LOCATIONS B R O K E R A G E
THE BLUE MOUNTAINS REAL ESTATE MARKET REPORT
FIRST QUARTER 2021 RECIPIENT OF ROYAL LEPAGE’S BROKERAGE OF THE YEAR AWARD FOR ONTARIO
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OVERVIEW BIG RECORD NUMBERS, WITH HIGHER AVERAGE PRICES AND FASTER SALES
RECORD Q1 SALES VOLUME OF $143,296,524 Up 120% from Q1-2020’s $65,176,082, with units of 144 up 64% from Q1-2020’s 88. New listings of 184 up 7% from a year ago, with the sales/listings ratio of 78% up 27%.
RECORD MARCH SALES VOLUME OF $70,922,850 Up 351% from March 2020’s $15,741,400. Units of 65 up 183% from last March’s 23, with new listings of 88 up 31% and the sales/listings ratio of 74% up 30%.
RECORD Q1 AVERAGE SALE PRICE OF $995,115 Up 34% from the $740,637 of Q1-2020. Average days-on-market of 26 down 40 days.
THE BLUE MOUNTAINS. MARKET REPORT: FIRST QUARTER 2021
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OVERVIEW (cont’d) THE DEMAND FOR LISTINGS IS GREATER THAN THE SUPPLY The Blue Mountains market had a relatively high 100% sale/list price ratio in March. Homes sold in just 27 days on average, down 43 days from one year ago. And there is now just one month of inventory. All that, together with March’s 78% sales/listings ratio, adds up to a strong sellers’ market. Graph 1: The Blue Mts. MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $160,000,000
$143,296,524 $140,000,000 $120,000,000 $100,000,000 $80,000,000 $60,000,000
$57,160,500
$65,176,082
$40,000,000 $20,000,000 $0
2019
2020
2021
Graph 2: The Blue Mts. MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 160
144 140 120 100 80
79
88
60 40 20 0
2019
T H E B L U E M O U N TA I N S M A R K E T R E P O R T: F I R S T Q U A R T E R 2 0 2 1
2020
2021
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THE MARKET IN DETAIL Table 1: The Blue Mts. MLS® Residential Sales And Listing Summary 2019 vs. 2020 vs. 2021
2019
2020
2021
2020-2021
$57,160,500
$65,176,082
$143,296,524
+120%
79
88
144
+64%
Q1 New Listings
120
172
184
+7%
Q1 Sales/Listings Ratio
66%
51%
78%
+27%
Q1 Expired Listings
13
30
11
-63%
Q1 Sales: Under $300K
14
13
11
-15%
Q1 Sales: $300K - $499K
16
21
25
+19%
Q1 Sales: $500K - $799K
24
20
27
+35%
Q1 Sales: $800K - $999K
11
17
24
+41%
Q1 Sales: $1M - $1.499M
7
8
28
+250%
Q1 Sales: $1.5M - $1.999M
4
8
18
+125%
Q1 Sales: $2M+
3
1
11
+1000%
60
66
26
-61%
$723,551
$740,637
$995,115
+34%
First Quarter (Q1) Volume Sales Q1 Unit Sales
Q1 Average Days-On-Market Q1 Average Sale Price
NOTE: All MLS® sales data in this report comes from the Southern Georgian Bay Association Of REALTORS® and refers specifically to residential sales as of April. 3, 2021.. While deemed to be reliable, Royal LePage Locations North assumes no responsibility for errors and omissions.
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THE MARKET IN DETAIL (cont’d) As Graphs 3 and 4 make clear, The Blue Mountains enjoyed record volume and unit sales in Q1. On the volume side, Q1’s three record months were collectively up 120% from 2020’s prior Q1 record. As well, March’s $70,922,850 was The Blue Mountains’ second best month ever, down just 9% from last July’s all-time high of $77,827,250. On the units side, Q1’s 144 sales were up 43% from Q1-2017’s former benchmark 101. Even more notable is the fact that unit sales in the $1M+ bracket – which accounted for 40% of The Blue Mountains’ total – were up 235% from Q1-2020. Prices have jumped accordingly: Q1’s average sale price of $995,115 is up 78%, 61%, 59%, 38% and 34% from 2016-2020 respectively. Graph 3: The Blue Mts. Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Volume) $90,000,000
2019
$80,000,000
2020
$70,000,000
2021
$60,000,000 $50,000,000
$40,000,000 $30,000,000 $20,000,000 $10,000,000 $0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Graph 4: The Blue Mts. Monthly MLS® Sales 2019 vs. 2020 vs. 2021 (Units) 90
2019
80
2020
70
2021
60 50 40 30 20 10
0
Jan
Feb
Mar
Apr
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May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
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THE MARKET IN DETAIL (cont’d) As Graph 5 shows, Q1-2021 unit sales are up from Q1-2020 in six price ranges and down in one. The Under-$300K, $500K-$799K, $800K-$999K, $1M-$1.499M, $1.5M-$1.999M and $2M+ ranges are up 19%, 35%, 41%, 250% 125% and 1000% respectively. The $300K-$499K range is down 15%. More generally, the Under-$500K bracket – which accounts for 25% of 2021’s sales – is up 6% from a year ago. The $500K- $999K bracket – which accounts for 35% of all sales – is up 38%. And the $1M+ bracket – which accounts for 40% of all sales – is up 235%. Graph 5: The Blue Mts. MLS® Sales By Price 2019 vs. 2020 vs. 2021 (Units) 35
2019
33
2020
30
25 21
20
15
2021
28
27
25
24
24 20
2019
18
17
16
2020
14
10
2021 11
11
11 7
5
8
8 4
0
Under $300K
$300K-$499K
$500K-$799K
$800K-$999K
$1M-$1.499M
$1.5M-$1.999M
THE BLUE MOUNTAINS MARKET REPORT: FIRST QUARTER 2021
3
1 $2M+
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SALES BY PROPERTY TYPE Graph 6: The Blue Mts. MLS® Sales By Property Type 2019 vs. 2020 vs. 2021 (Dollars and Units)
2021 $39,965,205
2021 IN DETAIL SINGLE-FAMILY HOMES 2021
2021
2021
$16,700,115 DOLLAR SALES : $39,965,205
$103,331,319 UP 120% from Q1-2020
$16,700,115
20
72
72
AV. DAYS-ON-MARKET: 25 DOWN 57 days from Q1-2020 $103,331,319
$103,331,319
Vacant Land
AV. SALE PRICE: $1,435,157 UP 38% from Q1-2020 Single Family
Single Family
Single Family Condominium 2020
Condominium
Condominium
2020
2020
2020
Vacant Land
Vacant Land
CONDOS/TOWNS
$4,325,000
$18,310,933
DOLLAR SALES: $39,965,205 UP 118% from Q1-2020
43
45
Single Family
Single Family
2019
Condominium
$10,242,900
UNIT SALES: 72 UP 67% from Q1-2020 AV. DAYS-ON-MARKET: 26 $46,865,149 DOWN 24 days from Q1-2020
$46,865,149
Vacant Land
$4,325,000
$18,310,933
12
Condominium
UNIT SALES: 72 UP 60% from Q1-2020
2019
2019
Vacant Land
$5,478,000
8
AV. SALE PRICE: $555,072 Single Family UP 31% from Q1-2020
2019
Condominium Vacant Land
$5,478,000 VACANT LAND
$10,242,900
DOLLAR SALES: $16,700,115 UP 286% from Q1-2020 25
$46,917,600
UNIT SALES: 20 UP 67% from Q1-2020 50
Single Family
Single Family
Condominium
Condominium
Single Family
Vacant Land
Condo/Town
Vacant Land Vacant Land
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$46,917,600
AV. DAYS-ON-MARKET: 54 DOWN 43 days from Q1-2020 Single Family
AV. SALE PRICE: $835,006 Condominium UP 132% from Q1-2020 Vacant Land www.locationsnorth.com
LOCATIONS B R O K E R A G E
THE BLUE MTS. AVERAGE SALE PRICES: 2010-2021 BIG GAINS, BOTH GENERALLY AND RELATIVE TO INFLATION The Blue Mts.’ average sale price for single-family homes in Q1-2021 was $1,435,157: that’s up 21%, 54%, 58%, 75% and 176% from 2020, 2019, 2018, 2017 and 2010 respectively. Q1-2021’s average condo price of $480,336 was up 10%, 17%, 24%, 48% and 124% from 2020, 2019, 2018, 2017 and 2010 respectively. From 2010-2014 the average sale price for single-family homes generally increased at just under Canada’s inflation rate, and then rose to 128% above inflation by Q1-2021. Condo prices generally rose on a par with inflation until 2014 and then began to climb in 2015, rising to 87% above the inflation rate by Q1-2021.
$1,500,000 $1,400,000 $1,300,000 $1,200,000 $1,100,000 $1,000,000 $900,000 $800,000 $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Q1-2021
Single-Family Home Average Sale Price: 2010 > Q1-2021 Canada’s Inflation Rate Based On The Blue Mts.’ 2010 Single-Family Home Average Sale Price Condominium Average Sale Price: 2010 > Q1-2021 Canada’s Inflation Rate Based On The Blue Mts.’ 2010 Condominium Average Sale Price
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ROYAL LEPAGE LOCATIONS NORTH IN 2020 OUR 8TH STRAIGHT RECORD-BREAKING YEAR
WE BROKE OUR OWN SOUTHERN GEORGIAN BAY REGIONAL RECORD FOR ANNUAL MLS SALES VOLUME With $604,080,487 – up 91% from 2019 and up over 1000% from 2011
OVERALL WE HAD MORE THAN 4 TIMES THE SALES VOLUME OF OUR CLOSEST REGIONAL COMPETITOR
WE WERE #1 IN THE REGIONAL LUXURY HOME MARKET, WITH 4 TIMES THE UNIT SALES OF OUR CLOSEST COMPETITOR
Locations North Sales Volume, 2011 - 2020
2011 2011 2012 2013 2014 2015 2016 2017 2018 2019
2012
$53,047,171
2013
$89,145,175
2014
$96,796,883
2015
$121,934,732
2016
$159,707,227
2017 2018
$215,294,663 $268,894,323 $288,097,462
2019 2020
$316,114,237 $604,080,487
2020
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* Collingwood, The Blue Mts., Wasaga Beach, Meaford, Clearview, Grey Highlands
2020 UNIT SALES Collingwood
** $1,000,000+
The Blue Mountains UNITS
UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 213.5 Royal LePage 43.4% Locations North
Royal LePage Locations North
270
Royal42.8% LePage Locations North
RE/MAX Four Seasons
79.5
RE/MAX Four Seasons 12.6%
RE/MAX Four Seasons
54.5
11.1% RE/MAX at Blue
Century 21 Millenium
70
Royal LePage Trinity 11.1%
RE/MAX at Blue
52.5
RE/MAX Four Seasons 10.7%
Chestnut Park
55
Chestnut Park 8.7%
Century 21 Millenium
Clairwood
45
Century 21 Millenium 7.1%
Chestnut Park
RE/MAX of Wasaga Beach
23
Clairwood 3.6%
Sotheby’s
Engel & Volkers
18
Engel & Volkers 2.9%
Clairwood
Forest Hill
13.5
RE/MAX of Wasaga Beach 2.1%
Sotheby’s
7
1.1%Other
50
Non-SGBAR 8%
Other
UNITS
Forest Hill
7.5
Engel & Volkers 1.5%
Engel & Volkers
6.5
1.3%Other
Other
45
Non-SGBAR 9.2%
UNITS
PERCENTAGE
PERCENTAGE
19
RE/MAX of Wasaga Beach
11.5
RM 4 Seasons 8.4%
RLP RCR 6.6%
Chestnut Park
10.5
RM Wasaga 7.7%
12
RE/MAX Grey Bruce 5.8%
Century 21 Millenium
8
Chestnut Park 5.8%
9
Chestnut Park 4.4%
Sotheby’s
6
Century 21 Mil enium 4.4%
8
3.9%McIntee
Forest Hill
5
3.6%Exit
6.5
RLP Trinity 3.2%
Engel & Volkers
2.5
Forrest Hill 1.8%
5
2.4%Other
Clairwood
2.5
1.8%Other
24
Non-SGBAR 11.7%
Other
25.5
Non-MLS 18.7%
13.5
Other
Clairwood 2.2%
RE/MAX Four Seasons
19
Sutton Sound
11
Century 21 Mil enium 9.7%
20
Century 21 Millenium
RE/MAX Grey Bruce
Royal3% LePage Trinity
RE/MAX Four Seasons 9.2%
Chestnut Park
Sotheby’s
15
Locations North 44 Royal LePage 32.1%
89
ARA
38.5
Royal LePage Locations North
Royal LePage Locations North
RE/MAX Four Seasons
Chestnut Park 9.8% Century 21 Millenium 7.8%
Clearview
Meaford
Royal LePage RCR
48
Royal LePage Locations North 43.2%
Southern Georgian Bay Overview* UNITS
RLP Trinity 13.9%
Southern Georgian Bay Luxury Homes** UNITS
PERCENTAGE
PERCENTAGE
Royal LePage Locations North 790.5
RE/MAX of Wasaga Beach 36.5%
Royal LePage Locations North 115.5 Royal37.9% LePage Locations North
RE/MAX of Wasaga Beach
Royal LePage Trinity 11.3%
RE/MAX Four Seasons
246
Chestnut Park
28.5
9.3% RE/MAX Four Seasons
28
9.2% Chestnut Park
Century 21 Millenium
232.5
Royal10.7% LePage Locations North
RE/MAX Four Seasons
175.5
Century 21 Mil enium 8.1%
Sotheby’s
Chestnut Park
132.5
RE/MAX Four Seasons 6.1%
Clairwood
18.5 6.1% Century 21 Mil enium * ‘Units’ refers to the combined number of Listing Selling Sides 15.5 and5.1% Engel & Volkers
Clairwood
62
Manuel Antunes 2.9%
Forest Hill
** $1,000,000+ 11.5
Sotheby’s
41.5
Sutton Group Incentive 1.9%
Century 21
11
3.6%Sotheby's
Engel & Volkers
35.5
Col1.6% dwell Banker Ronan
Engel & Volkers
4
1.3% Royal LePage RCR
29
1.3% Other
RE/MAX at Blue
3
Royal LePage Trinity 1%
420
Non-SGBAR 19.6%
Forest Hill Other
Other
T H E B L U E M O U N TA I N S M A R K E T R E P O R T: F I R S T Q U A R T E R 2 0 2 1
73.5
3.8%Clairwood
22.7%Other
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Georgian Triangle’s
MOST SUPPORTIVE BROKERAGE
$825,000+
1
#
Raised for local causes & Community Sponsorships from 2013-2020
Georgian Triangle
BROKERAGE
8
Straight Years* Of Record Sales!
Q1 Numbers BY THE
Annual Sales Volume 2020 Sales Up 91% from 2019
Almost
4
TIMES MORE
than our closest regional competitor†
1
#
in regional luxury home sales
4+
times more than our closest regional competitor†
308,757+
600
Page Views†
Buyer leads/month§ With over 4X the average industry conversion rate
27,690+ People Reached‡
4,333+
Clicks, Shares, Views, & Likes‡
Region’s Best Market Intelligence
52
LocationsNorth.com We average
Featured Listings
62,165+
Unique Visitors†
Detailed Market Reports Per Year FOR YOU
Socially Connected
285,872+
Social Media Impressions Clicks, Views, Shares, Likes, Tweets‡
$36,720 Giving back and working in our community
Raised for Local Charities in 2020
$22,500
COLLINGWOOD: 705-445-5520 | CREEMORE: 705-881-9005 | MEAFORD: 519-538-5755 THORNBURY: 519-599-2136 | WASAGA BEACH: 705-617-9969 *
By MLS® dollar volume sales in each of the last 8 years. †Based on Google Analytics (January 1st, 2021 to March 31th, 2021). ‡Based on social media channels (January 1st, 2021 to March 31th, 2021). §Based on March 2021 lead volume
LOCATIONS B R O K E R A G E
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COLLINGWOOD 705-445-5520
THORNBURY 519-599-2136
330 First St.
27 Arthur St.
CREEMORE 705-881-9005
CRAIGLEITH 705-445-7799
154 Mill St.
209820 Hwy. 26 West.
MEAFORD 519-538-5755
WASAGA BEACH 705-429-4800
96 Sykes St.
1249 Mosley St.
STAYNER 705-428-2800
WASAGA BEACH 705-617-9969
7458 ON-26, #11.
1344 Mosley St. Unit 5.
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