The New SEO -‐ Mobile SEO -‐ Brand New report on the next wave of SEO no one is taking advantage of! Mobile Searches: Since 97% of mobile search queries are done through Google’s search engine, we think it is important to target that search engine with your mobile ads and mobile websites. Mobile SEO similarity: Mobile search engine opBmizaBon (making your website show up in Google searches when people use a phone to search) has been a hot topic lately, see what Google has to say about it at this link>>>>hGp://googlewebmastercentral.blogspot.com/ 2011/02/making-‐websites-‐mobile-‐friendly.html Mobile SEO difference: Now that you know mobile SEO is growing similar to desktop pc SEO with the introducBon of smart phones, it is important to realize that mobile searchers can differ from desktop searchers in a few ways… •
Mobile searchers someBmes want to find local results when searching on their phones; therefore, Google maps results are more likely to show up first with some mobile searches. Make sure you claim your businesses place on google maps at the link below. www.google.com/places
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People searching from a phone are more likely to be impaBent or “on the go”, so make sure your business’ mobile website loads quickly, and doesn’t include flash.
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People searching on Google from a phone, as opposed to on a PC, can be looking for different things. So when you do your Mobile keyword research, you might want to see how the mobile keywords are different. Luckily Google has a Free Mobile Keyword Tool, here is how to access it… o Go to Google’s keyword tool at the link below hGp://adwords.google.com/o/TargeBng/Explorer __c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS#searc h.none o Type in a keyword o Click on the “Advanced OpBons” buGon, which is located under the keyword entry box. o To the right of the “Show ideas and staBsBcs for” tab, you can choose from four opBons.
Desktop and laptop devices
All mobile devices
Local Mobile Monopoly Bonuses
The New SEO -‐ Mobile SEO -‐ Brand New report on the next wave of SEO no one is taking advantage of!
Mobile WAP devices
Mobile devices with full internet browsers
o If you are using Admob (which Google owns) for mobile PPC adverBsing or are creaBng a mobile version of a business’ website, you can look at how mobile keyword searches differ from desktop searches on Google and use this informaBon to your advantage. o Try to match your ads/mobile website to the intent of the searcher. You can try and figure out what that intent is by how the keywords differ. o For example, when people Google search for “sandwich” on a desktop pc, they might be looking for how to make a sandwich, so Google might consider those types of websites more important, and rank them higher accordingly. But, if someone searches for “sandwich” on a mobile device, they might be looking to order a sandwich, so those kinds of websites will show up higher in the results. If you know this in advance, you can make sure that you are correctly tailoring your mobile ad or website to the mobile searcher. This will make it more likely that your website will get clicked on more and subsequently rank higher for those keywords when someone uses Google on a mobile phone. Mobile Analy=cs: Want to find out how to let business owners know what percentage of their website traffic is actually coming from mobile users? Check out this website>>hGp:// percentmobile.com/ . They have a great FREE tool to see how many mobile users are checking out a certain website. You can even see what type of phone the person was searching from! Future Mobile SEO =ps: The link below is MaG CuG’s Youtube channel on search engine opBmizaBon (The guy works at Google), make sure to look out for future Mobile SEO Bps there. hGp://www.youtube.com/view_play_list?p=841CB8F9F31BF5D5 Mobile Text Ad performance: If you want to know how to run a performance report for your mobile text ads that you are running with Adwords/PPC, here is the informaBon straight from Google at the link below…. hGp://adwords.google.com/support/aw/bin/answer.py? hl=en&answer=29497
Local Mobile Monopoly Bonuses