DIGITAL PRINTING SIGN PACKAGE BY ASHLEY LORI SHRIDHARE BRAY
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hen the Lynn Family Stadium in Louisville, Kentucky opened this year, it became the largest soccer-specific stadium in the region with a capacity of more than 15,000. It also boasts a standout, all-encompassing sign package thanks to Rueff Sign Company, Inc., also located in Louisville. The sign company has done it all over its century-plus in business including neon, painted, electric signs, and high-rise installations. Today the full-service sign company has installed signs on nearly every skyscraper in Louisville, and it continues to produce custom creations of all types—despite hurdles like the current pandemic. 32
Sign Builder Illustrated
“The COVID-19 pandemic has affected us in a wide variety of ways,” says Carl Rueff, sales representative/project manager at Rueff Sign Co. Inc. “First we have all learned a lot about viruses and how to stay safe with this one in particular. Second it allowed us to flex our resiliency muscles when [our] governor mandated a shutdown of all non-essential businesses. We could only work on signs that were deemed essential or on construction sites. “We had to temporarily furlough 75 percent of our labor force for seven weeks until businesses were allowed to start opening back up. Since then, we have continued to stay busy and healthy by following the state’s health guidelines.”
November 2020
In fact, Rueff Sign Company was working on the signage package for the Lynn Family Stadium project right through the shutdowns. It was brought in on the project after its request for proposal was accepted. “One of the main components of the RFP was a statement of qualifications, which I found out later was a shining factor in why we were chosen,” says Rueff. “In addition, we also were able to provide a more cost-competitive proposal since we would fabricate all of the signs in house.” The statement of qualifications stood out since it demonstrated they’re capable of working under time crunches on big jobs. It also compared signage they had built and installed on other large-scale projects signshop.com
All Photos: Rueff Sign Company, Inc.
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