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Sindhuja Merugu
Selected Works
Copyright Š 2019 Sindhuja Merugu. All rights reserved. No part of this publication can be reproduced or used in any matter whatsoever.
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Course
Dedication
Senior Portfolio
Thanks to my mom (Parvathi Merugu) and dad (Veeresham Merugu) for supporting me throughout my journey, and just being there for me when I needed them.
Instructor Mary Scott
Thanks to my sister (Bhavyasri Merugu) for the motivation and inspiration and telling me that it's all going to work out well in the end.
Semester
Thanks to God for blessing and helping me for what I am today.
Spring 2019
Thanks to my grandma (Laxmi Chepur) for listening to my rants about college and always encouraging me to try for the best and to take everything in a positive way. I love all of them unconditionally.
Concept Growing up in the United States, my parents made sure that my sister and I never forget our roots. Hence I designed my portfolio in English and Telugu (my native language) to portray the esssence of my roots.
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Sindhuja Merugu
Selected Works
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CONTENTS
01
05
Spirit Airlines
Holi Cookbook
02
06
Zebco Packaging
Wedding Day Essential Kit
03 Scaveg App
04 Nottingham Wines
07 Tri City Food Bank
08 Airbnb Brand Packaging
6
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2018
01 / 08
SPIRIT AIRLINES
Course
Objective
Strategies for Branding
To select an existing airline, sports arena or a taxi service and recreate a new brand system. Spirit Airlines is the ultra low-cost airline in the Caribbean, Latin America, and the United States.
Instructor Thomas McNulty
Semester Spring 2018
Concept The main thing was to instill security into the customers. Hence, I selected orange and blue for the color palette. The logo is designed to be very sleek and futuristic.
About India Similar to Spirit Airlines, SpiceJet is one of the leading low-cost airlines. It flies all around India. The headquarters are located in Haryana, India.
7
8
Sindhuja Merugu
Selected Works
01 / 08
ఎ ౖ
రు
ల ం
ం ం సం లు
ఒక వూనసంస , అ క స గు ం ఎ . ఉ హరణ ఎ ౖ అ ు , అ ు క ధరల ప గు ం సం ం .
ధకుడు మ న
ుస ం 2018
వన ఎ ౖ సంస గు ం ముద న రంగులు ( యం, లం) ప య కుల ఒక భద భ క . గు ం ద కూ త త అనుగుణం ఉంటుం .
రత శం గు ం ఎ ౖ మా ౖ కూ తకు వ ధర గల ప ఖ గు ం సం ం న వూన సంస .
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2018
9
10
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2018
11
12
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2018
13
14
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2018
15
16
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2018
17
18
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2018
19
20
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
21
SPRING 2018
Spirit
22
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2018
23
24
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
STRATEGIES FOR BRANDING
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2018
25
26
Sindhuja Merugu
Selected Works
2
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
02 / 08
ZEBCO PACKAGING
Course
Objective
Package Design 3
To redesign and package an existing fishing company’s spinning reel and additional accessories. Zebco is a major manufacturer of fishing equipment which was founded in 1949 by Jasper R. Dell Hull in Tulsa, Oklahoma.
Instructor Thomas McNulty
Semester Summer 2018
Concept Since Zebco is a major manufacturer, I wanted to elevate their brand by designing high-end packages. I mixed black and white photographs with colors and chose a very distinct san serif font.
About India Zebco products are also sold online in India.
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Sindhuja Merugu
Selected Works 2014-2019 Selected Works
06//08 01 02/ 08
ం
రు
ల ం
ం ౖ 3
ం సంస ుక , ం మ యు సంబం త ప క ల రూప కల న యడం ఎ ?
ధకుడు మ న
ుస సమ 2018
వన 1949 , స అ . హ , టు , ఒక వు ం ప క లు త రు ప త సంస ం డు. ఆ ప ం న సంస ప క లను, ను ం కలరు స ం త త ప తం ధం రూపకల న ను.
రత శం గు ం ప క లు ఇం కూ లభ వు .
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
29
30
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
31
32
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
33
zebco.com
(918) 836-5581
6101 East Apache Tulsa, OK 74115
fession
al
fession
al
– Dual Ceramic Pick-up Pins
– Lightweight graphite frame –Ball Bearing Drive –Built-In Bite Alert™
– Gear Ratio: 3:6:1 – IPT (in.): 19 – Mono Capacity: 110/10 – Weight (oz): 8.5
–QuickSet™ Anti-Reverse
Retrieve – MicoFine™ dial-adjustable
– Hand Retrieve: Right/Left
– Changeable Right & Left Hand
-spincast fishing reel-
ro
-Features-
-P
– Anti-Reverse: Quickset
– Bearings: 1
ro
Omega 33
-P
-
-distributed by -
al -
-details-
fession
-
“The Zebco reel that Mr. Hull invented so much a p a r t o f f i s h i n g a s D i M a g g i o w a s b a s e b a l l. In 2014, the Zebco 33 p roudly celebrates its 60th birthday with improved looks and feel, and no sacrifice to its legendary simple function and use of everyday reliability.”
-The zebco story-
ro
Sindhuja Merugu
-P
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Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
35
36
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
37
38
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
39
40
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
03 / 08
SCAVEG APP
Course
Objective
Graphic Design 3
To select an existing problem and design an application that can help solve it. An in-depth analysis of the freshness of a fruit or vegetable will be displayed in the app.
Instructor Jasmine Friedl
Semester Fall 2017
Concept I wanted a very easy-to-use, straight forward application since people don't want to spend too much time at the supermarket. I used bright colors with san serif typography.
About India Food is the first thing that comes to people’s minds when they think about India.
41
42
Sindhuja Merugu
Selected Works 2014-2019 Selected Works
06//08 01 03/ 08
అ
రు
ల ం
ౖ 3
ు ౖ ఆ ఒక మ క సమస ను ఎ ప ష ం ? ఈ ు ౖ ఆ యగూరలు, పండ ట డు తనం తం ఎంత ఉం చూ స ుం .
ధకుడు డ
ుస 2017
వన ఈ ు ౖ ఆ సులభం డ ం ఆకర యం త రు ను.
రత శం గు ం ఇం అం మం ఇం స వంట లు గురు కు వ .
01
02
03
04
05
06
07 08
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
43
44
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
45
46
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
47
48
01
02
03
04
05
06
Sindhuja Merugu
07 08
COURSE
GRAPHIC DESIGN 3
Selected Works
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
01
02
03
Sindhuja Merugu 04
05
06
07 08
COURSE
Selected Works 2014-2019
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
49
50
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
51
52
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
53
54
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
55
56
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
57
58
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
JASMINE FRIEDL
SEMESTER
FALL 2017
59
60
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
04 / 08
NOTTINGHAM WINES
Course
Objective
Package Design 3
To select an existing winery and design labels for chardonnay, cabernet sauvignon, and a high-end cabernet sauvignon. Nottingham Cellars is passionate and dedicated to producing world-class varieties and blends from Livermore Valley.
Instructor Thomas McNulty
Semester Summer 2018
Concept I wanted the labels to relate to their roots. So, I designed the cabernet sauvignon and chardonnay with a flower background, and the upscale cabernet sauvignon with a luxurious feel.
About India Wine consumption in India started in 1100 BCE by the Aryans.
1
61
62
Sindhuja Merugu
Selected Works
04 / 08
ం ౖ
రు
ల ం
ం ౖ 3
అ ు వరుమూ ౖన సంస, ంగ ల ుక ప ం న ౖ ; ర , ం బు ఎ రూప కల న ?
ధకుడు మ న
ుస సమ 2018
వన వరుమూ సంస ృ ల షం ఉన త బు రూపకల న ను.
రత శం గు ం ఇం మద ం డకం 1100 . . రంభం అ ం .
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
63
64
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
65
66
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
67
68
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
69
70
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
71
72
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SUMMER 2018
73
74
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
TYPOGRAPHY DESIGN 3
INSTRUCTOR
ARIEL GREY
SEMESTER
SPRING 2017
05 / 08
HOLI COOKBOOK
Course
Objective
Typography Design 3
To select any festive topic and design a cookbook. Holi is considered to be one of the most celebrated festivals across India. The vibrant colors give positive energy. The festival marks the beginning of spring.
Instructor Ariel Grey
Semester Spring 2017
Concept I have chosen various desserts that people eat during Holi. I have used all different colors to showcase the vibrancy of Holi.
About India People wear white clothing when they play Holi, to show the colors for the vibrant appeal.
75
76
Sindhuja Merugu
Selected Works
06//08 01 05/ 08
కు బు
రు
ల ం
ౖ గ ౖ 3
ఒక పండుగ సంభం ం న వంటల స కం ఎ య ? పండుగ రత శ వుం వుం రంగుల జరు కుం రు. ఈ రంగుల పండుగ ఒక త ఉత హ , ఆనం మ యు, వసంతబుురుతు కను సూ స ుం .
ధకుడు ఎ య
ుస ం 2017
వన పండుగ అందరూ ఇష ప వంట ల ధ రంగులను ఉప ం స క ను రూపకల న ను.
రత శం గు ం ల దుసు లు ధ ం జరు కుం రు, ఎందుకం రంగులు ల దుసు ల ుద కనపడ .
01
02
03
04
05
06
07 08
COURSE
TYPOGRAPHY DESIGN 3
INSTRUCTOR
ARIEL GREY
SEMESTER
SPRING 2017
77
78
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
TYPOGRAPHY DESIGN 3
INSTRUCTOR
ARIEL GREY
SEMESTER
SPRING 2017
79
80
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
TYPOGRAPHY DESIGN 3
INSTRUCTOR
ARIEL GREY
SEMESTER
SPRING 2017
81
82
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
TYPOGRAPHY DESIGN 3
INSTRUCTOR
ARIEL GREY
SEMESTER
SPRING 2017
83
84
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
TYPOGRAPHY DESIGN 3
INSTRUCTOR
ARIEL GREY
SEMESTER
SPRING 2017
85
86
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
TYPOGRAPHY DESIGN 3
INSTRUCTOR
ARIEL GREY
SEMESTER
SPRING 2017
87
88
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
TYPOGRAPHY DESIGN 3
INSTRUCTOR
ARIEL GREY
SEMESTER
SPRING 2017
89
90
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 2
INSTRUCTOR
CHRISTINE GEORGE
SEMESTER
SPRING 2018
06 / 08
WEDDING DAY KIT
Course
Objective
Package Design 2
To design a wedding day essential kit using an existing brand or a new brand. This brand provides all the essentials needed for a wedding day.
Instructor Christine George
Semester Spring 2018
Concept I designed an essential kit for brides and grooms with a new brand. The design incorporates wedding colors with an elegant, cursive typography.
About India Traditional Indian marriages typically last up to 5-6 days. It begins with a turmeric ceremony, then the Henna ceremony. After this, the sangeet followed by the wedding and ends with the reception.
91
Sindhuja Merugu
Selected Works 2014-2019 Selected Works
06//08 01 06/ 08
ం
రు
ల ం
ం ౖ 2
కు వుుఖ ున, అవసర ున వసు ల రూపకల న యటం ఎ ?
ధకుడు
ుస సమ 2018
ా
92
వన ధ రంగుల అవసరప వుుఖ ున ఎ ం ౖ గ రూపకల న ను.
రత శం గు ం ర య ంప య డుక 5-6 లు జరు రు. ుుద పసు మ యు ుుద ౖ, తరు త సం డుక , కౖం డుక జ న తరు త ప గుసు ం .
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 2
INSTRUCTOR
CHRISTINE GEORGE
SEMESTER
SPRING 2018
93
94
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 2
INSTRUCTOR
CHRISTINE GEORGE
SEMESTER
SPRING 2018
95
96
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 2
INSTRUCTOR
CHRISTINE GEORGE
SEMESTER
SPRING 2018
97
98
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 2
INSTRUCTOR
CHRISTINE GEORGE
SEMESTER
SPRING 2018
99
100
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 2
INSTRUCTOR
CHRISTINE GEORGE
SEMESTER
SPRING 2018
101
102
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 2
INSTRUCTOR
CHRISTINE GEORGE
SEMESTER
SPRING 2018
103
Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom 104
1
Sindhuja Merugu
Selected Works
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
01
02
03
04
05
06
07 08
COURSE
Bride Bride Bride Bride Bride Bride Bride Bride SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
PACKAGING DESIGN 2
INSTRUCTOR
CHRISTINE GEORGE
Bride Bride Bride Bride Bride Bride Bride Bride SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SEMESTER
SPRING 2018
Bride Bride Bride Bride Bride Bride Bride Bride SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
SURVIVAL KIT
105
106
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
BRANDING PRINCIPLES
INSTRUCTOR
DEAN WILCOX
SEMESTER
SPRING 2017
07 / 08
TRI CITY FOOD BANK BRANDING
Course
Objective
Branding Principles
To design a branding system for a non-profit organization. Tri-City Food Bank is a food bank that gives back to society by providing food to the homeless.
Instructor Dean Wilcox
Semester Spring 2017
Concept I wanted it to be fun to provide a vibe experience at the food bank. To enrich that feeling, I used red and green for the colors and chose a playful san serif font.
About India There are many non-profit food banks in India for homeless people.
107
108
Sindhuja Merugu
Selected Works
07 / 08
ం ం ం
రు
ల ం
ం ం
ఒక సంస కు ఒక గు ం వడం ఎ ? ం అ సంస ఆక ఉన శర రు లను అన న ం ఆదుకుం రు. ఆం క స యం సంప క అవ లు క రు.
ధకుడు
ుస సమ 2017
వన ఈ సంస గురు ను ం ఎరు , ఆకుపచ రంగుల రూపకల న ను.
రత శం గు ం రత శం ం సంస లు ఉ .
01
02
03
04
05
06
07 08
COURSE
BRANDING PRINCIPLES
INSTRUCTOR
DEAN WILCOX
SEMESTER
SPRING 2017
109
110
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
BRANDING PRINCIPLES
INSTRUCTOR
DEAN WILCOX
SEMESTER
SPRING 2017
Tri City
F
D BANK
In you,we believe.
Tri City
F
D BANK
In you,we believe.
111
112
Sindhuja Merugu
Selected Works
Tri City
F OD BANK In you,we believe.
Tri City
F OD BANK In you,we believe.
01
02
03
04
05
06
07 08
COURSE
BRANDING PRINCIPLES
INSTRUCTOR
DEAN WILCOX
SEMESTER
SPRING 2017
Tri City
F OD BANK In you,we believe.
Tri City
F OD BANK In you,we believe.
113
114
Sindhuja Merugu
x
x
Selected Works
Tri City
F OD BANK
01
02
03
04
05
06
07 08
COURSE
BRANDING PRINCIPLES
INSTRUCTOR
DEAN WILCOX
SEMESTER
x
Tri City
x
115
SPRING 2017
F OD BANK In you,we believe.
x
x
116
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
BRANDING PRINCIPLES
INSTRUCTOR
DEAN WILCOX
SEMESTER
SPRING 2017
117
118
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
BRANDING PRINCIPLES
INSTRUCTOR
DEAN WILCOX
SEMESTER
SPRING 2017
119
120
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
BRANDING PRINCIPLES
INSTRUCTOR
DEAN WILCOX
SEMESTER
SPRING 2017
121
122
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
08 / 08
AIRBNB PACKAGING
Course
Objective
Package Design 4
Airbnb has various sub-brands for a retail store. 'Origin' is one of those sub-brands that specializes in food that enhances the respective cultures of various countries.
Instructor Thomas Mcnulty
Semester Fall 2018
Concept The culture was the main thing. I wanted to showcase through colors and typography. Hence, I chose a serif font and the Airbnb font with muted colors.
About India Indian traditional food has very pungent spices.
FALL 2018
123
124
Sindhuja Merugu
Selected Works
08 / 08
ఎ ఎ ం
రు
ల ం
ం ౖ 4
ఎ ఎ అ స ం ఉ . ఆందు ఆ అ ం ధ ల సంప యలను ప ం ం దం ం ప లను అ రు.
ధకుడు మ న
ుస 2018
వన ం మ యు ఎ ఎ ం , సంప యలను ౖ ధం స ప రంగుల రూపకల న ను.
రత శం గు ం ర య ం ప ల మ డు రు.
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2018
125
126
Sindhuja Merugu
Selected Works
PA C K A G E D E S I G N 4
TOM MCNULTY
G R 426 02
FA L L 2 0 1 8
line Home
line Experience
tagline World, At Home
tagline Create Memories Anywhere
products ceramics | linens baskets | candles etc.
products pasta sauces | pasta spice kit | coffee beans
key words crafted artisan authentic cultural
key words explore memories growth diversity
01
02
03
04
05
06
07 08
B R I A N A VA N K O L L
|
COURSE
JORDIN RILEY
PACKAGING DESIGN 4
|
J U N G H WA S E O
line Travel tagline Travel with Ease products toiletrie kits | compact electronics | sos kits
key words convenient comfort ease adventure
INSTRUCTOR
|
THOMAS MCNULTY
SINDHUJA MERUGU
|
SEMESTER
XIAO JIA
FALL 2018
127
128
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2018
129
130
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2018
131
132
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2018
133
134
Sindhuja Merugu
Selected Works 2014-2019
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2018
135
136
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2018
137
138
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2018
139
140
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2018
141
142
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
Our Story: After 30 years of sourcing traditionally crafted, loose leaf teas, you could say we're spoiled. We have come to expect tha t every tea we drink should be explosively flavorful, crafted with care, and free of chemicals or additives. These ar e the standards of quality we enforce during our own sourcing process. Most of all, we strive to connect our customers to teas they love.
Longjing Tea 龍井綠茶
Ingredients: Organic Longjing leaf.
single origin green loose tea leaf.
Preparation: 1 tsp of tea8
Create memories anywhere
Made in China
fl oz
10 min
$ 5.00 This product is supported by Airbnb Made with love Visit our online shop: airbnbshop.com
NET WT. 50G
FALL 2018
143
144
Sindhuja Merugu
Selected Works
01
02
03
04
05
06
07 08
COURSE
PACKAGING DESIGN 4
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2018
145
146
Sindhuja Merugu
Selected Works
THANK YOU
Course
Family
Senior Portfolio
Without my family support, motivation, and pep talks, I wouldn't have made it this far. Thanks for rooting for me when I needed it the most and I can't put in words how thankful I am. I also express my gratitudes to Vinay Kaku, Girija Valiveru, and my dad for helping me with the Telugu text translation.
Instructor Mary Scott
Semester Spring 2019
Friends I want to thank all my friends at AAU especially David Jia, JungHwa Seo, Melaniee Lo, Mengfang Ho and my close friends for helping me with my designs and listening to me rant how stressed I am, and being there for me. I cannot express how grateful I am.
Instructors My sincere thanks and gratitudes to all my instructors at AAU: Amy Broadbent, Dean Gustafon, Paami Diston, Shawna Chen, David Hake, Bob Slote, Colin Sebestyen, Julia Brown, Ariel Grey, Nathan Lomas, Thomas Mcnulty, Dean Wilcox, Changying Zheng Brian Toth, Jasmine Friedl, Christine George, Wioleta Kaminska, Mary Scott.
147
148
Sindhuja Merugu
Selected Works
Colophon
SINDHUJA MERUGU
Telephone
Concept
(510) 709-5958
Going back to my roots
Typography
smerugu888@gmail.com
Proxima Nova
Website sindhumerugu.com
Lohit Telugu
Software
School
Adobe Creative Suite CC
Academy of Art University School of Graphic Design 79 New Montgomery St, San Francisco, CA 94106
Photography Mikhail Averyskin
Printing / Binding Blurb.com
Text Stock ProLine Uncoated 100# Text, Eggshell Texture
Cover Stock Image Wrap Hardcover
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150