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d e si g n Portfolio
The artworks presented in this portfolio are property of Silvia Benassi. The informations, images and/or data contained in the book are copyrighted by their respective owner and may not distributed, modified, reproduced in whole or in part without prior permission of the respective owner.
The artworks are organized in chronological order starting with the most recent one. 01
/ Fuoricentro / Kedrion Biopharma
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/ Fuoricentro / Melegari Manghi
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/ University Thesis / La carta resiste
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/ Fuoricentro Internship / Giovani d’Esperienza
05 / Fuoricentro Internship / Ipermoda Factory 06
/ University Project / Fedrigoni Visual Book
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/ Personal Project / Mammut Events
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/ Illustration / Posters for Food Lovers
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The purpose of Kedrion was to renew their corporate image. This question has been answered with a brave proposal, far from the pharmaceutical companies commercial’s clichÊs and which make use of the unique charm of handicraft. Kedrion is a multinational group
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that produces and distributes medicines obtained from human plasma. Aimone Bonucci and Francesco Ciardi created a completely new language for the entire communication, a language that refers gently at the fluid nature of Kedrion’s products. Watercolors has
proved to be the ideal medium of expression, supported by a patient work of painted and photographed silhouettes, creating a real tridimensional effect. I worked with Fuoricentro for the production of foldings, exhibition stands, advertisings, documents related to
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international congresses, house horgans and newsletters, everything realized with a language coherent with the main concept. This is an extract of the 2012 annual report.
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Worldwide leader in the production of complete bottling lines Melegari Manghi needed to renew its brand and corporate brochures. Fuoricentro was the perfect answer for these requests: preserving blue as institutional color they create an entirely different brand with a contemporary touch. Melegari Manghi offers a wide range of machines, so to distinguish the functions of each product without creating confusion Fuoricentro designed a series of easily recognizable letters and symbols to use as instructions. I cooperate with Fuoricentro realizing personalized layout for each bottling machine, mantaining the main graphic lines.
Old Brand
New Brand
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L’editoria tradizionale in relazione a quella informatica: un progetto di rivista dedicata all’arte.
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This thesis starts from the considerations about changes faced by the world of printed magazines toward the digital media. I began the project with the necessary phases of analysis and research, then I developed the study and realized an art magazine. The aim of this essay is to express some of the huge potentiality a paper magazine still possess. Potentiality mostly related to the sphere of sensorial perception. Therefore this project wants to magnify the sensations felt by the reader from the fruition of the object-book. So I decided to create an art magazine, especially about the art of my hometown, Pietrasanta. Starting from this assumption I designed the storyboard: every issue would be dedicated to an “art city�, to the artshows and artists passed through the city within a year. It would be an annual issue to allow the collection of data; this would also allow the designer to refine further the layout and to use finest papers and materials which will place the magazine exactly in between a classic art catalogue and a proper art magazine. The name I chose for this pubblication is FIGURE because it perfectly include the main topics of the magazine and it can be read in three languages - italian, english and french - without losing its meaning. Hence FIGURE talks about people, namely the artists, and about images, the artists’ artworks.
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During my internship in Fuoricentro I was asked to rethink their advertising campaign. They are group of different persons, with different work experiences, unite in an advertising agency. What distinguishes them from other agencies is their work approach: the quality of their products, seriousness toward the customers and at the same time a fresh and clever design.
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So here’s why I created a plasticine child with mustache and a lollipop, with the slogan “Giovani d’Esperienza” (“Young with Experence”). I wanted to show their part visible only with eyes of imagination and creativity, secret ingredients that with experience make unique every member of Fuoricentro. The lollipop talks to the child within each of them, at his curiosity, at his ability to observe, interpret and revolutionize the reality.
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Ipermoda is a wide clothing store located near Pisa. The store offer collections of major fashion brands, handpicked. Fuoricentro created a new brand identity for Ipermoda, starting right from the naming: they add to the company’s historical name “Ipermoda” the word “Factory”, related to the industrial aspect of the new showroom enriching the already own identity. becoming a “fashion industry” with a personal male and female line of clothing. The new brand has a contemporary nature, with clean graphic marks and a sans serif font; such flexibility to allowed its declination on different media still mantaining its strenght and recognisability. Fuoricentro took care also of the advertising campaign coherently developing the traits of the brand, its colors and its graphics focusing on the style of the new store location and the quality of their products with the claim: “1300 square meters without a centimeter out of fashion”. They also designed Ipermoda Factory’s new website. During my internship I was asked to design the new gift cards in line with the newborn brand.
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OGGI abbiamo aperto la nuova sede tra maison du monde e decathlon DA DOMANI saranno loro a dire che li potrete trovare accanto a noi 16 Marzo 2013
inaugurazione nuova sede ipermoda factory Navacchio, zona commerciale via Carbonia s/nc ipermodafactory.it
siamo lieti di festeggiare con voi l’apertura del nuovo showroom, con un party inaugurale il prossimo venerdÏ 15 marzo alle ore 19.00 In esclusiva per la serata e solo per voi una vendita speciale di tutti gli articoli con uno sconto riservato del 20% Invito strettamente personale - rsvp - TEL 050 879062 - 338 9272017
uscita Navacchio della FiPiLi, zona commerciale, via Carbonia, accanto a Maison du Monde
ipermodafactory.it
1300 MEtri quadri, senza un centimetro fuori moda. 16 Marzo 2013
inaugurazione nuova sede ipermoda factory
Navacchio, zona commerciale via Carbonia s/nc ipermodafactory.it
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Production of a visual book X Fedrigoni to show various ways of using their range of papers for food packaging. Fedrigoni is specialized, from the beginning, in producing finest papers for printing, editorial, labels, packaging, that are still the heart of the company. I chose to propose a project about wine packaging, in particular the Tuscan wines. I was inspired by the prints - like the glass icon, the “fragile� stamp - and fonts that you can usually see on carton boxes. I explored the range of papers also in the way of bottle labels, for both red and white wine: each booklet is recognizable by the chromatic selection that characterize the two types of wine.
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These are posters I designed for Mammut Events. “Mammut” was also the name of the crew who organized the events: the crew consisted in me as graphic designer, in Vidade & The Teenager in the roles of DJs and Alessio Bazzichi as photographer.
We organized a series of weekly events based in the seaside area of Versilia, Tuscany. Every event was planned in collaboration with local bars as Piper Café, with restaurants as Kooka Sushi, and with night clubs staff as Mirko Vibacie DJ (from Kama Kama) and Love on the Beach (from Beach Club).
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A series of personal illustrations and posters about food. And in particular about cupcakes. Baking is one of my passions and in my free time I enjoy myself with drawing recipes and layouts for cook book. As a matter of fact these illustrations also combine my passion for editorial design.
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Silvia Benassi would like to say thank you for viewing this portfolio.
silviabenassi.work@gmail.com +39 338 8760476