IN THE INDUSTRY
NYC’s Moynihan Train Hall Re-opens with Dynamic
P
URCHASE, NEW YORK— Emerging as the new era of commuter travel in New York, the completely renovated Moynihan Train Hall opened for passengers in late December. The $1.6 billion project transformed the more-than-100-year-old James A. Farley Building into a worldclass transportation hub that increases the existing Penn Station rail complex’s concourse space by 50 percent. (Note: The 255,000-square-foot transit hub is part of a mixed-use development that crosses 8th Avenue into the historic James A. Farley Post Office Building.) Gone is the overcrowded, unremarkable experience of the past—today’s experience is bright, welcoming, spacious, 6
Sign Builder Illustrated
February 2021
and thoroughly innovative. The new train station, a tangible link to New York’s grand history, features a modern digital passenger experience courtesy of ANC, an experience design and execution company. Partnering with Empire State Development Corporation, ANC’s role as lead integrator in the project has created a dynamic digital media network aimed at improving passenger connectivity and comfort. ANC completed its work in two phases. Phase I featured deployment of more than 1,700 square feet of 4mm LED throughout the train hall. It includes digital screens in a range of sizes; LCD kiosks; and a unique trapezoid-shaped
display in the north entrance stairwell. Ceiling box screens alongside glass lighting fins in the east bay simulate the sky. The displays have live video capabilities and regularly feature important updates for passengers, along with New York-centric visuals to promote travel and create a more relaxing commuter environment. Phase II deployment integrated 150 assets including LCD and fine-pitch LED displays unique to national transit stations to ensure a variety of passenger information from multiple transit entities are easy to find. The physical build-out over two phases creates a digital experience unlike any other transit environment while ensuring passengers are immersed in a true signshop.com
All Photos: Gov. Andrew Cuomo Flickr.
DIGITAL INTEGRATION NTEGRATION
