BEE-ING WILHELMSBURG locally embedded economy
CICU SIMONE DONELSON MAYA PIOCHON CHARLOTTE STEURI BETTINA
IBA
Harbour/Industrial
City/Tertiary
Land/Agriculture
ANALYSIS
locally embedded economy | agriculture | bees
IMPORTANCE OF LOCALLY EMBEDDED ECONOMY IBA & LOCALLY EMBEDDED ECONOMY IBA & AGRICULTURE? THE POTENTIAL FOR BEES IN THE LOCALLY EMBEDDED AGRICULTURAL ECONOMY
ECONOMY
• Bakery Johanna • Veringhöfe Arts & Creative Centre • Textile Operations Centre • World Commercial Park • Local Economy Training & Qualification Centre • Money Grows on Trees • Parkwerk gGmbH • Made on Veddel • Art Creates Work • Hamburg Art Plattform • Cultural Diversity Projects
EDUCATION
• House of Projects • University of Neighbourhoods • Gateaway to the World Education Centre • Centre of Language and Exercise • Island Academy • Forest House • MEDIA DOCK • Education Centre „Stübenhofer Weg“ • Rotenhäuser Field
4 IBA PROJECTS evaluation
PARKWERK gGMBH CONSPIRATIVE KITCHEN CONCERTS JOHANNA BAKERY MONEY GROWS ON TREES
4 IBA PROJECTS questionary
MAIN OBJECTIVES OF THE PROJECT DURATION OF THE PROJECT LOCATION INVOLVED COLLABORATORS FINANCIAL ASPECTS OUTCOME RELATION TO AGRICULTURE RELATION TO “BEE-ING WILHELMSBURG “ PROJECT RELATIONSHIP TO THE LEGACY OF THE IBA
PARKWERK gGMBH evaluation
RELATION TO AGRICULTURE
The project does not relate to agriculture in its pure form, but to gardening and landscaping. The “Parkwerk gGmbH” is a project with a pioneering role - locals would have been integrated in maintaining a public space. The maintenance of the park - be it cutting the lawn, cleaning the ponds or arranging flowers - would have offered a lot of outdoor activities.
RELATION TO „BEE-PROJECT“
Although the project is not (yet) implemented, there are several components we would like to incorporate in the “Bee-Ing Wilhelmsburg” project. The involvement of locals in a longterm employment scheme seems like a great opportunity to do something against the high unemployment rate on the island. All kinds of locals would be welcomed in the project - youngsters as well as disabled residents. Also children would be invited to be a part of the project, namely by the educational trainings. This focus on embedding locals in a local project seems promising and helps residents to become entrenched with their immediate surroundings.We would like to incorporate the design of the planter boxes. The surrounding step is perfect for children, to get closer to the plants & detect details.
RELATIONSHIP TO THE LEGACY OF THE IBA
The project started out well and tried to included the locals into the maintenance of a public space. Unfortunately the project has not (yet) been developped further. Concrete information is not available.
CONSPIRATIONAL KITCHEN CONCERTS evaluation
RELATION TO AGRICULTURE
This project was analyzed because of its connection to food. Of the numerous events, one event hosted Gereon Krebber and “Das Gemüseorchester” (The Vegetable Orchestra). The “orchestra” used the vegetables themselves to make music, which was accompanied by vegetable soup. However, no further relationship with agriculture or agricultural products was found.
RELATION TO „BEE-PROJECT“
This project served as art, entertainment, and publicity for the IBA. There was no connection to the agricultural tradition of the island. However, it emphasizes the importance of the kitchen as a place for discussion and as a way to bring people together. The project also offers an example of innovative art/entertainment, which garners the interest of the creative class and serves as publicity for the IBA. Perhaps an event such as this could serve as a kick-off to the Beekeeping project.
RELATIONSHIP TO THE LEGACY OF THE IBA
Regarding the architectural/physical dimension, the IBA did not contribute to the creation of a new space for these events. Instead, it used an existing and multifunctional space, operating as both a home and an event space. The space was also given a “make-over” by an artist for each event. Regarding the socio-economic dimension, the project seems to attract the creative middle class and regarding the organizational dimension, the project was meant to be temporal as no plans were made beyond its three year duration.
JOHANNA BAKERY evaluation
RELATION TO AGRICULTURE
The windmill Johanna is a landmark for the 200 year long baking tradition on the island. It was established in 1875 and since 1941 it is a registered cultural monument. The windmill represents substantial heritage for the island, which was shaped by agricultural activities. The refurbishing of the mill and the construction of the new baking house helped to revitalise the landmark for agricultural activities.
RELATION TO „BEE-PROJECT“
First of all, we would like to incorporate a close relation with the windmill Johanna. The produced honey could be sold at baking days and the baked goods could use the honey as an ingredient. Next to the windmill we would like to build an information kiosk, which explains the whole „Bee-Ing Wilhelmsburg“ project. We like the fact, that the project is supported by locals. Several associations support the project and keep it running. It is a firmly established element of Wilhelmsburg.
RELATIONSHIP TO THE LEGACY OF THE IBA
The idea and concept for revitalising the windmill Johanna has been a long process. The organisational committee needed more than 10 years, to get all the necessary approvals. It seems, that the windmill is frequently used. This is mainly based on the fact, that the whole project is strongly supported by several associations, such as the country women or the low German group. However, thanks to the fincancial support by the IBA and others, the project could be implemented and is now running on its own.
MONEY GROWS ON TREES evaluation
RELATION TO AGRICULTURE
The project definitely relates to agriculture. It manages the productivity of the landscape, the use of available - but not harvested - resources (apples) in private gardens and public spaces in Hamburg.
RELATION TO „BEE-PROJECT“
The “Money grows on Trees-Project” seems to very successful in combining various elements: taking advantage of naturally available resources - the apples - and the integrating of marginalised groups. With the addition of a second bussiness activity, they extend their circle of customers and might get more apples to harvest. We definitely like the fact, that they use of a variety of apples, which are native to the region. Like this, old strains do not vanish but stay an important element of our surroundins. Furthermore, 100% of the proceeds reflow into the company and is used to pay the employees wages.
RELATIONSHIP TO THE LEGACY OF THE IBA
The “Money grows on Trees-Project” was already implemented before the IBA became part of the collaborators. The financial support surely helped to project get establish and to get some publicity. Although the IBA finished some month ago, the project is still successfully running.
BALLARD BEE COMPANY evaluation
SERVICES
1 | Hosting: Clients have a space, but not the time or knowledge to care for bees so they pay to have the business set up and install bees on their property. The business maintains the hive throughout the year. Fee: 89 Euros/month ($120/month). Residents are provided with two 3.5 dl jars of honey and a newsletter each month. 2 | Consultations: Offered when clients want to learn how to maintain their own hives, need help or have questions regarding bee hive maintenance. Fee: 63 Euros and 30 for each additional hour ($85/hr and $40/hr after 1 hour). 3 | Speaking: Owner presents at speaking engagements. 4 | Classes: 26 Euros per person ($35) for a 2 hour workshop/class.
REVENUE
20% from hive hosting 40% from honey sales 35% from equipment sales 5% from teaching (growing sector, due to recent implementation)
BEE-ING WILHELMSBURG main objectives
SUPPORTING LOCALLY EMBEDDED ECONOMY MAKING USE, OF WHAT IS ALREADY THERE JOB OPPORTUNITIES WITH VARIOUS TYPES OF DEMAND PROFILES POSSIBLITY TO INTEGRATE IMMIGRANT‘S KNOWLEDGE CONNECT RESIDENTS WITH THEIR SURROUNDIINGS - CHILDREN TO ADULTS ENRICH FLORA & FAUNA
OFFERED PRODUCTS short overview
BEE BOXES PLANTER BOXES BEE FRIENDLY SEED PACKETS POLLINATOR HOTELS HONEY
OFFERED PRODUCTS bee friendly seed packets
Backyard
Balcony
Pollinator Seed Buffet
Dyke
Pollinator Seed Buffet
Forest
Pollinator Seed Buffet
Water Channels
Pollinator Seed Buffet
Pollinator Seed Buffet
“Anywhere Here” Pollinator Seed Buffet
OFFERED PRODUCTS planter box
OFFERED PRODUCTS
example of a “all season bee friendly backyard seed packet“ Christmas Rose
(Helleborus Niger)
Yellow Ironweed
(Verbesina Alternifolia)
Oregano
(Origanum Vulgare)
Common Thyme (Thymus Vulgaris)
Winter Heather
December
November
October
September
August
July
June
May
April
March
February
January
(Erica Carnea)
OFFERED PRODUCTS pollinator hotels
TIMELINE & CREW ACTIVITIES labour activities throughout the year
4 CREWS VARIOUS TYPES OF LABOUR ACTIVITY EMPLOYMENT TRHOUGHOUT THE YEAR
BEE CREW WOOD CREW GARDEN CREW BUSINESS | SELLING
BEE CREW BEE HOSTING
BEE MAINTENANCE
private spaces private gardens allotment gardens rooftops of appartment blocks
feeding bees harvesting honey winterizing bees
public spaces parks rooftops of public departments rooftops of public universities company spaces open spaces around buildings rooftops of companies or workshops
SPEAKING ENGAGEMENT festivities conferences ...
MAINTENANCE OF INFO-KIOSK refilling brochures cleaning ...
CLASSES & WORKSHOPS BEE CONSULTATION private collaborators public collaborators company collaborators
children schools vacation programme adults
WOOD CREW FABRICATION
CLASSES & WORKSHOPS
bee boxes pollinator hotels DIY-kit for pollinator hotels planter boxes honey spoons
children schools vacation programme adults
GARDEN CREW POLLINATOR SEED BUFFET compose seed mixes backyard balcony dyke forest water channels
“anywhere here”
MAINTENANCE OF POLLINATOR GARDENS planting watering chopping back winterizing
BUSINESS | SELLING HONEY farmer’s markets on the island local stores hotel boutique
SECONDARY PRODUCTS farmer’s markets on the island local stores hotel boutique
MERCHANDISING PRODUCTS local stores hotel boutique (Wälderhaus, ...) bakery Johanna
BEEKEEPING EQUIPMENT bee box planter box pollinator hotels
DECEMBER
NOVEMBER
OCTIBER
SEPTEMBER
AUGUST
JULY
JUNE
MAY
APRIL
MARCH
FEBRUARY
JANUARY
bee-hive maintenance
selling products
wood crew
honey harvesters
classes & workshops
garden crew
EFFECTS ON LANDSCAPE section | east - west
A
A’
es
EFFECTS ON LANDSCAPE some examples
Iga Park
Elbe River Industry Harbour
Garden Houses Highway
Windmill Train
Single family houses
west | A
High rise buildings
Agricoltural Field Highway
Farms
Dyke Elbe River
east | A‘
High rise
es
EFFECTS ON LANDSCAPE some examples
Iga Park
Elbe River Industry Harbour
Garden Houses Highway
Windmill Train
Single family houses
west | A
High rise buildings
Agricoltural Field Highway
Farms
Dyke Elbe River
east | A‘
High rise
EFFECTS ON LANDSCAPE johanna bakery
information kiosk
planter boxes
EFFECTS ON LANDSCAPE appartment blocks
rooftop hive seed buffet
planter boxes
EFFECTS ON LANDSCAPE appartment blocks
seed buffet
EFFECTS ON LANDSCAPE allotment gardens
planter boxes seed buffet
bee hosting & insect hotel
INFORMATION KIOSK relation to johanna bakery
Bee-Ing Wilhelmsburg
LOCALLY EMBEDDED ECONOMY sociogram
SYNERGIES INVOLVED ACTORS
SOCIOGRAM
Turists
Isolated people
Disabled people Unemployed people
Senior citizen
Children Parents
Owners students
SOCIETY
SOCIOGRAM
Turists
Isolated people
Disabled people Unemployed people
Dyke managment Deichwacht Hamburg
Senior citizen Schools
IBA organization
Children Parents
Local government District of Hamburg-Mittle
Owners students
SAGA-GWG Social houses company
SOCIETY University of Hafencity
Employment agency B端r f端r lokale wirtschaft
PUBLIC SECTOR
SOCIOGRAM
Shops of local products
Turists Tourism operators
Isolated people
Disabled people
Market sellers Farmers
Unemployed people
Schools
Hamburg-Harburg employment Agencies
IBA organization
Children Parents
Local government District of Hamburg-Mittle
Owners
Timber factory (wood)
Dyke managment Deichwacht Hamburg
Senior citizen
students
SAGA-GWG Social houses company
SOCIETY
PRIVATE SECTOR
Park mantenance company
University of Hafencity
Employment agency B端r f端r lokale wirtschaft
PUBLIC SECTOR
SOCIOGRAM
ASSOCIATIVE SECTOR Association Country women
Johanna Backery
Windmill association
Turists Tourism operators
Isolated people
Disabled people
Market sellers Farmers
Unemployed people
Hamburg-Harburg employment Agencies
Dyke managment Deichwacht Hamburg
Senior citizen Schools
IBA organization
Children Parents
Local government District of Hamburg-Mittle
Owners
Timber factory (wood)
NABU National Ecologist
Ecologist asAMsociation Elbe Tideauenzentrum Binthaus
Bee association Imkerverein Harburg-Wilhelmsburg und Umgerbund
Job center Team.arbed.Hamburg
Shops of local products
Freiwilliges ökologisches jahr Hamburg
students
SAGA-GWG Social houses company
SOCIETY
PRIVATE SECTOR
Park mantenance company
University of Hafencity
Employment agency Bür für lokale wirtschaft
PUBLIC SECTOR
SOCIOGRAM
ASSOCIATIVE SECTOR Association Country women
Johanna Backery
Windmill association
Turists Tourism operators
Isolated people
Disabled people
Market sellers Farmers
Unemployed people
Hamburg-Harburg employment Agencies
Dyke managment Deichwacht Hamburg
Senior citizen Schools
IBA organization
Children Parents
Local government District of Hamburg-Mittle
Owners
Timber factory (wood)
NABU National Ecologist
Ecologist asAMsociation Elbe Tideauenzentrum Binthaus
Bee association Imkerverein Harburg-Wilhelmsburg und Umgerbund
Job center Team.arbed.Hamburg
Shops of local products
Freiwilliges ökologisches jahr Hamburg
students
SAGA-GWG Social houses company
SOCIETY
PRIVATE SECTOR
Park mantenance company
University of Hafencity
Employment agency Bür für lokale wirtschaft
PUBLIC SECTOR
OBJECTIVES & EVALUATION “bee-ing wilhelmsburg“
ECONOMIC
CULTURAL
SOCIAL
ENVIRONMENTAL
ENVIRONMENTAL
CULTURAL
SOCIAL
ECONOMIC
CONCLUSION
“bee-ing wilhelmsburg“
CREATE DIVERSE LOCAL JOBS (LOCALLY EMBEDDED ECONOMY) INCLUDING THE AGRICULTURAL ECONOMY INTEGRATING IMMIGRANT KNOWLEDGE DIVERSE COLLOBORATORS ENRICH LOCAL FLORA AND FAUNA MULTI-LAYERED APPROACH - ECONOMIC, SOCIAL, ECOLOGICAL & CULTURAL AIMS
BEE-ING WILHELMSBURG locally embedded economy
THANK YOU FOR YOUR ATTENTION