HOW TO FEATURE NAME
VEHICLE GRAPHICS BY MATT BY RICHART AUTHOR
Partial vs. Full Wraps Selling your client the right wrap at the right price.
All photos: Digital EFX Wraps.
W
e all love to sell full wraps, but it can be beneficial to provide your clients with a range of different wrap options that fit their respective budgets, including partial wraps. In fact, you may find that providing partial wraps or die-cut spot graphics can be just as profitable—if not more profitable—than full wraps. Clients may initially think that we only do full wraps and won’t touch a smaller decal kit or partial graphic kit. For this reason, it’s important to educate your clients on what they can achieve on their vehicle in terms of coverage area and pricing. Getting Precise with Price We all get that monthly phone call from a potential client asking, “How much will it cost to wrap a vehicle?” To answer such a vague question, I try to educate our clients by letting them
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know we can do five to ten different graphic packages for that exact vehicle depending on what it is they are looking for and what they want to achieve. For example, if a client comes to us with a 2020 Ford® F-150 pickup truck
and would like it wrapped, we don’t just give them one price. We let them know that for $3,900 we could wrap the entire truck, or for around $1,500 to $2,300, we could do a nice partial wrap on that same truck.
A partial wrap can be just as profitable as a full wrap. November 2020
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