MKT 438 WEEK 3 TEAM STUDY GUIDE PUBLIC RELATIONS CAMPAIGN: STRATEGY PAPER-
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Instantly Download! Get Better Grades in Less Time! 100% Satisfaction Guarantee DESCRIPTION FOR THIS STUDY GUIDE: TUTORIAL: Includes – Riordan Manufacturing – New product in Japan – 2,468 words with 12 references in correct APA format. Also includes MEDIA RELEASE with media distribution list. A+++ WORK!! Resources: University Library, Internet
Write a 1,400- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: •
List objectives for the PR Campaign.
•
Identify the organization’s publics.
•
Identify the risks in the strategy.
•
Write a media release and create a media distribution list for the media release.
•
Develop a tactical plan utilizing at least five of the following PR tools: o
Event planning
o
Open house
o
Press conference
o
Community event
o
Sponsorship
o
Corporate newsletter—internal or external
o
Direct mail
o
Internet or intranet
o
Promotional items
o
Promotions—sweepstakes
o
Spokesperson
o
Evaluate the business implications of your PR Campaign.
Format your paper consistent with APA guidelines. Include use of course theory with citations to the readings or other credible sources. A good rule of thumb is at least one citation for each topic or one per page.