For integrated Desgin in KISD Design portfolio by Sihyun Jeong
Copyright â“’ Sihyun Jeong. All rights Reserved.
Designer is an existence between art and business. Also, designer is a person who revoice the opinion of relevant people in a project and reflect to the result. Therefore, good design is as little as possible.
B
Between
contents Trendy
For the future
system management
10 - 15
16 - 21
22 - 25
Walkie D+Coee
HYUNDAI
Chris-System
Activity Tracker
2020 Smart Mobility
Speaker design & Branding management
appropriate technology
user experience
vmd
26 - 29
30 - 33
34 - 39
RUBTUB
HP Palette printer
LyaNature
Reddot design award winner IDEA award finnalist
HP design workshop in Singapore
VMD
gift
for children
product development
10 - 15
16 - 21
22 - 25
Pennies From Heaven
BoyHood
Cutting Keeping
London Design Festival
patent
26 - 29
Funtapler
Patent Korea The application number : 10-20120033429
Activity Tracker
For IF concept design award
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Wearable Device
Walki D + Coffee Project Goal
Concept
There are already overflowing abundant of wearable device. But those things are focused on just funtions and have sports appearance. We mostly want to give a satisfaction to women living in ordinary but concerned about their healthy.
We found out that most users are going to be lazy regarding managing and using the device and it is more close with ordinary life than when they exercise through research. Thus, we led this project to the feminine stuff with focusing on accessories.
Client _ GreenCross Healthcare Dec.2013 - Mar.2014
Keywords
Feminine
Fashionable
Facility
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Coffee Core Value Coffee - Daily life Coffee - Warm, Enjoyable, Spare time
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Advice Management Health report
Travel
1:1 Battle
Calories Km Step Goal %
1:1 Program
Bluetooth data transmission
Manage SNS your share activity
Save money
Count your steps
Reward Ranking
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Emergency SOS
In emergency, it will call immidietely to someone as pre-selected number
Necklace type & Clip type
Specification Core : 44 x 20 x 11.5 mm / 10g Band : 14 x 260 mm / 15g Clip : 54 x 13 x 21 mm / 4g Display : OLED 128 x 32 Battery : Li-Polymer 80mAh
To notify phone call or messages
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For the future
HYUNDAI 2020 Smart mobility for RV Car Project Goal The project aim to discover needs of users and offering new concepts for 2020 year.
1. Smart
3. What is Hyundai have
2. Pain & Needs
to deliver to customer?
Reference Literacture Future to tomorrow User collage
Key finding (Concept, Direction)
Q1. What is “Smart mobility”? Q2. What is Need & Pain of real user? Q3. How can we make the value to satisfy
2010 SMART MOBILITY DEFINITION CORE VALUE
Shadow Tracking Travel Along Home Visit In depth Interview Survey
Key finding (Needs, Pain, Issue)
DESIGN PRINCIPLE
align
discover
def
fine
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Smart�Definition
- Mediculous - Take care - Wise - Inteligent - Instead of me
develop
deliver
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CORE VALUE
Refreshing Atmosphere
Anxiety Free
Crossover Activity
Refreshing myself ( emotion ) Keeping it Fresh & clean
Protection against environment threat Reducing tension I want to control unpredictable
Keep updating Myself More than Vehicle Hiding trace Prepared for predictable
Enjoyable Journey Getting closer Take away boredom
Multi space box
User Scenario
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in & out shield User Scenario
alternative grip User Scenario
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safety triangle
User Scenario
2 way tailgate
User Scenario
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door keeper
User Scenario
rain roof
User Scenario
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Branding & Speaker design
Chris-System Branding Background A few of huge company in the world in loud sound system such as D&B audio are taking possession over 70% of the sound market in Korea. Recently, there are a lot of new brand made in china showed up, but they couldn’t catch people’s eyes in this market. This is because most clients of this kind of market are regarding concert halls, churches and stadiums. Therefore, they prefer more authorized and believable products. Thus, we took price and quality into account.
Synthesize
Hub Sharing professional aknowledge
Consistency Solution
Simple Easy
Sound system
User Experience
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Core Value Basic Exclusive = Devoted in base
+
Attitude Professional as sound directors
+
Compact Lower price & size
+
Satisfaction Philosophic
+
Infinite To form Faithfulness
The most purpose of this project is for more people can experience the great sound that will be lingers in their mind. As a result, we tried breaking the stereotypes products in high-specification are expensive, and we made high-quality system as an affordable price with innovative design and strategy.
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Brand Identity
compact solution for concert
monitor system
T7 x 4ea with only one DSP Reasonable set-up system
T12m x 8ea with only one DSP Reasonable set-up system
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T7 loud speaker design There are several important things to make high quality’s sound. The first one is design of the box which is considered of expending sound. Also, units’s size and quality is very significant.
Units in highest quality
Grand low-frequency
Full Cover Horn-loading
Passive network & Phase
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Better life for the third world
RUB TUB Background
The 3rd World natives need washboard when they go to do laundry with wash tube, which solve thier problem of doing laundry. What is their main problem for doing laundry? The 3rd world natives go far away near river to do laundry. They usually rinse just by their hands or scrub clothes on stones. It makes clothes to be not only easily worn and ripped, but also not clearly washed to cause several dermatitis and allergic reactions.
Design concept
Simply, washboard is in the bottom of washtub. When they bring washtub to do laundry, they could use washboard right away which is convenient and effective way to do laundry. Especially the costs for manufacturing the product is cheap, the 3rd world natives would have no difficulty to have access on the product.
2012 Reddot concept award / winner. 2012 IDEA / finalist
01. rubtub
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01. rubtub
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Insight LESS Force
Washability
Durability
EďŹƒciency
Design solution
Washtube
Washtube + Washboard
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01. rubtub
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Design Scenario
STEP 1
STEP 2
STEP 3
STEP 4
Putting the clothes into the Rub Tub
Carrying the Rub Tub to the washing place
Doing the washes on the bottom of it
Stepping on the rubber lid for dehydration
Process of hydration They carry out the Rub Tub as same way as grabbing the hand bag, which is the most comfortable way.
1. Cover by the rubber lid Handle Grip
Plastic Washboard
2. Step on foot to the lid
Rubber Lid
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Reasonable Quality Control
Palette printer Project Goal CISS/Refiller provides an compelling alternative to HP’s offerings and intrude on our profits (sales of inks). Through understanding more about how current CISS users perceive and use CISS, HP would like to invite you to create a concept which would gain back usage of genuine ink.
Briefings
Interview
-How to conduct a research -Design thinking framework -Data synthesis
-Demographics -Environment and product photos -Usage behavior -What you learn about their CISS device -Surprises / anomalies
NO Package!
HyVpotheses
WHY CISS?
Development
Concepts and prototypes
-H1: because it is cheaper cost -H2: because of its service support -H3: because of social/ cultural influence
HP ( Hewlett-Packard ) Design workshop in singapore branch (IWS design) / Team member - Eunyoung Won Nov.-Dec. 2012
Presentation
Feedback on concepts
02. palette hp printer
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Research
Ideation
Insight
1. Different customers have different needs and solutions. 2. Printer is cheap so its ok to use refill/ CISS even though it breaks the printer. 3. There’s good word of mouth and people trust friends who are in similar business. 4. Shops are flexible to serve customers’ needs and demand.
5. I want to focus on my business and I don’t want to spend much time taking care of my printer or inks. 6. I don’t see why genuine ink is better, cost is more important to me. 7. Even though CISS has a lot of hassles (ugly, dirt participates, ink spill ), I accept these because there are no better, affordable solution.
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Service Scenario
H OP
P R IN T S
Montly
Plan
1. Visit to printer shop
2. Monthly plan
3. Fill out the application form
4. Monthly delivery
5. Call service
02. palette hp printer
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Design Concept Palette printer can adjust the mixed ratio of solid ink and dilute solution according to the application environment of the user to control the print quality. Additionally, utilizing the solid ink can decrease the amount of unnecessary ink containers. The user can conclude a monthly plan contract (agreement) and receive ink while attaining continuous management from the shop the product is purchased from. Therefore, the user can be supplied with printer ink for an affordable price.
Why user need the ink quality control?
Low quality Many time use printing document in the oďŹƒce.
Medium quality
High quality
It need when you propose to account
Sometimes user print out high quality image like picture.
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Botanic klenser
LyaNature Brand Background Lyanature aim for skin care with botanical ingredients. Samcheongdong House is the first offline store and core of the brand’s value. Samcheongdong is the place where many museums are gathered and there’s historically pure river flows and green mountain is. So, we intended customer can communicate with nature through the atmosphere in the store. You always can feel calm and be relaxed in the store. I contributed to them my effort as a VMD.
02. palette hp printer
Here is one of my favorite place in 3F. We decorated a lot of books and prepared cool and hot beverages. It can be used by all of customer for free.
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Especially, the store put Korean flavor and gift from the heart. The natural colored materials give more neat and appropriate harmony.
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Interaction of Culture Through Design - Bon voyager
Pennies from heaven Interaction of culture through design refers to creative synergies, celebration, and exploration of differing cultural practices, object and artefacts that emerge when multiple cultures collide and hybridise. One of the principal aims of the project is to enrich culture and society through creating new design that support support traditional and emerging cultural practices.
Importantly, at the core of this idea, there needs to be an appreciation and respect for cultural difference, and a celebration of diversity. As we develop in an expanding gloval networked society, the demand for designers to understand, as well as be sensitive to cultural issues, is central to a designers learning journey.
London design festival Exhibition / Project with Goldsmiths, Univ. of London /Tent london 2012.09. / Team member - Gahye Shim, Hyeonbin Baek
01. pennies from heaven
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Process
Understanding
Observation
Brain storming
Key concepts from tourist attractions Stepping into the tall bamboo is like entering a new place/country; the unknown, mystery, fear. It appears scary until we get above it and see what is there, we are no longer a tourist, not afraid.
Prototype
Design mock-up
Design Scenario Going to travel
Remaining coin
Potentioal Project List
Using the frame
Collecting sovenir
01. Isotype-Phrase Books 02. Tagging Places 03. Clothing Transformation 04. Postcards 05. Maps 06. Types of Guidebooks 07. Tickets 08. Stamps 09. Travel Kits 10. Tourist Donation 11. Eperience Sharing
Focus on
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The motifs of Pennies from heaven shapes are made from lace from the U.K and Korea’s Dancheong pattern. It’s based on graphics from both countries combining Britain’s graphic symbols with patterns of Korea. You can use ring or connecting frame.
01. pennies from heaven
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Wearable Tracking device for Children’s safety
Boy-Hood
Since 2013, wearable devices for a health brought public interest and got a spotlight. This is the one of bunch of the device and for children in order to avoid bad happening by accident. It attribute to safe your children in any bad circumstances.
Call
Emergency
GPS
Client _ Verizon x M7 Apr. - May. 2014
01. pennies from heaven
Necklace type
Clip type
2D Dimension
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Packaging cutting board
Cutting Keeping
For IF concept design award 2013.01. / Team - Eun-young Won
05. cutting keeping
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Background
Before cooking, we have to prepare food ingredients. For keeping ingredients left on a cutting board, other side dish cases are necessary. Therefore, this cutting board is designed to be folded for packing remaining ingredients right away.
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Problem
Cutting board
Container
It is tiring to cut vegetables on the cutting board and then, move them to side dish cases.
Solution
Cutting Keeping
It is possible to the simply-folded Cutting Keeping in a regrigerator, after cutting food.
05. cutting keeping
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Sceanario
1. Trim food to keep on a cutting board.
2. After trimming food, fold the cutting board.
3. Put it into the groove of the curring board.
4. After closing both sides, keep food in the form of pack.
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fun + punch + stapler
Funtapler
Easy put in
EASY STAPLING
PRECISE PUNCHING
WELL KEEPING
VALUABLE
Patent Korea / The application number : 10-2012-0033429 2011.9-2011.10
03. Funtapler
Idea sketch & Hand drwaing
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Design background
Design concept
When organizing multiple pages of documents printed in the company, school, or at home, documents are stapled according to the storage case to organize the files. These two types of methods have the same objective, and even though they are not used together, they are both essential products. In the office environment, a product which carries both of these functions and storage is needed.
Curve on both sides of the seesaw that you can use the punch and stapler. Funtapler keep on my desk even fun, easier to insert the iron core,using a punch transparent guidelines to reduce the mistakes.
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03. Funtapler
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We need both stapler and punch
When clean up your document in home or workplace, multiple stapling or punching organize your files. It could be unused together of similar format , but some cases require both them. In addition, it is inconvenient to keep all of them. when we feel It to difficult to put the core in a stapler when using a punch are punched often wrong.
Situation
Receipt File
Study
Bussiness
Structure
Choose Stapler
Punch
Punching
Application
Stapling
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http://bysean2y.tumblr.com Published on 2013 by sihyun Jeong. sihyunjeong@gmail.com