BRAND GUIDELINES

The SAE Brand is equipped with a primary logo and a supporting set of secondary logos. The primary logo is the core element of the SAE branding system and the secondary logos serve to support the overall brand expression.

The primary logo is a core element of the SAE Brand. Using it consistently will build brand strength and recognition.

In as many instances as possible the primary logo should appear as an all purple logo. Alternate color versions or the simplified logo may be used in instances where readability is impacted by poor contrast between the logo and the background, or when looking for variety.

Secondary Color Logos

Proper sizing is essential in protecting the integrity of the primary logo. When using the logo at small sizes be sure to consider the fidelity of the production method. If the fidelity becomes too poor consider using a secondary logo that would better showcase the brand in that application.

The shield icon can be used on it’s own (ex. social media, stationary, apparel, etc.). It should not appear with text other than the approved logo files. The icon follows the same color and guidelines as the primary logo found on page 3.

Alternate color versions of the simplified logo may be used in instances where readability is impacted by poor contrast between the logo and the background, or when looking for variety.

The SAE brand uses multiple secondary logos as a means to consistently communicate the approved brand. These logos can be used to replace the primary logo when the application may cause fidelity or readability issues, or for brand variety.

Creation of any additional SAE brand logo is not permitted.