Current Branding, very corporate, modern, sleek
The history of the brand is very rich and these photographs demonstrate the classic luggage that was once sold
‘Antlers’ in popular culture - in particular mock antler trophy for interiors
Fashion trends also incorporate the stag head and antlers on prints on t shirts, knitwear, jewellery etc, we should take advantage of this trend
I want to use leather products in the promotional campaign as they are a current trend and we can play of the heritage of the brand as people will associate classic leather goods with vintage products
Leather is a key part of the branding and looking back at the heritage of the brand, and so I want this to be present in the swing tags. The logo will be embossed with a laser cutter on the leather swing tags
I want the style to fit with the images accosiated with stag heads and antlers i.e. nature, ranches, rope, cows, leather and so on
Antler I have chosen this image for the logo as it keeps the original theme of the antlers, yet is a more current image - slightly rustic and in keeping with trends of the antler image and skulls
Antler
Swing Tag
Antlers are very popular in fashion and are often used in photoshoots, I think we could bring together fashion and the luggage brand by creating a photoshoot and presenting the luggage as a fashion accessory rather than a nessacity
I would like the shoot to feature the antlers and a model in an organic ‘ranch’ like setting holding a leather suitcase
A meadow would be an ideal place to shoot the promotional images as it ties in with the theme of a ranch