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GREY HIGHLANDS REAL ESTATE MARKET REPORT
FIRST QUARTER 2021 RECIPIENT OF ROYAL LEPAGE’S BROKERAGE OF THE YEAR AWARD FOR ONTARIO
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OVERVIEW RECORD SALES, BIG AVERAGE SALE PRICE JUMP, FASTER SALE TIMES
RECORD Q1 SALES VOLUME OF $41,635,677 Up 129% from Q1-2020’s $18,154,890, with units of 49 up 40% from Q1-2020’s 35. New listings of 55 up 2% from a year ago, with the sales/listings ratio of 89% up 24%.
RECORD MARCH SALES VOLUME OF $16,253,400 Up 68% from March 2020’s $9,985,000. Units of 20 up 11% from last March’s 18, with new listings of 25 up 9% and the sales/listings ratio of 80% down 2%.
Q1 AVERAGE SALE PRICE OF $849,708 Up 64% from the $518,711 of Q1-2020. Average days-on-market of 22 down 40 days.
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
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OVERVIEW (cont’d) THE DEMAND FOR LISTINGS IS GREATER THAN THE SUPPLY The Grey Highlands market had a relatively high 100% sale/list price ratio in March. Homes sold in just 26 days on average, down 27 days from one year ago. And there is currently 3 months of inventory. All that, together with March’s 89% sales/listings ratio, adds up to a strong sellers’ market. Graph 1: Grey Highlands MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $45,000,000
$41,635,677
$40,000,000 $35,000,000 $30,000,000 $25,000,000 $20,000,000
$18,154,890
$15,000,000 $10,000,000
$9,402,000
$5,000,000 $0
2019
2020
2021
Graph 2: Grey Highlands MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 60
49
50
40
35
30
20
21
10
0
2019
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
2020
2021
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THE MARKET IN DETAIL Table 1: Grey Highlands MLS® Residential Sales And Listing Summary 2019 vs. 2020 vs. 2021
2019
2020
2021
2020-2021
$9,402,000
$18,154,890
$41,635,677
+129%
Unit Sales
21
35
49
+40%
New Listings
42
54
55
+2%
50%
65%
89%
+24%
Expired Listings
4
10
6
-40%
Sales: Under $300K
2
5
1
-80%
Sales: $300K - $499K
14
15
8
-47%
Sales: $500K - $799K
4
11
18
+64%
Sales: $800K - $999K
1
3
10
+233%
Sales: $1M - $1.499M
0
0
8
+800%
Sales: $1.5M - $1.999M
0
1
3
+200%
Sales: $2M+
0
0
1
+100%
49
62
22
-65%
$447,714
$518,711
$849,708
+64%
Volume Sales
Sales/Listings Ratio
Average Days-On-Market Average Sale Price
NOTE: All MLS® sales data in this report comes from the Southern Georgian Bay Association Of REALTORS® and refers specifically to residential sales as of April. 3, 2021.. While deemed to be reliable, Royal LePage Locations North assumes no responsibility for errors and omissions.
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
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THE MARKET IN DETAIL (cont’d) Just one look at Graphs 3 and 4 clearly shows the kind of sales year Grey Highlands has had. Overall, Q1 volume and unit sales were up 129% and 40% respectively from Q1-2020. On the volume side, January, February and March were all record months, with March’s $16,253,400 in sales also making it Grey Highland’s second best month ever after last November’s benchmark. On the units side, Q1’s 49 were the second-best ever after Q1-2012’s 50. Perhaps most notably, Q1’s record 22 sales in the $800K+ bracket were up 450% from Q1-2020’s 4. Prices have jumped correspondingly: Q1’s average sale price of $849,708 is up 187%, 86%, 111%, 90% and 64% from that of 2016-2020 respectively. Graph 3: Grey Highlands Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $25,000,000
2019 2020
$20,000,000
2021
$15,000,000
$10,000,000
$5,000,000
$0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Graph 4: Grey Highlands Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 30
2019 2020
25
2021 20
15
10
5
0
Jan
Feb
Mar
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
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THE MARKET IN DETAIL (cont’d) As Graph 5 shows, Q1-2021 unit sales are up from Q1-2020 in five price ranges and down in two. The $500K-$799K, $800K-$999K, $1M-$1.499M, $1.5M-$1.999M and $2M+ ranges are up 64%, 233%, 800%, 200% and 100% respectively. The Under-$300K and $300K-$499K ranges are down 80% and 40% respectively. More generally, the Under-$500K bracket – which accounts for 18% of 2021’s sales – is down 55% from a year ago. The $500K- $999K bracket – which accounts for 58% of all sales – is up 100%. And the $1M+ bracket – which accounts for 24% of all sales – is up 1100%. Graph 5: Grey Highlands MLS® Sales By Price 2019 vs. 2020 vs. 2021 (Units) 20
2019
18
2020
18
16
2021 15
14
14
12 11
10
2019
10
8
2020
8
2021
8
6 5
4 2 0
4 3
3
2 1
1 Under $300K
$300K-$499K
$500K-$799K
$800K-$999K
0
0
$1M-$1.499M
0
1
$1.5M-$1.999M
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
0
0
1
$2M+
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SALES BY PROPERTY TYPE Graph 6: Grey Highlands MLS® Sales By Property Type 2019 vs. 2020 vs. 2021 (Dollars and Units)
2021
2021 IN DETAIL 2021
2021
2021 SINGLE-FAMILY HOMES $4,684,900 DOLLAR SALES : $41,635,677 UP 131% from Q1-2020
$4,684,900
13
UNIT SALES: 49 UP 44% from Q1-2020
Single Family
Single Family
2020
Vacant Land
$159,900
$41,635,677
49
$41,635,677
Condominium
AV. DAYS-ON-MARKET: 22 DOWN 41 days from Q1-2020
Condominium
2020
2020
$1,170,000
Vacant Land
1
AV. SALE PRICE: $849,708 UP 61% from Q1-2020 Single Family Condominium
2020
Vacant Land
CONDOMINIUMS $159,900
$1,170,000
DOLLAR SALES: 0
6
UNIT SALES: 0 AV. DAYS-ON-MARKET: 0
$17,994,990
$17,994,990
34
Single Family
Single Family
Condominium
Condominium
2019
Vacant Land
2019
2019
Vacant Land
$1,014,000
7
AV. SALE PRICE: 0 Single Family
2019
Condominium Vacant Land
$1,014,000 VACANT LAND
DOLLAR SALES: $4,684,900 UP 300% from Q1-2020 UNIT SALES: 13 UP 117% from Q1-2020 $9,402,000
21
Single Family
Single Family
Condominium
Condominium
Single Family Vacant Land
Condominium
Vacant LandLand Vacant
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
$9,402,000
AV. DAYS-ON-MARKET: 31 DOWN 7 days from Q1-2020 Single Family
AV. SALE PRICE: $360,377 Condominium UP 85% from Q1-2020 Vacant Land www.locationsnorth.com
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GREY HIGHLANDS AVERAGE SALE PRICES: 2010-2021 HUGE GAINS FOR SINGLE-FAMILY HOMES SINCE 2017 Grey Highlands’ average sale price for single-family homes underwent relatively modest increases from 2010-2016 and then began to climb rapidly in 2017. In Q1-2020 it reached $849,708 — up 30%, 64%, 90%, 73%, 138% and 187% from 2020, 2019, 2018, 2017, 2016 and 2010 respectively. From 2010 to 2013 Grey Highlands’ annual average sale price for single-family homes increased at slightly less than the Canada’s inflation rate. By 2016 the average sale price was 10% above the inflation rate, after which it jumped to 138% above the inflation rate in Q1-2021.
$900,000 $800,000 $700,000 $600,000 $500,000 $400,000 $300,000 $200,000
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Q1-2021
Single-Family Home Average Sale Price: 2010 > Q1-2021 Canada’s Inflation Rate Based On Grey Highland’s 2010 Single-Family Home Average Sale Price
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
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ROYAL LEPAGE LOCATIONS NORTH IN 2020 OUR 8TH STRAIGHT RECORD-BREAKING YEAR
WE BROKE OUR OWN SOUTHERN GEORGIAN BAY REGIONAL RECORD FOR ANNUAL MLS SALES VOLUME With $604,080,487 – up 91% from 2019 and up over 1000% from 2011
OVERALL WE HAD MORE THAN 4 TIMES THE SALES VOLUME OF OUR CLOSEST REGIONAL COMPETITOR
WE WERE #1 IN THE REGIONAL LUXURY HOME MARKET, WITH 4 TIMES THE UNIT SALES OF OUR CLOSEST COMPETITOR
Locations North Sales Volume, 2011 - 2020
2011 2011 2012 2013 2014 2015 2016 2017 2018 2019
2012
$53,047,171
2013
$89,145,175
2014
$96,796,883
2015
$121,934,732
2016
$159,707,227
2017 2018
$215,294,663 $268,894,323 $288,097,462
2019 2020
$316,114,237 $604,080,487
2020
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
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* Collingwood, The Blue Mts., Wasaga Beach, Meaford, Clearview, Grey Highlands
2020 UNIT SALES Collingwood
** $1,000,000+
The Blue Mountains UNITS
UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 213.5 Royal LePage 43.4% Locations North
Royal LePage Locations North
270
Royal42.8% LePage Locations North
RE/MAX Four Seasons
79.5
RE/MAX Four Seasons 12.6%
RE/MAX Four Seasons
54.5
11.1% RE/MAX at Blue
Century 21 Millenium
70
Royal LePage Trinity 11.1%
RE/MAX at Blue
52.5
RE/MAX Four Seasons 10.7%
Chestnut Park
55
Chestnut Park 8.7%
Century 21 Millenium
Clairwood
45
Century 21 Millenium 7.1%
Chestnut Park
RE/MAX of Wasaga Beach
23
Clairwood 3.6%
Sotheby’s
Engel & Volkers
18
Engel & Volkers 2.9%
Clairwood
Forest Hill
13.5
RE/MAX of Wasaga Beach 2.1%
Sotheby’s
7
1.1%Other
50
Non-SGBAR 8%
Other
UNITS
Forest Hill
7.5
Engel & Volkers 1.5%
Engel & Volkers
6.5
1.3%Other
Other
45
Non-SGBAR 9.2%
UNITS
PERCENTAGE
PERCENTAGE
19
RE/MAX of Wasaga Beach
11.5
RM 4 Seasons 8.4%
RLP RCR 6.6%
Chestnut Park
10.5
RM Wasaga 7.7%
12
RE/MAX Grey Bruce 5.8%
Century 21 Millenium
8
Chestnut Park 5.8%
9
Chestnut Park 4.4%
Sotheby’s
6
Century 21 Mil enium 4.4%
8
3.9%McIntee
Forest Hill
5
3.6%Exit
6.5
RLP Trinity 3.2%
Engel & Volkers
2.5
Forrest Hill 1.8%
5
2.4%Other
Clairwood
2.5
1.8%Other
24
Non-SGBAR 11.7%
Other
25.5
Non-MLS 18.7%
13.5
Other
Clairwood 2.2%
RE/MAX Four Seasons
19
Sutton Sound
11
Century 21 Mil enium 9.7%
20
Century 21 Millenium
RE/MAX Grey Bruce
Royal3% LePage Trinity
RE/MAX Four Seasons 9.2%
Chestnut Park
Sotheby’s
15
Locations North 44 Royal LePage 32.1%
89
ARA
38.5
Royal LePage Locations North
Royal LePage Locations North
RE/MAX Four Seasons
Chestnut Park 9.8% Century 21 Millenium 7.8%
Clearview
Meaford
Royal LePage RCR
48
Royal LePage Locations North 43.2%
Southern Georgian Bay Overview* UNITS
RLP Trinity 13.9%
Southern Georgian Bay Luxury Homes** UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 790.5
RE/MAX of Wasaga Beach 36.5%
Royal LePage Locations North 115.5 Royal37.9% LePage Locations North
RE/MAX of Wasaga Beach
Royal LePage Trinity 11.3%
RE/MAX Four Seasons
246
Chestnut Park
28.5
9.3% RE/MAX Four Seasons
28
9.2% Chestnut Park
Century 21 Millenium
232.5
Royal10.7% LePage Locations North
RE/MAX Four Seasons
175.5
Century 21 Mil enium 8.1%
Sotheby’s
Chestnut Park
132.5
RE/MAX Four Seasons 6.1%
Clairwood
18.5 6.1% Century 21 Mil enium * ‘Units’ refers to the combined number of Listing Selling Sides 15.5 and5.1% Engel & Volkers
Clairwood
62
Manuel Antunes 2.9%
Forest Hill
** $1,000,000+ 11.5
Sotheby’s
41.5
Sutton Group Incentive 1.9%
Century 21
11
3.6%Sotheby's
Engel & Volkers
35.5
Col1.6% dwell Banker Ronan
Engel & Volkers
4
1.3% Royal LePage RCR
29
1.3% Other
RE/MAX at Blue
3
Royal LePage Trinity 1%
420
Non-SGBAR 19.6%
Forest Hill Other
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
Other
73.5
3.8%Clairwood
22.7%Other
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Georgian Triangle’s
MOST SUPPORTIVE BROKERAGE
$825,000+
1
#
Raised for local causes & Community Sponsorships from 2013-2020
Georgian Triangle
BROKERAGE
8
Straight Years* Of Record Sales!
Q1 Numbers BY THE
Annual Sales Volume 2020 Sales Up 91% from 2019
Almost
4
TIMES MORE
than our closest regional competitor†
1
#
in regional luxury home sales
4+
times more than our closest regional competitor†
308,757+
600
Page Views†
Buyer leads/month§ With over 4X the average industry conversion rate
27,690+ People Reached‡
4,333+
Clicks, Shares, Views, & Likes‡
Region’s Best Market Intelligence
52
LocationsNorth.com We average
Featured Listings
62,165+
Unique Visitors†
Detailed Market Reports Per Year FOR YOU
Socially Connected
285,872+
Social Media Impressions Clicks, Views, Shares, Likes, Tweets‡
$36,720 Giving back and working in our community
Raised for Local Charities in 2020
$22,500
COLLINGWOOD: 705-445-5520 | CREEMORE: 705-881-9005 | MEAFORD: 519-538-5755 THORNBURY: 519-599-2136 | WASAGA BEACH: 705-617-9969 *
By MLS® dollar volume sales in each of the last 8 years. †Based on Google Analytics (January 1st, 2021 to March 31th, 2021). ‡Based on social media channels (January 1st, 2021 to March 31th, 2021). §Based on March 2021 lead volume
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COLLINGWOOD 705-445-5520
THORNBURY 519-599-2136
330 First St.
27 Arthur St.
CREEMORE 705-881-9005
CRAIGLEITH 705-445-7799
154 Mill St.
209820 Hwy. 26 West.
MEAFORD 519-538-5755
WASAGA BEACH 705-429-4800
96 Sykes St.
1249 Mosley St.
STAYNER 705-428-2800
WASAGA BEACH 705-617-9969
7458 ON-26, #11.
1344 Mosley St. Unit 5.
GREY HIGHLANDS MARKET REPORT: FIRST QUARTER 2021
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