The Ultimate Guide to Video Production
Till date the best and most impactful way to demonstrate any concept or evoke an effective response is through video production. In the times of digital content explosion video has come up as the most upbeat, entertaining and engaging source of brand awareness and lead creation with a variety of ways to serve the platter onto the table; that includes product demo, video blog, social video, live streaming and customer testimonial, etc.
Video production has emerged as a business strategy to increase the promotional benefits to manifolds and here we have got you the secret mantra to ace entire Video Production process like a pro.
WHY VIDEO Did you know that about 14 days of content, that is 20160 minutes, is uploaded on YouTube every minute? This is the statistic for just one source of video streaming. Now imagine the impact that these videos generate with millions of users surfing the Internet during the day. Video promotion has come beyond TV and is a rampant phenomenon on a gamut of other streaming platforms like, Netflix, Amazon, IGTV, etc.
The more emotionally relatable the video is more are the chances that you trigger particular memories which in turn may fetch hard hitting results for all the efforts that you put in. For Instance, a video might trigger a memory of a childhood experience and hence, grab the viewer’s attention. Have we forgotten ‘Boom Boom Boomer’ yet? Another important point with Videos is the ease with which it can articulate any concept or instruction to the audience. Not only are they self-explanatory, but also more entertaining on the part of the viewer as no efforts are required to decode the content in order to understand the crux of the matter. Hence, to make the most of the opportunity make sure video is a part of your respective marketing strategy.
Hence, to make the most of the opportunity make sure video is a part of your respective marketing strategy.
KNOW YOUR AUDIENCE The very beginning of the video production process, as every professional New York video production company would agree to, should commence after the target audience is set. When an idea is being conceived the team should be concerned about age group that is more involved with the product than the world on the whole. For instance, a video commercial for toys would be targeted at positively reaching the children and attract them towards the toy. Here, the makers shouldn’t only be focused about making it interesting for the children. Narrowing down the category of the target audience always helps in reaching out to them in a better way by making it easier to come up with ideas about the video without worrying about a diverse set of audience.
SCRIPT: THE HERO
A fully baked script or just an idea, Video Production companies receive clients from both sides of the road. A well thought and planned script already approved by the people concerned makes the process much smoother and easier for the commercial video production companies. Here, then only the appearance and presentation of the video are to be looked after.
While on the other hand when a client comes to a Production company with just an idea the company has to don the hat of an Advertising hat too and bring things to life right from scratch. The success of such endeavors depends straight on the creative ability of the company. But, the secret ingredient of a successful TV commercial or video production remains a strong script.
A fully baked script or just an idea, Video Production companies receive clients from both sides of the road. A well thought and planned script already approved by the people concerned makes the process much smoother and easier for the Video Production Companies. Here, then only the appearance and presentation of the video are to be looked after. ● Identify the goals you need to fulfill with the video - Be it brand awareness, sales drive, driving traffic, make sure the concept hits the bulls eye and does not stray away. ● Set the direction - As in where exactly would the video circulate; the homepage of the client’s website, on TV or anywhere else. ● The tone - Once we know what the purpose and nature of the video is supposed to be the next thing is to set the tone for the same. Determine how should it be; funny, dramatic, quirky or something else? ● The duration and style - Once all the else are sorted go on to set a time bracket lest the video might become too lengthy and unfocused. After that comes the styling, basically choosing whether the video is going to be animated, with people, live action or something else.
LIGHT, SOUND AND ACTION Fancy props and desired locations can play their parts well only if the equipment capturing the entire process is of good quality and handled with expertise. Here, high quality does not necessarily mean pricey cameras, lights and microphones, but the ability to use them properly to give the desired effects to the video. A thorough check of the requirements at the location must be done to avoid any over the budget expenses at the last moment.
POST THE PRODUCTION Now that the video is done. What next? The process does not just end here. The video is reviewed and edited before being rolled out to the masses. After the editing is done the size of video file size is checked and worked upon to make the highest quality reach the public’s eye with minimum file size. For instance, the videos can be exported in the following ways; ● Export as a QuickTime Movie - H264 Codec files are smaller than the other file types and still pack a punch with great quality. Whether your program uses the .mov or .mp4 file name, it doesn’t matter. This acts just as a container that holds your movie. ● Export as ACC audio - This decreases the size of the video compared to WAV and still be of great quality. ● Change the data rate - Ever noticed the ‘limit kbps’ option? This option allows you to limit the data rate of your video. Vimeo suggests setting that option to 5000. This dramatically decreases the file size compared to leaving this section blank. ● For YouTube - This depends on the size of your video. For 1080p, 8000 is the suggested bitrate. For 720p, 5000 is. The reason Vimeo suggests 5000 because as of now, their highest quality is 720p.
Sinema Films Video Production Company in New York and Los Angeles Contact Person: Noel Maimu Address: New York - 315 W 36th Street, New York, NY 10018 Los Angeles - 7083 Hollywood Boulevard, Los Angeles, CA 90028 Call: New York - 212 844 9659 Los Angeles - 323 902 7125 Website: https://sinemafilms.tv/ Email ID: production@sinemafilms.tv