Return on Attention - The NSFW Edition - Silverbean

Page 1

MARKETERS:


THE

PLANET HATESUS US PEOPLE HATE TOO

WE DEMAND THEIR ATTENTION

360 TIMES PER DAY

We’re convincing people they need things they don’t need, pushing them to buy things they’ll only throw away

We’re driving mindless consumption that’s depleting our resources and destroying our environment

WE THROW OURS ME! ELVES IN FRONT OF THEIR TRAIN ME! S OF THOUGHT TO TALK ABOU ME! T OURSELVES WE’RE WASTING RAW MATERIALS, We intrude on their Force them to listen Millions of hours DRIVING SPECIES TO EXTINCTION AND everyday lives, to us, because we wasted for a slightly interrupt important know they’d never increased chance of PERMANENTLY CHANGING CLIMATE tasks with pointless do so by choice OUR selling shit distractions

TO $ELL $HITUS PEOPLE HATE


THE

THE WORST PART IS...

IT’S NOTHATES EVEN US PLANET

WORKING THAT WELL TOO

We’re driving mindless WE’RE SELLING LESS SHIT. consumption that’s depleting our resources PEOPLE ARE WISE TO US, AND and destroying our THEY DON’T WANT TO BE PARTenvironment OF IT.

We’re convincing people they need things they don’t need, pushing them to buy things they’ll only throw away

WE’RE WASTING RAW MATERIALS, SOON, THEY WON’T

DRIVINGBE SPECIES TO EXTINCTION AND EVEN PAYING ENOUGH

PERMANENTLY CHANGING OUR CLIMATE ATTENTION TO HATE US ANYMORE

OUR TO $ELL JOB SUCKS $HIT


THE WORST PART IS...

BUT WHAT CANEVEN WE DO? IT’S NOT WORKING THAT WELL IT DOESN’T HAVE TO BE THAT WAY. Give it all up to blog from a tiny cabin?

LET’S AGREE NOW TO BE

BETTER

WE’RE SELLING LESS SHIT. PEOPLE ARE WISE TO US, AND THEY DON’T WANT TO BE PART OF IT.

SOON, THEY WON’T To connect people to things they genuinely need & value

To treat customers like intelligent, discerning individuals

To treat our audience’s time with respect, not entitlement

EVEN BE PAYING ENOUGH ATTENTION TO HATE US ANYMORE

OUR LIKEJOB EQUALS. SUCKS


TO USE THE TECHNOLOGY WE’VE GOT TO DO BETTER, NOT SHOUT LOUDER

BUT WHAT CAN WE DO? Give it all up to blog from a tiny cabin? TO EARN ATTENTION, NOT DEMAND IT

IT DOESN’T HAVE TO BE THAT WAY. TO CREATELET’S THINGSAGREE THAT ARE USEFUL AND NEEDED, NOW TO BE FOR PEOPLE WHO CARE ABOUT THEM

BETTER

TO DO A JOB THAT PEOPLE DON’T HATE, ALL WHILE GETTING BETTER RESULTS THAN EVER BEFORE No tiny cabins required

To connect people to things they genuinely need & value

To treat customers like intelligent, discerning individuals

To treat our audience’s time with respect, not entitlement

STOP MARKETING

POINTLESS SHIT LIKE EQUALS.

AND LEARN HOW TO BE USEFUL


TO USE THE TECHNOLOGY WE’VE GOT TO DO BETTER, NOT SHOUT LOUDER TO EARN ATTENTION, NOT DEMAND IT TO CREATE THINGS THAT ARE USEFUL AND NEEDED, FOR PEOPLE WHO CARE ABOUT THEM TO DO A JOB THAT PEOPLE DON’T HATE, ALL WHILE GETTING BETTER RESULTS THAN EVER BEFORE No tiny cabins required

STOP MARKETING

POINTLESS SHIT

AND LEARN HOW TO BE USEFUL DISCOVER A HEAP OF USEFUL CONTENT FOR MARKETERS OVER AT WWW.SILVERBEAN.COM/BLOG


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