Sill Marketing Folio 2013 by Sill Marketing

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CLIENT City West Water PROJECT Interior graphics and signage

How do you inspire a team of water engineers to think differently about their jobs and the work they do? This was the premise City West Water came to us with. Our recommendation was to start with a change of environment. Using bold graphics and inspirational quotes, we created a series of wall installations and signage to liven up the office environment and promote new ways of thinking.

CLIENT Cummins South Pacific PROJECT Clipsal 500 invite collateral

Cummins South Pacific, a global manufacturer of engines, was looking to invite key clients to the Clipsal 500 motor racing event in Adelaide. We came up with a racing-inspired direct mail piece that drove significant attendance at the event. Managing creative and production, we were also tasked with database management and distribution.

CLIENT Australian Information Industry Association PROJECT Event theme and collateral development.

Sill Marketing has worked as the marketing partner for the Australian Industry and Information Association (AIIA) iAwards program, an IT industry awards initiative. From design theme development to the execution of marketing collateral, Sill Marketing worked closely with the event organisers to bring their vision to life.

CLIENT Barcode Dynamics PROJECT Promotional campaigns

Developer of mobile computing solutions, Barcode Dynamics, was seeking assistance in promoting a range of mobile computers, accessories and their healthcare patient automation solution. We were engaged to develop the campaigns from strategy development to fulfillment. A range of collateral was developed including promotional HT ML emails, product flyer and direct mail flyers.

CLIENT City West Water PROJECT Technical officer development program collateral

High school leavers can be a challenging audience to connect with. When City West Water was embarking on a campaign to recruit young staff, Sill Marketing was asked to assist. Our key to was to create clear, audience related copy, manage image selection and guidance with a design that stayed true to the client’s identity but also appealed to a young audience. We crafted a series of postcards to raise awareness of the Technical Officer Development Program (for young engineers) with also a focus on encouraging young women to consider a career in the water industry.

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ething new “Every day is som months in six here. We spend and then go to a department learn a new another one and there to rt is job. The suppo help us learn.” et. , third-year cad Brock Tunnicliffe

Got big plans for your future? So have we.

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You don’t have to be a tomboy to work in the water industry.

CLIENT Vertex Standard PROJECT Website development & email promotions

When two-way radio manufacturer, Vertex Standard, needed a new website they turned us. Why? Not only where we able to handle front end design solutions, weâ&#x20AC;&#x2122;re also adept at developing web road maps, site structures and updating content, as well as all the back end functionality thatâ&#x20AC;&#x2122;s required to get a website up and running. Our work also has extended to marketing campaigns involving HT ML emails and print direct mail pieces. www.vertexstandard.com.au

CLIENT Westfield PROJECT Website development

As part of the retailer relations initiative, Westfield host a world retail study tour. Westfield retailers are invited to attend the tour which sees them travel the world to learn and observe how some of the most innovative retailers are conducting their business. Sill Marketing was engaged to develop a new website to promote Westfieldâ&#x20AC;&#x2122;s retail study tours. A new, bright, clean concept was delivered that aligned content to the needs of prospective participants, while sitting within the Westfield brand. www.retailstudytour.com

CLIENT NomadPOS PROJECT User interface design

The latest in retail technology solutions, NomadPOS is an integrated online suite of retail solutions including online store, mobile point of sale and instore point of sale. Sill Marketing was engaged to assist in the user interface design of the NomadPOS solution including the backend management solution and instore point of sale. A level uniformity to the design and usability was developed in order to create a consistent user experience across all solutions.

MOUNTAIN BIKE & CYCLING CLUB

CLIENT Forrest Mountain Bike and Cycling Club

MOUNTAIN BIKE & CYCLING CLUB

PROJECT Brand identity

Itâ&#x20AC;&#x2122;s not always corporate design work we are asked to undertake at Sill Marketing so when we were asked by the Forrest Mountain Bike and Cycling Club to develop a new look and feel to help promote the club, gain attention on race days and to hopefully increase membership, we jumped at the chance. We did extensive research and discovered an urban myth about a panther frequenting the bike circuit in and around the Forrest area that the club called home. The result is a striking, powerful logo and uniform to enhance the clubs identity with colours that represent the local area.

MOUNTAIN BIKE & CYCLING CLUB

CLIENT Cummins South Pacific PROJECT Mining magazine

Cummins South Pacific was searching for a new way to connect with the mining industry and to find a better marketing and management solution to help them in an area where they sell into. Our solution was to create an e-magazine which could be sent nationally, direct to clients, with low costs in mind. With this e-magazine, we were also able to manage click-through rates, which was vital for Cummins to gain data for their marketing and management. We worked closely with Cummins to develop a look that was consistent with the Cummins brand and appealing to the target audience.

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Sponsored by the Victorian Government, the client offered retail workshops to metropolitan www.retail.org.au and regional areas in Victoria.

Staying ahead of the game.

Retail ExcellenceWorkshops.

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CLIENT Sektor PROJECT Product catalogue and flyers

Sektor, a major distributor of retail technology, came to Sill Marketing to assist with the development of a product catalogue. Our extensive experience with retail technology and business to business marketing allowed us to not only design a catalogue that presented the information effectively but also project managed the entire project from content collation to print. Individual product flyers have also been developed for specific products to compliment the catalogue.

CLIENT J2 Retail Systems PROJECT Online and printed newsletter

Manufacturer of integrated touch terminals, J2 Retail Systems, was seeking a communication vehicle to position themselves as being technical leaders in their field. Sill Marketing worked with J2 to develop the newsletter concept, identifying the style of articles and structure in which the newsletter should follow. Sill Marketing was responsible for all content collation including writing of the articles, photography, design, and distribution.

CLIENT Motorola Solutions PROJECT Ad campaign

Motorola Solutions required a series of ads to be placed in a magazine publication targeting public safety organisations. Sill Marketing completed all the design work and provided the finisihed art for printing.

SAFER CITIES THRIVING COMMUNITIES

PROCEED WITH INTELLIGENCE

MANAGE THE COMPLEXITY

CONNECT WITH THE CITY

STAY AHEAD OF WHAT’S NEXT WITH MISSION-CRITICAL INTELLIGENCE

INFORMATION TECHNOLOGY IS THE ONE LINK THAT STRENGTHENS ALL OTHERS

TAP THE BEST SOURCE OF INTELLIGENCE: THE CITY ITSELF

When unparalleled voice, immersive data applications and robust security converge on intuitive, street-ready devices, dispatchers know exactly what to do and responders know exactly what to expect.

An easier to manage network empowers your IT team to move beyond troubleshooting and become a strategic partner that makes your entire team more effective.

It’s a single, unified perspective that makes resources more effective, citizens more secure, and our communities more prosperous.

Because when it’s easy to connect states, agencies and departments across a single platform, IT’s focus shifts from keeping the parts connected, to connecting the dots.

Collaborate in real-time with mission critical intelligence and shift ‘ready for anything’ to ‘ready for what’s next.’

It’s how to turn information into intelligence and plan the infrastructure on which safety spreads and communities thrive.

MOTOROLASOLUTIONS.COM.AU/PUBLICSAFETY

Bob Schassler, global head of product strategy and development, will be delivering the APCO 2013 keynote presentation, ‘Building Safer Cities and Communities that Thrive.’ 13 March at 8:30am.

To find out more about how to do more with less, visit Motorola Solutions at booth 1.

Motorola Solutions supporting public safety for over 80 years

MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. © 2013 Motorola Solutions, Inc. All rights reserved.

We’ve just scratched the surface of data and it’s already changing everything. Inputs from smart phones, from social media, from cameras, sensors and alarms—from everywhere—are helping agencies see, hear and do more with less. Motorola Solutions can help operationalise the data that surrounds you, to make more intelligent predictions, more targeted counteractions and more enduring safety. Intelligence can build a safer city. It turns noise into information, information into intelligence and intelligence into safety.

MOTOROLASOLUTIONS.COM.AU/PUBLICSAFETY Hear from Prabhakar Rajagopal, Director Solutions, as he presents on ‘Real world video solutions for crime prevention and management.’ 14 March at 11:30am.

Motorola Solutions supporting public safety for over 80 years MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. © 2013 Motorola Solutions, Inc. All rights reserved.

CLIENT Vantex PROJECT Event identity

When Retail technology distributor Vantex was seeking to make a major impact at the largest Retail technology Exhibition in Australia, they turned to Sill Marketing. We undertook a thorough analysis of the exhibition, the target audience and the products that would be on show. Once the analysis was completed a strategy was developed that saw a number of zones created in the stand space that presented the different technology that was suited to specific retail segments. The stand design was acknowledged as being a success with the awarding of the best stand award to Vantex. Sill Marketing was also involved in project manageing then entire campaign including managing stand builders and sourcing ther necessary product that would be on display.

CLIENT Motorola Solutions PROJECT Event management and collateral

Motorola was seeking a marketing agency that could not only develop design themes but also project manage an entire reseller conference. Sill Marketing was their agency of choice. Not only did we develop all the design themes but managed venues, the rsvp process, guest accommodation, develop a conference microsite, programme booklets and all signage.

AIM - IMPROVE - COMPETE MOTOROLA EMb ANZ Partner Conference â&#x20AC;&#x2DC;09

3th - 5th February 2009 Cypress Lakes, Hunter Valley, NSW

CLIENT Motorola Solutions

“It doesn’t matter what he does, he will never amount to anything.”

“The ‘telephone’ is as mythical as the unicorn.”

“Heavier than air flying machines are impossible.” 1895 - Lord Kelvin

1860 - Prof. Johann Poggendorrf

British Mathematician & Physicist

German Physicist & Chemist

1895 - Albert Einstein’s teacher to his father

Challenge your challengers and go beyond your limits...

These examples represent a series of banners developed for a Motorola reseller conference that Sill Marketing project managed and developed all marketing collateral for.

Technology is nothing without you! How far will you take it?

“The electric light has no future.”

Make the impossible possible. Explore your possibilities...

“X-rays will prove to be a hoax.” 1883 - Lord Kelvin

1868 - Prof. John Henry Pepper

1830 - Prof. Dionysius Lardner Irish Philosopher & Astronomer

PROJECT Banner signage

Sill Marketing is often called upon to develop event signage.

“Rail travel at high speed is not possible, because passengers would die of asphyxia.”

British Mathematician & Physicist

“There is no reason anyone would want a computer in their own home.” 1977 - Ken Olsen

British Analytical Chemist

CEO of Digital Equipment Corp.

Oppose your opponents and aspire to greatness…

Question everything and have the foresight to believe...

CLIENT Motorola Solutions PROJECT Event invitation A series of event invitations were required to promote a series of seminars on the latest retail technology that Motorola had to offer. We developed something a little different by using a prop that was stuck to the invitation to spark interest.

CLIENT Motorola Solutions PROJECT Sales campaign collateral

Motorola was seeking to spark sales through a reseller incentive campaign. The campaign involved resellers earning trips to Fiji or the US depending on the level of sales they made. Sill Marketing was engaged to develop the support collateral for the campaign. A series of direct mail postcards in conjunction with HT ML emails was developed to support the campaign.

CLIENT Bizcom PROJECT Lead generation campaign

Bizcom is a developer of enterprise mobile computing solutions that has worked with Sill Marketing since 2007. A campaign was required that promoted a mobile sales force computing solution. A series of three direct mail campaigns were developed and sent to a target database. Sill Marketing was responsible for the development of the strategy, copywriting, design and distribution.

sillmarketing 10/161-165 Greville Street, Prahran 3181 (03) 9510 8345 info@sillmarketing.com.au