Long Branch Business News Business League Launches New Logo, Web-site
The Long Branch Business League and the area it represents is alive, growing and colorful. Those are some of the ideas that went into the League’s decorative new logo. It will now be appearing on all Long Branch Business League publications — and also on the new Long Branch Business League website, which will get a formal launch later this fall. For a preview, visit: LongBranchBusinessLeague.com
Consejos para ventas durante la temporada Navideña 1. Música Navideña: si decide utilizarla, debería de ser de diferentes estilos y variedades para todos los gustos. La idea es que para sus clientes sea un placer el estar en su tienda o negocio, y que quieran regresar. Los sonidos, luces, limpieza y aún la aroma crean una atmósfera placentera.
November 2012 Volume 6, Issue 1
2. Puede encontrar artículos para su exhibición navideña en tiendas de segunda mano o “garage sales.” Una escalera vieja de madera, un carro de niño, una butaca alta pueden servir de muestra decorativa si son pintadas en un brillante color rojo o verde. 3. Utilice cajas de cartones forradas con papel de regalo que sean brillantes y colóquelas cerca de los artículos a los cuales usted quiere que los clientes presten mas atención. Además, usted puede encontrar luces de proyector a bajo precio en tiendas como Home Depot o Lowe’s. Buena iluminación hará que sus productos se distingan como si ellos estuvieran debajo de focos en una tarima. (ver. Consejos, Pág. 2)
Discover Long Branch! Business League Launches Promotional Effort Long Branch’s commercial area has a lot of strengths — fantastic restaurants, strong services, local owners who love their neighborhood and who have earned their clients’ trust. We all know that. But how can we get the word out to more of those many people who have yet to discover us? That’s the question the Business League’s new ‘Discover Long Branch!’ campaign means to answer. Discover Long Branch will be a series of fun, festive events that tempt new customers to visit Long Branch businesses. At each Discover Long Branch event, customers will get the chance to meet the owner, enjoy special discounts and be entertained by innovative arts and music.
The first Discover Long Branch event will be held at El Golfo (Dec. 3, 6 p.m. to 9 p.m.). Community Thrift Store and ZP Tax have also signed up to participate on later dates. El Golfo will offer customers a 25% off Can this giant tricycle attract promotion during the new clients to your business? event! For children of all ages, there will be a giant tricycle to ride, weather permitting. The giant tricycle (see picture) was created by local sculptor Howard Connelly. There will be other artistic attractions as well … For more information, contact the Business League at 301 622-2400, x 41.
Display and Sales Tips for the Holidays 1. Holiday music, if you choose to use it, should be varied in style because tastes vary widely. The key is to make being in your store or business a pleasure, so clients return again and again. Sound, lighting, cleanliness, and even aroma create the atmosphere! 2. Find props for your holiday display at garage sales or flea markets. An old wooden ladder, a children’s wagon, or a high stool will all make good displays if painted a bright red or green. 3. Use cardboard boxes wrapped in bright gift wrap and place prominently around items you would like holiday shoppers to notice. Also, inexpensive clip-on spot lighting can be found in stores like Home Depot or Lowe’s. Good lighting will make your products stand out just as if they were under floodlights on a stage.
random, though; create a theme with complementary items – especially important with clothing, kitchen-ware, and home furnishings! At your cash register also have an assortment of moderately priced “impulse” gifts and stocking stuffers.
(Consejos, de pág. 1)
5. Beautiful wall or window displays can be made from the simplest materials, like the yarn and nails used to make the holiday display pictured here. The trick is finding the right idea. Contact the Business League if you’d like to consult with a local artist who can help. And REMEMBER: you sell what’s in the window!!!
Ventas durante la temporada Navideña
4. Coloque artículos no muy caros que se puedan vender rápidamente cerca de aquellos que sean más costosos. Los clientes podrían seleccionar varios de los artículos más baratos y al mismo tiempo uno de los artículos más caros. No coloque al azar, utilice o cree un tema complementario de los artículos, especialmente y muy importante con la ropa, utensilios de cocina y mobiliario de casa. Cerca de su caja registradora coloque una variedad de regalos a precios moderados que puedan causar una compra “impulsiva”, o quizás para llenar las medias navideña. 5. ¡Sea Creativo! Bellas decoraciones para las vitrinas y paredes se pueden hacer con materiales simples, como hilo y agujas para hacer un decorativo navideño. El truco es encontrar la idea correcta. Comuníquese con la liga de negocios si usted le gustaría consultar con un artista local que le pueda ayudar.
4. Place inexpensive items that sell quickly next to those that are more expensive. Shoppers may pick up several of the first along with one of the pricier items. Don’t be
Y RECUERDE: ¡Se vende lo que se muestra en su ventana!
Long Branch Business League Meeting Reunión de la Liga de Negocios de Long Branch El dia martes, 6 de Nov.
WHEN: Tuesday, Nov. 6
2:30 p.m.— 4:00 p.m.
2:30 p.m.— 4:00 p.m.
Restaurante El Golfo 8739 Flower Avenue
WHERE: El Golfo Restaurant 8739 Flower Avenue
Agenda de la Reunión
Meeting Agenda
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Chris Lancette comparte consejos sobre mercadeo
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Reunión de trabajo para planificar eventos de la serie “Discover Long Branch!” (ver Pág. 1)
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Reporte sobre el evento de entrenamiento en Florida de los oficiales de la liga de negocios
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Chris Lancette shares hot marketing tips
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Working session to plan Discover Long Branch events (see article, page 1!)
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Report from Orlando, Florida, organizational training event for Business League officers
Long Branch Business News, a monthly publication Paul Grenier, Editor 301-622-2400, x 41 pgrenier@MHPartners.org