D X X X X X X X X X X X X X X X X X X X X X X X E X X X X X X X X X X X X X X X X X X X X X X X S X X X X X D E S I G N X X X X X X X X C X X X I X X X X X X X P O R T F O L I O X X X R X X X G X X X X X X X X X X X X 2 0 2 3 X X X E X X T N X B A L A N C E X X X X X X X X X X X A X X Y X X X X X X X X X X X X X X X X X X X X T X X P X X X X M X X X X X X X X X X X X X X X I X X O X X X S I D D H I X V A D G A M A X X X V X X G X X X X N X X X X X X X X X R X X X X X E X X R X X X X I X X X X X X X X X T X X X X X X X X A X X X X M X X X X X X X X X X X X X X X X X X P X X X X A X X X X X X X R E S E A R C H X X X H X X C U L T U R E X X X X X X X X X X X X X X Y X X X X I X X X X X X X X X X X X X X X X X X X X X X X S X X X X X X X X X E X P E R I E N C E X X X X M X X X X X X X X X X X X X X X X X X X
3 4 5 14 20 6 7 8 My story Experiences Education Digital Image Website Design Skills Work Ethics Layout Design CONTENT 2
MY STORY
I consider myself an optimist, a student of life, and a designer. I thrive in ambiguity, learning, exploring, and executing on fascinating ideas. I’ve had the opportunity to work with big tech companies, start-ups, and small business owners and realised that design is one of the most powerful tools at our disposal. It can bring abstract ideas to life, captivate the curious, and convince the hesitant.
I like creating simple yet bold designs rooted in strategy. I am here to help get the design tasks off your to-do lists, allowing you to focus on your passion while letting me do mine.
Siddhi Vadgama Multi Disciplinary Designer
“When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.”
- R.Buckminster Fuller
Behance Linkedin Instagram Issuu
3
WORK EXPERIENCE
Previous Experiences
Qrius
2020 - freelance
ICICI Lomabard Insurance
Mid Graphic Designer
@ RW Marketing Graphic Designer @ Bepoz
2018 - 6 months contract
FABgetaways
2018 - 6 months contract
Champ Locks
2022
Led and redesigned internal company website.
Designing and developing branding for multiple clients - logo design, business cards, stationery, marketing materials, websites and imagery layouts. Generating business productivity and growth.
Coordinating, creating and scheduling content, designs and periodic updates to multiple clients’ websites, social media accounts and LinkedIn articles.
2021
Responsible for all the major work in design department
Created brand style guide to ensure brand consistency across all digital formats, including social media, websites, magazine ads, stationery, newsletter and email banners - boosting brand image.
Coordinated created and scheduled content and designs for social media. Developed collaterals such as display, marketing and packaging materials to support product branding strategies.
2017 - Ongoing freelance
Alma Mater Biz Solutions
2017 - Freelance
BabyChakra
2016 - 6 months Internship
Pro Create Branding
2016 - Freelance
DogSpot.in
2016 - Freelance
Wyndham Council
2020 - Volunteer Job
4
Masters in Design
@ National Institute of Design
2014-2017
The Design for Retail Experience discipline provides an understanding of a wide array of activities such as market/product research, consumer behaviour, systems thinking and experiential design; woven around products/services, communication and branding, packaging, visual merchandising, furniture and fixtures, spatial design and brand management. It also encouraged to study various formats of retail, spanning e-commerce start-ups to multinational ‘brick and mortar’ stores.
EDUCATION
5
Tools
SKILLS
An overview of my capabilities
Hard Skills
Soft Skills
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe XD
Adobe lightroom
Adobe Premier pro rush
Keynote
Wordpress
User interface design
Responsive design and wireframing
Social media marketing
Copy writing
Project management
Delivering presentations
Design system
Basic business
Communication
Creative and detail oriented
Decision making
Visual hierarchy
Basic video editing
Multitasking
Curiosity and open mindedness
Sales techniques
6
HOW I FACE A CHALLENGE
Design Strategy
Design Execution
Challenge Research Define Right Problem Explore Create Solution
Fastening my seat belt!
Keep your eyes open.
Collect insights and find opportunity
Vision and plan Generation of ideas, revisions, pick the best idea and work on it!
Testing, prototypes, sketches, moodboards, everything that is helpful
Share with others the experience of this trip and the results
Enjoy the view Landing, Welcome Possible turbolence
If you give a meaning to something this meaning can influence someone else
7
LAYOUT DESIGN
Brochure design
Layout design is a fundamental branch of graphic design that concerns the arrangement of text and visuals. The effectiveness of every type of design, from print to web, is influenced mainly by layout.
I have used the same principles for multiple clients like Ideapos, B+S Commercial Kitchen, Food Service Machineries (FSM) and Roasting Warehouse for their product campaigns.
Editorial and minimal design style is applied here so the reader can focus on the content.
A well-designed layout makes the information it contains easy to consume. It’s a fundamental part of any piece of visual communication.
8
B+S Commercial Kitchen Idealpos
FSM
Roasting Warehouse
Atlas
9
B+S Commercial Kitchen
Josper lookbook
I was involved in designing layouts, selecting typography, choosing imagery, and creating a cohesive visual presentation that effectively showcased the featured products or collections.
- Adobe Indesign
- Adobe Photoshop
Josper.com.au Charcoal Equipment 211208 Josper Lookbook.indd 29/12/21 11:33 am
Josper is an elegant combination of a grill and an oven in a single machine. Josper was born in 1969 when the most innovative technology and tradition joined hands. Created by Pere Juli and Josep Armangué in Pineda de Mar, Barcelona, it has become a legend in the world of charcoal gastronomy. Featured in some of Australia’s best restaurants, Josper is the perfect addition to any serious kitchen. Our products are designed for chefs confined to modern kitchens but only desire the intense flavours of charcoal grilling. → It works 100% with charcoal → A unique closed barbecue design → Different levels of GRILLING → Flexible and robust, easy to use, with a front opening door system → Vent system for temperature control 2 Josper 211208 Josper Lookbook.indd 29/12/21 11:33 am 211208 Josper Lookbook.indd 29/12/21 11:33 am What makes Josper unique? 4 Josper 211208 Josper Lookbook.indd Our charcoal oven elegantly combines the grill and the oven into a single, unique closed-barbeque machine. Offering different levels of grilling, this flexible and robust single door oven can operate entirely with charcoal. It also features a vent system for temperature control and an internal smoke regulation, allowing the kitchen to fit elegantly in Australia’s finest kitchens. Josper Combo’s combined two of our finest products – the charcoal oven and the monoblock. This tandem of products in one unit offers infinite gastronomic possibilities. The grills agile temperature regulation utilising height adjustments combined with the ovens give internal braising levels, allowing chefs to diversify their menu easily. Expect uninterrupted service in a non-stop kitchen with the Josper Combo. Josper Charcoal Ovens Josper Combos 211208 Josper Lookbook.indd 29/12/21 11:33 am The Basque grills allow chefs to bring outdoor grilling indoors. Featured in some of Australia’s fine dining and open kitchens, the Basque has been designed with optimal thermal insulation and an exclusive ventilation system based on multi-chamber air circuits. Josper Basque Grill The ideal wood charcoal open grill for Mangal cooking. It features a fire time of 20 minutes and grilling temperature up to 250 degrees, allowing you to grill the perfect steak, hamburger, kebab, chicken breast and vegetables. Josper Mangals With a capacity of up to 48 chickens, these rotisseries are perfect for busy kitchens. The grilling temperature reaches between 200C to 280C, and with six rotating spit rods, you can guarantee the perfect, succulent, smoky charcoal chicken. Josper Rotisseries Josper.com.au 211208 Josper Lookbook.indd 29/12/21 11:33 am Wood charcoal open grill is ideal for Robotoyaki cooking style. The grilling temperature is 250 C and the firing up time is about 20 mins allowing you to have the perfect aroma in Meat, seafood and vegetables. Josper Robatagrills The result of the and the most advanced technologies gives cookware, formed molten aluminium thermal conductivity a fast and uniform bottom of the pieces ensuring this way Josper 10 Josper 211208 Josper Lookbook.indd 10
Our Origin
10
Quality proven over time
We are not simply a kitchen appliance company, we have made grilling way of life. Our obsession with grilling pushes us to ensure that you only have the best product on the market. All of our products are cutting edge refined to reach their full potential. Thanks to our experience, expert knowledge and love of tradition. They are explicitly designed for modern kitchens and professional chefs. Revolutionary Passion 29/12/21 11:33 am Josper allows you to bring all the flavours that can only come with cooking on a raw, open fire into the kitchen. High-Quality Grilling Josper’s grill is 35% faster and uses 40% less charcoal than every open grill. Economical The first Josper grill was invented in 1969, and we haven’t stopped improving since. Our constant innovation and improvement of our products have made the Josper brand world leader in grilling. Innovation Josper.com.au 211208 Josper Lookbook.indd 29/12/21 11:33 am Design, Robustness, Technology, Engineering and Tradition make Josper a Unique Machine on the Market 211208 Josper Lookbook.indd 29/12/21 11:33 am
Our combination of craftsmanship and technology in the manufacturing process allows us to achieve these standards in grilling. We use the best high technology steel alloys created by and for Josper This means that we can guarantee that our product can work continuously at an average temperature of between 300°C (572°F) and 350°C (662 F). All our quality is reflected in our seals approval (CR, UL, NSF, GOST, TR) and our compliance with the highest international safety, health and environmental standards. 211208 Josper Lookbook.indd 29/12/21 11:33 am fusion between craftsmanship advanced manufacturing gives birth to the Josper by casseroles and handmade aluminium Gastronorm trays. The high conductivity of the material guarantees heat distribution and the pieces is rectified with diamond, the best heat conduction. Josper Cookware Bittor Arginzoniz has revolutionized the most ancestral culinary technique, that of grilled cuisine. Bittor’s mastering of the gastronomic grill has led him to innovate in braising techniques and has allowed him to design both the Josper Basque grills and a series of grilling grates and perfect pans for grilling all kinds of products. Josper Cookware by Bittor 29/12/21 11:33 am Our Clients Josper.com.au 11 211208 Josper Lookbook.indd 11 29/12/21 11:33 am 20 Josper To find out more about Josper, or to check out other unique products, contact us now at ucp.net.au Book a demonstration today on 1300 300 576 211208 Josper Lookbook.indd 20 29/12/21 11:34 am 11
Poster design
Promotional design for various industries like Bepoz (Fintech), Champ locks (Hardware) and Pappa Flock (Hospitality)
- Adobe Photoshop
- Adobe Illustrator
12
introduce the company to greater clients and promote different coffee blends while narrating a story.
FLAVOUR AROMA Stone fruit Salted chocolate Butterscotch Woody Toasted almond an early bird, and getting up before the rest of the world can be lonesome. Early Bird ensures that all our morning people are not alone. A smooth medium and highly versatile blend that gives you a jump start in the morning. IDEAL FOR Works great with milk and black coffee TIP Latte Flat white Cappuccino Magic Long black Espresso Macchiato Piccolo FLAVOUR AROMA Citrus Cardamom Cacao Earthy Tones Spicy Red Wine Bold Liquorice life gets hectic. This blend is rich with dark chocolate and aniseed flavours, resulting in a pleasantly heavy mouthfeel and a rich cocoa aftertaste. IDEAL FOR Long Black Magic Espresso Macchiato Piccolo FLAVOUR Delicious nuts Butterscotch Bright acidity Sharp citrus finish medium roast, mid-strength blend perfect for both the coffee connoisseur and novice. IDEAL FOR Latte Flat white Macchiato Piccolo FLAVOUR AROMA Subtle acidity Luscious chocolate Cacao Rich dark chocolate with a warm smile. It’s a rich, bright coffee that gets you out of bed on those extra sleepy mornings. IDEAL FOR Cappuccino Magic Flat white Macchiato Works well with milk - Adobe Illustrator
Adobe Photoshop
-
13
Lookbook and coffee cards To
DIGITAL IMAGE
Visual startegy design
One thing I like about digital imaging is the challenge of deceiving general viewers from the result of image composition.
The challenge encourages me to reach a specific detail that makes the image represent the actual purpose. It pushes me to keep learning and learning through the whole process.
Abalone council victoria project, where I am composing digital images for social media, website and marketing collaterals. This involved cropping, resizing, retouching, and applying filters and effects to enhance and optimize images ensuring they look professional, visually appealing, and load quickly on different devices.
14
Abalone council victoria
Composing background images and introductory logo video for the website.
*Work in progess
- Adobe XD
- Adobe Photoshop
- Adobe Aftereffects
15
4 Shelf epoxy wire shelving unit
Dear [Name],
Komeyui is celebrating our 11th anniversary! To commemorate this milestone, we’re inviting you to join us for a unique experience you won’t forget.
We’re hosting a one-of-a-kind Tuna Auction Dinner featuring special guest performer Narito Ishii, a tuna cutting show and a live auction.
This exclusive event comes with a complete five-course meal and drinks, all with Komeyui flair, to make the night even more unforgettable.
Spaces are limited so don’t miss out and grab your VIP tickets today!
Adjustable clips to hold shelving Load capacity 136kg per shelf Poles numbered for easy shelf setup Easy to assemble with guide marks Adjustable feet Open wire design allows for ventilation and clear visibility Wire design allows for air circulation and minimal dust build up Shelves easily adjust to your exact needs 544kg load capacity per unit (136kg per shelf) Ideal storage solution for any commercial, food service, medical setting, or home application Shelves and posts manufactured with antimicrobial green epoxy finish Includes posts, shelves, and all needed hardware No tools required for super easy assembly Easy shipping and storage: Posts are half size and come all in a box Poles are numbered for easy setup Poles are screwed together to make one long length Adjustable feet 15 year warranty
STORAGE MADE EASY Atlas Verde is flat packed for convenient, easily assembled, one box shelving solution ideal for any commercial, food service, medical setting, or office and home application.
Features
Affordable Adjustable to your needs Easy to store, ship and assemble Convenient Good Quality AVAILABLE 4 WIDTHS CODE 455 DEEP 4 SHELF BOX KITS $ V18307SET 760mm SHELVES (18X30”) x 1830mmH 190 V18367SET 915mm SHELVES (18X36”) x 1830mmH 205 V18427SET 1065mm SHELVES (18X42”) x 1830mmH 220 V18487SET 1220mm SHELVES (18X48”) x 1830mmH 250 21-23 Agosta Drive LAVERTON NORTH VIC 3026 +61 3 9368 2300 sales@fsm-pl.com.au Melbourne Sydney Perth Brisbane Auckland HEAD OFFICE PHONE E-MAIL OFFICES IN REQUEST A DEMO OR TO CHECK OUT OTHER FSM PRODUCTS, FEEL FREE TO CONTACT US
When
Where Ticket price 17th
2022,
5:30pm Komeyui Restaurant, 181 Ferrars St, Southbank VIC 3006 $250 CELEBRATE KOMEYUI'S 11th Birthday WITH US AT OUR EXCLUSIVE TUNA AUCTION DINNER
When Time Where Ticket price 17th July 2022, Sunday 5:30pm Komeyui Restaurant, 181 Ferrars St, Southbank VIC 3006 $250 Event details Click here to buy tickets Web Banners & EDM 16
Time
July
Sunday
Event details
Blanches
Adobe XD
Create eye-catching banners that align with companies branding and designing effective email campaigns to enhance marketing efforts. B+S Commercial Kitchen
- Adobe Photoshop
BOOK NOW SUNDAY • 28th AUGUST 12 PM - 4 PM 4 course meal (plus canapés) matched with Balgownie Wines LUNCH AT Balgownie Estate 1309 Melba Highway, Yarra Glen Victoria 3775 COST: $100 PER HEAD
Staple line
Mailchimp
B+S BLACK RAPID FRYER
-
- Wordpress -
Toques
Maidstone Dental 17
Les
Social Media
Social media design involved me in creating content creation, image editing and optimisation, template design to align with the brand, and animated graphics and videos
- Adobe photoshop
- Instagram
- Meta business suite
18
19
WEBSITE DESIGN
Ui/Ux Design
Web design is the creation of websites and pages to reflect a company’s brand and information and ensure a userfriendly experience. Appearance and design are vital elements whether you’re designing a website or mobile app or maintaining content on a web page.
Some examples of these skills are information architecture, user interface, site structure, navigation, layout, colours, fonts, and overall imagery.
All of these skills are combined with the principles of design to create RW Marketing website.
RW Marketing
Initially, the client didn’t have any brand elements or a direction to go for their website. So, I started with organising a structure and brainstorming with the client as to what they were looking for.
- Adobe XD
- Adobe Photoshop
- Adobe Aftereffects
20
Information Architecture
22
I have created about 20+ screens for wireframe to represent the responsive website layout, the flow between the screen, and it’s functional representation.
Reason for redesign
Competition is high, and one issue where RW Marketing falls short is the company’s poorly designed website. Some clients repeatedly pointed out to the owner that they had a bad experience using it.
Business goals
• Designing a new company website keeping up with recent trends.
• Improve UI/UX, which would result in a lower landing page bounce rate.
• Attracting new customers and increasing conversion rates.
23
Responsive web design
For my wireframes, I used a responsive 8-point grid system. As with typography, this is my favourite design method to maintain consistency in spacing. To provide the best possible user experience, I also set breakpoints for each device.
+960 px 960 - 760 px 480 px 24
Hierarchy Strips
Hierarchy strips visually divide the design into logical groups reinforcing each other towards the desired action.
To guide the user through clear, easyto-understand information towards an action that’s desired by the business.
CyberChill reached out to us to initially develop different campaigns to......
Prev Project Next Project Method Conceptualisation Marketing Strategic Planning Heading … ‹ › Image Image Info Name + Image Emotions and strong decision influence More Info decision influence Action Details 40px 40px 8px 32, Bold 8, Black
25
Services page
Service page refers to the practice of integrating images into the layout and structure of a web page to enhance its visual appeal, convey information, and engage the audience. It involves strategically using all the completed project images within the overall design to create a visually appealing and coherent web page.
Combining images in service page design allowed me to enhance visual communication, improve user experience, and increase engagement.
26
A SHORT SUMMARY
Success!
My clients/ Managers have been satisfied with the final outcome. Redesigned website have been implemented in corporation with developers.
What have I learned?
• Life is not dribble shot :) In real projects we have to respect the requirements and include business decisions for any design work.
• Sometimes there is no time and budget for deep user research. It is essential to be flexible and make quick decisions to meet client and user needs.
• Type scales and proper usage of grid system are crucial in designing responsive websites.
27
+61 477 642 420 siddhib78@gmail.com Portfolio SIDDHI VADGAMA
