in communication theory Pinterest connects everyone in the world through the 'things' they find interesting. A favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests. Pinterest is definitely a successful designed experience and has caught on as a major social networking site. The biggest room for improvement is copywrite issues. Images are being pinned over and over and as a result, get lost from it’s original source. The way these messages are being interpreted differently from pinner to pinner, however, is inevitable.
The communication process starts when an interesting thing is pinned to the site and shows up in a mass of messages on the front page of the website.
These messages are sent from Communicator(s) A (e.g. sygirlbybay / victoria smith) through a specified pin board, or channel (e.g. instagram-y). They are given feedback through likes, comments, and repins.
Communicator B is processing all of these messages.
Communicator B can start the communication process again by repinning a mesage through a chosen channel (e.g. Interiors) to followers, Communicator(s) C. The new message is altered based on contextual factors like reasoning, motivation, and perception. For example, how the communicator makes logical sense of it, what they believe about it, and why they are drawn to it.
However, a number of noise problems can occur in this process: Technical: Internet connection, image quality, or broken links can interupt the reading and sending of a pin. Semantic: The more communicators a pin goes through the more its meaning is changed. Effectiveness: Although Pinterest is quite an effective site overall, legal issues have surfaced concerning copyright issues.
Once receiving the message, Communicator C will then give feedback to Communicator B through follows, repins, likes, and comments. In doing that, a cyclical communication process is created.