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Taylor Shih 2012



Contents About Sidcreatives Home 2050 Workshop Fashion Editorial Audio Children Book Toiletries Packaging Re-brand & Packaging Perfume Commercial

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About me Sid Creative is founded in 2011 summer by a Taiwanese designer, Taylor Shih. Sid is my nickname during college times, and I expect myself be creative all the time, so it comes to the name “Sid Creatives�. www.sidcreatives.com sidcreatives@gmail.com +886-921-764-822


Home 2050 Workshop Concept product Performance art Behavior research






People getting much more disassociated than before. At the year of 2050, 40 years later, this condition of the society won't change a lot, but getting worse. Consider that a person can finish nearly everything with a notebook in his or her home life: contact with friends, buying clothes, money saving, even learning lecture at home through the computer; chair become an important role. An ergonomic chair can make it more efficiently during working and more relaxing during resting. "Libre" is a furniture that have five postures at a same time: it not only is a chair, but turn into a table as well, even a pillow. "Libre" is a furniture that can replace any kind of unnecessary furniture at home, it is the only option. Libre offer a different kind of mood and atmosphere, it offer various attitude for user to see everything in the world. http://libre-2011.blogspot.com/


Members Taylor Shih Sidney Hsu Elvis Huang Benson Jiang Naomi Chen Stanley Chen Bei-Yi Chang



Fashion Editorial Concept photography Graphic design Website design



“BOYZ” is a fashion photography unit I publish in 2010 on a Japanese magazine, Neighborhood. The original concept of these photos is to salute the great Cuba leader, Ernesto Che Guevara. The photography are all based on a famous movie “The Motorcycle Diaries”, not only did I commit to remake the same scene to the places show on the moive, but also add modern element into my photos. The most important element I want to remake is sovereignty and insurgency, and this two topic also become the header of “BOYZ”. http://boyz17.blogspot.com/





Audio Children Book Storytelling Graphic design Video production






“I DON’T WANT TO BE SANTA CLAUS” is an audio book written for 4 to 12 year-old child. This is a fiction story rewrite according to the story that writer heard during his childhood. The Santa Claus in this book change to be a evil thief long time ago, and we give a justified reason why Santa Claus turn to be a kind grandpa we familiar nowadays. The main concept of this children book is not to frightened little boy and little girl, we expect that every child would have a capability to learn the truth and fact; instead, learn knowledge from what elders tell them.


Toiletries Packaging Packaging design Graphic design Branding & CIS





SUTAIRU is a new revolution of hair wax. We no longer differentiates the serious of hair wax by different hair condition, but differentiates by the particular needs of each consumer. SUTAIRU seperate it to three kinds of flavors, grassland, oceanic and wasteland. Each kind of SUTAIRU has set their aim in different characteristic. If you can’t find an appropriate hair wax in the market, try SUTAIRU! You can style your hair by yourself. Wasteland: durable + controlable Glassland: Fluffy + changeable Oceanic: Moist + brightness



Re-brand & Packaging Packaging design Graphic design Branding & CIS





This is the new packaging we redo for an US brand, American Eagle. We use lots of cardboard to be the new packaging to put the boots inside, which is strong enough to support the weight of the boots. Also, we remake the guarantee card, using golden metal, which can be echo to the yellow shoebox and handbag. The special part of our packaging is using eco-materials, paper for handbag and cardboard for the whole shoebox. A clever way to tie the shoebox is using a belt, which can also offer a hold place for consumer. Our main target consumers is between 15 to 35 years old, so the typeface and the whole feeling we select is glam grunge.

Members Taylor Shih Shao-Fu Chang Joe Chang



Perfume Commercial Filmmaking Advertisement editing Styling





BOSS in motion is a film making project that combine perfume, advertisement and poetry. The poetry I choose is “The Eagle” written by a Taiwanese poet, Yang Mu. I use the atmosphere of the poetry to create a new advertisment. Besides, the perfume I choose is the “in motion” series of BOSS perfume. The reason I choose this series is they all sphere shape and have a movable and powerful image. There have two totally different and strong contrast part in this film: orange stands for the position of a boss; and the gray part interpret a athlete status. The reason I combine and insert one to another extreme type is also the consume target I want to focus on.

我轉身,鷹 在山崗外盤旋,發光 提示我如何確認那單一,巨雷的 方向,允許些微偏頗和誤差 如我曾經以一生的時光 允許它不斷變換位置,顯示 飛的動機,姿勢——和休息 去而復來,完成預想的形象 獨立的個體




Contact me Taylor Shih www.sidcreatives.com sidcreatives@gmail.com +886-921-764-822



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