Great Content Marketing Tips from a Massive YouTube Celebrity If you are looking for video content marketing tips, listen to what theatre-geek-turned-YouTube celebrity, Matthew Patrick (MatPat) has to say. Hard to believe the brain child of this 20-something, Game Theorists (his YouTube channel) has about 5 million subscribers and more than half billion views. Surprised, aren't you?
With a degree in Neuroscience, MatPat dived into the musical theater stream. But the call of YouTube proved too strong and neuroscience couldn't keep this young enthusiast away for too long. Making online videos was a major transition in his career, he remarks. Though there's a hell and heaven difference, but his passion for producing YouTube videos was fuelled by his experience in musical theater and his educational background of neuroscience.
Rome Wasn't Built in a Day Being a giant in You Tube didn't happen overnight! “I started to become invested in the numbers, figuring out how I could tweak the system and tweak my videos to drive 10, 15, 20 percent more views,” Patrick says. “I learned how to get content shared in more suggested feeds and how to get my audiences to watch 10% longer … Over time I was able to get a sense not only of how users engage on the platform, but how YouTube’s algorithms work.” Today he along with his team invests about 100 hours per week, with an output of 2 videos. In addition he also runs a consulting practice for helping bigger brands in using YouTube effectively.
Read more on how to hire a video production company.
Grab Them By Their Eyeballs MatPat draws a thin line of separation between YouTube and TV viewers. He says YouTube viewers are quite impatient in compared to their TV counterparts. Until the video grabs their eyeballs and brain within the first few seconds, none of the viewers would stay there for a long time. Therefore, he says, it’s essential to create videos that appeal the very instant it is clicked upon.
Stick With The Winners, Collaborate With The Stars
There are different ways in which brands can benefit from the You Tubers. In one of the ways, they can sponsor a video or a series of videos on the channel. The strategy can be discussed between both the parties, depending on the requirement of the former and availability of the latter. In another way, the brand can endorse at the last few minutes of the video. This can propel the audience to know and respond to the brand in a much effective way.
Getting a good audience mass is a challenge for amateurs. Young brands would do better to collaborate established You Tuber stars that already have an audience. Savvy You Tubers stars can create great cobranded content that will reach audiences that a young brand doesn’t have yet.
Build Your Own Audience If you have a strong audience and a good clientele base you can drive them in the direction that you want, be it in buying more of your products, or being spokespeople for your brand. The audience will be loyal if you consistently provide them with engaging content that they love. This will not only help you in building great audience base, it will also prove beneficial when it comes to monetizing the same.
For more information visit here: http://www.sinemafilms.tv/ Business Details: Company Name: Sinema Films Contact Person: Valerie Marshman Phone Number: 212 658 0634 Business Email Id: marketing@sinemafilms.tv Business Address: 353 W 48TH STREET, 4TH FLOOR, NEW YORK, NY 10036