapil’s immense love for the adrenaline rush of expereincing adventures keeps him on his feet. Living in New Delhi he doesn’t encounter nature on a regular basis so he usually keeps his back pack and sleeping bag ready for a trip with friends and colleagues. Wildlife is a growing interest and apart from taking safaris Kapil also enjoys learning about the diverse fauna and charismatic giants like the Bengal Tiger and Indian Rhinos.
INTERESTS: AGE: 33 SEX: Male LOCATION: New Delhi OCCUPATION: Corporate lawyer at Airtel, India. MARITAL STATUS: Unmarried
“ I love the outdoors, Rishikesh is like my second home! ”
Hiking and Trekking River Rafting and Kayaking. Traveling and trying new cuisines. Road Trips and Eco - Tourism.
PAIN POINTS:
- So many exotic species in India but I don’t know exactly where I can go to see them in the wild? - I dont find much information about animals apart from Tigers and Rhinos.
WHAT MAKES HIM/HER AN IDEAL USER: Kapil possesses a curiousity for the outdoors which itself shows that a tailored portal about endangered species can evoke a strong sense of empathy as well as educate him about the current environment scenario. The info-portal will also provide him with information for his next list of wildlife adventures.
OUTDOORS ENTHUSIAST
Tuhina Pamei
BACK STORY : Tuhina was always a person of the outdoors and each day she brought back a sovueneir of her adventures like an injured parrot or a squirrel, or even the neighbourhood mongrel. She grew up in the company of rabbits, guinea pigs and white rats. This love for creatures no matter how creepy they were grew into a passion for veterinary sciences. She has volunteered and worked with the pygmy hogs, whale sharks and sloth bears, and rescued various species of birds injured during Uttarayan (Kite festival).
INTERESTS:
AGE: 22 SEX: Female LOCATION: Gangtok & Aizawl OCCUPATION: Student EDUCATION: CVS & AH Mizoram MARITAL STATUS: Unmarried.
“I wish to set up a cafe where people can bring their pets or any injured animals for me to provide vet-care! ”
Love the outdoors Rescueing injured animals.` Avid Video Gamer Foodie State level swimming champion
PAIN POINTS: - Very few opportunities present themselves when it comes to working with endangered species in India for vets. - There is no ‘single’ platform that prodvides info on lesser known species and conservation practices.
WHAT MAKES HIM/HER AN IDEAL USER: As a vetenrinary student Tuhina’s knowledge of endangered species is very limited, this portal will help fill that gap and throw light upon other measures being taken to protect and restore lesser known animal populations.
STUDENT OF VETERINARY SCIENCES
Mukta Shirke
BACK STORY : Being a home maker and mother to a bubbly 8 year old , Mukta keeps herself occupied with her son’s school work and extra curricullar activities. She volunteered with WWF India wildlife camps in her youth and grew comfortable with the wildlife scenario in the country back in the day. Now she plans holidays with her family to wildlife hotspots and also reccomends her friends and family to go on these trips. She is an inveterate animal activist and herself has 4 lovely mongrels and mixed breeds.
INTERESTS: AGE: 41 SEX: Female LOCATION: Pune OCCUPATION: Home maker EDUCATION: Ferguson College MARITAL STATUS: Married with 8 year old son. “ So happy to hear that the Tiger population in Maharastra has increased ! “
Handicrafts and Textiles Music Photography Shopping for artifacts Gardening Spending time with pets
PAIN POINTS:
- Helping my son with his project work and school projects on wildlife in India becomes a task because there is no easily acessible material. - As a wildlife camper she found her lack of knowledge exasperating at times.
WHAT MAKES HIM/HER AN IDEAL USER: Mukta is hugely inclined towards conservation and is deeply concerned about the dwindling of species. An internet savvy person herself she regularly updates her social networking accounts. This portal will provide her the requisite knowledge with instant access to information about the little known species and enrich her son’s wildlife school projects.
WILDLIFE ENTHUSIAST
Karun Poyili
AGE: 55 SEX: Male LOCATION: Cochin OCCUPATION: Banker EDUCATION: All Saints College, Trivandrum. MARITAL STATUS: Married with 2 kids.
“ I spotted 19 endemic brids in Sri Lanka last winter! “
BACK STORY : Karun’s a been a banker for the last 28 years and has been pursuing his passion for wildlife. An avid bird watcher, Karun has conducted projects on bird studies like Flamingos, Vultures and other migratory birds. He’s able to strike a good balance between his professional career and his hobby and he makes sure to spend atleast 2-3 months of field work. Being a multilinguist he also strikes a good rapo with the local communities, and the good sense of humour adds to his likable personality.
INTERESTS:
PAIN POINTS:
Wildlife Photography Traveling to new places. A Foodie Philatelist : Flora & Fauna stamps Secretary of the Bank Officers Assoc.
- Would like to know about lesser known species apart from birds. - How to find an easy and fun way to educate my children and friends about Indian wildlife.
WHAT MAKES HIM AN IDEAL USER: As Karun is a passionate birder he is not aware of the lesser known endangered species such as amphibians, reptiles etc. Hence, to enhance his own knowledge and to provide guidance to his kids on the wildlide of India, this portal will aid him to gain an insight. He can also be instrumental in making this portal popular as he is part of a large community of hikers, photographers, bankers and other hobbyists.
WILDLIFE PHOTOGRAHER / ENTHUSIAST
SPECIES
59
SPECIES Endangered & Critical.
I created a list in Excel and made columns of certain criterias which decided my selection process. I then consulted with species experts and refined my list from the first 59.
Birds Mammals Reptiles & Amphibians Fish Arachnids Reference: - IUCN Red list - Rosalind, L - Narayan, G.
CRITERIAS
Extinct
Threatened
EX EW CR
Least Concern
EN VU NT
LC
- IUCN RED LIST: Level of threat such as Endangered, Critically endangered. - UMBRELLA SPECIES: If these species are protected the entire habitat and its lesser known sps.too will be protected/conserved.
- CHARISMATIC SPECIES: People love this
animal,its aweinspiring, beautiful,
dangerous also something to be taken care of.
- DATA DEFICIENT: Very less authentic data available. Species who are very elusive in nature or nocturnal are usually difficult to spot.
- PRESUMED EXTINCT: Not spotted in the wild for years, even decades. - MIGRANT: These species have breeding grounds in different countries and arent endemic to India. So they are endangered due to other factors.
- EPIDEMIC: Once abundant and very easy to spot in the wild but due to the outbreak of an epidemic the population dropped low making them very rare.
- LAZARUS TAXA: This term applies when a species presumed extinct abruptly "re-appears" (typically in the fossil record) after a period of apparent absence.
USER
INTERFACE
Wireframe - My first official attempt at creating a User interface design artwork out of scratch. With the help of many sources I was able to follow tha correct steps in making a web based product. Starting with the basic framework I started with doodling my ideas onto the paper and in time began to create rough wireframe ideas of my portal’s apperance as well as navigation. This was a very helpful and interesting process.
Thanks to the following sources: http://www.wirify.com ( Turn any website into a WF) http://www.uxforthemasses.com/rapid-prototyping http://webdesign.tutsplus.com/tutorials/workflow-tutorials/a-beginners-guide-to-wireframing
INFORMATION FLOW (Refined version) B M R/A
LANDING PAGE I had planned to show the class of the animals but changed it.
Logo and Description.
PORTAL
User can scroll to proceed.
F
Static digital poster
S
INDIAN
User scrolls to proceed
SCENE
NOT SUB TABS
25
All 25 animals will be displayed on side bar.
LANDING PAGE Logo and Description.
SPECIES
User can scroll to proceed to next animals. Option to click as well
User can scroll to proceed.
LANDING PAGE Logo and Description.
HOTSPOTS
GLOSSARY
User can scroll to proceed.
USER TESTING - Understanding my target audience and figuring out what they respond to best is the only way this portal could be effective and successful in its motive. - Initially my animals were organised according to their species / animal kingdoms e.g Mammals, Birds etc. This would mean the portal would have a page from where they select and then proceed to the species. But after realizing that this prolongs the process of my user getting to the profiles I removed this step and kept all the 25 animals as individual tabs. - After speaking with my potential users they seemed interested to know about the location of these rare and endangered animals in India. So I added the HOTSPOTS page and included the option of searching the closest hotspot according to the user’s location/city. - Acting as a middleman between the researches and designer, I was able to spot a few gaps and so I introduced 2 new Tabs into my framework. 1. INDIAN SCENE: Icebreakers and a little intro into the Then and Now scenario of Ind. wildlife. 2. GLOSSARY: Few wildlife related terms explained.
FIRST TIME USER
FREQUENT USER
VISITS PORTAL
VISITS PORTAL
Clicks on logo, Reads description, Scrolls to proceed
Lands on 1st TAB: INDIAN SCENE, Scrolls to proceed Lands on 2nd TAB: SPECIES, Option to click on different specie group or scroll to proceed.
TASK FLOW
Clicks on logo, Clicks on SPECIES Tab
Types name of particular species in search bar and goes to profile
Hovers over logo,side-bar cascades then clicks on HOTSPOTS
FIRST TIME USER
FREQUENT USER
With paralax scrolling user visits profile of every animal in the portal
After the last profile of Arachnids 2 new tab options appear: Hotspots & Glossary
Hovering on logo on right top corner, side bar cascades with 2 tab options: Glossary & Hotspots
Types location name into hotspot finder and discovers new wildlife regions
Learns new wildlife related terms in Glossary tab. - Clicks on home to start over or Leaves Portal
Visits Hotspot page to find nearby places for sighting of particular species
After Hover on logo on the RHS, clicks on SPECIES tab to visit profile of particular specie.
Leaves Portal.
STYLE 1
STYLE 2
STYLE 3
LOGO
LOGO
LOGO
S
LANDING PAGE + CLICK THROUGH LINK (Image background)
H G
LANDING PAGE + TABS (Fade in)
LANDING PAGE + DESCRIPTION (Rollover) - OPTIONAL TABS (Rollover) Side bar
L
SPECIES HOTSPOT
B
M
R
F
A
GLOSSARY
TAB Page (Click through)
-Tab 1: SPECIES (contents/List appears on clicking the sidebar sub tabs)
-Tab 1: SPECIES (contents/List appears on hover)
-Sub Tab : Drop down list according to population.
- OPTIONAL TABS (Rollover) Side bar - Click and Scroll to continue
STYLE 1
STYLE 2
STYLE 3
LOGO
TAB 2: Hotspots - Map on the right, details and search bar on left.
Tab 2: Hotspots - Details appear on hover with image on the left.
Tab 2: Hotspots - List of hotspots provided, click to see map.
LOGO
Tab 3 : Glossary -Selected word in focus, vertical carousel on right.
Tab 3: Glossary carousel format.
-Tab 3: Glossary - Selected word above carousel.
LOGOTYPE
REPTILES & AMPHIBIANS
In. Scene
Species
Hotpots MAMMALS
BIRDS MAMMALS REPTILES & AMPHIBIANS
BIRDS
FISH ARACHNIDS
SUB TABS
- I had kept the species category as a separate page giving the users The freedom to explore via species like Birds, mammals, Reptiles & Amphibians, Fish and Spiders. - But after conducting few user testing exercises for my User interface I realised the more steps there would be , the more would be expected from the user, which will defeat the purpose of the portal to be an easy and digestible web app. So I removed these steps and followed a simpler navigation pattern.
Final wireframe PAGE 1
PAGE 2
PAGE 3 LOGO
LOGO
LOGO
LANDING PAGE + ABOUT (click through) - Scroll to proceed to : INDIAN SCENE
INDIAN SCENE: Static poster - Scroll to proceed ( NO click through links)
PAGE 4
PAGE 5 LOGO
HOTSPOTS: - Sub Tab : Drop down list according to population.
SPECIES PROFILES
LOGO
-Tab 1: SPECIES (contents/List appears on hover) - OPTIONAL TABS (Rollover) Side bar - Click and Scroll to continue
- Scroll to visit the profiles of all the 25 animals in the portal. - Option to select specific from profile on side bar. - CLick to got to second section of the profile.
- I made several mind maps to understand the flow of the content keeping in mind the amount of topics I would like to illustrate and touch upon. Considering the species profiles I mapped out the several qualities of these particular animals that I could include in my portal such as essential identifiers, behaviourisms etc.
- Reffering to other globally accepted portals such as IUCN red list and ARKIVE, I learned about the specialised details that are included in them, such as the Taxonomy, Assessment information, and other details like Kingdom, Phylum , Class , Order and Family. But looking at my target audience I haven’t included these details since my target group will not be paying attention to these specificities and as the aim of the portal is to get people interested and involved on a beginners level, including these details did not seem appropriate and would’ve led to overwhelming information. But I am including the Binomial nomenclature (system by which species are named - Genus species).
IDENTIFIERS:
PICTOGRAMS:
Icons explaining - Colors characteristics - Nesting habits, burrows - Calls - Territory marking.
SPECIAL:
Animal conflict, Stakeholders, Lazarus taxa etc.
HOTSPOTS:
Where can you go see this animals in the wild - What time of the day - Most sighted venues..
CONSERVATION:
Captive breeding centres - Soft Release of 50 hogs. - Nameri National Park
SPECIES
HABITAT :
Loss of habitat, cause explained.
HOG COMMON NAME PYGMY Porcula salvania
Genus species
Binomial nomenclature is a formal system of naming species of living things by giving each a name composed of two parts. The Scientific name in Latin is Genus and species respectively.
STYLESHEETS
Tone: Familiar colors used, Clean, friendly , simple approach.
Tone: Hard hitting, Vector pictograms, Bold graphics.
Tone: Magical, Fantastical, Vibrant and story-telling experience.
Tone: Patterns, Motifs , Mixed media , Indian refernces, exoticism.
INSIGHTS After speaking with few members of my target audience and illustraters about my previous stylesheets, I received a mixed response on the visual references used and their effectiveness. Following are the words that came up.
Stylesheet 1: Forests and Wildlife, Dense, Greenery, Soothing, Predicatble but works. Stylesheet 2: Bold, Loud, Focus on figures and information, clear but lacks emotion. Stylesheet 3: Jarring, Confusing, Techno and new age, Abstract, Moving away from wildlife. Stylesheet 4: Exotic, Indian feel, Graphics will overpower the content and message will get lost. I also tried making few pictograms which is the main visual challenge of my project. I started to create pictograms and realised that the more realistic it was and less abstract the better representative it would be for the audience to understand, after speaking with potential users I realised the Indian audience isn’t used to seeing many vector illustrations of animals, so a stylised version wouldn’t fit this breif which is why I worked on making the pictograms more about the animals real appearance and structure.
PICTOGRAMS Keeping in mind that this portal is for the urban masses who aren’t entirely familiar with the wildlife lingo, it came to my attention that this was posing to be some form of a gap. I realised that a glossary would be a great addition to this portal and few selected terms would be explained which will enrich their knowledge of the environment and help them attain a bettern understanding of the portal’s content as well. 20 terms were selected and they will be shown with an image along side. This page will be accessible from any of the animal profiles and also is the last page of the portal.
FRAMEWORK One of the most important stages of my designing was to build the framework of my species profiles I tried a few styles, encorportaing pictures, information, trivia and the rest of the tabs on the page. But finally it came down to these 2. Incorporating the Threast status bar into the composition
Going with the option of threat status bar being at the bottom.
58%
58%
PICTOGRAMS
Breakdown Keeping in mind the dimensions of designing websites, I chose to design my profiles in a 800 x 600 pixel template which is universally accepted and easier to optimize for the browsers as well. - I created the following grid and made sections according to my framework.
Grid used in all the profiles.
800 x 600 pixels LOGO
COMMON NAME
Genus species
IUCN Threat status at the bottom
All animal options on the right side bar
Explanation of structure.
COMMON NAME
PICTOGRAM OF ANIMAL
Genus species
Logo on every page so user can go to home on click. Fact and illustration
Fact and illustration
This composition is to show the real animal in its habitat, there are facts in that area as well.
Fact
REAL IMAGE OF ANIMAL (with vector illustrations)
Fact and illustration
FOOD
RUFOUS-NECKED HORNBILL
On hover at any point the animal pictogram will appear.
These illustrations will show facts about them on hover.
icon HABITAT
Fact and illustration
Few lines of description.
All the animal profiles will appear like this will change color on scroll or click.
icon
This shows the level of threat the species id facing according to the IUCN RED LIST. On hover it displays the population of the species.
endangered
>
EN > 2,750 LEFT
On hover it will display the approximate population of the animals
LOGO
IUCN I have stuck to the same shape as the IUCN red list threat status bar in order to continue the authenticity of my portal. is the world's most comprehensive inventory of the global conservation status of biological species.t is the most.
>
VU > >
EN > >
NE
DD
LC
NT VU Vulnerable
CR >
EN CR Endangered
Critically Endangered
EW EX
TYPEFACE
I wanted to go ahead with a clear and well designed sans serif font. Tall and condensed was a preference becasue those typefaces allow you to include more information in a smaller area but not affecting the legibilaty of the typeface.
KNOCKOUT SERIES- BANTAM WEIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910
KNOCKOUT SERIES- JUNIORLITEWEIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910
KNOCKOUT SERIES- JUNIORLFEATHERWEIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910
LOGO
GREATER ADJUTANT
Leptoptilos dubius Lacks vocal muscles and produces sound mainly by bill- clattering.
WINGSPAN
170 cm
Courtship Display.
Pendant inflatable pouch connects to the air passages and not the digestive tract. The exact function is unknown.
FOOD
?
HABITAT
- Wetlands - Urban areas - Swamps
Nests are built high up on tree tops. Chicks are fed at the nest for about five months.
The Greater Adjutant is a huge stork named for its slow, measured gait, which resembles that of a military adjutant, or officer.
endangered
>
EN >
LOGO
GREATER ADJUTANT
Leptoptilos dubius
CAUSE OF THREAT
RV NSE AT
ION
CO
RANGE:
AC T IO N
INDIA & CAMBODIA
There has been some successful control of egg and chick collection following efforts by the Wildlife Protection Office Staff in Cambodia, which resulted in higher numbers of storks the following year.
CONSERVATION INITIATIVES FOR ENDANGERED GREATER ADJUTANT STORK IN ASSAM, INDIA. AARANYAK.ORG
SEASONAL RESIDENT BREEDING
The project period was from July 2009 to March 2011, in Kamrup District of Assam, Dadara Village.
1,800 LEFT
HOTSPOTS pAGE The dictionary meaning of a Hotspot is any potent region, in this case a region potent in biodiversity and wilderness. Therefore, I included this page so the visitors of the portal can not only learn about the specific endangered animal but also find out places where these animals are still surviving and are sighted commonly- ectremely rarely. I wanted to include this page to make the user feel a little mroe intimate with the species decrease in population. Seeing how few places these animals are found in , I hope to evoke a sense of empathy and awareness. - The interesting feature which I conceptualised in this page is that the google plug in will be showing multiple pin points as to the amount of locations where the animals can be sighted. But a serach bar is also included so the user can type in the name of their location, city e.g Mumbai and the google plug in will immediately show the nearby hotspots. This feature will have to be added via coding.
LOGO
Design 1
SEARCH
Design 2
LOGO G
GHARIAL RUFOUS-NECKED HORNBILL
Katerniaghat Wildlife sanctuary
Girwa River – Uttar Pradesh Habitat Area (length x river width): 11.5 sq. km of gharial habitat Most significant gharial population outside Chambal River.
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HOTSPOTS
INDIAN SCENE An Icebreaker to just give a gist of the Indian wildlife scenario in India present and past. Touches on the following topics.
- EXTINCT & PRESUMED EXTINCT ANIMALS OF INDIA - Future generations will be be able to see these animals in the form of Taxidermy stuffings. - Most common causes of threats to the animals in India. - What this ecological disbalance will lead to?
Glossary Keeping in mind that this portal is for the urban masses who aren’t entirely familiar with the wildlife lingo, it came to my attention that this was posing to be some form of a gap. I realised that a glossary would be a great addition to this portal and few selected terms would be explained which will enrich their knowledge of the environment and help them attain a bettern understanding of the portal’s content as well. 20 terms were selected and they will be shown with an image along side. This page will be accessible from any of the animal profiles and also is the last page of the portal.
1. EXTINCTION DEBT 2. LAZARUS TAXA 3. MIGRATION 4. FLAGSHIP SP. 5. ENDEMIC SP. 6. CONSERVATION 7. GENUS 8. BYCATCH 9. OVOVIVIPARY 10. SUBSPECIES
11. INBREEDING 12. IUCN RED LIST 13. FERAL 14. GENE POOL 15. BERGMAN’S RULE 16. CARRION 17. CRITICAL HABITAT 18. COMMENSAL 19. EXTIRPATE 20. OVERKILL
LOGO H G
Extinction debt is a concept in ecology that describes the future extinction of species due to events in the past. Extinction debt occurs because of time delays between impacts on a species, such as destruction of habitat, and the species' ultimate disappearance.
EXTINCTION DEBT
LAZARUS TAXA
FLAGSHIP SPECIES
CARRION
INBREEDING
MIGRATION
GLOSSARY
LOGO H G
Carrion refers to the dead and decaying flesh of an animal. It’s an important food source for large animals known as Carrion-eaters (or scavengers) which include vultures, hawks, hyenas etc. Invertebrates also eat carrion, playing an important role in recycling nitrogen and carbon in animal remains.
EXTINCTION DEBT
LAZARUS TAXA
FLAGSHIP SPECIES
CARRION
INBREEDING
MIGRATION
GLOSSARY
LOGO
I wanted the logo/name to be simple but not that has a negative conotation to set the correct tone for the portal; I came up with few names but after taking several opinios decided to go ahead with The Fading Fauna (Of India) since it has a cautionary tone to it at the same time it doesn’t sound like its victimising the lesser known species.
Name Options :
Vanishing Wild
Withering Wild
The Fading Fauna
The Vulnerable Troop
The WILD INDIAN Troop
The Extant Troop
The Surviving Troop INDIAN BIOZONE
Final iterations : THE
of India
LANDING PAGE
THE
OF INDIA
After receiving constructive feeback during my internal jury about my logo and landing page, Since the application of logo in the entire portal was on the landing page and only the wordmark on the animal profiles . I realised that I could take a minimal and bold approach, This time I wanted to keep it simple and use an image as a visual aid like I have attempted a mixed media style in my other compositions. The user will only see the wordmark in a large size on the landing page will scroll to go further. The minimal landing page will be balanced out by the detailed animal profiles, giving the user room to ease into the portal.
TYPEFACE: KNOCKOUT SERIES JUNIOR FEATHER WEIGHT ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz 1234567890
THE FADING FAUNA
THE FADING FAUNA
Final Logo
Application
THE FADING FAUNA 25
Gifs
OF INDIA
THE FADING FAUNA OF INDIA
THE FADING FAUNA OF INDIA
THE FADING FAUNA
THE FADING FAUNA OF INDIA
THE FADING FAUNA
Style1: Using animal vectors to create a pattern for the landing page.Too overwhelming for the user if this is the landing page, I did not want to give away the illustrations in the begining itself.
THE FADING FAUNA The Fading Fauna of India is a web portal that throws light on the lesser known species of India. This portal consists of 25 species, scroll to know more.
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(Colors not real as this is designed for the web)
THE FADING FAUNA OF INDIA Final Design
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SOURCES My main sources for all the majority of the information for the animals in this portal are as follows. Apart from these I also consulted with individual species experts and found websites regarding the conservation of a specific animal. I did spend a lot of time in finding material and researching on these rare creatures. I also used few books. - http://www.birdlife.org/ -http://www.arkive.org/ - http://www.iucnredlist.org/ - wikipedia - indiabiodiversity.org/ - http://discover.iucnredlist.org/ - http://www.greenteacher.org - http://envfor.nic.in/
CONTENT & FACTS: - Global Wildllife portals: These portals are regualrly updated by credible sources such as researchers, species experts and other scienetists who are stuying these species. I reffered to various sources as I was trying to collect interesting facts that I could illustrate and depict visually as well. - The Conservation data has to be the most updated if possible and from credible sources since these actions required to be talked about as well, this portal not only provieds information about the animals but also on what actions are being taken to stop them from fading away.
ACknowledgements - Dr. Lima Rosalind, Dr. Goutam Narayan and Nandita Hazarika for helping me with the content and for authenticating my portal. Also for supporting me through this tedious process and my project. - My advisors Urvashi, Aneesha, Manjusha and Vasanthi for giving me feedback and constructive criticism on all the seminars that helped me refine my outcomes. - Shaivalini, Aditi, Svabhu for their support and feedback for my visuals and to understand their opinions from a user’s point of view.