Why Digital Vinyl Banners? Outdoor advertising has seen tremendous innovation over the years, from basic signs, posters and billboards, which dawned cityscapes in the late 1800s, to the immensely popular vinyl hoardings and luminous boards that we see today. Whether it is businesses, events, announcements, instructions, guidelines or festive offers, outdoor advertising is perennially compelling and a part of our daily lives.
Outdoor banners Before the digital age, outdoor advertising and banners were largely made of cloth, heavy grade paper or in some cases even cardboard. However, as marketers or businesses discovered soon, these materials were not durable and given to tremendous wear and tear even over short periods. Another major challenge especially to outdoor signage is the capacity to handle long periods of exposure to UV radiation from sunlight. Ordinary banners hand-written or even printed on paper or cloth would fade away quickly under the harsh sun. This is where the digital age changed the game for outdoor advertising forever.
Vinyl banners One of the most cost-effective ways to win the attention of a passerby, leaving a lasting impact is the use of vinyl banners. Numerous banners these days at trade shows, outside businesses and office spaces, sales etc., are printed on vinyl. The versatility, durability, cost effectiveness and multifunctionality of vinyl make it ideal for advertising. According to an interesting report of the International Sign Association, Best Buy discovered that about 17 percent of their customers were people, who did not intend to stop or buy
there, but they did eventually, because a sign such as a banner hooked them. Vinyl banners suitable for indoor or outdoor display are extremely resistant to wear and tear. Why digital vinyl banners? Before digital printing, marketers and advertisers had to be satisfied with heat pressing onto vinyl. This restricted the creativity and aesthetic appeal of the banner, producing only heavy or blocky text, limited artwork and very basic signs; it impacted obviously the visual appeal even though the vinyl material could withstand the elements. With digital printing, vinyl banners can be as much creative as a marketer desires. Professional high quality banners are now digitally printed onto vinyl to include any number of visual graphics, fonts, shapes and sizes for winning all attention. They are ideal for outdoor or indoor settings and can weather any amount of rain, shine, or wind. Types of banners Today, marketers or businesses have options of several types of banner materials. Vinyl is an immensely popular choice owing to its versatility and cost effectiveness. However, there are other materials available for consideration. Mesh banners are effective in windy conditions, while cloth or fabric banners are suitable for aesthetic-looking banners for indoor settings. Blockout banners are generally double-sided and made of high-grade PVC material. They can be as opaque as one would require for displaying information on either side. Lightweight feather banners or teardrop-shaped banners are also gaining popularity for outdoor settings, as they are largely resistant to the elements and extremely lightweight for logistical ease. Vinyl banners are probably the first choice, irrespective of the type of banner a business or marketer chooses to use. Digital printing on vinyl has ensured high quality, creative, costeffective and extremely durable solutions for outdoor and indoor advertising needs. It is best to consult a reputed signage company for all your banner requirements.
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