FEATURESIGNAGE DIGITAL NAME BY JEFF AUTHOR WOOTEN
A GRAND TOUR OF
DIGITAL SIGNAGE
T
he city of Springfield, Illinois is not only the state capital of Illinois but is also home to destinations and attractions related to the most famous resident of this city in its history—sites like the Abraham Lincoln Presidential Library and Museum, the Lincoln Home National Historic Site, and the Lincoln Tomb State Historic Site, to name a few related to our nation’s sixteenth president. But did you know that the city is also home to the Illinois State museum? Or how about a couple of amusement parks, as well as semi-pro hockey and football teams? Or how about the History Comes Alive season, several prominent Route 66 destinations, historic-based walking tours, and area winery/brewery trails? The Springfield Convention & Visitors Bureau (SCVB) is an important component in being able to get the word out to 16
Sign Builder Illustrated
February 2021
tourists and residents alike about these aforementioned attractions—promoting destinations and special events as well as even getting the word out about area businesses and restaurants. In fact, the SCVB recently relocated to a brand-new Visitors Center complete with a dynamic interior digital display enhancing its environment and promoting area attractions. Renovating the Visitor Experience For years, the SCVB had been operating out of a shared administrative-type office. At this non-descript location, people would drop by and simply pick up information about tourism opportunities and events going on in the city. But nearly two years ago, the SCVB decided it was time to gain more exposure about the goings-on in the area and decided to open a new, immersive, stand-
alone Visitors Center that would be more welcoming and more audience-friendly. The new SCVB Visitors Center is located in the completely renovated Lincoln-Herndon Law Office. This building stands across the street from the Old State Capitol and is famously known as the place where President Abraham Lincoln actually practiced law 170 years ago. However, at the onset of this relocation project, the building was in serious need of repair and refurbishment in order to welcome locals and tourists as a Visitors Center. Accomplishing this involved a pretty thorough effort on the part of the SCVB and their hired construction crews. “We pretty much did a 0-to-100 gutand-remodel inside this historic location, just to be able to get it up-to-date and accessible for visitors,” says Jeff Berg, tourism manager for the SCVB. signshop.com
All Photos: Springfield Convention & Visitors Bureau.
The story of Springfield is enhanced thanks to a new LED display.
