Work by
SIMON FREDRIKSSON INDUSTRIAL DESIGNER
about Hi there. I’m Simon and I was born and raised in Umeå in the far north of Sweden. I’m an enthusiastic designer with a passion for beautiful aesthetics and genuine design solutions, with a strong user centered approach. I have a strong foundation in the design process and its various methods, innate curiosity, and a hands on approach to design with great prototyping skills—which I’ve employed for everything ranging from adjustable prosthetic sockets to full scale vehicle mock ups with adjustable interiors. As a person I´m optimistic, organized, and structured, and consider myself to be a good team
Contact
Speaking
Skills
work and education player. Try, fail, and try again is my approach to learning and to succeeding. I’m detail oriented, observant, and have good technical knowledge and understanding of materials and production methods. I tend to find a interesting angle in every challenge or project that comes my way, whatever it might be.
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2005
2006
2007
2010
2013
Year
Ölands folkhögskola
Form and Design Öland, Sweden
Year
FIDU
Prepatory Design School Hällefors, Sweden
Year
Years
Mitthögskolan
Industrial Design Sundsvall, Sweden
Years
Umeå Institute of Design
Umeå Institute of Design
Bachelor, Industrial Design
Master, Advanced Product Design
Umeå, Sweden
Umeå, Sweden
Umeå
Outside of work, I’m a vintage car loving sauna enthusiast, physically active, and I feed my design passion with side projects, travel, and photography. Right now I´m working as a product design intern at Smart Design in San Francisco, and I´m currently looking for my next challenge and adventure.
Simon Fredriksson simon.a.fredriksson@gmail.com +1 415 349 1541 www.simonfredriksson.com
Swedish and English with a charming accent The typical industrial design software toolkit: Photoshop, InDesign, Illustrator, Premiere, After Effects, Rhino, Keyshot etc. I also enjoy photography and producing videos, both for documentation and visualization, and just for fun. I like to think of myself as a workshop ninja who can prototype almost anything from almost anything and I’m also an EU certified forklift driver, for those random heavy-lifting moments.
Since January 2014
Internship
San Francisco, USA
6
Months
2012
Internship
Munich, Germany
3
Months
1
Week
2010
2012
Internship
Guest teacher
Örebro, Sweden
Öland, Sweden
3
Months
2009
Internship
Stockholm, Sweden
6
Months
2011
Internship
Shenzhen, China
projects
01
LIM Infinite Socket Prototyping a prosthetic leg
02
Ventum Portable pediatric respirator
03
Beacon Remote stove monitor
04
NIOX Mine Holistic asthma treatment concept
05
JBL Soundbar SB100 Home audio
06
LOOP Connected emergency room
01
LIM Infinity socket LIM Infinite Socket Client work 2014 at Smart Design • Ideation and prototyping • Helping develop the soft goods interface • Collaboration with LIM Innovations
How do you prototype a prosthetic leg?
Introduction
Traditional methods, handcrafted and rigid. There have been a lot of innovative and technical advancements within the prosthetic industry in recent years: bionically controlled ankles, computerized knees and 3D printed custom parts. However, little has been done to the prosthetic socket—the single part that interfaces directly with
the human body. LIM Infinite Socket is a modular adjustable prosthetic socket that allows the user to adjust tensioning as needed and allows for size changes in the residual limb. We comparatively took the socket from a hand-made wooden clog to a hi-tech sneaker.
Innovation in the knees and legs
Traditional rigid suction socket.
Hands on prototyping
Human interface, tensioning, and support—comfort and flexibility are key.
With any means necessary
Create, test, and evolve.
Trial and error with multiple mock ups to try and discover the right solution. As we couldn’t test the prototypes on ourselves as we built them, we developed various testing rigs to support the prototyping process.
Understanding the problems
Understanding tensioning and pressure distribution.
Designing for easy manufacturing
3D scanning each patient Scanning the patient’s residual limb provides data for forming the custom carbon fibre struts to fit the body.
Creating a modular system.
One goal was to create a socket that could be assembled with pre-made components, which in turn could be easily custom fit for each unique user.
Development
Evolution
After the initial problems were solved and a concept direction was determined the client continued the soft goods development in-house and Smart Design took a more supportive role attending user fittings and design refinement sessions.
Press and media
Covered in the October 2014 issue of Wired magazine
http://www.youtube.com/watch?v=PQsE5yUz4cE
Freedom of movement
02
ventum
Master thesis - 20 Weeks | 2013 • Medical design • In collaboration with Norrlands University hospital
Can we give meaningful freedom of movement to children tethered to breathing-assistance equipment?
Introduction
What?
Why?
A respiratory system that allows more freedom of movement for the user and increased independence. A body worn light weight solution that is targeted to enable play and movement. Being able to have an active life with freedom of movement is something that should be everyone’s right—regardless of the need for life support equipment. To simplify treatment and therefore increase quality of life for both child and parents
Who?
The target group is children primarily in the age of 0-6 years that are in need of respiratory treatment.
Where?
The solution is meant to be mobile and work both in private and in hospital environments.
Watch the Ventum video at: https://vimeo.com/67450114 Watch the work process video at: https://vimeo.com/68765161
The user
“All of the hoses and cords are the biggest problem” Charlotte Svensson 2013
Emil 1 year old, born with underdeveloped lungs. Quotes from interviewed parents of children with respiratory conditions.
Mobility
Hose management
Hose connections
Clear interface
“The values on the screen give you comfort, you can see that it works” “It´s like an extension of her lungs” Emma Jonsson, 2013
“The hose is in the way all the time, he can´t even lie on his stomach” Charlotte Svensson, 2013
Areas to explore
1. 2. 3
Remote alarm function Personalization
Complex treatment
Multiple devices involved, 24/7 monitoring needed.
Size and technology
Size and package mockups to keep the concepts realistic.
The process
• Multiple concepts • Constant user testing through the process • A growing user group
Ideation
User testing
Form development
Technical research
Backpack and users
Key features for backpack • Prioritising good mobility • Easy to take on and off • Good adjustability • Protection and hose management • Possibility to personalize
The professional
The active user
The caregivers
Three different users add complexity.
Simplified and clear Battery indicator
Activated mode is highlighted Speaker holes
Alarm reset button.
Air intake
In case of alarm the indication light turns red and an audio warning will sound
Double moulded with soft touch material
Mode buttons with day/ night setting, set by doctor
Injection molded shell of engineered thermoplastics O2 connection Collector tank for air and O2 Piezopump array of 10 pumps, max flow 150l/min
Air inlet collector Magnesium alloy frame Air inlet Battery with 12 hour battery life
Patient circuit with a retractable hose
Weight 400 gram
O2 inlet
Induction charging
Air delivery
Air to patient
Oxygen inlet
• Smart hose connection where the patients stores personal settings • Connect to any machine and instantly start using it without setup • Magnetic snapping of the hose allows for free rotation • A retractable hose is used to facilitate use on and off the user’s body
Air filter is changed monthly, or according to the patient’s needs
Air filter
Air inlet
Remote alarm and monitoring
Critical alarms have to be reset on the respirator.
Remote monitoring and alarm reset.
Details
Magnetic snap connection.
Filter hatch.
Backpack features
• Protective backpack • Easy access to respirator • Hose management • Freedom of movement for the user
Easy access.
Hose management.
Mobility.
Ready to go
03
10 Weeks | 2012 • Technological innovation • Increase fire safety in homes • In collaboration with Länsförsäkringar
Introduction
How can I help prevent stove fires? • Preventative action. Smoke alarms are very good and help save life and property, however they only trigger when something is already wrong.
• Awareness, alertness, actions, remotely.
Water on burning cooking oil
I want to create a solution that increases awareness and can remind users about their actions. Something that can alert users before a problem occurs, giving you a chance to prevent fires.
Hands-on experience Other buildings
10%
Residential buildings
60%
Industrial buildings
11%
Fire statistics in Sweden 11 000 fires in buildings per year
19%
6 700 of those where in residential buildings Public buildings
At least 50% of all house fires do not lead to an action by the rescue services.
20
%
Stove fires account for 20% of all kitchen related fires and are one of the most common causes for residential fires. Stove fires are one of the three biggest causes of any fire to spread outside of the starting point and to cause severe damage. www.msb.se
Firefighter Martin Feuk shows how to use a fire blanket in an efficient and nondestructive way of putting out fires.
Identification and definition
Multidisciplinary workshops.
Individual directions and results.
Concept ideas Remote warning Automatic shutdown Interior object
Team ideation.
Project definition in team.
Ideation
es
typ Arche
b
The tu Stand
ouse
Stick
ne
Probe
Lighth
Shaker
The co Mic
beacon
be
cu Tilted
Cube Chubby
beacon
beacon
beacon
id Pyram
beacon
Pillow ich
beacon
Sandw
remote stove
d
an Box st
rn
The ho Bowl
beacon
beacon
here
The sp ic Graph
beacon
monitoring
beacon
Handle
beacon beacon
Quick mock-b e a c on up video to b e a c o n explain scenarios and prototype interaction
beacon beacon beacon remote stove
beacon beacon
monitoring
beacon beacon remote stove
monitoring
beacon
BEACON beacon beacon beacon beacon BEACON BEACON Beacon beacon beacon beacon beacon beacon beacon beacon beacon beacon beacon beacon
Model making
3D printing with tolerances, manual machining, custom painting.
“A beacon is an intentionally conspicuous device designed to attract attention”
Project definition
Watch the work process video at https://vimeo.com/59834888
What?
A wireless awareness and warning system for stoves in private homes, indicating what’s happening on the stove in other rooms. The Beacon lights up as soon as the stove powers on and immediately starts reminding you.
Why?
A large number of stove related fires today happen because of unexpected incidents and because of pure forgetfulness. Beacon’s subtile, elegant notification light keeps the user aware of their stove usage.
Who?
The target group is the majority of stove users. The idea is to design a minimum effort system enabling use at all times.
Where?
The intelligent ‘brain’ of the concept is the induction cook top located in the kitchen and the beacon(s) are portable and can be used wherever suitable—in the living room, bedroom, or the laundry room, wherever the user needs reminding.
Functionality
Active pulse
Three stages of alert First a red light that grows more intense, followed by a alert sound, then finally circuit-break to the stove.
The Beacon has a white soft breathing light when on. Light
Glowing timer In timer mode a blue glowing ring appears and completes itself when time is up, followed by audio feedback.
Sound
Power cut
Battery check The battery level can be checked easily by pressing the button on the bottom
Control and charging
Control center The stove acts like the brain in the system. It provides status information and alert states to the beacons, as well as induction charging.
Illuminated charging A soft blue light at the top indicates that the Beacon is charging.
The fine details
Battery indicator light glows blue when fully charged
4 mm thick frosted glass
CMF variants Additional beacons can be added to the system. Different color and material variants provide appeal to different buyers
Aluminum reflector
Rechargeable Li-Jon battery PCB, Bluetooth antenna Light diffuser
130 mm
RGB Led diodes Speaker Cast aluminum base
Battery indicator light Rubber foot
Battery check button Induction charging unit
Expandable system
em t s y s e abl d ple n i t a l p u x E e of m s u s allow Beacons
A effortless reminder
Did I turn off the stove?
04
NIOX mine Asthma monitoring in home environment 8 Weeks | 2011 • Strategic design project • Create the next generation NIOX for home use • In collaboration with Aerocrine
Identification Persona 1
How would you react if you were diagnosed with asthma as an adult? What?
A concept to help asthma patients by offering a complete treatment and guidance solution.
Who?
Primarily for adult-diagnosed patients.
Where?
Asthma treatment, management, and control in a home environment.
> > > >
Name Age Social status Family
> > > > > > >
City of residence Type of residence Occupation Hobbies Transportation Favorite brands TV shows
Eva 39 Married Husband Per age 42 Children Elin 8 and the twins Tuva and Tyra 3 years old Sävar Villa University employed, Institution of mathematics Power walking, gardening and singing in a choir VW Scirocco Nike, Eva Solo Desperate housewives, Cooking shows
week when i can get some fresh air and exercise with my girlfriends.
> Social environment
At work i´m social but not to personal. I don´t really fit in with my colleagues so we don´t really have any interaction with each other outside of work. I spend a lot of time with my family and one of the few occasions i get to meet my friends is when we go for our power walks.
> Personality
I see myself as a quite calm person. I´m hard working and really want to do my best. Unfortunately i´m a little bit sloppy and often forget things such as keys, mobile phone etc. i like my privacy and don´t reveal to much of my personal life to others than my family.
> Goals in life
in general i like my life. I have a nice house even do it still needs a lot of renovation. A great husband and beautiful kids. My work is good but it´s not really what i want to do. I would like to work with my hands and take my big interest of gardening to a another level and find a way to work with that full time.
> Diagnose
I got to know that i have asthma just two months ago. It haven´t really sunk in yet and i haven´t told anyone at work about it. Not even my kids know. Before i can tell them anything i want to know more. I know that they are going to ask a lot of questions and right now i cant answer them. i responded hardest on allergens from grass, pollen, and strong smells. How is this going to affect my biggest interest of gardening?
> Fears
How does my asthma affect my possibilities to keep on working in the garden? Can i still doe it or is it going to hard for me? And i don´t want to quit my power walking. That´s one of the highlights of my
Needs
I have a really hard time to get used to this inhaler thing. I keep forgetting it all the time. I mean it´s hard enough for me to remember my keys and mobile phone and now this thing. The medication is already affecting me and i want to use it as little as i can. Some days i feel really good and don´t want to take the medication at all but still i know that i´m supposed to take it everyday as a preventive measure.
Fears
I don´t really know that much about asthma and i don´t really feel that i have a good source of information. What can I do? Can i still keep on doing all my spare time activities? Can I have full control over my life or do I have to put my trust to doctors?
Needs
I need information. I mean I always have the possibility to search the internet for information but what can I trust and I want it explained in a clear and simple way. I would like to have somewhere to go for information and a way to control my disease. Something that i can use at home and that helps me stay on top of my disease and helps me understand whats happening. I really like electronic gadgets, so maybe it could be something like that?
Persona 2
How?
Monitoring the nitric oxide level in patient airways, a direct symptom of asthmatic inflammation.
Why?
Medication can be optimized to always take the ideal dose. This prevents over- or under-medicating and will often have a significant positive impact.
User scenario, personas, user interviews and feedback
> > > >
Name Age Social status Family
> > > > > > >
City of residence Type of residence Occupation Hobbies Transportation Favorite brands TV shows
Johan 45 Married Wife Mia age 41 Children Jenny age 12 Tim age 9 A suburb to Gothenburg Villa Art director Hiking, kayak, camping Volvo XC60 Haglöfs, POC, Apple, Leatherman Documentaries, nature shows and survivor programs
> Social environment
I think i´m a really social person. Through my job i´m meeting and interacting with new and interesting people every day and I really like the challenges that my work offers. Regardless of it´s to come up with fresh ideas for a new advert campaign or persuade a client that our way is better than their way. I think i have the roll as the strong leader in the company and i feel that my co-workers depend a lot on me. At my spare time I try to spend as much time as possible with my family and my spare time interests. I just love to take everyone for a weekend camping trip or to go and kayaking with my buddies. My friends is important to me and when we meet we always have a good time but we rarely talks about deeper stuff.
> Personality
It´s a little bit hard to say. I see my self as a strong person with a great sense of responsibility. I´m often concerned how other people are feeling and i want to be there for them. I can look calm on the outside but the stress still affects me on the inside. I rarely show my weaknesses and are actually a little bit afraid to do so.
> Goals in life
I think i met a lot of the goals i had set up for my life. I have a nice job, a beautiful wife and two amazing kids. I can provide for my self and for my family an have enough to be able to live a good life.
> Diagnose
I was diagnosed with asthma just a few weeks ago. I knew that i had some problems breathing in the past but i always ignored them and blamed it on something else like that I strain myself to hard or something like that. But lately it has come clear that there were something else. The shortness off breath came more frequently and felt a little bit stronger every time. I didn´t really want to admit to my self that it could be something serious but finally i couldn´t ignore any longer. After doing some initial test with spirometers, NO exhalation tests and finally a spot test to see what allergens i would react to it stud clear that i had asthma. I got strain asthma and also responded slightly on both grass and pollen.
Expert consultation. Group ideation and identification sessions.
Asthma Scenar io Teenager
Medicine!
Anton is checkin g his asthma group on faceboo k and takes his medicine to prevent another attack.
0
Come on!
His girlfriend is concern about Anton‘s attack, ed after she receives a messag e She talks with Anton from her friend. to make sure that he will make his NO test in the evening to check his inflammation.
Distraction
Anton 15
Instead of talking to his parents about he tries to forget about it while playing the attack on his PS3. He is Fifa 2011 going to sleep late.
Is born with asthma desease. His girlfriend Julia has more influence on him than his parents does. He doesn‘t care his asthma desease about .
Normal bronchial tube
Wake up!
Anton wakes up 10 min before the bus is leaving. He has no and forgets to take time for breakfast his medicine that should prevent him from having an asthma attack
18
6
Inflammated bronchial tube
Attack!
During lunch Anton prepares mentally for the important football game in the evening but he ignores the symptoms of his disease. In the second half he can not breathe due to his asthma. Luckily his team knew where to mates find his emerge ncy inhaler so he does not have to go to hospital .
Sport
After 30 mins Anton starts coughing and he feels that it is getting harder breathe but in his to opinion he is dealing with unnessesary symptoms.
12
In a hurr y!
After running to the school bus Anton has to finish his homework in the bus on his way to the high school.
Hanako / Simon
/ Marco
Product analysis
IOX N t n urre e for c e d Th . Ma l use o n i M iona s s e prof only.
way a g cin . UI fa the user from
s. etail
rd
Filte
Test, analyze and understand.
I for U y ndar reen. o c e S al sc n r e t ex
Ideation
Formed by hand
er g r a Ch tion a e d i
for g n i cann erlay s D 3 nd u D CA
Inspiration
> Clean shapes > Different finishes > Accent colors > Premium packaging
The system
Graphical overview
Packaging
Dedicated website Your asthma
Diagnose date
1 Patient
Name: Gender: Age: Personal nr:
2011 04 20
Johan Skog M 45 19661008-8 512
+
MEDCENTER
Questions? Call DR. Mar k Anderson 090-1717810 or visit www.asthmaco mmunity.com
2 Your results
Your status
Peak Flow Met er (PEF test)
0 L/Min
300 L/Min
530
NO exhalation 0 ppb
test
If you get a value below 300 pleas medicine dosag e adjust your e and contact your doctor
30 ppb
40 ppb
45 Good
850 L/Min
Risk zone
100 ppb
Extra mouthpieces and filters
What´s in the box?
Asthma
Allergen spo
t test
You respond ed negative on fur anim and nuts also als mainly cats provoked som but in some e reactions but extension also remember wha only mildly so dogs. Pollen t you eat to far. Keep a trac be able to disc use your asth k on that and over other food ma controlle try to ´s that migh r to keep a diary t trigger an atta and log your ck. Please values for furth er assessment.
3 What does
it mean?
Asthma is a chronical dise ase and are with regular basically an medications inflammation you should be ore restrictio in your airways. able to live your ns. Treated righ life without t any bigger com plications
4 What now ?
AC adaptor
Stand / docking station
You can still live your life as you did befo sure that you re. You have always have to be careful your inhaler are not 100% around fur anim near by. The sure if it is som reactions to als and mak ething else that enjoying food food and in but can trigger a your case nuts e it down for furth be a little bit observan reaction. We we t of what you want you to er investigation still keep on eat and if you a regular basi . It´s very impo get a response s. This is critic rtan t that al for you to please not maintain a goo you keep on taking your medication on d health and avoiding eme rgency attacks.
FeNO meter
Inhaler
A complete system, all you need for your treatment.
Details Mouthpiece
Protective cap
Induction charger
Disposable filters
Air filter
Sensor
Air intakes
t: eo a d i v ne Xmi 50114 O I eN /674 ch th eo.com t a W im s://v p t t h
Intuitive interface
• Activate on screen touch
• Inhale
The graphical interface shows how the air flows through the air intakes, filters, and on to the patient.
• Standby mode
• Right technique Incorrect exhalation techniques are indicates with altered colors.
• Controlled exhalation When exhaling the graphics fill up the “chamber” inside the device, indicating analysis of the air.
• Analyze air and adjust medicine dosage
Monitoring and control in your home
05
JBL SB100 Soundbar
Professional work done during internship at Harman | 2011-2012 Teamwork with Matthias Schmiedbauer
Surround sound in a small package.
The project
Development of a product family consisting of three sound bar models—good, better, and best, where the SB100 is the entry model at a 199 USD price point. SB 100 is a plug and play speaker that produces rich surround sound using HARMAN Display surround technology and 60 watt of music power.
o rds t r a o b d se Moo be the u t uc ri desc ch prod a for e
JBL SB 400
JBL SB 200
0 SB10 a of Part family uct prod
JBL SB 100
Small format with big sound
Covered base port Integrated wall mount solution
Working with technical packages against price points and engineering restrictions.
06
loop
Connected emergency room
Concept for wearable technology, 5 weeks 2014 • Teamwork at Smart Design • Role as co-creator of concept and responsible for industrial design
In the chaos of the emergency room time is always an important factor.
Introduction
Today
The Loop system
Doctor patient time is decreasing and number of patients per doctor is increasing Confusion and insecurity among patients are common Gives patients a chance to follow what happens, get real time feedback on their progress, and clear information on their treatment and discharge. Tracking patients and their treatment reduces mistakes and speeds up the process.
Concept flow
Details 138 mm
Patient information screen
38 mm
100 mm
Maintnace hatch
Thermal printer
Heat vent On/Off switch
Mini USB port
Power connection
RFID armband
Easy setup
Printing patient information.
Securing band around wrist.
Connect to see your personal information.
Notifications and information
Push notifications of test result to doctors.
Real time updates and information for patients in exam rooms.
Clear discharge instruction.
Security for both patients and staff
Loop, for a enhanced patient experience.
Personal projects
Spare time creativity
sa a e r tu a n g Usin c designer i graph
Forrest fire, unique wooden candlesticks.
Lamp shade made entirely out of paper with hand drawn graphical pattern.
The way I work Deliverabels
What does the user need / want
Competitors
General research
Function analysis
Technical research
Design opportunities
Problem framing
Research
Identification
First hand experience
Observation
Curiosity
What? Why? Where? How? For who?
Verification from expertise
Rough sketch models
And then we start all over again.
Meet your buddies Get your mind somewhere else
Sketching Mood and inspiration boards
Excersice
Ideation
Incubation
Creative techniques Full scale mock-ups
Great ideas comes when you least expect it
CAD
Renderings Presentation
Feedback
Detailing
User centeric
Form & function
Finalizing
Prototyping
Ideation Follow-up
Display model Documentation
Final design
CMF Final sketch models
User testing User workshops
Contac
t
Thank you!
FOR YOUR ATTENTION
SIMON
FREDR
Industr ial des igner MFA A dvance d Prod uct De simon.a sign .f +1 415 redriksson@ gmail.c 349 154 om 1 www.s imonfr edrikss on.com
IKSSO
N