120 > COMMUNICATION DESIGN
HAVE YOUR CAKE AND EAT IT TOO #Z 4JEIJLB 4PPLMBM
Cupcakes. What a wonderful decadent thought. Cupcakes evoke nostalgic thoughts of childhood birthday parties, where little moreish cakes were crowned in luscious, sweet, creamy goodness and bejewelled accordingly. Everyone loves cupcakes and very few people could easily say no to an innocent delicious cupcake.
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Various components of the brand’s identity programme.
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The focus of the brand was the product. This was achieved by creating individual logos for each of the cupcakes.