SPRING
2013
VISUAL MERCHANDISING
COLLECTION SAILORMADE
JANUARY DELIVERY
INSPIRATION The great sea view brings out the true sailor spirit with a feminine charm. The colours are classic navy, ecru and sand by adding fresh green tones; an electric green, fresh mint green and cobalt blue, this theme is new and modern. Fabrics from the rough and authentic denim to textured and cabled knits. Fluid viscose contrasts the purity of white poplin and linen. Mix of fabrics across fabric groups, jersey and woven join up for a new modern match.
The urban functionality for the outerwear jackets for any occasion or weather. A sporty attitude provides a great look combined with the feminine shaped tops or pencil skirts. Chambray and fil à fil is a must have for easy styling, both for classic or oversized shirts. Men’s classic shirt stripe is gorgeous in feminine shaped shirts with tiny or china collars.
Graphic simple but eye catching print for both shirt and knitwear. Together with a new take on the sailor inspired stripes, an eternal classic from Popeye to Picasso and Chanel, gives the sailor trend new life. A modern feminine uniform dress creates a contemporary look. Long tank-like dresses underlined by tiny tie band at the waist is the new power dress. Easy and feminine. Tiny unconstructed blazer and skirts to the knee provide an elegant, long-line silhouette and a sporty chic attitude.
Simple and uncomplicated yet refined looks inspired by the sea and the great blue sky.
PANTONE® Oyster Beige 6111
PANTONE® White 4000
SIGNAL VISUAL MERCHANDISING GUIDE
PANTONE® Paradise green 7308
PANTONE® Aruba green 7316
PANTONE® Evening blue 7139
PANTONE® Sailor blue 7120
PANTONE® Egret dust 4179
SIGNAL VISUAL MERCHANDISING GUIDE
MERCHANDISING SAILORMADE
JANUARY DELIVERY
WALL Merchandise the wall as shown and forward hang best sellers. Decorate top shelves with props, frames or signs. Fill glass vases nicely with accessories from the delivery.
Âť Place a pair of jeans in a wooden tray and visualize inside details.
SIGNAL VISUAL MERCHANDISING GUIDE
PROPS Props are important when displaying the collection. Always remember to group the props and use them on shelves and tables. Stack up nicely on the shelves with small sizes on top.
TABLES Use the nested table to display the Campaign jeans. Place the jeans from light to dark colours. Place the campaign sign with the corresponding insert on the nested table to support the campaign. Tell a strong colour story on the campaign table.
SIGNAL VISUAL MERCHANDISING GUIDE
LOOKBOOK SAILORMADE
JANUARY DELIVERY
SIGNAL VISUAL MERCHANDISING GUIDE
COLLECTION BRIGHT & BOLD
FEBRUARY DELIVERY
INSPIRATION A colourful woman of style with her non-compromising look. A love of beauty and colours.
The colour palette is rich and daring yet sweet from dark mineral grey and bright blue tones to red and pink splashes. This bright theme is tempered by neutrals White, ecru and sand. The materials are dense, silk-like viscose and a sweet dot print. The clash of the sporty college football shirt oversized for the girls provides a new look for the fresh city girl.
Lady-like casual combining the silk viscose shirt with boyish chino-like capri and a colourful high heel.
The coloured cropped jeans are new with oversized tops or a sweet simple shirt. The bloomer pant is back in a new and moderate version, now new worn with a tiny bright coloured cardigan.
For the not so daring, mix a pink tank top under your white linen shirt, the colour will shine though.
Watch out; here she comes…..
Add some colour to your life!
PANTONE® Oyster Beige 6111
PANTONE® Pink lady 6505
SIGNAL VISUAL MERCHANDISING GUIDE
PANTONE® Poppy red 6623
PANTONE® Riviera blue 7007
PANTONE® Nickel grey 7717
PANTONE® White 4000
PANTONE® Egret dust 4179
MERCHANDISING BRIGHT & BOLD
FEBRUARY DELIVERY
MANNEQUINS Promote strong outerwear pieces on the mannequins and style with attitude. Leave the jackets open but belted at the waist. Note the colourful shoes on the mannequin. Use logo sign, frames and props on upper level display area. Âť PROPS are placed on the top shelves.
SIGNAL VISUAL MERCHANDISING GUIDE
THE WALL Always merchandise the colours from light to dark and the products from short to long. Face out best sellers from the delivery.
TABLES Place every pile of folded product in size order, small on top, to make shopping easier for the customer. Show off folded jeans on the nested table from light to dark colours. Use glass vases with folded jeans inside.
SIGNAL VISUAL MERCHANDISING GUIDE
LOOKBOOK BRIGHT & BOLD
FEBRUARY DELIVERY
SIGNAL VISUAL MERCHANDISING GUIDE
SIGNAL VISUAL MERCHANDISING GUIDE
COLLECTION BELLE TANGERINE MARCH DELIVERY
INSPIRATION The colours are deliciously sweet and tangy; lemon yellow, apricot dark orange and subtle earthy tones sand and hazelnut brown... A silver metallic aspect in prints illuminate and intensify the colour range.
White is essential and beautiful to blend in.
Linen yarns and washed soft linen programme. Fine modern updated must-haves for pants, skirts and dresses. Metallic coated yarn and fabrics for pants and a heavy knit gives a new and exciting look. The wide legged pants show some attitude.
Shorts are great and cheeky, roll them up as high as you dare. Fine gauge knit so delicate and addictive. Tape yarn gives the open-knitted feeling and see through look on knitwear.
Soft and fluid silhouettes for tees and knit. Drapy feminine styles. Layering of tees to play with the colours. Casual and relaxed sweat with feminine calligraphic artwork.
Cupro and chiffon mixed together gives the transparent over-layering look. Sweet sketchy flower artwork in crisp colours for skirts. Sheer fabrics in shirts and blouses.
Summer and sunshine, come my way...
PANTONE® Oyster Beige 6111
PANTONE® Oak brown 6227
SIGNAL VISUAL MERCHANDISING GUIDE
PANTONE® Corn yellow 6407
PANTONE® Tangerine 6512
PANTONE® Rust orange 6681
PANTONE® Silver 5709
PANTONE® Flint grey 7704
PANTONE® White 4000
MERCHANDISING BELLE TANGERINE MARCH DELIVERY
WALL WITH CAMPAIGN TABLE Merchandise the colour story from yellow to orange with the grey and brown as accent colours. Add a bag and a neatly folded knit stack in corresponding coulour on the shelf. Group the frames on the shelf as a top level focal point. Use tape to hold the frames into position. Âť Two trays are merchandised with coloured tops from the collection. A knot has been tied on each top.
SIGNAL VISUAL MERCHANDISING GUIDE
WALL Merchandise with sidebars and face out your strong pieces. Front hang the shortest garments. Style your best selling shirts with
CAMPAIGN TABLE Make a statement on the campaign table with a strong colour story. Show important styles and fold the products so prints are visible. Use the trays to display accessories or folded/rolled tops.
SIGNAL VISUAL MERCHANDISING GUIDE
LOOKBOOK BELLE TANGERINE MARCH DELIVERY
SIGNAL VISUAL MERCHANDISING GUIDE
SIGNAL VISUAL MERCHANDISING GUIDE