Brand Guidelines
Table of content 1. Essence 1.1 Vision 1.2 Mission 1.3 Values 2. Visual outlook 2.1 Logo 2.2 Fonts
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The
Essence!
Why we do what we do
Say it with a sentence: Vision: An inclusive and diverse world with females as tech innovators, leaders and entrepreneurs who make a positive change with the help of code.
WE'RE A GLOBAL INITIATIVE DEDICATED TO CLOSING THE GENDER GAP IN TECHNOLOGY.
Mission: To empower girls to get started in coding and to increase the number of women in technology, leadership and entrepreneurship.
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Our Values Inclusion
Diversity
Support
Courage
Empowerment
Teamwork
Our differences spark innovation.
Everyone matters and matters equally.
Creating a culture of friendliness and understanding.
Acting with courage in order to shape the future we want to be part of
If you are willing to learn, we are willing to show the way.
Together we can.
Making a difference
Making a positive change in the world with the help of code.
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Visual
Don’t
Outlook!
Deform the Logo in any way
“Design is the silent ambassador of your brand”
LOGO
Change the color/ make transparent
Short:
Long:
Change the font
CODING GIRLS
CODIGIRNLSG
Write/Put things over it
Logo Colors: #1b96fe
R27/G150/B254 70%/36%/0%/0%
#ed539d
R237/G83/B157 1%/83%/1%/0%
Meeting
#e4187a
R228/G24/B122 4%/99%/18%/0%
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COMMUNITY LOGOS Don’t Use different font
Example The name of the community should be in ALL CAPITALS Written with Pt Sans Bold ONLY The name should be located in the right corner under the Logo
Use different colors
EXAMPLE
EXAMPLE
Dislocate the name
EXAMPLE
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EXAMPLE
FONTS Logo font: AudioWide Regular
Secondary Logo font: PT Sans Bold /for community names/
Official Coding Girls Font: PT Sans Regular PT Sans Italic PT Sans Bold PT Sans Bold Italic
PT Sans is the official Coding Girls font. Feel fee to use it in any of it's styles and weights. Use it on official documents: letters, memorandums, contracts, business cards, ... On promotional and educational materials: ppts, emails, infographics, videos or images.
Extra fonts can be added as secondary font, but the main one should remain PT Sans. 8