MEDIAKIT 2007-2008
OUR STORY
IN THEIR WORDS
CIRCULATION & DISTRIBUTION
OUR READERS Saigon CityLife debuted in 2004, directed at readers with full appreciation for arts, music, architecture, fine fashion, gourmet, who value dynamic lifestyles and enjoy high purchasing power.
Our colleagues here were impressed looking at Saigon CityLife.
SaigonCityLife’s distribution is key and highly targeted. Our primary mode of distribution is through residential, public venues and business drops. Focal points will be geographically based in key business and residential areas. Static distribution will be in luxury hotels, serviced offices / departments, retail outlets, cafes, spas, clubs and foreign embassies as well as airport lounges and VIP suites. Our subscriber base is also continuously growing and is actively promoted through the magazine and special collaborations with our various partners, domestic and overseas.
OUR CONCEPT Saigon CityLife is the premier urban life magazine, connecting aspects as diverse as contemporary culture, lifestyle, shopping, fashion, architecture, décor, music and art. The primary ethos of Saigon Citylife is to inform, entertain and indulge one in the finer things in life. Cutting through the swathe of lifestyle publications, Saigon Citylife offers readers a fresh perspective in all things aspirational. Saigon CityLife captivates the most affluent and influential readers, and takes them to where luxury meets style, wisely and insprirationally. OUR TEAM Saigon Citylife is powered by an elite editorial team made up of many well-known journalists, writers, poets, artists, musicians, architects and experts, together with brilliant designers and photographers from across the country and around the globe.
…captivating, I can say… Pham Trung Bac, Bureau Chief’s Assistant, he Straits Times, Singapore
I really love writing for Saigon CityLife… Christine Buckley, Journalist, LA Weekly, USA
Really fascinating… Nguyen Qui Duc, Radio Host, KQED, Pacific Time Radio Program, California, USA
Certainly one of the most artistic and attractive magazines…
CIRCULATION 20.000
Mr. Graham Potter, www.eventsvietnam.com, Graham Potter and
FREQUENCY 2007 Bimonthy 2008 Monthly
Events Co. Ltd., Hochiminh City
C’est tres bien! The former French Consul General in Hochiminh City, and his wife.
LIFESTYLE CineLife MusicLife Beauty Design Fashion Recipes WHERE2GO InAnotherCity Shopping Where2Go
PASS ALONG 10 READERSHIP 200.000 per issue
READER PROFILE SaigonCityLife readers are male and female, in their early 20s through to early 40s.
WHAT’S INSIDE CULTURE Viewpoint Saigonese CityBeat Flashback Identity UrbanSpace StreetLife Arts PhotoEssay BookReview
Nguyen Giang, Head of BBC Vietnamese Service, London
Professional, entrepreneurial, educated, adventurous, discerning and financially solvent. The SaigonCityLife reader is well travelled, successful, image-conscious and socially active with money to match their aspirations. Others look to the SaigonCityLife reader to set the pace and trends. GENDER Male/Female: 48/52 percent respectively AGES 18-30/31-45: 37/63 percent respectively EDUCATION Bachelor: 88%, Post-graduate: 2% NATIONALITY Vietnamese: 65%, Expat: 25%, Vietkieu: 10%
ISSUE PRICE Local 25.000 VND (~1.5 USD) International, including shipping and handling 4.75 USD ALLOCATION
Domestic 88% Overseas 12% (mainly in the US, Canada, Australia and Europe) Among domestic circulation: n Upscale newsstands and bookshops in downtown: 53% n Paid subscribers and targeted potential readers with high household income 27% n Public venues for free reading where elite readers frequent like cafes, spas, clubs… 20% Among domestic cities: n Saigon 84% n Hanoi 8% n Other provinces 8%
PUBLISHING CALENDAR 2007-MID 2008
TOP 10 REASONS TO ADVERTISE WITH SAIGON CITYLIFE
CONTACTS
September/October Fall Fashion
1. PREMIUM MEDIA We are the country’s first and premium media with widespread circulation for premium brands.
ADVERTISING AND CIRCULATION MANAGEMENT Mr. Mikael Knudsen, Senior Marketing Manager 0903 609405, mikael@saigoncitylife.com
November/December Season January Tet February Spring Travel Mars Spring Fashion April Culinary May Arts & Entertaiment June Summer Fashion
2.UNIQUE MAGAZINE The primary ethos of Saigon Citylife is to inform, entertain and indulge one in the finer things in life. Cutting through the swathe of lifestyle publications, SaigonCitylife offers readers a fresh perspective in all things aspirational. 3. IDEAL AUDIENCE We can offer the best reach and the best targeted high-profile audience in comparison with any other lifestyle magazines. 4. SMART PR We provide our advertisers with quality editorial and smart advertorial composed by top writers and experts. We also offer a wide variety of ad sizes and options that can be customized to match your specific marketing goals and budget. 5. READERSHIP INTERACTION We listen to our readers. Our sophisticated readers has made an effective source of creativity and contribution for some of the contents of the magazine. 6. DISTRIBUTION Being bi-lingual, SCL is the country’s unique magazine to be enjoyed by highranking managers, both foreigners and locals, both domestic and overseas readers, exposed both out in the streets and back in deluxe cafes, salons and clubs. 7. AD ALLOCATION We never compromise our advertiser’s effectiveness by allocating ads randomly within the magazine. Every ad is thoughtfully positioned to maintain a harmony with the editorial next to it. 8. EDITORIAL The whole contents of the magazine always comprise of exclusive writings by well-known writer and artists, from both in and out of the country. 9. PHOTOGRAPHY AND DESIGN SaigonCityLife works with the most in-demand and talented photographers and designers to build up the classy look and feel of the magazine. 10. AD RATES And last but not least. Our ad rates compare very favorably with other media in the country. And when you factor in our prime readership, the quality of the magazine, and the unusually long “shelf life” of each issue, SaigonCityLife is truly an exceptional advertising value.
Ms. Ha Thanh Thuy, Advertisement & Marketing Manager 0902 029980, thuy@saigoncitylife.com Ms. Hoang Le Da Thao, PR & Circulation Manager 0908 192192, thao@saigoncitylife.com
Sales & Marketing Deptartment, Saigon CityLife 29 Hoa Lan St., Phu Nhuan District, HCMC, Vietnam Tel (84-8) 517 0085 - 517 4311 - 517 4312 Fax (84-8) 517 4312 Email sales@saigoncitylife.com
AD SPACE
AD SPECIFICATIONS
Spread Bleeding
1/2 Horizontal Non-bleeding
1/2 Vertical Non-bleeding
Spread Bleeding
470
285
Spread Non-bleeding
442
255
Full Page Bleeding
235
285
Full Page Non-bleeding
207
255
1/2 Vertical Bleeding
115.5
285
1/2 Vertical Non-bleeding
101.5
255
1/2 Horizontal Bleeding
235
140.5
1/2 Horizontal Non-bleeding
207
124.5
1/3 Vertical Non-bleeding 1/3 Horizontal Non-bleeding 1/4 Vertical Non-bleeding
66.33
207
1/4 Corner Non-bleeding
101.5
Horizontal Banner Non-bleeding
82.33
48.75
1/4 Horizontal Non-bleeding 1/8 Vertical Non-bleeding
255
207
255 124.5
48.75
124.8
442
60.8 Note: All measurements are in mm
Spread Non-Bleeding
1/2 Horizontal Bleeding
1/2 Vertical Bleeding
AD RATES
1x
3x
6x
12x
Back Cover (Outside )
4000
3760
3640
3520
Front Cover (Inside)
3300
3100
3000
2900
Back Cover (Inside )
3000
2820
2730
2640
Full page
2500
2350
2275
2200
Half page
1400
1310
1270
1230
One-third page
1000
940
910
880
One-quarter page
Full page Non-Bleeding
Full page Bleeding
800
750
725
700
Front double page (Front Spread)
5500
5170
5000
4840
Double page (Spread)
4800
4510
4360
4220
90
85
80
75
Listing 1/21 page
Note: All rates are listed with VAT 10% excluded. All prices are in USD.