TABLE OF CONTENTS About Beer Camp ® Beer Camp Across the World: The Beers Beer Camp on Tour: The Festivals About Sierra Nevada Brewing Co.® All the Details For More Information
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April 2017
ABOUT BEER CAMP
®
Beer Camp is the largest craft beer celebration. The project brings together craft brewers to create one-time-only, no-limit collaboration beers featured at eight huge beer festivals in craft-centric cities across the country. Beer Camp showcases the art, spirit and attitude of craft beer, and everyone’s invited—brewers and fans alike. Debuting in 2014 and continuing in 2016, Beer Camp shines a light on the collaborative, independent spirit of the craft beer industry with beer festival tours and collaboration mixed packs from some of the country’s best craft brewers. In 2017, Beer Camp has expanded to include some of the most exciting and innovative brewers from across the world. The 2017 12-pack, dubbed BEER CAMP ACROSS THE WORLD, includes unique beers from Sierra Nevada and 12 breweries—six stateside and six overseas—for a unique craft beer experience. The national release of the mixed pack will coincide with an eight-city national festival tour: BEER CAMP ON TOUR—presented by local craft brewers guilds. Every single craft brewer in the country will once again be invited to pour at their nearest festival. In 2016, nearly 20 percent of America’s craft brewers participated in the festival tour. With the future of craft beer in mind, Beer Camp is also about giving back. Profits from the festivals will benefit the local brewers guilds and other industry partners who will present each festival.
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April 2017
BEER CAMP ACROSS THE WORLD: 12-PACK Available on shelves: Limited, nationwide June 2017 (limited draught also available nationwide)
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April 2017
BEER CAMP ACROSS THE WORLD: THE BEERs ABV 9.4%
ABV 5.7%
ABV 8.0%
ABV 8.3%
Ale brewed with lactose, cocoa, vanilla and raspberry.
Avery Brewing Co. (Boulder, CO) Dry-Hopped Barleywine Style Ale
Ayinger Brewery (Aying, Germany) Dunkle Weisse
The Bruery (Placentia, CA) Raspberry Sundae
Boneyard Beer (Bend, OR) West Coast-Style DIPA
Colorado’s Avery Brewing Co. and Sierra Nevada both make American-style barleywine ales verging on the hop extreme. For this collaboration—dubbed “Big Hog” as an homage to the two beers that inspired it—we recreated both barleywine recipes and then blended the beers into a new hop-heavy creation. It features rich, bittersweet malt character with notes of caramel and toffee balanced against a massive wall of hop flavor and is bottle conditioned for longevity.
Bavaria’s Ayinger are legends in the brewing industry, known for their love and perfection of classic German beer styles. Playing off their background, we came together to create this dark twist on the Bavarian-style wheat beer. This beer features layers of wheat malt flavor and was handled through traditional open fermenters to highlight Ayinger’s famous hefeweizen yeast character.
The Bruery in Orange County is famous for its experimental, Belgian-style and barrel-aged beers, and this release fits nicely in their wheelhouse. Inspired by the flavors of an ice cream sundae, this rich blonde ale features cocoa, vanilla and raspberry, with lactose added for extra creaminess. Now you can have your dessert and drink it, too.
“We just love brewing hoppy beers” is the way Oregon’s IPA masters at Boneyard Beer kicked off our collaboration talks. Well, as it turns out, we do, too, so we went all out on this intensely hop-heavy West Coaststyle Double IPA. It’s bright golden, crisp and brimming with intense citrus and herbal hop flavor, just how we like ‘em.
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April 2017
BEER CAMP ACROSS THE WORLD: THE BEERs ABV 8.0%
ABV 8.5%
Ale brewed with lemon peel.
ABV 7.7%
English-style ale brewed with plums.
ABV 7.0%
Brewed with vanilla and honey.
Ale brewed with coriander, nutmeg, and yuzu.
Duvel Moortgat (Puurs, Belgium) Hoppy Belgian-Style Golden
Fuller’s Brewery (London, England) Atlantic-Style Vintage Ale
Garage Project (Wellington, New Zealand) Campout Porter
Kiuchi Brewery (Ibaraki, Naka-shi, Japan) White IPA with Yuzu
Belgium’s Duvel are the masters of the golden ale—a beer style they helped create—so it was a natural fit for our breweries to combine that style with Sierra Nevada’s hop-forward fanaticism. The resulting beer is bright golden and brimming with hop flavor and a pop of bright lemon, and perfectly accented by the fruity and complex character of Duvel’s signature yeast.
Fuller’s Brewery in London has been producing some of the UK’s finest ales since the mid-19th century. Together we created a new recipe for an AtlanticStyle Vintage Ale—a robust beer, perfect for aging and brewed with plums for a touch of rich fruit flavor that both mimics and enhances the natural yeast-driven aromas.
In honor of Beer Camp, our friends at New Zealand’s Garage Project brewery wanted to carry the camping theme straight through to the flavor of our beer. Featuring a unique malt smoked over manuka wood, rare manuka honey and vanilla beans, this robust porter has sweet notes reminiscent of marshmallows toasted over a campfire.
Japan’s Kiuchi Brewery, makers of the Hitachino Nest beers, have an elegant take on classic beer styles with a uniquely Japanese influence. They suggested adding yuzu—an Asian citrus fruit—to a hazy white IPA and we jumped at the chance. What emerged is a hoppy yet refined version of the style with a bright citrus flavor and spicy finish.
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April 2017
BEER CAMP ACROSS THE WORLD: THE BEERs ABV 7.2%
ABV 4.2%
Lager brewed with ginger and cayenne, fermented on oak.
ABV 6.2%
ABV 7.0%
Ale brewed with lactose, orange peel, black tea, tamarind, and star anise.
Mikkeller Brewery (Copenhagen, Denmark) Thai-Style Iced Tea
Saint Arnold Brewing Company (Houston, TX) Dry-Hopped Berliner-Style Weisse
Surly Brewing Co. (Brooklyn Center, MN) Ginger Lager
Tree House Brewing Co. (Monson, MA) East Meets West IPA
Denmark’s Mikkeller Brewery is famous for pushing the boundaries of beer, so when we decided to partner we knew the result would be a wild ride. This beer was inspired by the flavors of a classic Thai iced tea. It’s sweet and rich, with warming spice notes and delicate fruit flavors that maintain a drinkability from the use of black tea in the finish.
Texas’ Saint Arnold brewery takes a broad view of beer styles, mastering everything from traditional Germaninspired recipes to big experimental creations. Together, we teamed up to brew this dry-hopped Berliner-Style Weiss. Featuring a fruit-forward hop character backed up by a snap of mild tartness, it boasts a flavor that’s complex, compelling and very drinkable.
The abrasive attitude of Minnesota’s Surly Brewing Co. brings an aggressive yet refined approach to creating recipes. We came together to create this easy-drinking but complex ginger-infused lager. It’s brewed with hot ginger and a pinch of cayenne to spice up the heat and then dry hopped with an inclusion of oak for a touch of woody vanilla to round out the flavor.
In just a few short years, Tree House has made a big impact on the beer scene with their approach to the IPA—low bitterness, intense juicy hop flavor and unfiltered haze. As fellow lovers of the IPA, we combined our styles—the classic American IPA malt body and the New England approach to hopping— resulting in lightly bitter, unfiltered beer with huge hop flavor.
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April 2017
BEER CAMP on tour: the festivals Hundreds of breweries, local bands, local food trucks, and good times! Philadelphia, PA Saturday, June 17 Penn’s Landing Presented by:
Portland, ME Saturday, June 3 Thompson’s Point Presented by:
Participating Craft Breweries
Brewers of Pennsylvania
Presented by:
San Francisco Brewers Guild
Presented by:
Los Angeles County Brewers Guild
Raleigh, NC Saturday, June 17 Venue Coming Soon! Presented by:
San Francisco, CA Saturday, June 3 Pier 48
Long Beach, CA Saturday, June 24 Queen Mary Waterfront Park
North Carolina Craft Brewers Guild
Austin, TX Saturday, June 24 Carson Creek Ranch
Seattle, WA Friday, June 30 Gas Works Park Presented by:
Hop Growers of America
Presented by:
Chicago, IL Saturday, June 10 Navy Pier
Texas Craft Brewers Guild
Presented by:
Illinois Craft Brewers Guild
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April 2017
ABOUT SIERRA NEVADA BREWING CO. Founded in 1980 by Ken Grossman, Sierra Nevada Brewing Co. is one of America’s original craft breweries and is still family owned and operated. Ken started small with a hand-built brewery and a vision for American craft beer. He believed that beer could be more; that it could be full of flavor and aroma and crafted with the highest quality. In the process, Ken helped change the beer world forever. Decades later, Sierra Nevada is still leading the independent craft community and pushing the boundaries on what beer can be. To better reach drinkers on the East Coast, in 2014 Sierra Nevada started shipping beer from its new brewery in Mills River, North Carolina. Ken’s son, Brian Grossman, moved from Chico to Mills River to co-manage the brewery and march the family business forward alongside his father and sister. Today, the two breweries together produce more than 1 million barrels of craft beer per year.
AT A GLANCE Company Name: Sierra Nevada Brewing Co. Two Breweries: Chico, CA & Mills River, NC Corporate Status: Family owned and operated Family Leaders: Ken Grossman, Founder Brian Grossman, Vice President Sierra Grossman, Vice President Founded:
November 15, 1980, in Chico, CA
Production:
Approximately 1.2 million barrels
Portfolio: Year-round beers include Pale Ale (flagship), Sidecar® Orange Pale Ale, Torpedo® Extra IPA, Tropical Torpedo® IPA, Hop Hunter® IPA, Nooner® Pilsner, Otra Vez® Gose-Style Ale, Kellerweis®, Porter, and Stout. Visit SierraNevada.com for a full lineup.
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Brian Grossman & Ken Grossman
April 2017
FOR MORE INFORMATION For media interviews, samples and ticket requests, please contact: Robin Gregory robin.gregory@sierranevada.com (530) 892-4697 beercamp.sierranevada.com Facebook.com/SierraNevadaBeer Twitter.com/SierraNevada Instagram.com/SierraNevada Follow the conversation at #BeerCamp
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April 2017