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www.simjen.com.au
ATTRACT YOUR
CUSTOMERS WITH
FREE MUSIC INSTEAD OF DISRUPTING THEM WITH ADS. Become the destination with your own brand channel, your brand makes the move from being a disruptive advertiser to becoming an engaging brand that gives away great music.
www.guvera.com | channels.guvera.com
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THE
BUSINESS
BIBLE OUR AGENCY behind the magazine
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SIMON JAMES OUR CEO
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At age 10 with his firs
t camera
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OUR PREDICTION IS TO DELIVER OVER 100 WEBSITES A WEEK BEFORE THE END OF 2011
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PLAN
FOR SUCCESS
A business plan doesn’t always mean you have to sit in a dark room for 3 months not actively involved in your business; patience is not a typical attribute of an entrepreneur.
AT SIMJEN WE MAKE SURE YOUR BUSINESS PLAN IS DONE RIGHT THE FIRST TIME
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MINDSET FOR SUCCESS
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FOR CLIENTS TO CHANGE
OFFER THEM SOMETHING DIFFERENT
FAST TRACK YOUR POINT OF DIFFERENCE
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SEPARATING YOUR KEY BENEFITS AND STRENGTHS AND BUNDLING THEM TOGETHER TO PACKAGE A UNIQUE POINT OF DIFFERENCE IS THE TYPICAL FIRST STEP.
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anyone can be an entrepreneur*, but only a select few will claim the hallmark of excellence.
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WWW.GOLDENBRIEFCASE.COM.AU www.simjen.com.au
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THINGS EVERY WEBSITE SHOULD HAVE
www.simjen.com.au
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Easy navigation
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The easier your customers navigate on your website, the happier they will be. You do not want your customers taking too long to find specific information on your site. Include things like a site map, search bar tools and page footers with key shortcuts. Having hidden pages for specific content like privacy statements helps to keep your navigation menu simple. These things can be linked to from your footer.
08 07 09
Contact Forms
Probably one of the easiest and cheapest ways for your customers to contact you. Not having one on your site is like being Australian and not liking vegemite. Sometimes it happens, but it is just strange!
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IDEA
PROTECTION
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THE INSIDE PROFIT
THE QUICKER SOMEONE UNDERSTANDS WHAT YOU’RE DOING, THE QUICKER THEY’RE ABLE TO DECIDE IF THEY WANT TO INTERACT WITH YOU.
EXAMPLE 2
Using your 1300 number service, one of your automated options should give the caller the ability to leave an address. The address can be emailed to one of your staff members who add this into a database, or furthermore, the address could be translated into the database via software. That way the least amount of savings will be salesperson’s cost.
You can save even more by simply adding a form on your existing company website. Web forms can act in many different ways and receive many different results. Something as simple as ordering a brochure can be done quickly and easily at the comfort of the users own home, not to mention in the users own time
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EXAMPLE 1
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VERTICAL INTEGRATION THE BIG PICTURE
THE MONEY MYTH
Lots of our customers have come to our venture capital division at SIMJEN to fund ideas. Generally speaking, except for very unique circumstances, having access to lots of money is not essential to start your own business. Frequently, people think that they need money to make money, and this couldn’t be further from the truth. At SIMJEN, we see money as a by-product of business, not its core. One way of starting your new business is using a sales company model. For example, instead of starting a telecommunications company, why not start by selling another telecommunication company’s goods. That way you save yourself the initial costs investing in hardware, software, training, digital networks and a bunch of other things. A smarter first step will give you time to acquire industry experience and funds to support your next step.
KEEP YOUR EYE ON THE PRIZE. THE MOMENT ENTREPRENEURS TAKE THEIR SIGHTS OFF THEIR PROFITABLE BUSINESS IS THE MOMENT THEY START TO LOSE MONEY AND GET THEMSELVES INTO TROUBLE.
Once you’ve proven the model selling those products, you’ve given yourself a certain level of guarantee. Now, you have the support of your ongoing profits to develop your own ideas based on real evidence. You are in a healthy position because you’ve generated a good enough income to support your round two in business. This step may be to vertically integrate, creating a digital provider. You can buy the suppliers and manufacturers, you can set up new networks, you can start new businesses, because all of these things are being done off the back of the sales that you’re making. But keep your eye on the prize. The moment entrepreneurs take their sights of their profitable business is the moment they start to lose money and get themselves into trouble. Just like the guy who starts his business from his basement, selling one or two products a week, being very profitable. Shortly after, he moves into a fancy office with thousands of staff and goes bankrupt. This happens more often then you may think. Taking the eye off the prize and focusing on things that are more attractive to a business man is the doom of many good businesses. Once you get yourself thinking about how good your reception is, how many staff you have and claiming all the bragging rights that come with owning a cool, successful business, you lose sight of what makes you great.
SMART STRATEGIC ALLIANCES = SMART AND MORE PROFITABLE BUSINESSES. THERE ARE INFINITIVE POSSIBILITIES; YOUR IMAGINATION IS THE LIMIT.
STRATEGIC
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ALLIANCES
CHALK
MARKETING
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THE SECRET TO OUR SUCCESS IS BUILDING RELATIONSHIPS WITH EVERYONE WE COME IN CONTACT WITH, WHETHER WITH A POTENTIAL BUSINESS PARTNER OR A CUSTOMER. WE DO LOTS OF NETWORKING TO ENSURE PEOPLE KEEP COMING BACK.
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The Chalk Hotel, as their awards suggest, strive after excellence in their industry and marketing their business. SIMJEN has worked with The Chalk on most of their recent campaigns and witnessed firsthand Ben’s team in action. “I was introduced to SIMJEN through a former staff member and now I use SIMJEN with all our big event campaigns. They have a dynamic design flavour and creativity that compliments The Chalk’s style and the results that reach out to our high end clientele.”
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THEONLINE BUSINESS DIRECTORY
DIRECTORY WEBSITES RANK WELL BECAUSE OF THE SHEAR AMOUNT OF CONTENT THEY HAVE.
Online Business Directory
simjen online business directory, get listed
www.freedirectories.com.au
SIMJEN | chapter 1
SEM, SEA, SEO:
Search Engines Decoded SEM: SEARCH ENGINE MARKETING
SEO: SEARCH ENGINE OPTIMISATION
SEA: SEARCH ENGINE ADVERTISING
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15 SECONDS OF FAME
YOUR
BUSINESS ON THE
NEW BIG
SCREEN
LIGHTS, CAMERA, ACTION
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SIMJEN school of business
there’s more to business than what you learn at university
join the simjen revolution
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EDUCATION not sales
At SIMJEN, we say don’t sell to your client, educate them.
DON’S BUSINESS ON THE MOVE
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“WE BELIEVE THAT OUR COMPANY IS LARGE ENOUGH TO BE A LEADER IN OUR INDUSTRY IN A VERY COMPETITIVE FIELD, HOWEVER SMALL ENOUGH TO KEEP THE SERVICE PERSONAL”
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“THESE SITES BRING SIGNIFICANT EXPOSURE TO DON’S REMOVALS AND STORAGE HELPING KERRI AND ROBBIE ACHIEVE THEIR MARKETING GOALS AND IMPROVE THEIR BOTTOM LINE PERFORMANCE.”
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PROPERTY DEVELOPMENT IF YOU ARE SERIOUS ABOUT DEVELOPING PROPERTY, IT IS A GOOD IDEA TO SPEND AN HOUR WITH ONE OF SIMJEN’S PROPERTY GURUS.
1
Finding a Site
2
Securing the Site
3
Feasibility
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Initial Targets
5
DA Conceptual
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Architectural
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Pre-Sales
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Engage a Builder
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Finance
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Deposits
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Land Settlement
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Remaining Sales
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ARCHITE with Tim Stewart
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CTURE
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ARCHITECTS VS DESIGNERS
INTERIOR DESIGN
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in the World of Business
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BEST LAID PLANS
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SIMJEN WILL ALWAYS BE PART OF OUR BUSINESS DUE TO THE FRIENDSHIP THAT WE HAVE BUILT OVER THE YEARS AND LOYALTY, WHICH IS VERY HARD TO FIND IN TODAY’S SOCIETY.
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SIGN
OF SUCCESS
THE RIGHT SIGNAGE CAN MAKE OR BREAK YOUR BUSINESS
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FROM THE BILLBOARD TO THE COMPANY CAR, WE GIVE LIFE TO SIGNAGE!
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GET YOUR ADVERTISING
ON TRACK
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BUSINESSES WERE COMING TO US WITHOUT THE NEED TO SEND OUT PROPOSALS BECAUSE THEY COULD SEE THE SUCCESS AND POSITIVE RESULTS OTHER COMPANIES WERE ACHIEVING USING OUR UNIQUE KNOWLEDGE AND SERVICES,
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FASHION
INDUSTRY
THINKING OUTSIDE OF THE BOX AND GREAT DESIGN ARE OUR SPECIALTIES. WHETHER YOUR CORPORATE CLOTHING REQUIRES A MAKEOVER OR YOU WANT TO START YOUR OWN BRAND SIMJEN CAN HELP YOU.
Corporate branded clothing
t-shirt prints for clothing labels
Oxide - street and skate wear www.simjen.com.au
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Hound Dog - apparel
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BRANDING AND CORPORATE DESIGN
A
B
C
D
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E
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SIMJEN Philanthropy Profile
EVERY MONTH
7 DAYS - BREAKFAST LUNCH & DINNER 6 NIGHTS OF LUXURY ACCOMMODATION
5 ACTION PACKED ADVENTURES 4 RICH CULTURAL ATTRACTIONS
3 BEAUTIFUL ISLANDS 2 AMAZING LIVE SHOWS
1 FULL MOON PARTY THE BEST PARTY YOU’LL EVER EXPERIENCE
BOOK ONLINE NOW www.fullmoonparty.com.au
AUD/USD 09/10 0.97
0.94
0.91
0.88
0.85
Where some see obstacles, others find opportunities.
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ANZ Relationship Managers can give you a new perspective on your business.
0.79
0.76 JUNE
MAY
APRIL
MARCH
FEBRUARY
JANUARY
DECEMBER
By taking a fresh perspective of your business, our Relationship Managers can provide the right advice to help keep your cashflow steady. They can also give you access to specialists in asset finance,
investments, wealth, structured lending, trade finance and foreign exchange. To make an appointment, contact ANZ Relationship Manager David Bertini on 0401 144 947.
Source: Bloomberg. All applications for credit are subject to ANZ’s normal credit approval criteria. Australia and New Zealand Banking Group Limited (ANZ) ABN 11 005 357 522. ANZ’s colour blue is a trade mark of ANZ.