Roots - Portfolio

Page 1

1


2

Sindhuja Merugu

Selected Works

Copyright Š 2019 Sindhuja Merugu. All rights reserved. No part of this publication can be reproduced or used in any matter whatsoever.


3

Course

Dedication

Senior Portfolio

Thanks to my mom (Parvathi Merugu) and dad (Veeresham Merugu) for supporting me throughout my journey, and just being there for me when I needed them.

Instructor Mary Scott

Thanks to my sister (Bhavyasri Merugu) for the motivation and inspiration and telling me that it's all going to work out well in the end.

Semester

Thanks to God for blessing and helping me for what I am today.

Spring 2019

Thanks to my grandma (Laxmi Chepur) for listening to my rants about college and always encouraging me to try for the best and to take everything in a positive way. I love all of them unconditionally.

Concept Growing up in the United States, my parents made sure that my sister and I never forget our roots. Hence I designed my portfolio in English and Telugu (my native language) to portray the esssence of my roots.


4

Sindhuja Merugu

Selected Works


5

CONTENTS

01

05

Spirit Airlines

Holi Cookbook

02

06

Zebco Packaging

Wedding Day Essential Kit

03 Scaveg App

04 Nottingham Wines

07 Tri City Food Bank

08 Airbnb Brand Packaging


6

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SPRING 2018

01 / 08

SPIRIT AIRLINES

Course

Objective

Strategies for Branding

To select an existing airline, sports arena or a taxi service and recreate a new brand system. Spirit Airlines is the ultra low-cost airline in the Caribbean, Latin America, and the United States.

Instructor Thomas McNulty

Semester Spring 2018

Concept The main thing was to instill security into the customers. Hence, I selected orange and blue for the color palette. The logo is designed to be very sleek and futuristic.

About India Similar to Spirit Airlines, SpiceJet is one of the leading low-cost airlines. It flies all around India. The headquarters are located in Haryana, India.

7


8

Sindhuja Merugu

Selected Works

01 / 08

ఎ ౖ

రు

ల ం

ం ం సం లు

ఒక వూనసంస , అ క స గు ం ఎ . ఉ హరణ ఎ ౖ అ ు , అ ు క ధరల ప గు ం సం ం .

ధకుడు మ న

ుస ం 2018

వన ఎ ౖ సంస గు ం ముద న రంగులు ( యం, లం) ప య కుల ఒక భద భ క . గు ం ద కూ త త అనుగుణం ఉంటుం .

రత శం గు ం ఎ ౖ మా ౖ కూ తకు వ ధర గల ప ఖ గు ం సం ం న వూన సంస .


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SPRING 2018

9


10

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SPRING 2018

11


12

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SPRING 2018

13


14

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SPRING 2018

15


16

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SPRING 2018

17


18

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SPRING 2018

19


20

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

21

SPRING 2018

Spirit


22

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SPRING 2018

23


24

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

STRATEGIES FOR BRANDING

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SPRING 2018

25


26

Sindhuja Merugu

Selected Works

2


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

02 / 08

ZEBCO PACKAGING

Course

Objective

Package Design 3

To redesign and package an existing fishing company’s spinning reel and additional accessories. Zebco is a major manufacturer of fishing equipment which was founded in 1949 by Jasper R. Dell Hull in Tulsa, Oklahoma.

Instructor Thomas McNulty

Semester Summer 2018

Concept Since Zebco is a major manufacturer, I wanted to elevate their brand by designing high-end packages. I mixed black and white photographs with colors and chose a very distinct san serif font.

About India Zebco products are also sold online in India.

27


28

Sindhuja Merugu

Selected Works 2014-2019 Selected Works

06//08 01 02/ 08

రు

ల ం

ం ౖ 3

ం సంస ుక , ం మ యు సంబం త ప క ల రూప కల న యడం ఎ ?

ధకుడు మ న

ుస సమ 2018

వన 1949 , స అ . హ , టు , ఒక వు ం ప క లు త రు ప త సంస ం డు. ఆ ప ం న సంస ప క లను, ను ం కలరు స ం త త ప తం ధం రూపకల న ను.

రత శం గు ం ప క లు ఇం కూ లభ వు .


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

29


30

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

31


32

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

33


zebco.com

(918) 836-5581

6101 East Apache Tulsa, OK 74115

fession

al

fession

al

– Dual Ceramic Pick-up Pins

– Lightweight graphite frame –Ball Bearing Drive –Built-In Bite Alert™

– Gear Ratio: 3:6:1 – IPT (in.): 19 – Mono Capacity: 110/10 – Weight (oz): 8.5

–QuickSet™ Anti-Reverse

Retrieve – MicoFine™ dial-adjustable

– Hand Retrieve: Right/Left

– Changeable Right & Left Hand

-spincast fishing reel-

ro

-Features-

-P

– Anti-Reverse: Quickset

– Bearings: 1

ro

Omega 33

-P

-

-distributed by -

al -

-details-

fession

-

“The Zebco reel that Mr. Hull invented so much a p a r t o f f i s h i n g a s D i M a g g i o w a s b a s e b a l l. In 2014, the Zebco 33 p roudly celebrates its 60th birthday with improved looks and feel, and no sacrifice to its legendary simple function and use of everyday reliability.”

-The zebco story-

ro

Sindhuja Merugu

-P

34

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

35


36

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

37


38

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

39


40

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

03 / 08

SCAVEG APP

Course

Objective

Graphic Design 3

To select an existing problem and design an application that can help solve it. An in-depth analysis of the freshness of a fruit or vegetable will be displayed in the app.

Instructor Jasmine Friedl

Semester Fall 2017

Concept I wanted a very easy-to-use, straight forward application since people don't want to spend too much time at the supermarket. I used bright colors with san serif typography.

About India Food is the first thing that comes to people’s minds when they think about India.

41


42

Sindhuja Merugu

Selected Works 2014-2019 Selected Works

06//08 01 03/ 08

రు

ల ం

ౖ 3

ు ౖ ఆ ఒక మ క సమస ను ఎ ప ష ం ? ఈ ు ౖ ఆ యగూరలు, పండ ట డు తనం తం ఎంత ఉం చూ స ుం .

ధకుడు డ

ుస 2017

వన ఈ ు ౖ ఆ సులభం డ ం ఆకర యం త రు ను.

రత శం గు ం ఇం అం మం ఇం స వంట లు గురు కు వ .


01

02

03

04

05

06

07 08

COURSE

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

43


44

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

45


46

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

47


48

01

02

03

04

05

06

Sindhuja Merugu

07 08

COURSE

GRAPHIC DESIGN 3

Selected Works

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017


01

02

03

Sindhuja Merugu 04

05

06

07 08

COURSE

Selected Works 2014-2019

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

49


50

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

51


52

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

53


54

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

55


56

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

57


58

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

GRAPHIC DESIGN 3

INSTRUCTOR

JASMINE FRIEDL

SEMESTER

FALL 2017

59


60

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

04 / 08

NOTTINGHAM WINES

Course

Objective

Package Design 3

To select an existing winery and design labels for chardonnay, cabernet sauvignon, and a high-end cabernet sauvignon. Nottingham Cellars is passionate and dedicated to producing world-class varieties and blends from Livermore Valley.

Instructor Thomas McNulty

Semester Summer 2018

Concept I wanted the labels to relate to their roots. So, I designed the cabernet sauvignon and chardonnay with a flower background, and the upscale cabernet sauvignon with a luxurious feel.

About India Wine consumption in India started in 1100 BCE by the Aryans.

1

61


62

Sindhuja Merugu

Selected Works

04 / 08

ం ౖ

రు

ల ం

ం ౖ 3

అ ు వరుమూ ౖన సంస, ంగ ల ుక ప ం న ౖ ; ర , ం బు ఎ రూప కల న ?

ధకుడు మ న

ుస సమ 2018

వన వరుమూ సంస ృ ల షం ఉన త బు రూపకల న ను.

రత శం గు ం ఇం మద ం డకం 1100 . . రంభం అ ం .


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

63


64

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

65


66

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

67


68

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

69


70

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

71


72

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 3

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

SUMMER 2018

73


74

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

TYPOGRAPHY DESIGN 3

INSTRUCTOR

ARIEL GREY

SEMESTER

SPRING 2017

05 / 08

HOLI COOKBOOK

Course

Objective

Typography Design 3

To select any festive topic and design a cookbook. Holi is considered to be one of the most celebrated festivals across India. The vibrant colors give positive energy. The festival marks the beginning of spring.

Instructor Ariel Grey

Semester Spring 2017

Concept I have chosen various desserts that people eat during Holi. I have used all different colors to showcase the vibrancy of Holi.

About India People wear white clothing when they play Holi, to show the colors for the vibrant appeal.

75


76

Sindhuja Merugu

Selected Works

06//08 01 05/ 08

కు బు

రు

ల ం

ౖ గ ౖ 3

ఒక పండుగ సంభం ం న వంటల స కం ఎ య ? పండుగ రత శ వుం వుం రంగుల జరు కుం రు. ఈ రంగుల పండుగ ఒక త ఉత హ , ఆనం మ యు, వసంతబు​ురుతు కను సూ స ుం .

ధకుడు ఎ య

ుస ం 2017

వన పండుగ అందరూ ఇష ప వంట ల ధ రంగులను ఉప ం స క ను రూపకల న ను.

రత శం గు ం ల దుసు లు ధ ం జరు కుం రు, ఎందుకం రంగులు ల దుసు ల ుద కనపడ .


01

02

03

04

05

06

07 08

COURSE

TYPOGRAPHY DESIGN 3

INSTRUCTOR

ARIEL GREY

SEMESTER

SPRING 2017

77


78

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

TYPOGRAPHY DESIGN 3

INSTRUCTOR

ARIEL GREY

SEMESTER

SPRING 2017

79


80

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

TYPOGRAPHY DESIGN 3

INSTRUCTOR

ARIEL GREY

SEMESTER

SPRING 2017

81


82

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

TYPOGRAPHY DESIGN 3

INSTRUCTOR

ARIEL GREY

SEMESTER

SPRING 2017

83


84

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

TYPOGRAPHY DESIGN 3

INSTRUCTOR

ARIEL GREY

SEMESTER

SPRING 2017

85


86

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

TYPOGRAPHY DESIGN 3

INSTRUCTOR

ARIEL GREY

SEMESTER

SPRING 2017

87


88

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

TYPOGRAPHY DESIGN 3

INSTRUCTOR

ARIEL GREY

SEMESTER

SPRING 2017

89


90

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 2

INSTRUCTOR

CHRISTINE GEORGE

SEMESTER

SPRING 2018

06 / 08

WEDDING DAY KIT

Course

Objective

Package Design 2

To design a wedding day essential kit using an existing brand or a new brand. This brand provides all the essentials needed for a wedding day.

Instructor Christine George

Semester Spring 2018

Concept I designed an essential kit for brides and grooms with a new brand. The design incorporates wedding colors with an elegant, cursive typography.

About India Traditional Indian marriages typically last up to 5-6 days. It begins with a turmeric ceremony, then the Henna ceremony. After this, the sangeet followed by the wedding and ends with the reception.

91


Sindhuja Merugu

Selected Works 2014-2019 Selected Works

06//08 01 06/ 08

రు

ల ం

ం ౖ 2

కు వు​ుఖ ున, అవసర ున వసు ల రూపకల న యటం ఎ ?

ధకుడు

ుస సమ 2018

92

వన ధ రంగుల అవసరప వు​ుఖ ున ఎ ం ౖ గ రూపకల న ను.

రత శం గు ం ర య ంప య డుక 5-6 లు జరు రు. ు​ుద పసు మ యు ు​ుద ౖ, తరు త సం డుక , కౖం డుక జ న తరు త ప గుసు ం .


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 2

INSTRUCTOR

CHRISTINE GEORGE

SEMESTER

SPRING 2018

93


94

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 2

INSTRUCTOR

CHRISTINE GEORGE

SEMESTER

SPRING 2018

95


96

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 2

INSTRUCTOR

CHRISTINE GEORGE

SEMESTER

SPRING 2018

97


98

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 2

INSTRUCTOR

CHRISTINE GEORGE

SEMESTER

SPRING 2018

99


100

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 2

INSTRUCTOR

CHRISTINE GEORGE

SEMESTER

SPRING 2018

101


102

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 2

INSTRUCTOR

CHRISTINE GEORGE

SEMESTER

SPRING 2018

103


Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom Groom 104

1

Sindhuja Merugu

Selected Works

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT


01

02

03

04

05

06

07 08

COURSE

Bride Bride Bride Bride Bride Bride Bride Bride SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

PACKAGING DESIGN 2

INSTRUCTOR

CHRISTINE GEORGE

Bride Bride Bride Bride Bride Bride Bride Bride SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SEMESTER

SPRING 2018

Bride Bride Bride Bride Bride Bride Bride Bride SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

SURVIVAL KIT

105


106

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

BRANDING PRINCIPLES

INSTRUCTOR

DEAN WILCOX

SEMESTER

SPRING 2017

07 / 08

TRI CITY FOOD BANK BRANDING

Course

Objective

Branding Principles

To design a branding system for a non-profit organization. Tri-City Food Bank is a food bank that gives back to society by providing food to the homeless.

Instructor Dean Wilcox

Semester Spring 2017

Concept I wanted it to be fun to provide a vibe experience at the food bank. To enrich that feeling, I used red and green for the colors and chose a playful san serif font.

About India There are many non-profit food banks in India for homeless people.

107


108

Sindhuja Merugu

Selected Works

07 / 08

ం ం ం

రు

ల ం

ం ం

ఒక సంస కు ఒక గు ం వడం ఎ ? ం అ సంస ఆక ఉన శర రు లను అన న ం ఆదుకుం రు. ఆం క స యం సంప క అవ లు క రు.

ధకుడు

ుస సమ 2017

వన ఈ సంస గురు ను ం ఎరు , ఆకుపచ రంగుల రూపకల న ను.

రత శం గు ం రత శం ం సంస లు ఉ .


01

02

03

04

05

06

07 08

COURSE

BRANDING PRINCIPLES

INSTRUCTOR

DEAN WILCOX

SEMESTER

SPRING 2017

109


110

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

BRANDING PRINCIPLES

INSTRUCTOR

DEAN WILCOX

SEMESTER

SPRING 2017

Tri City

F

D BANK

In you,we believe.

Tri City

F

D BANK

In you,we believe.

111


112

Sindhuja Merugu

Selected Works

Tri City

F OD BANK In you,we believe.

Tri City

F OD BANK In you,we believe.


01

02

03

04

05

06

07 08

COURSE

BRANDING PRINCIPLES

INSTRUCTOR

DEAN WILCOX

SEMESTER

SPRING 2017

Tri City

F OD BANK In you,we believe.

Tri City

F OD BANK In you,we believe.

113


114

Sindhuja Merugu

x

x

Selected Works

Tri City

F OD BANK


01

02

03

04

05

06

07 08

COURSE

BRANDING PRINCIPLES

INSTRUCTOR

DEAN WILCOX

SEMESTER

x

Tri City

x

115

SPRING 2017

F OD BANK In you,we believe.

x

x


116

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

BRANDING PRINCIPLES

INSTRUCTOR

DEAN WILCOX

SEMESTER

SPRING 2017

117


118

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

BRANDING PRINCIPLES

INSTRUCTOR

DEAN WILCOX

SEMESTER

SPRING 2017

119


120

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

BRANDING PRINCIPLES

INSTRUCTOR

DEAN WILCOX

SEMESTER

SPRING 2017

121


122

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

08 / 08

AIRBNB PACKAGING

Course

Objective

Package Design 4

Airbnb has various sub-brands for a retail store. 'Origin' is one of those sub-brands that specializes in food that enhances the respective cultures of various countries.

Instructor Thomas Mcnulty

Semester Fall 2018

Concept The culture was the main thing. I wanted to showcase through colors and typography. Hence, I chose a serif font and the Airbnb font with muted colors.

About India Indian traditional food has very pungent spices.

FALL 2018

123


124

Sindhuja Merugu

Selected Works

08 / 08

ఎ ఎ ం

రు

ల ం

ం ౖ 4

ఎ ఎ అ స ం ఉ . ఆందు ఆ అ ం ధ ల సంప యలను ప ం ం దం ం ప లను అ రు.

ధకుడు మ న

ుస 2018

వన ం మ యు ఎ ఎ ం , సంప యలను ౖ ధం స ప రంగుల రూపకల న ను.

రత శం గు ం ర య ం ప ల మ డు రు.


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

FALL 2018

125


126

Sindhuja Merugu

Selected Works

PA C K A G E D E S I G N 4

TOM MCNULTY

G R 426 02

FA L L 2 0 1 8

line Home

line Experience

tagline World, At Home

tagline Create Memories Anywhere

products ceramics | linens baskets | candles etc.

products pasta sauces | pasta spice kit | coffee beans

key words crafted artisan authentic cultural

key words explore memories growth diversity


01

02

03

04

05

06

07 08

B R I A N A VA N K O L L

|

COURSE

JORDIN RILEY

PACKAGING DESIGN 4

|

J U N G H WA S E O

line Travel tagline Travel with Ease products toiletrie kits | compact electronics | sos kits

key words convenient comfort ease adventure

INSTRUCTOR

|

THOMAS MCNULTY

SINDHUJA MERUGU

|

SEMESTER

XIAO JIA

FALL 2018

127


128

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

FALL 2018

129


130

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

FALL 2018

131


132

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

FALL 2018

133


134

Sindhuja Merugu

Selected Works 2014-2019


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

FALL 2018

135


136

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

FALL 2018

137


138

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

FALL 2018

139


140

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

FALL 2018

141


142

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

Our Story: After 30 years of sourcing traditionally crafted, loose leaf teas, you could say we're spoiled. We have come to expect tha t every tea we drink should be explosively flavorful, crafted with care, and free of chemicals or additives. These ar e the standards of quality we enforce during our own sourcing process. Most of all, we strive to connect our customers to teas they love.

Longjing Tea 龍井綠茶

Ingredients: Organic Longjing leaf.

single origin green loose tea leaf.

Preparation: 1 tsp of tea8

Create memories anywhere

Made in China

fl oz

10 min

$ 5.00 This product is supported by Airbnb Made with love Visit our online shop: airbnbshop.com

NET WT. 50G

FALL 2018

143


144

Sindhuja Merugu

Selected Works


01

02

03

04

05

06

07 08

COURSE

PACKAGING DESIGN 4

INSTRUCTOR

THOMAS MCNULTY

SEMESTER

FALL 2018

145


146

Sindhuja Merugu

Selected Works

THANK YOU

Course

Family

Senior Portfolio

Without my family support, motivation, and pep talks, I wouldn't have made it this far. Thanks for rooting for me when I needed it the most and I can't put in words how thankful I am. I also express my gratitudes to Vinay Kaku, Girija Valiveru, and my dad for helping me with the Telugu text translation.

Instructor Mary Scott

Semester Spring 2019

Friends I want to thank all my friends at AAU especially David Jia, JungHwa Seo, Melaniee Lo, Mengfang Ho and my close friends for helping me with my designs and listening to me rant how stressed I am, and being there for me. I cannot express how grateful I am.

Instructors My sincere thanks and gratitudes to all my instructors at AAU: Amy Broadbent, Dean Gustafon, Paami Diston, Shawna Chen, David Hake, Bob Slote, Colin Sebestyen, Julia Brown, Ariel Grey, Nathan Lomas, Thomas Mcnulty, Dean Wilcox, Changying Zheng Brian Toth, Jasmine Friedl, Christine George, Wioleta Kaminska, Mary Scott.


147


148

Sindhuja Merugu

Selected Works

Colophon

SINDHUJA MERUGU

Telephone

Concept

(510) 709-5958

Going back to my roots

Email

Typography

smerugu888@gmail.com

Proxima Nova

Website sindhumerugu.com

Lohit Telugu

Software

School

Adobe Creative Suite CC

Academy of Art University School of Graphic Design 79 New Montgomery St, San Francisco, CA 94106

Photography Mikhail Averyskin

Printing / Binding Blurb.com

Text Stock ProLine Uncoated 100# Text, Eggshell Texture

Cover Stock Image Wrap Hardcover


149


150


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.