23 minute read
los angeles economic survey
8 · SANTA CLARITA VALLEY BUSINESS JOURNAL
JUNE 2022
Los Angeles Economic Survey
Los Angeles Economic Summary as compiled by The Employment Development Department. For more information, visit edd.ca.gov.
Los Angeles County
Economic Summary 2022 – 1st Edition
March Industry Sectors Ranked by Employment Size1 Unemployment Rate (%)2
Online Job Advertisements – March 2022 Help Wanted OnLine3
Educational & Health Services
Trade, Transportation & Utilities
Professional & Business Services
Government
Leisure & Hospitality
Manufacturing
Information
Financial Activities
Construction
Other Services
Total Farm
4,400 318,300
226,700
210,800
155,300
146,200 652,300
569,300
482,300 875,600
841,400
4.1%
3.8% 4.9%
4.2%
Los Angeles County
Economic Summary 2022 – 1st Edition
5.4%
4.9%
3.7%
3.1% Feb Mar
4.1%
3.5%
5.0%
4.3%
4.0%
3.4%
750,000
Mining & Logging 1,600 United States California Los Angeles Orange County
Ventura County
Riverside County
Healthcare and Social Assistance – Growth 2012-20224 San Diego Employment in Healthcare and County Mar-22 Social Assistance Sub-sectors1 734,400 2022 Most In-Demand Occupations – Healthcare and Social Assistance
700,000
Top 10 Employers
650,000
Top 10 Occupations
Apr-20 660,500 Nursing & Res. Care
Fac. Top 10 Cities12%
The Boeing Company – 5,112 Anthem Blue Cross – 4,678 Disney – 1,811 University of California, Los Angeles – 1,750 Allied Universal – 1,690 Amazon – 1,671 Cedars Sinai – 1,233 Northrup Grumman – 1,207 PIH Health – 1,154 Starbucks Coffee Company – 1,136 Registered Nurses- 7,776 Managers, All Other – 6,480 Retail Salespersons – 6,162 Computer Occupations, All Other – 6,057 Sales Rep, Wholesale and Mfg, Except Tech and Sci Products – 5,946 Software Developers, Applications – 4,950 Customer Service Representatives – 4,939 First-Line Supervisors of Retail Sales Workers – 4,307 Heavy and Tractor-Trailer Truck Drivers – 4,090 General and Operations Managers – 3,142
Los Angeles– 91,117
600,000 America is aging: Retirements of to tight labor market - 76 million Baby Boomers add Boomers were Long Beach – 9,878 Santa Monica – 7,046 Pasadena– 6,939 born between 1946-1964 Torrance – 6,210 550,000 16% of LA County nonfarm employment Burbank– 6,192 Employment is projected to increase 170,600 jobs Glendale – 6,151 (24.7%) between 2018 to 2028 El Segundo – 5,633 500,000 Jan-12 Mar-13 May-14 Jul-15 Sep-16 Los Angeles CountyNov-17 Jan-19 Mar-20 May-21 Santa Clarita Culver City ––3, 4,454 882
Hospitals 16% Social Assistance 39% Ambulatory Health Care Services 33%
Economic Summary 2022 – 1st Edition
EDD| 750,000 LMID|LOS ANGELES COASTAL AREA Page 1 CONTACT: ROBERT.LEE@EDD.CA.GOV or (916) 796-7758 Social Assistance Sub-sectors1 Mar-22
OCCUPATION TOTAL ADS 734,400 MARCH 20223
700,000 Nursing &
Res. Care Apr-20 Fac.
650,000 660,500 12%
MEDIAN HOURLY WAGE 20215
PROJECTED NUMERIC CHANGE 2018-20286
PROJECTED % CHANGE 2018-20286
REGISTERED NURSES 5,646 $55.52 12,390 15.2% MEDICAL AND HEALTH SERVICES MANAGERS 1,554 $63.00 2,240 21.9% LICENSED PRACTICAL AND LICENSED VOCATIONAL NURSES 1,464 $30.05 2,640 13.9% PERSONAL CARE AIDES 1,271 -
NURSING ASSISTANTS
600,000
MEDICAL ASSISTANTS
DENTAL ASSISTANTS 550,000MEDICAL SECRETARIES
America is aging: Retirements of Baby Boomers add 976 $18.40 to tight labor market - 76 million Boomers were 797 $18.20 born between 1946-1964 793 $20.04 16% of LA County nonfarm employment 752 $22.03 HEALTH TECHNOLOGISTS AND TECHNICIANS Employment is, ALL OTHER projected to increase 170,600 747 jobs MENTAL HEALTH COUNSELORS (24.7%) between 2018 to 2028614 $23.70
Hospitals94,090 16%4,800 5,780 1,770 46.3%
Social Assistance 39% 13.8% 23.9% 14.0%
3,650
Ambulatory Health Care
Services1,220 33%2,640 18.2% 19.6% 27.1%
500,000
Jan-12 Mar-13 May-14 Jul-15 Sep-16 Nov-17 Jan-19 Mar-20 May-21
Sources: 1 Current Employment Statistics (March 2022), 2 Local Area Unemployment Statistics (March 2022), 3The Conference Board®-Burning Glass® Help Wanted OnLine® (HWOL) Data Series (March 2022), 4Current Employment Statistics (January 2012- March 2022), 5Occupational Employment and Wage Statistics (2021, 1st Quarter),
Service Recovery Begins with ‘Sorry’
BY PAUL BUTLER
SCVBJ Contributing Writer
I’m not a big Elton John fan but one of his songs has been swimming around my head these last few days. The tune is titled, ‘Sorry Seems to Be the Hardest Word.’ You see, I’ve had three recent encounters with service providers which got me a-singing some Elton.
The first occurred over the hill down in Costa Mesa. I went to a business association event and got charged twice for a round of drinks we only had once. I’ve spoken with four associates of the bar/restaurant in the last four weeks who “promised” me they’d look into it and would call me back. Sadly, still no resolution four weeks later and so I called again this past week and spoke to the manager who also “promised” he’d look into it and would get back to me. Five interactions with service providers all from the same establishment and not one of them could use the S-word, “Sorry.”
The second occurred after I’d been referred to a specialist by my doctor. I went to the said specialist nearly two months ago and he said he’d contact our insurance to get approval for the procedure he said I needed. I’ve called up twice in the last two months for a progress update as nothing has moved forward at the specialist office. My insurance has not been contacted. I called up again yesterday and was “promised” a call back. Even the staff at the specialist seemed to want to avoid using that little S-word, “Sorry.”
The third occurred just this week when I had an appointment at 2:30 p.m. I was instructed to check-in at 2:15 p.m. which I did after clearing my schedule and making plans to be there on time. I sat in the reception area for 45 minutes. After hearing nothing, I enquired of the receptionist as to why I was being kept waiting and she just responded, “Oh they’re on their way from a late lunch.” After an hour of looking through magazines in the reception area, the person I was due to see, finally showed up with no apol-
ogy. No use of the S-word.
There’s a service recovery model we use within our Customer-Centered Service training program which serves as a useful reference guide if a customer is ever disappointed. It’s a four-box model. See if you can see each of these four boxes with me.
On the Y-axis we have the word, “Severity” and on the X-axis we have the word “Fault”. Can you see it? OK.
Now, the bottom left-hand box is Low Severity (to the customer) and Not My/ Our Fault (as the service provider). In this box, the best we can do as the service provider is empathize with the customer. It’s not the end of the world and it wasn’t our fault. Get it?
The top left-hand box is High Severity (to the customer) but it’s still Not My/ Our Fault (as the service provider). In this box, we have an opportunity to be a hero and delight the customer. It’s a big problem that wasn’t our fault but we can build loyalty by helping solve the customer’s problem.
The top right-hand box indicates the issue is our fault as the service provider and it’s a big issue to the customer. In this box, we need to roll-out the red carpet and do all we can to solve the issue. Big issue. Our fault. Red-carpet time.
It’s really in the bottom right-hand box where all three of my little niggles sit. You see, neither of them was a big issue but the lack of response was their fault. All I wanted was them to fix-it while wrapping around that sweet-sounding S-word, I’m “sorry.”
So, if you’re a service provider or if you own a service business might I remind you of the principle of looking at customer issues through the eyes of the customer. Is the issue severe to them? Is this issue your fault? Depending on the box it falls within — the call is to either empathize; be a hero; roll out the red carpet or just to fix-it. Whichever box you find yourself in, might I encourage you to retitle Elton’s tune to be, “Sorry Doesn’t Have to Be the Hardest Word.”
Paul Butler is a Santa Clarita resident and a client partner with Newleaf Training and Development of Valencia. For questions or comments, email Butler at paul.butler@newleaftd.com.
SCV BUSINESS VOICES Curious what attracts talent to the Santa Clarita Valley?
HOLLY SCHROEDER
President & CEO of SCVEDC
When looking for that next career position, it’s common for job seekers to focus first on the areas that have higher concentrations of opportunities in their field. It makes sense, they look where all the jobs are. The more diverse the industries are in an area, the more potential opportunities are available.
Many are surprised when they find new opportunities waiting in a sector they’ve never even heard of. Employers and employees alike love doing business in Santa Clarita, and we love having them here! In the past few years alone, a substantial amount of our area’s population growth has come from individuals and families moving to the SCV. So why are so many people choosing our area as their ideal new home?
The Santa Clarita Valley is one of the few places in LA County with an abundance of developable land for residential real estate. With one of the largest residential construction projects statewide, SCV’s capacity to attract new residents is more prominent than almost every other region in California.
For many nonnatives it takes just one visit to the Santa Clarita Valley and to see why they would want to stay. Offering premier dining and shopping, year-round special events, over 100 miles of hiking, bicycling and equestrian trails, and 280 days of sunny skies with an average year-round temperature of 77°, the Santa Clarita Valley boasts great housing options, world-class recreational facilities and is just minutes from the Los Angeles marketplace.
Santa Clarita Valley is home to a wide variety of industries, and its ideal location, fastgrowing economy and extraordinary quality of life make it a highly attractive market for talent. Unlike most of LA County to the south, Santa Clarita offers room to grow their lifestyles, their families, and their careers! From special events to everyday experiences that make for the perfect work/life balance, Santa Clarita Valley boasts top-tier education, beautiful new home developments, a dynamic business community and a positive, lively culture for people of all ages to enjoy.
As part of Economic Development Week, the SCVEDC released its newest resource to tell the story of the vibrant workforce, businesses, and opportunities here in the Santa Clarita Valley. In our SCV Talent Report you’ll learn more about our highly skilled talent pool, unmatched quality of life, exceptional academic institutions, and more!
For more information, or to download our Talent Report and other resources, visit www. SCVEDC.org.
2 0 2 2 E C O N O M I C
INFORMATION VITAL TO YOUR BUSINESS IN 2022 AND BEYOND
It's more important than ever for business leaders to arm themselves with vital information and data to gear back up and make decisions that will impact growth and success in 2022 and beyond.
A panel of business leaders will discuss issues around corporate resilience, agility and innovation in the face of unique challenges. Economist Mark Schniepp, Director of California Economic Forecast will release the full Economic Outlook report focusing on data from the Santa Clarita Valley.
8:00 - 11:00 AM Pacific | September 9th, 2022 College of the Canyons - Performing Arts Center
ECONOMIST
Dr. MARK SCHNIEPP California Economic Forecast
BUSINESS LEADER PANELISTS
ANA FONSECA Logix JOHN PRABHU LA North Studios NATE PATENA DrinkPAK LLC MODERATOR
TODD STEVENS Black Knight Energy LLC
PRESENTING SPONSOR TICKET & SPONSORSHIP INFO Online: scvedc.org/outlook Phone: 661.288.4400 Email: scvedc@scvedc.org
When a ‘Tort’ is not a Tort — All About the Contract
BRIAN W. WALTERS Poole & Shaffery, LLO
Over the course of many years, there has been a general continuing trend in California toward juries and triers of fact finding tortious conduct — that is, intentional, negligent, or otherwise wrongful conduct — even in relationships that arise out of contract.
But a recent case decided at the end of 2021 pushed back on that trend. (Drink Tank Ventures LLC v. Real Soda in Real Bottles, Ltd. In Drink Tank, the Second Appellate District Court of Appeal overturned a jury verdict in which the jury found a beverage distributor and its founder had committed the tort of intentional interference with prospective economic advantage premised on distributor’s alleged breach of a nondisclosure agreement (NDA).
Following a jury trial, the jury determined that the distributor and its founder had breached the NDA, and the judge made a determination as a matter of law that the conduct was wrongful, which led the judge to enter a judgment on behalf of the Plaintiff for the sole cause of action that the Plaintiff pursued at trial, namely intentional interference with prospective economic advantage.
The appellate court ruled that the cause of action based only on a breach of contract without some separate wrongful conduct, as a matter of law, is not a tort, it’s a breach of contract.
While several of the particulars of this case deal directly with the tort of intentional interference with prospective economic advantage, the Court’s decision also opens up the possibility that where the wrongful conduct alleged in other kinds of tort is actually based on the alleged breach of a contractual relationship, defendants can and should raise both the jurisdictional and failure to state a cause of action arguments.
This can also be a powerful argument in mediations as contractual breaches are generally immune from punitive and exemplary damages, and plaintiffs aspiring to these additional damages will be more likely to be willing to reach a settlement rather than risk that a jury verdict and judgment be overturned on appeal or dismissed altogether on the eve of trial.
Poole & Shaffery is located at 25350 Magic Mountain Parkway, Suite 250, Santa Clarita 91355. They can be reached at (855) 997-7522 or www.pooleshaffery. com/#~3x4c645
We are here for you.
We know these are stressful times, and we know that coming together and helping one another is how we get through them. As your Morgan Stanley Financial Advisor, I will help you create a plan that makes sense for you and your goals. With our knowledge and resources we will help you manage risk and keep your plan on track, so you can focus on all that’s happening in life. Contact me to see how I can help you or provide a second opinion.
Michael Berger Family Wealth Advisor Senior Vice President Financial Advisor 24300 Town Center Drive Valencia, CA 91355 661-290-2028 Michael.D.Berger@ morganstanley.com NMLS #1253124
Morgan Stanley offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please consult with a Financial Advisor to understand these differences. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives. © 2022 Morgan Stanley Smith Barney LLC. Member SIPC. FAS014 CRC 4663966 04/22 CS 9829639
REDESIGNED AMBASSADORS COMMITTEE
We have announced the launch of our newly redesigned Ambassadors Committee. The Committee will be led by past board chair Troy Hooper and comprised of Chamber members over a variety of industries.
“I am excited to lead the redesigned Ambassadors Committee and look forward to working with the group on growing membership, reengaging past members and supporting our business community,” said Troy Hooper, Chair of the Ambassadors Committee. “Serving as an Ambassador of the Chamber will not only be an honor, but a meaningful experience representing such an amazing business community and strong Chamber of Commerce.”
The redesigned Ambassadors Committee will be limited to one chamber member per industry. Their term will be a one-year commitment with the possibility of an extension. The ambassador’s role will be to promote the SCV Chamber and business community, provide feedback on what the community needs and recommendations on what will further the chambers mission and vision amongst other functions.
“The SCV Chamber is strong because of its members, and we look forward to the new Ambassador committee showcasing that strength and what a vibrant, diverse business community we have in the Santa Clarita Valley,” said Ivan Volschenk, President/CEO of the SCV Chamber. “We could not think of a better person to lead the committee than Troy Hooper who has showed great leadership skills and support for the SCV Chamber over many years”
Interested individuals can email the SCV Chamber at hello@scvchamber.com to receive an application form. Applicants will be interviewed by a panel who will select the final committee members.
JEFF PRANG FOR LA COUNTY ASSESSOR ENDORSEMENT
The SCV Chamber’s non-partisan endorsement process seeks to support pro-business, pro-economic development candidates that value the strength of our community as one of the most business friendly and safest cities in California.
We have endorsed Jeff Prang for LA County Assessor in the June 7, 2022 Primary Election.
Jeff Prang was first elected in 2014 and is running for a third term as the official in charge of the largest office of its kind in the country. Prang has directed and overseen a transformation of the office which relied heavily on paper records to an updated tax assessment system. The Assessor Modernization Project has digitized over 125 million documents.
Since first taking office in 2014, Jeff Prang has worked tirelessly to restore public trust in the Assessor’s office. Jeff has been able to effectively lead the agency as it modernized and made services more accessible to taxpayers. The SCV Chamber works tirelessly on behalf of its members to maintain a healthy and vibrant business climate in what has been ranked one of the most businessfriendly cities in California, and we are proud to endorse and support the business-friendly candidates in elections.”
We recognize the importance of every election in determining the future of our business community. The Chamber encourages all Santa Clarita Valley residents to get out and vote in the primary and general election!
13th ANNUAL STATE OF THE COUNTY
Our 13th Annual State of the County was held at the Hyatt Regency Valencia to a sold out crowd on May 4 with Supervisor Kathryn Barger. We thank Supervisor Kathryn Barger, all our sponsors and members for making our 13th Annual State of the County such a great success. You can view the full event on our YouTube channel. Scan the QR Code to view the digital program book Photo Credit - SchlickArt Photography and Video Studios
2022 Board of Directors
CHAIR OF THE BOARD
DR. CHRIS RAIGOSA - Kaiser Permanente
EXECUTIVE COMMITTEE
HUNT BRALY - Poole, Shaffery & Koegle, LLP ANDREA CARPENTER - Logix MARISOL ESPINOZA - Southern California Gas Company Michael Grisanti - Hedman Partners, LLP BECKI ROBB - Princess Cruises SANDY SANCHEZ - FivePoint JOHN VANCE - Vance Wealth
BOARD OF DIRECTORS
KAREN BRYDEN - SCV Locations STEVE COLE - SCV Water Agency JASON CRAWFORD - City of Santa Clarita ANDREA DE LA CERDA - Scorpion MATT DIERCKMAN - Colliers International TROY HOOPER - Kiwi Hospitality Partners PATRICK MOODY - Henry Mayo Newhall Hospital DR. IZU OKPARA- Omni Wound Physicians DAN REVETTO - AT&T HENRY RODRIGUEZ - State Farm Insurance LINDSAY SCHLICK - SchlickArt Video & Photography CHRIS SCHRAGE - LBW Insurance Financial Services ROCHELLE SILSBEE - Southern California Edison G. JESSE SMITH - California Institute of the Arts DI THOMPSON - THOMPSON REALTY ADVISORS DR. DIANNE VAN HOOK - College of the Canyons DENNIS VERNER - Burrtec KARINA WINKLER - Holiday Inn Express
BUSINESS COUNCILS
As the third largest city in Los Angeles County, the Santa Clarita Valley Chamber of Commerce represents over 65,000-member workforce. We realized we can better serve our business community by having six Business Councils, allowing members to work on issues specific to their area. Our Councils provide a channel for our members to be involved in solving problems, discussing issues, and implementing special projects and events for the benefit of the area being served. Participation offers members the opportunity to prioritize and bring a focus to the business needs of the area, and to take community leadership roles in addressing these needs. It can increase members’ business network, and provide stronger representation on area issues. Also, since area councils exist as industry-specific, participation provides an opportunity for area-specific networking with others doing business.
LATINO BUSINESS ALLIANCE
Our LBA council works to promote Latinoowned business as well as relevant issues facing our Latino business community. In addition the LBA helps to educate businesses on how to enhance a company’s business efforts with Latino customers and other Latinoowned businesses.
GOVERNMENT AFFAIRS
The Government Affairs council meets to discuss policy decisions on a local, county, state and federal level. As a member, you are encouraged to attend a meeting and have your voice heard throughout the SCV and take a stance on pertinent issues relative to the business community or your industry in particular.
NON-PROFIT
The SCV has a strong philanthropic community with more than 100 locally-based nonprofit organizations that help our community thrive. Our non-profits are a key reason why Santa Clarita is a great community and always looking towards a better future. The council provides business resources for our local non-profit leaders to help them connect, grow and learn about valuable information so they can successfully meet their organizations mission and goals.
NEXTSCV
NextSCV is our next generation of leaders and the group aims to develop the next leaders of the Santa Clarita Valley through personal and professional development, civic engagement, and network building opportunities that ultimately stimulate local businesses and support the mission of the SCV Chamber.
SMALL BUSINESS
Small Businesses are at the core of our Chamber’s membership and are the backbone of our economy. The Chamber offers a variety of educational and networking programming to help your small business thrive. The council focuses on three main objectives: Advises the SCV Chamber on small business related issues, programming and networking opportunities; Supports the Chambe’s “Retail Walks” with elected officials; and helps promote the nationwide “Small Business Saturday” program which highlights small businesses on the Saturday after Thanksgiving.
If you are interested in joining any of our councils or finding out more please email us at hello@scvchamber.com
CELEBRATING SCV BUSINESSES
We continue to be so proud of the resilience of our business community in the Santa Clarita Valley. Despite the pandemic and all the challenges we have faced over the last two years, we continue to grow and celebrate our amazing community. From celebrating new businesses opening or marking special occasions and achievements, we have been proud to be part of your celebrations.
Our grand opening/ribbon cuttings are free and open to all to attend.
Do you have a grand opening or anniversary coming up? Email us at hello@scvchamber.com for details about hosting a ribbon cutting ceremony.
Congratulations to Perfect Tux on the grand opening of their first brick and mortar store! Visit them at 23300 Cinema Drive, Suite 108, Santa Clarita. www.perfecttux.com
Congratulations to Lucky Luke Brewing Company on their grand opening! Assemblywoman Suzette Valladares joined us and other business leaders for their ceremony and ribbon cutting. Give them a visit at 25108 Rye Canyon Loop, Santa Clarita. www.luckylukebrewing.com
At our May Business After Hours Mixer we celebrated the 25th Anniversary of Valencia Acura. Congratulations to Don and Brian Fleming and their entire team!
UPCOMING EVENTS
Government Affairs Council June 14 | 10:30am
Join us to hear about what issues our business community are facing. Elected officials and their staff will give updates from federal, state and local offices. This is a great opportunity to hear what advocacy the Chamber is doing for you and also to find out how you can bring the issues you care about for us to assist you with. Our massive grassroots alliance is comprised of organizations locally and throughout the country who help strengthen our advocacy efforts and ensure our advocacy efforst are successful.
Email hello@scvchamber.com to find out how to attend or submit an issue you are facing.
Business After Hours Mixer at SCV Senior Center June 15 | 5:30pm
Our June mixer is at SCV Senior Center, if you have ever been to an event there you know you wont want to miss this! There will be tours and suprises!
Join professionals from across the Santa Clarita Valley for networking, food and drinks! Get back into the mix and meet new faces as well as catch up with old connections!
To find out more information about these events or any other upcoming programming and to register go to:
www.SCVChamber.com/Events
The Smart Choice for Higher Education
More than half of American college students rely on loans to pay for their educations, with the average debt at nearly $29,000 per borrower. With significant loan payments hanging over them after graduation, many students wonder whether higher education is worth it.
The answer is clear when examining how a college degree impacts lifetime earnings. According to Georgetown University’s Center on Education and the Workforce, a person with a bachelor’s degree will earn $1 million more than someone with only a high school diploma.
So, is there a way to get the benefits of higher education while avoiding the debt? Yes!
College of the Canyons offers access to high-quality education at a fraction of the cost of other options. The annual average cost of attending a California Community College is $1,380, compared to $7,161 at the California State University and $12,570 at the University of California.
The savings is even more significant if you join Canyons Promise. Open to firsttime, full-time College of the Canyons students, the program waives enrollment and student fees, provides access to counselors, offers priority registration, and includes free parking or a local city bus pass.
See COC, page 18
