AMBUSH Brand Analysis

A high-end luxury brand with two main lines of clothing and jewelry.

1998

met each other

2002 Co-founded the Ambush Design Company

2004 They got married

2008 They officially founded the brand Ambush

GLOBAL

Fashion market

coronavirus pandemic in 2020

pushed

In

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by

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Streetwear brand

PESTEL ®

Political

1. Japan's foreign trade policy

The MFN rate of Japan on foreign trade having fallen from 6.3% to 5.8%, and China has replaced United States as Japan's largest trading country. (Japan Trade Policy Report)

2. China's welcome to foreign brands

The total Chinese fashion tariff level has reduced from 9.8% in 2017 to 7.5%, and China is encouraging foreign brands to import. (Department of Tariffs, Ministry of Finance, People's Republic of China,2018)

3.Cross-border e-commerce

China attaches extra importance to cross-border e-commerce and has built and upgraded several comprehensive pilot zones for cross-border e-commerce. (State Council of the People‘s Republic of China，2022)

Technological

1.Marketing:Technological innovation has led to the development of media and promotional tools, especially some new promotional tools such as 3D advertising, holographic projections and AR products.

2.Products Technology has made it easier to produce clothing and has pushed the emergence of NFT and virtual clothing.

3. E-commerce

5G e-commerce: The development and promotion of 5G allow users to order their favourite products conveniently on the internet.

Logistics: Logistics is the key to e-commerce, which makes the overseas shopping faster.

Economic

1. GDP rose by 6.11% in 2021 compared to 2020. (Statista,2022)

2. 2021 Chinese retail sales of fashion reached a record high spending amount at $138.9billion. The Chinese fashion market is the second largest in the world and the first in the Asia Pacific region. (Euromonitor,2022)

3. The Japanese exchange rate has been in a state of decline in recent years, especially this year when it has reached a 24 years low, other countries are more willing to buy Japanese brands.

4. On 5 February 2022, New Guards Group, a subsidiary of Farfetch Limited, completed the acquisition of 70% of the outstanding shares of Ambush for $121 million. (Farfetch 2020 annual report)

Environmental 1. Sustainability

Sustainability requires clothing brands to be more environmentally conscious, to use more environmentally friendly materials and to produce recyclable products.

2.Weather

Global warming leads to more demand for summer clothing and less demand for winter clothing.

Socialcultural

1. Social disposable income

2021, China's per capita disposable income grows to around $5000.

2. Skateboarding culture Streetwear brands has taken the world by storm with the spread of skateboarding culture, eg. Supreme, Palace, Thrasher.

3. Changing consumer groups

Hip-hop culture and subculture are the most popular culture among young people of Generation Z.

4. Tobacco culture

The global market for the use of tobacco products (cigarettes, cigars, e-cigarettes) is growing, lots of fashion brands take tobacco as their design inspirations.

Legal

Every country has laws to protect the originality of the fashion industry.

1. AMBUSH belongs to the NGG under Farfetch, which has sufficient funds.

2. AMBUSH has many resources to support its multiple marketing initiatives.

3. AMBUSH’s design is very innovative and has a unique appeal to consumers.

4. AMBUSH is quick to accept new things and catch the fashion trends, such as Metaverse and NFT.

1. AMBUSH has only been established for 10 years and lack of brand history.

2. AMBUSH is lacking an iconic logo.

3. AMBUSH's pricing is unreasonable and generally high, with poor quality control.

4. The number of AMBUSH global offline shops is insufficient, which results in insufficient stocking and few product displays.

1. The global economy is on rising, and people have more money to spend on fashion.

2. Some countries have reduced tariffs and are more friendly to imported products.

3. Street fashion is a very popular category among Gen Z.

4. AMBUSH is expanding its channels, including global offline shops and online platforms.

1. There are more and more global streetwear brands all over the world, especially in China. AMBUSH is under the competitive pressure.

2. Fakes and imitations are becoming more and more common. It is hard to completely wipeout them.

3. With multiple brands launching the metaverse, it is also a challenge to make AMBUSH's own metaverse related products more prominent.

PROMOTION ®

AD Poster-based

Every season AMBUSH produces carefully designed and decorated campaigns, and each one with a very different and innovative theme. AMBUSH posters are usually displayed around offline stores, on the street, on social media front pages, etc.

Journals and Magazines

AMBUSH and its managers YOON and VERBAL have been featured in several fashion magazines such as DAZED and Vogue.

PR FASHION SHOW

Fashion shows are the main way in which AMBUSH promotes its brand and products each fashion season. Not only present offline at MILAN, PARIS, but also online in metaverse.

Charity

AMBUSH has joined forces with 20 other Japanese brands to launch a charity T-shirt in support of the #blacklivesmatter movement.

AC&EX

Celebrity campaign

AMBUSH has a lot of celebrities(G-dragon, Jay Park Ouyang Nana, Yiyangqianx,etc.) and KOLs marketing. The mastermind YOON has a lot of resources in this area.

Art Exhibitions

AMBUSH opens art exhibitions and co-branded art exhibitions in different countries.

2022 AMBUSH x ASTRO BOY by BAIT at SKP-S in Beijing

Word of Mouth Marketing

Social Meida is the main word of mouth marketing communication to AMBUSH.

CROSSOVER

AMBUSH® × NIKE

Launch channels

Offline: AMBUSH Workshops, NIKE authorized retailers

Online: AMBUSH & NIKE official website Type of sales: Lottery. If lottery sale is not completely sold out, it will be sold on the official website Promotion Mainly online, offline as a supplement

·Celebrities and KOLs try them on

Official website and social media

AMBUSH® × I.T POP UP STORE AMBUSH® has partnered with I.T. to open two AMBUSH® Pop-up stores in Parkview Green Fangcaodi, Beijing ( October 8, 2021) and Xintiandi, Shanghai (February 2022).

·

and physical presentations in offline shops

INTERVIEW ®

Zoey Wang 22-30yr.

AMBUSH Shanghai workshop Store Manager

from all over China

DRESSING STYLE

mostly S and M sized, dressed in avant-garde style.

Sales: Tops and accessories are sell better, with a certain amount of return customers.

OPINION ABOUT AMBUSH Shanghai workshop has had a pop-up store with I.T., in addition to inviting some KOLs from Little red book and Tiktok to ring in and promote.

CO-BRANDING & NFT: AMBUSH's co-branded products are more popular with customers; a small amount of knowledge about NFT; think the idea of co-branding & NFT is very good and more supportive; the product category is suggested to be T-shirts or trendy toys, combining offline and online as much as possible.

Billy 20yr. Customer

USYD student living expenses $3500/month

DRESSING STYLE

wears size L, likes vintage and functional clothing, prefers mid to high end brands for clothing and luxury brands for accessories, mainly jackets and accessories

OPINION ABOUT AMBUSH

I have bought it. I think the quality is good, but the price is expensive

CO-BRANDED & NFT

I have bought AMBUSH X NIKE; I know about NFT, but I don‘t know about AMBUSH’s NFT; I think NFT can raise the public‘s awareness of AMBUSH; I support the combination of co-branded & NFT, and the category suggested is mystery box trendy toys, similar to POP MART, and I will buy and promote it after the sale.

Marchant 29yr.

Operations Manager of PROJECTJION

DRESSING STYLE

wearing AMBUSH X NIKE shoes on the day of the interview; usually likes Japanese minimalist style and workwear, occasionally wears streetwear.

OPINION ABOUT AMBUSH

I like the brand AMBUSH and its manager, and I often buy AMBUSH products; I met the manager of AMBUSH when I represented the brand PROJECTJION at a fashion event, and I think he is very design-minded.

CO-BRANDING & NFT

I know some of AMBUSH co-branding and often buy AMBUSH co-branded products, my favourite being the AMBUSH co-branded NIKE DUNK SB series and the AMBUSH co-branded Astroboy toys; I have some knowledge of NFT but have not bought it; I support this suggestion and think it is a future trend that their brand can learn from; category suggestions are Jewellery, trendy toys is also acceptable.

AMBUSH fan

QUESTIONNAIRES

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About Co-branding &

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CROSSOVER & NFT LITERATURE REVIEW ®

DEFINITION Crossover：

According to WILL KENTON (2020), crossover was originally started in the fashion and accessories industry. Crossover can also be referred to co-branding, where different brands or designers combine to create a collection or item, including brand to brand, brand to designer, designer to designer, in order to increase the price and value of the product or collection. The first crossover product can be traced back to the 1937 collaboration between Elsa Schiaparelli and Salvador Dali with the lobster dress.

The current situation: With the development of the market, crossover is not limited to the fashion industry, but has extended to various industries. With crossover in cars, electronics, daily items, toys, etc. and even digital information and advertising. The range of crossover is also growing, with the emergence of fashion brands and technology companies, fashion brands and wine brands, and games etc. However, no matter the crossover changes, the original intention is to work together to marketing brands and products.

NFT：

According to wikipedia (2021), Non-Fungible Token(NFT) is a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify authenticity and ownership. The ownership of an NFT is recorded in the blockchain and can be transferred by the owner, allowing NFTs to be sold and traded. current situation：

The added value(physical value and investment value) of NFT is getting higher and higher, and more and more fashion brands is expending their NFT collections in Web 3.0.

1. After co-branding with a brand, the brand co-creates an NFT with several co-branding features, which has all the values of a co-brand. And the NFT can be perfectly linked to the offline physical products, which are available online and offline together. The current situation: only a few fashion brands(Adidas & Prada, AMBUSH & Zellerfeld) have released brand co-branded NFT.

2. The brand Crossover with a metaverse IP. Fashion brands are new to this field and are using their own popularity in the real world to talk about cooperation with virtual IPs, thus expanding the popularity of fashion brands in the virtual field. current situation: The fashion industry is now co-branded lots with well-known virtual IPs.

Integration: In the fashion industry, NFT and Crossover are combined in two ways.

CROSSOVER & NFT LITERATURE REVIEW ®

Case study Analysis of Co-branding in NFT Adidas & PRADA

This product is an NFT, a combination of 3000 different NFTs created by fans of Adidas & Prada. 80% of the profits from this NFT go to Slow Factory, with the remaining 20% going to the artists and these 3,000 creators. This NFT product is not only a great promotion for the Adidas x Prada products this season, but also for branding in long terms.

Analysis of branding&IP in NFT LI-NING & Bored Ape Yacht Club

Li Ning licensed the use of #4102 "Bored Ape" (an NFT avatar project created by Yuga Labs) and promoted a series of co-branded products with Bored Ape. This co-branding has helped Li Ning accumulate a huge fan base in the virtual world, and is also a huge attempt to use the virtual IP for secondary creation.

Importance：

Technology: Creating NFT into web3.0 can make up for the lack of fashion brands in the technology direction and expand their circle of revenue in the technology field.

Marketing: Fashion brands can use Crossover & NFT to expand their advertising channels and attract a high-quality customer base from the metaverse community.

Branding: The layout of the metaverse is an expansion of the brand itself, a way of exploring new areas and an important means of increasing brand endorsement.

Conclusion To sum up, it is imperative for fashionable trendy brands to collaborate with NFT.

THOSE WHO HAVE DRAWN THE MOTOCYCLE MODEL IN THE PHYSICAL MYSTERY BOX ARE ELIGIBLE TO ENTER THE DRAW THOSE WHO HAVE PURCHASED ALL AMBUSH X NIKE PRODUCTS ARE ELIGIBLE TO ENTER THE DRAW POW!® ENERGON HOLDERS ARE ELIGIBLE TO ENTER THE DRAW

RTW：AMBUSH X NIKE FUR COAT (MINT GREEN)

FTW：AMBUSH X NIKE DUNK SB IP：SKULLPANDA

THE LOTTERY IS OPEN TO THOSE WHO DRAW THE FUR COAT MODEL IN THE PHYSICAL MYSTERY BOX POW!® GLOW IN THE DARK OWNERS WILL BE ENTERED INTO A DRAW FOR THE RIGHT TO PURCHASE THE ATTENDANCE TO AMBUSH X NIKE X POP MART OFFLINE POP-UP STORE HAVE THE RIGHT TO DRAW

STORE EVENTS: ALL AMBUSH X NIKE FOLLOW-UP LAUNCHES ALL SUBSEQUENT AMBUSH X POP MART LAUNCHES

AMBUSH POP UP STORES IN ASSOCIATION WITH NIKE OR POP MART FASHION SHOWS

RTW：AMBUSH X NIKE TAOIST ROBE FTW：AMBUSH X NIKE DUNK SB IP：SKULLPANDA

POW!® REBOOT OWNERS WILL BE ENTERED INTO A DRAW FOR THE RIGHT TO BUY A LOTTERY IS OPEN TO THOSE WHO DRAW THE TAOIST ROBE MODEL IN THE PHYSICAL MYSTERY BOX.

2022.12.1 - 12.31 AMBUSH CUSTOMERS WHO PURCHASE $500 OR MORE AT AMBUSH WILL BE ENTERED INTO THE DRAW (WORKSHOPS, BOUTIQUES, DEPARTMENT STORES, OFFICIAL ONLINE CHANNELS)

YES. CUSTOMER CAN PARTICIPATE IN SOME OF THE AMBUSH CROSSOVER ACTIVITIES

UNLOCKS EXCLUSIVE FOR SOME FUTURE AMBUSH CROSSOVER PRODUCTS

AMBUSH X NIKE ONLINE AND OFFLINE PRODUCTS

FUTURE PRIVILEGES TO PURCHASE AMBUSH X POP MART ONLINE AND OFFLINE PRODUCTS

Launching Plan

Pre-sales

One

On sales

The

the

CROSSOVER &

PROPOSAL

CONCLUSION ®

Nowadays, it is essential for mid-to-high end fashion brands to learn about their most prominent strengths and use them to enhance their brand. It is an important tool to help them increase their market share and capture the market.

WEB3.0 is developing at a rapid pace, and it is a very effective way for mid-to-high end trendy brands to move into WEB3.0 while taking advantage of the unique designs. AMBUSH, one of the first mid-to-high end trendy brands to explore web3.0, has combined its proud marketing tactic of crossover with. This is the most direct and effective way of marketing the brand.

MYSTERY BOXES &

THANK YOU FOR CHOOSING US!

AMBUSH x NIKE x POP MART

REFERENCE Books

Fashionary.(2019). The Fashion Business Manual. 2nd edn. Hong Kong: Fashionary International Ltd. Kapferer,J-N.(2008). The New Strategic Brand Management: creating and sustaining brand equity long term. 4th edn. London: Kogan Page. Posner,H.(2015). Marketing Fashion: strategy,branding and promotion. 2nd edn. London: Laurence King Publishing Ltd. 50Minutes.com.(2016). The SWOT Analysis: A key tool for developing your business strategy. Ixelles, Brussels Region: Plurilingua Publishing.

Online source

Ambushdesign.com.(2022). AMBUSH’s official website.[online] Available at: https://www.ambushdesign.com/ (Accessed 17th March ). Ambushdesign.io(2022). AMBUSH’s metaverse.[online] Available at: https://ambushdesign.io/ (Accessed 26th July).Bandhu,M.(2021). Company Analysis and Marketing Strategy for Ambush.[online] www.slideshare.net. Available at: https://www.slideshare.net/monishabandhu/ambush-245861038 (Accessed 14th May). Blank,T.(2016). Verbal and Yoon’s New Plan of Attack.[online] businessoffashion.com. Available at: https://www.businessoffashion.com/articles/retail/verbal-yoons-ambush-worksoph-jewellery-fashion-store/ (Accessed 14th March).

Dazed.(2022). Yoon Ahn on the metaverse, desert island essentials, and killer pasta.[online] dazeddigital.com. Available at:https://www.dazeddigital.com/fashion/article/55564/1/yoon-ahn-metaverse-bella-hadid-milan-fashion-week-aw22-ambush-bitcoin (Accessed 21th April). Discord(2022). AMBUSH Official on Discord.[online] discord.com. Available at: https://discord.com/channels/922739236782891018/ (Accessed 27th July).

Farfetch.(2022). Financial Report(2020-2022).[online] farfetchinvestors.com. Available at: https://www.farfetchinvestors.com/financials-and-filings/financial-reports/default.aspx (Accessed 2nd July). HoloFestival.(2020). AMBUSH: A Japanese-based brand that is popular in Europe and America.[online] weibo.com. Available at: https://weibo.com/ttarticle/p/show?id=230940455167690342424 (Accessed 25th April). Martinelli,A.(2020). Alice Martinelli x Ambush.[online] issuu.com. Available at: https://issuu.com/alice.martinelli/docs/uuuu_7731cb37ec3a58 (Accessed 3rd June). Opensea.io(2022). The world’s first and largest digital marketplace for NFTs.[online] Available at: https://opensea.io/ (Accessed 26th July). Opensea.io(2022). The world’s first and largest digital marketplace for NFTs.[online] Available at: https://opensea.io/ (Accessed 26th July). Smzdm.com.(2021). Brand introduction of AMBUSH.[online] Available at: https://pinpai.smzdm.com/61451/gushi/ (Accessed 15th March). Tmall(2022). AMBUSH Official Flagship Store.[online] tmall.com. Available at: https://ambush.tmall.com/ (Accessed 8th March). Theuring,A.(2017). Co-Branding. Strategy to strengthen brands. 1st edn. Munich: GRIN Verlag. Zukunt,M.(2007). Co-Branding. 1st edn. Cologne: JOSEF EUL VERLAG GmbH. Fortnow,M.,& Terry,Q(2022). The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens. 1st edn. Hoboken,New Jersey: John Wiley & Sons, Inc. Fernandez,C.(2020). Off-White Backer Adds Ambush Brand to Its Portfolio.[online] businessoffashion.com. Available at: https://www.businessoffashion.com/articles/luxury/off-white-backer-adds-ambush-brand-to-its-portfolio/ (Accessed 19th April) Wikipedia.(2022). Non-fungible token.[online] en.wikipedia.org. Available at: https://en.wikipedia.org/wiki/Non-fungible_token (Accessed 15th July) Hypebeast.(2022). HYPETALKS Will Dive Into the "Karafuru x HYPEBEAST x atmos" NFT Project.[online] Available at: https://hypebeast.com/2022/5/hypetalks-karafuru-hypebeast-atmos-nft-project (Accessed 22nd July) Kyle.(2022). China Li-Ning co-branded “Bored Ape Yacht Club”, why do sports brands frequently incorporate NFT? [online] Available at: https://www.529c.com/a/8319.html (Accessed 29th July)

thefemin.com.

at: https://thefemin.com/2022/02/prada-adidas-nft/

(Accessed 19th July) Dan,A.(2021). NFTs Reshape Brand Marketing In The Creator Economy. [online] forbes.com. Available at: https://www.forbes.com/sites/avidan/2021/09/13/nfts-reshape-brand-marketing-in-the-creator-economy/?sh=78e73589da2d (Accessed 13th July) Hypebeast(2022). AMBUSH® Connects With Zellerfeld For a 3D-Printed 100S Clog. [online] hypebeast.com. Available at: https://hypebeast.com/2022/6/ambush-zellerfeld-100s-clog-release-info (Accessed 1st August) Kim,Y.(2022). AMBUSH joins forces with Monkey Kingdom on exclusive nft release. [online] hypebae.com. Available at: https://hypebae.com/2022/5/ambush-monkey-kingdom-nft-collaboration-t-shirt-metaverse-launch-info (Accessed 3rd August) Yohogirls.(2021). 2021FW AMBUSH® X I.T Flash Store Arrives in Shanghai Xintiandi. [online] Available at: https://http://www.yohogirls.com/news/index-22561-0-0.html (Accessed 3rd August) Ju,L.(2020). What Is Co-Branding? [online] Available at: https://www.thebrandingjournal.com/2020/10/what-is-co-branding/ (Accessed 15th August)

REFERENCE

https://www.logosvgpng.com/farfetch-logo-vector/ https://www.crunchbase.com/organization/new-guards-group https://hypebeast.com/2019/1/yoon-ambush-converse-collaboration-fall-winter-2019-teaser

https://www.ambushdesign.com/en-sg/shopping/multicord-hoodie-16250921 https://www.ambushdesign.com/en-sg/shopping/safety-pin-charm-earring-925-17020728 https://www.lyst.com/shop/ambush-rings/ Place https://www.ambushdesign.com/en-sg/universe/news/ambush-shang hai-workshop-grand-opening https://www.ambushdesign.com/en-sg/universe/news/am bush-opens-spring-summer-2022-pop-up-stores-worldwide https://twitter.com/YOON_AMBUSH/status/1196930504806658048 https://twitter.com/ambushdesign/status/1344116078759260167 https://twitter.com/ambushdesign/status/1519349637483835392 https://www.instagram.com/p/CcIS2XzP9p6/ https://www.instagram.com/p/Cc23UEUth0T/

APPENDIX ®

Q: Hello, what is your job title/what is your job description?

A: Store Manager

Let's talk about the customer profile you receive every day in sales

Q: What is the approximate age range of the customers you receive every day?

A: About the same age as you, around 22-30

Q: What is the approximate height and weight of these customers?

A: The customers are not particularly fat, mostly of normal weight

Q: What size do they buy?

A: They come in all sizes, but AMBUSH is mainly unisex, with more small and medium sizes

Q: Do you know what region they are from?

A: don't know the exact region, because this is Shanghai Taikoo Li mall and there are visitors from all over the country.

Q: What are the general outfits and styles of the customers who come to the shop?

A: It's summer and they are still mainly wearing T-shirts, mostly pioneering and avant-garde, but not specifically Japanese hipster style.

Q: How well do you know the brand as a salesperson?

A: haven't worked at the shop for too long, but I have some knowledge of the materials available at the shop.

Q: What are the categories that sell well in the shop?

A: As it's summer, T-shirts are selling well at the moment, and some accessories are selling well too.

Winter jackets are selling well, and in general tops are selling better.

Q: How are users dealt with if there are quality and other similar problems with the products after purchase?

A: The company has a special return and exchange handling policy.

Q: What is the feedback from customers about the brand? Are there many repeat customers?

A: There is a certain amount of repeat business.

Q: What kind of promotional activities have the shop had?

A: We had a flash shop with I.T in Shanghai last year before we opened the shop.

Q: Do you have any promotional tools for the shop?

A: There are some bloggers from Little Red Book and Jitterbug who come to visit the shop and do some promotion and publicity online using Little Red Book and Weibo.

Q: Do you know anything about AMBUSH's co-branded products?

A: know a little bit about it, with Nike and some other accessories brands.

Q: Do you stock this type of product in your shop?

A: We've had a couple of Nike co-branded items before, but not many.

Q: Do you know anything about the current hot meta-universe and NFT?

A: I've heard of it, but I don't know much about it.

Q: Do you know that AMBUSH is involved in this field?

A: don't know anything about it.

Q: The official Taobao shop has a free NFT with the purchase of clothing, does the offline shop have it?

A: Not in this shop.

Q: What about the idea of envisaging a product after AMBUSH has co-branded with another brand and then doing an NFT? Is it supported？

A: think it's great, it's the two most popular elements at the moment. It might be more niche, as the brand is more niche and NFT is more niche at the moment. But overall supportive.

Q: Are you confident that you will do well if you have these products and link up with offline shops?

A: Still think it's more niche, not too sure about the specifics.

Q: Do you have any suggestions for this, such as co-branding, or what kind of products, and then how to put them on sale, and the price range?

A: The best category would be t-shirts, or some tide play like dolls or some accessories like masks, which can be combined offline and online, and the price would be better in the range of 1000-3000.

Q: May I ask your age? A: 20

Q：What is your occupation?

A: USYD architecture student in my second year of study

Q: What is your monthly salary/cost of living? A: $3500 a month.

Q: What are your hobbies?

A: I like to take photos with my friends and I am interested in fashion.

Q: What is your dressing style and clothing size?

A: Vintage and functional. Trousers 28, top L.

Q: What kind of clothing brands do you usually buy? (Luxury big brands, sports brands, street trend brands, etc.) What are the specific brands?

A: I don't buy a lot of luxury clothes, but I tend to buy more brands like acne studios, Anderson bell, our legacy and so on. For bags, shoes and jewellery, I tend to buy luxury.

Q: What is your favourite brand?

A: Anderson Bell and Balenciaga.

Q: What categories do you usually buy?

A: Tops and trousers.

Q: Do you know the brand AMBUSH? If yes, from what sources? What do you know about it?

A: I have known about it, but not a lot. There was a time in high school when I liked to buy AMBUSH earrings and necklaces.

Q: What do you think are the strengths and weaknesses of the AMBUSH brand?

A: In my personal opinion, AMBUSH actually knows how to innovate a piece of clothing with style, such as the traditional Japanese yukata that has been referenced in recent years. But most of the products now still rely on the brand logo.

Q: What do you think of AMBUSH's products?

A: I've only bought jewellery, and the quality is fine for the price.

Q: Do you know anything about AMBHSH's crossover products? Which one do you like the most?

A: Yes, I think there have been a few crossovers with Nike. My favourite is the Air adjust force collection with NIKE.

Q: Do you know anything about Meta Universe NFT?

A: I've only heard of them, but I have friends who play with NFT.

Q: Do you know anything about AMBHSH's NFT?

A: No idea.

Q: What do you think if you want to do a combination of AMBUSH's Crossover and NFT boards (i.e. making the co-branded product NFT)?

A: I don't think NFT has as much publicity as a physical product, NFT is more niche in my perception. But it's a way to break new ground and broaden people's perception of AMBUSH.

Q: What would you recommend for this product?

A: The brand could be Bubble Mart, the category is trendy toy blind boxes. The product could be available both physically and virtually, and the platform could be the AMBUSH website and app, and the price could be around $300.

Q: What are your thoughts on the product for the brand AMBUSH? A: I think if AMBUSH came out with a co-branded trendy toy, it would be more topical and open up a wider audience. And if it was released in a 1000% blind box, $300 would be a very neutral price. Combined with the ambush branding, it should be well received.

Q: What is your name please?

A: Marchant.

Q: May ask your age?

A: 29.

Q: What is your occupation?

A: Operations Manager for the brand PROJETCTJION.

Q: What is your normal dressing style? What is your normal size for clothes?

A: Personally, I like Japanese minimalist style and workwear, occasionally I wear street style; size L.

Q: I see you are wearing AMBUSH x NIKE shoes today, you must like the brand AMBUSH?

A: Yes, I am a fan of AMBUSH.

Q: How well do you know the brand AMBUSH?

A: I know AMBUSH to a certain extent.

Q: What are your thoughts on AMBUSH?

A: I met AMBUSH's manager YOON at a fashion event a few years ago and spoke to her. She is very friendly and has a very innovative design concept, which is one of the reasons like AMBUSH. Also AMBUSH's products in recent years have generally had an advantage over other mid to high end trendy brands.

Q: Are you aware of the AMBUSH co-brand?

A: Yes, I have bought many of AMBUSH's co-branded products and many of them are very well made, which is one of its strengths.

Q: What is your favorite AMBUSH co-branded product?

A: I like the AMBUSH x NIKE DUNK SB collection and there is a trendy toy that AMBUSH has made with the ASTROBOY.

Q: Do you know anything about NFT?

A: I know a bit about it, but I haven't bought it.

Q: So what do you think if you combine co-branding with NFT and make co-branded products into NFT, what about this approach?

A: It's very innovative and could be a trend for the future, so it could be tried. If it is successful, many brands can learn from it, including my PROJECTJION.

Q: And do you have any suggestions for AMBUSH's Crossover & NFT products?

A: The category could be jewellery, as AMBUSH does a good job with jewellery. Alternatively, you could go for trendy toys like the ASTROBOY.