FEATURE GRAPHICS VEHICLE NAME
BY ASHLEY AUTHORBRAY BY
REVVING BACK UP How COVID-19 is affecting the vehicle graphics market.
30
Sign Builder Illustrated
C
OVID-19 affected many areas of the sign industry, and the vehicle graphics market was not excluded. One of the immediate effects of the pandemic has been in the way shops interact with customers. “Shops have implemented precautionary measures when addressing customers face-toface, in the vehicle hand-off, etc., to en-
September 2020
sure that proper sanitization guidelines are followed,” says Kristin LanzaroneScribner, owner/operator of WrapStar Pro in Citrus Heights, California and a PRINTING United Alliance PDAA Member and Women in Print Alliance Committee Member. It’s also affected the supply chain. As print and wrap shops reopen, one of the biggest challenges owners find themsignshop.com
