Signage Types You Should Know As a businessperson or store owner, you are probably used to signs for promotion of your business. You know how effective they can be in conveying to your market population the message that would bring the customers in. But are you sure that you are aware of the full potentials of signage? Do you know there are different types of signs for different purposes, which can boost your sales in different ways? Here are listed a few types of signage you should know.
Backroom or coaching signs: These signs are placed in the employee restroom or break area; they convey motivational messages to enhance performance levels of the employees. Benefit signs: These signs highlight specific aspects of a product that promise specific benefits to the buyer. Clearance signs: These signs demarcate an area in a retail establishment where are displayed products for sale at specially reduced prices in order to reduce the inventory. The idea is to attract the attention of bargain hunters. Customer profile signs: These are used to give information about the best customers of a business, as an acknowledgement of their contribution to its success. Names are put up only after obtaining permission. Digital kiosks: These are standalone units that have multimedia displays; they provide information on the business and/or products that will be of interest to customers. Digital signs: These moving electronic displays, located usually in high traffic areas, provide continually updated business information to customers.
Educational signs: This is a kind of signage that provides customers with product details, which are informative and of some educational interest. For example, signage of an HVAC product may give details about ‘go green measures’, energy conservation, environmental implications of its use, etc. Emotional signs: This type of signage helps strike an emotional chord in customers; to give an example: “10% of what you pay will be given to orphanages.” Employee information signs: These are used to remind employees about policy or procedure changes that they need to keep in mind when working in specific areas. A “No smoking” sign indicates an area where flammable products are put on display. Entertainment signs: These are signs that do not directly sell products, but use words or images to bring a smile to customers’ lips; they are thus made more open to spending money in the store, buying products they never thought they would. Floor signs: A floor sign is an image painted on the floor that directs people in a specific direction; it may use graphics to point to people the locations of the products they are interested in. Incentive signs: These signs are used to remind employees of performance-related contests and awards they could win by superior performance. Information signs: These are used to inform people about the social or cultural activities of the business; for example, “We support the local orchestra.” Mission signs: Also known as purpose signs, they give customers a clear statement of the ethics and beliefs of the business. Motivational signs: These are the same as incentive signs. Point-of-purchase signs: These signs attract interest to specific products, and prompt quick purchase decisions. They are usually found near checkout counters with the products exhibited nearby. Policy signs: These signs provide information on business policy such as exchanging products or returning those that are defective. Price only signs: A sign of this type displays nothing but a specific price – for example “$19.99”. No product information is given, and so such signs can be used for any goods of the same value. Product benefit signs: These are signs that provide information on the benefits a customer can expect, if the product or service is purchased. Promotional product signs: These are small signs that look like price tags, placed on products. They contain usually the logo of the manufacturer or retailer, contact information and a tagline promoting the product. Proud papa signs: – Proud papa signs draw attention to those parts of a retail establishment the management is most proud of and wants to show off.
Reminder signs: These signs do not directly sell, but remind customers of associated goods they may need. For example a reminder sign in or near the paint section of a hardware store could ask “Do You Need Brushes?” Story Sign: Story signs give background information of a product such as where it is from, or how it was created. These signs require very careful wording because the information given may be interesting to some but not to others; it must therefore be made clear that reading the sign is not essential. Additionally, it should be as brief as possible, or else the customer may lose interest in both the sign and the product. Testimonial sign: These signs repeat customer feedback on the excellent service received, or the high quality, or usefulness of products bought. Threshold sign: These signs are placed within a few feet of the entrance of the store. They provide the latest information that may be of interest, and direct customers to where they can find special offers and so on. Way finding Signs: These signs are used in large retail establishments to point to customers locations of products, for example “Toothpaste This Way.” Window Graphics: These signs are graphics, placed in display windows to attract the attention of those passing by and lure them into the store.
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