A MILLENNIAL’S VIEW OF BABY BOOMERS Arch-nemeses in the battle for top of the pecking order? By Kimberly Elliot
Kimberly Elliot, a millennial, is a marketing associate with a Toronto-based marketing agency.
Division is in vogue. And the wheels of generational
suite of existential issues younger generations face.
war between baby boomers and millennials keep
Millennials: entitled, sheltered, lazy and directionless
turning (yawn). Society would cast us as arch-
“snowflakes”…Moving on.
nemeses in a battle for top of the pecking order, exploiting us for our supposed differences. But we’re
10
Generalizations are harmful. They perpetuate
not that different – let’s unpack why.
bias and keep those wheels of division turning. If
You’ve heard the stereotypes. Boomers: out of touch
been born innately as I know them to be – innovative,
and old-school; unsympathetic enablers of the
entrepreneurial and passionate activists. On the
SIDEONE SEPTEMBER 2020
boomers are so awful then millennials must have
