VERSATILE HAIR COLOR | PERFUME FREE & VEGAN | MADE IN FINLAND
At Sim we manufacture Scandinavian cosmetics, using high-quality raw materials at our solar energy run factory in Tampere, Finland. For us sensitivity and our Scandinavian heritage means strength in being ourselves. Our values are deeply rooted in Nordic life-style where purity, quality and design form foundation of what we do.
We want to create professional hairdressing products that will ensure long professional career in the field we all love. Because of this all our technical products are by default perfume free. We create and manufacture products for people that value quality, safety and a modern Scandinavian elegance. We do not give empty promises, but build trust on honest and open conversation about our products, their features and raw materials. Being real is what we know best!
Sustainable choices
We have grown our brand through hard work and authenticity. It is important to us to follow environmentally friendly practices when thinking of consumption and product life-cycle. Our products are born from carefully planned and selected raw materials, responsible and sustainable
manufacturing processes. At our brand new purpose built factory, we invested into energy efficiency and reducing our carbon footprint as a part of our sustainability journey. New technology allows us to save yearly over four million liters of water. 678 solar panels installed on the rooftop of our factory generate more energy than we need to manufacture our products, allowing us to run our manufacturing using purely solar energy.
People
Balanced life and well-being can be seen in everything we do. Our business is nothing without our people. Together we want to ensure a safe working environment for hair professionals, while creating great hair every day!
WHY SENSIDO?
A versatile professional hair color range that is key to your success. SensiDO allows you to do permanent and semi-permanent coloring, as well as glossing keeping your color stock reasonable. Choosing SensiDO perfume free hair color you also invest into a better working environment.
Professional hair color produced by solar energy. Color line has been awarded the Key Flag mark by the Association of Finnish Work.
Great price-to-quality ratio as one of keys for success.
One color that can be used for semi-permanent and permanent coloring, as well as glossing –reduces inventory.
Versatile hair color range: SensiDO Cream Color, ammonia free Absolute and Quick lines.
All sensiDO products are perfume free and vegan.
By choosing a perfume free hair color for your salon you are also choosing a healthier working environment.
Versatile Cream Color
SENSIDO 3 IN ONE
Professional perfume free SensiDO hair color developed and manufactured in Finland for vivid, rich and long lasting end results. Coloring with SensiDO colors is easy and versatile as by simply changing the strength of peroxide you can make semi-permanent or permanent coloring, as well as glossing. For best consistency and easiest application use SensiDO hair color with SensiDO Oxidant or Creme Developer peroxides.
SensiDO Cream Color:
• Wide shade range, over 140 shades
• Up to 100% grey coverage
• Contains plant protein that strengthens hair inside out
• Special Blonde, lightening line that lifts up to 4 levels
• Contains color enhancer that slows down color development at the mixing stage thus ensuring that color molecules better penetrate the hair and develop the shade, increasing color intensity and preventing fading, adds shine and protection.
• Easy to mix and apply
• Perfume free and vegan
• Size 60 ml
The first number of the color code is the natural base shade.The number after slash indicates the primary reflect. The second number after the slash is the secondary reflect Example 7/43 Medium Red Golden Blonde
7/43 = Medium Blonde Natural base shade
7/43 = Red Primary reflect
7/43 = Gold Secondary reflect
= Ash
= Green
= Yellow /34, /43 = Orange
SPECIAL SERIES
SPECIAL BLONDE METALLICS*
Special Blonde -12 series - ultra-light blonde shades that lighten up to 4 levels, giving coverage and pure intense end results. An amazing tool for toning and brightening, adding delicate reflections to light hair.
SensiDO 12/-series:
• Can be mixed with other SensiDO color lines
• 3–4 level lift
• Vegan and perfume free
• Size 60 ml
Metallics -99/ series allows quick unique pastel highlights, or a full coverage metallic color finish on lighter hair. Brilliantly covers and evens out the end result. From pastel shades to deeper finish depending on processing time.
SensiDO 99/-series:
• Strong metallic finish
• Can be mixed with other SensiDO color lines
• Processing time 1–30 min.
• Vegan and perfume free
• Size 60 ml
*this series is being discontinued
Intensive Red
S/ -series
INTENSIVE RED HIGHLIGHT COLOR
Intensive and long lasting red shades. Shades are intermixable or can be used on their own for a vibrant red finish. Special pigments help create exceptionally long lasting rich red shades.
SensiDO Intensive Red:
• Long lasting red shades
• Versatile shade range from cool to bright warm red shades
• Can be mixed with other SensiDO color lines
• Vegan and perfume free
• Size 60 ml
S-series formula is based on the same ingredients as the rest of SensiDO hair color range, but due to higher alkaline level it allows higher lift and color deposit in natural and colored hair.
SensiDO S/- series:
• Up to 4 level lift
• Strongly lightening/brightening
• Can be mixed with other SensiDO colors
• Vegan and perfume free
• Size 60 ml
MIX TONES
Mix tones help intensify the shades. Intensity is directly dependent on the amount of Mix Tones added. Can be mixed in with all SensiDO colors.
• /0 Clear (Gloss) diluting clear tone that doesn’t lift
• /00 Clear (Lift) ifting clear tone, when using it remember mixing ratio 1 part chosen hair color shades + 1 part /00 + 2 parts developer - this will allow you achieve 1 level lighter hair color
• /3 and /4 do not contain oxidizing pigments, can be used as direct color, lasts around 6–10 washes
• /2, /6 and /8 ontain oxidizing pigments
• /9A ostrong grey undertone for dark hair (level 8 and darker) and
• /9B ostrong grey undertone for light hair (level 9 and lighter) shades contain oxidizing pigments
Ready shades for grey coverage
COVER SHADES
New innovative special color line for easy and inspiring coloring. Cover Shades, developed for Scandinavian hair, makes coloring grey hair easy, as the intense shades already contain all the elements, which non-pigmented white hair needs.
SensiDO Cover Shades as hair color:
• Ready mixed shades for grey coverage
• Available in 20 shades
• Can also be mixed with other SensiDO colors
• Enriched with argan oil
• Vegan and perfume free
• Package size 60 ml
NORDIC SHADES
Nordic Shades - new, low-alkaline color range inspiring hairdressers and clients alike. Quick and long-lasting reflective shades best suitable for right after bleaching to add dimension and tone, or to neutralize brassiness for a perfect end result. SensiDO Nordic Shades now have several level darker and deeper shades.
• Perfectly suitable for after bleaching application
• Low-alkaline, durable shades
• 20 shades
• Processing time 5–30 minutes
• Doesn’t create heat, thus perfectly suitable for highlight toning
• Same peroxide and use instructions as other SensiDO shades
• Does not contain direct pigments
• Tones / adds dimension / neutralizes brassiness
• Perfume free and vegan
• Size 60 ml
Tip! /0 Clear (gloss) works brilliantly to tone down Nordic Shades if you need to make them more pastel
T/69
T8/37
T/034
T8/65
T/933
T/891
T/73
- Hair color
Champagne
T8-9/137 Desert Sand
Frozen
T8-9/513 Purple Haze
Velvet Purple
T8/743 Terracotta
Shadow Root
Ice Tea
Apricot
Lavender
T/618 White T/046 Cotton Candy T/167 Mauve Chocolate
SensiDO Absolute is a natural depth and dimension, soft shine hair color infused with deeply moisturizing Argan oil. Argan oil fatty acids, E vitamin and antioxidants moisturize, protect and offer a more pleasant coloring process even for more sensitive clients.
• Ammonia free
• Over 70 shade palette
• Infused with Argan oil
• Natural grey coverage
• Perfume free and vegan
• Size 60 ml
Lifts and
colors
MAGIC COLOR PASTE
SensiDO Magic allows to lift and color even darker level hair on the same go.
Up to 6 level lift with shades ranging from cool blondes to rich red shades. All shades are intermixable.
SensiDO Color Paste:
• Highlight color that lightens up to 6 levels and deposits at the same time
• No need to pre-lighten hair up to level 2
• Used together with SensiDO Bleaching Paste
• Can be used without Bleaching Paste on pre-lightened hair
• Perfume free and vegan
• Size 60 ml
QUICK
Perfume free time saving hair color that can color short hair in just 10 minutes. Perfect color consistency allows various application techniques.
• 10 min. processing time
• Ideal for a quick root touch up
• Perfect to naturally blend grey hair
• Grey coverage 70–80%
• Perfume free and vegan
• Size 60 ml
10 minute hair color Q10/1
MEN SHADES
SensiDO Men Shades is developed and manufactured in Finland perfume free beard color for those who want to quickly achieve and stylish and groomed beard.
For beard, moustache, eyebrows and hair
Easy-to-apply, non-bleeding consistency beard color with short development time. Allows to avoid visible root re-growth, ideally camouflages and blends grey hair, helps even out natural tone for a fuller more groomed look. Men Shades colors are ammonia free to minimiza irritation due to intended application.
• Start the coloring process from the areas that have more grey hair or are completely grey
• If the grey hair amount is 70–100 % prolong the development time by 5–15 minutes
• For a lighter end-result development time is about 10 minutes
• For a darker end-result development time is about 15 minutes
• After the development time rinse thoroughly with water, wash with shampoo and if needed use conditioner
• Do not use for eyelashes
BLEACHING PRODUCTS
All SensiDO Bleaching Products are perfume free and vegan. Use together with Creme Developer peroxide.
Bleaching Paste
Gentle and effective bleaching paste. Suitable for various highlighting and bleaching techniques. Ammonia guarantees efficient lightening and jojoba oil, as well as significantly lower pH level makes this paste more gentle compared to conventional bleaching products.
• Lifts up to 7 levels
• Gentlest option for bleaching
• Pleasant and easy to work with
Pure Blond
Dust free bleaching powder suitable for various bleaching techniques. Use with SensiDO Cream Developer to achieve supple and soft consistency, that is easy to apply. Bleaching mixture does not swell or dry out, but remains workable and moist during the application process. Updated consistency helps achieve even clearer bleaching results. Contains ammonia.
• Lifts up to 7–8 levels
• Cleaner lightening results
• Suitable for all bleaching techniques
• Non-swelling consistency
Creative
7.0
Bleach Powder
Clay-based SensiDO Creative 7.0 Bleach Powder is ideal for various free-hand bleaching techniques like e.g. Balayage, Flamboyage, Ombre, Sombre or Babylights. Contains ammonia.
• Lifts up to 7 levels
• Non-swelling consistency allows precise and quick application without foils.
• Pleasant and easy to work with
OXIDANTS
SensiDO peroxides are perfume free and vegan. Their consistency is optimized for SensiDO colors and bleaching products to always achieve perfect end results.
Developer for Toners
Perfect consistency peroxide that allows quick color mixture application - even from a nozzle bottle at the wash station. Contains oil to ensure soft color mixture consistency and protect scalp during coloring, making Nordic Shades application even more pleasant.
0.9 %
Creme Developer
Creamy oxidizer for SensiDO colors and lighteners. Contains mineral oil. Mineral oil enhances the effect of the oxidant, preventing color or lightener mixture from drying out, while protecting the hair during color and lightening treatments. Thanks to the creamy composition, the mixture can be easily applied.
2.1 %, 3 %, 6 %, 9 %, 12 %
Oxidant
Liquid peroxide. Creates a gel-like, easy to apply consistency. Innovative S.O.C.S.- technology delays oxidization of the ready color mass providing additional time for color application for example in multiple color application. We especially recommend it to be used when coloring grey hair, or when using lifting color andtrendy bright shades.
2.1 %, 3 %, 6 %, 9 %, 12 %
PRO COOLER
Perfume free and vegan pigment admixture to create a perfect blonde. Effectively neutralizes yellow tones for bright blonde shades.
Versatile pigment admixture to use with bleaching products, hair color, shampoo or conditioner. Seamlessly neutralizes undesirable warm and yellow undertones.
Depending on the base color of the hair even a few drops can be enough to achieve the desired end result. Either a trendy Granny-style silver grey, cool accents to blonde hair or cold tones on dark brown hair. Before applying product to the hair it is always recommended to analyze current hair state and initial darkness level. Amount of Pro Cooler needs to be decided according to the lightest parts of the hair. Size 250 ml.
COLOR LOCK
A perfume free color lock to be used right after color processing time before rinsing color off. Color Lock effectively locks color pigments into the hair, significantly improving hair color retention. Seals hair cuticles after coloring and prevents hair color from fading. Moisturizes and strengthens hair, adding manageability. Removes static electricity and adds a beautiful shine. Vegan. Size 500 ml.
DIRECT DYE REMOVER COLOR REMOVER
Helps you fade and remove SensiDO Match and Mix & Match direct dyes quickly and safely. Blue direct dye pigment in particular, is known to penetrate deep into hair and be more challenging to fade compared to other direct pigments, oftentimes resulting in blue-green faded shades. It can also be challenging to remove and until now the best trick to remove the faded blue was to cover it with a complementary pigment. Infused with oil to protect hair during treatment. Vegan. Size 500 ml.
Perfume free stain removing liquid. Quickly and easily removes permanent and semi-permanent color stains from skin. Vegan. Size: 100 ml.
On the left is picture of hair after bleaching treatment without using Simplex Bonder and on the right with Simplex Bonder. Photos taken with microcamera.
SIMPLEX BONDER
Vegan hair bonding product that protects hair and repairs broken dioxide bonds.
Simplex Bonder line includes professional in-salon product and effective home use products. Highly effective and nourishing home use products help hair stay healthy, deeply conditioning and protecting hair from mechanical damage.
• Simplex Bonder for professional use
• Simplex Bonder Re-Bonding Shampoo
• Simplex Bonder Conditioning Mask
Cost effective
Revives even most damaged hair, leaving it looking shiny and smooth
Repairs existing damages
Perfume free and vegan
HOW IT WORKS?
Versatile
Efficiently protects hair during coloring and bleaching processes
Strengthens hair and improves color endurance Easy to use and apply
SensiDO Simplex Bonder prevents hair disulfide bonds from breaking, repairs previously broken bonds and strengthens hair. Improves hair color endurance and protects hair from damages caused by mechanical stress. SensiDO Simplex Bonder will help reinforce even most damaged hair, making it look shiny and smooth.
Product efficiency is built upon simultaneous hair protection, repair and strengthening. These qualities make this product a versatile tool to use during coloring and bleaching processes, perming, relaxing and keratin treatments, as well as an intensive conditioning treatment. SensiDO Simplex Bonder is suitable for all hair types and conditions, and performs great in both processed and virgin hair.
SensiDO Simplex Bonder
HOME CARE PRODUCTS
Highly effective repairing and moisturizing perfume free home use products for daily use. Suitable to protect hair as well as repair already damaged hair.
Re-Bonding Shampoo
• Deeply moisturizing shampoo for chemically treated hair
• Reinforces, protects and strengthens damaged hair
• Perfume free and vegan
• Sizes: 250 and 1000 ml
Conditioning Mask
• Deeply moisturizing conditioner for chemically treated hair
• Reinforces, protects and strengthens damaged hair
• Deeply moisturizes, conditions and repairs, protecting even from mechanical stress
• Works as 2 in 1, as a conditioner or a mask
• Perfume free and vegan
• Sizes: 250 and 1000 ml
A PERFECT MATCH
SensiDO Match is a color depositing mask that doesn’t only add a beautiful hue to hair but also effectively conditions them. Contains KeraGuard™ that leaves hair silky soft and shine that lasts.
KeraGuard™ active ingredients soften hair structure, moisturize hair, protects hair against damage and prevents hair color from washout. Hair feels silky soft and vibrant. An updated color mask shade line will make sure your client find a perfect shade for them.
• A versatile shade line of 15 shades
• Development time 15–20 minutes
• Perfume free and vegan
• Manufactured in Finland with solar energy
ILLUMINATING PLATINUM
Pastel Blonde Cool Intensive Dark Warm
BEAUTIFUL BROWN
Blonde Cool Intensive Dark Warm
LOVELY ROSE GOLD
Blonde Cool Intensive Dark Warm
HONEY COPPER
Blonde Cool Intensive Dark Warm
ADORABLE PINK
Blonde Cool Intensive Dark Warm
DUSTY LAVENDER
Cool Intensive Dark Warm
Pastel
Pastel
Pastel
Pastel Blonde
Pastel
PERFECT PEARL
SWEET PEACH
Cool Intensive Dark Warm Intensive Dark Warm
BRIGHT YELLOW
Blonde Cool Intensive Dark Warm
BLOOMING ORANGE
Blonde Cool Intensive Dark Warm
SUPER PINK
Blonde Cool Intensive Dark Warm
Cool Intensive Dark Warm
Pastel
Blonde Cool
Pastel Blonde
Pastel
Pastel
VIBRANT VIOLET
Pastel Blonde
Pastel
Blonde Cool
Blonde Cool
Intensive Dark Warm
Intensive Dark Warm
VIVID TURQUOISE
Blonde Cool
Intensive Dark Warm
Pastel
GORGEOUS BLUE
DEEP RED
Pastel
Pastel
GOLDEN HOUR
A beautiful warm shade for blonde hair after highlights can be achieved by mixing 9/3 + 10/3 + T/73 + T/034
RECIPE INSPIRATION
SOFT BABY PINK
Reflecting light pink shade on pure white base by mixing Nordic Shades T/046 + T/36 + 0,9 %
DARK CHERRY COLA
Juicy and vivid wine red achieved by applying to the roots 6/0 + 6/444 + 6/443 + a drop of /4 and through hair lenghts 7/444 + 8/44 + a drop of /4
COOL, COOLER, COOLEST
After root lift hair was colored using Nordic Shades T/36 (30 g) + T/618 (20 g) to achieve this cool blonde result
WARM BEIGE
Together with highlighting a high demand shadea copper nuanced warm beige. Mixed SensiDO colors 10/13 + 10/34 in 3 in 1 ratio.
NATURAL BRONDE
Roots were colored 7/0 + 7/7 + 8/13 + 8/73 and lenghts were colored a level lighter 8/0 + 8/13 + 9/73
@heidiklenhair
@hairby_tilda
@hairbyjasminjulia
@unity.nelli
@blonde_daddy
@wivifalthair
SOCIAL MEDIA
Use hashtags #simsensitive and #sensido so we can find and share your pictures!
INSTAGRAM
Generous amout of hair photos, recipes, tips and inspiration!
instagram.com/simsensitive
FACEBOOK facebook.com/SimSensitive
Wide range of tutorials youtube.com/simsensitive
PINTEREST
Inspiring photos pinterest.com/simsensitive
EDUCATION
Welcome to the SensiDO family! Our original three-part SensiDO Colorist education program to introduce you to SensiDO colors and help you build confidence working behind the chair.
SensiDO Colorist 1/3
Basic introductory level course to learn about SensiDO colors.
SensiDO Colorist 2/3
Advanced level course taking an in-depth look at SensiDO color family.
SensiDO Colorist 3/3 Blonde is specialized lightening course to help you choose best bleaching product for your needs.
/1 = Ash
/2 = Green
/3 = Yellow
/34, /43 = Orange
/4 = Red
/5 = Mahogany
/6 = Violet
/7 = Brown
/8 = Blue
/9 = Grey
The first number of the color code is the natural base shade. The number after slash indicates the primary reflect. The second number after the slash is the secondary reflect
Example 7/43 Medium Red Golden Blonde
7/43 = Medium Blonde Natural base shade
7/43 = Red Primary reflect
7/43 = Gold Secondary reflect
Color intensity
/16 = Light violet
Intensity
/6 = Violet
/66 = Intense violet
PIGMENTATION CHART
Level
Lightest Blonde 10 Very Light Blonde 9 Light Blonde 8 Medium Blonde 7 Dark Blonde 6 Light Brown 5 Medium Brown 4 Dark Brown 3 Black 2 Color Yellow Yellow Yellow Orange Orange Red Orange Red Red Red Red
