Design Research

A big feature of architecture styles such as art deco is the use of simple/generic forms and shapes arranged in a repeated complex style, with added details. For example, this building in Mumbai, while a bit gaudy the repeated straight lines and motifs of the seahorse, jellyfish and dolphins add an interesting element to an otherwise boring building

Another art deco building that highlights my point is the Hoover building in London. The signature symmetry creates the illusion of a complex design however this pinpoints the differences through the bright colours drawing more attention to differences on each side.

Or the American standard radiator building in new York. This could be a very corporate build from the bottom to the lower middle but when you look at the gold trimmings the building becomes a lot more personified. I think this is down to the mixed arrangement of circles, semicircles, rectangles and squares. I also think that the colour further gives it a sense of personality and uniqueness