Recommended Reading:

1. "Advanced Google AdWords" by Brad Geddes 2. "How Google Works" by Eric Schmidt 3. "Influence: The Psychology of Persuasion by Robert B. Cialdini PhD 4. "Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)" by Eric Ward 5. "Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, ... and More (Marketing/Sales/Adv & Promo)" by Dave Kerpen